SeaD Consulting

What SeaD Consulting does

SeaD Consulting is a privately held, third-party genetic testing company that authenticates seafood species and screens for food-safety risks. Its flagship offering, the proprietary RIGHTTest™ assay, is a peer-reviewed genetic test used to determine whether shrimp and other seafood served at restaurants and food festivals are wild-caught local product or imported farm-raised substitutes, addressing widespread mislabeling in the U.S. seafood supply chain. The company is led by co-founders Dave Williams and Erin Williams, with Dr. Prashant Singh serving as Scientific Advisor, lending molecular-genetics credibility to the assay.

The platform combines wet-lab DNA analysis with a growing regional dataset of test results from more than 20 cities across the Gulf Coast and Southeastern United States. SeaD has begun extending beyond species authentication into adjacent food-safety services, including E. coli testing and broader food-safety technology, as well as consulting on seafood processing machinery. The Southern Shrimp Alliance partnership and recurring festival engagements (e.g., the Southern Shrimp Festival) anchor the company's industry relationships.

The business operates as a B2B professional services provider, generating revenue by selling test engagements and advisory services to restaurants, festival organizers, and seafood industry associations. Pricing is per-test or per-engagement rather than SaaS subscription. The company is a small private LLC with no disclosed funding rounds, and its growth is driven by geographic rollout, festival partnerships, and incremental product-line expansion rather than enterprise contracts or venture capital.

Name

SeaD Consulting

Legal name

SeaD Consulting, LLC

Website

https://seadconsulting.com

Company type

Private

Operating status

Operating

Short description

SeaD Consulting is a third-party genetic testing company that uses its proprietary RIGHTTest™ assay to authenticate seafood species and screen for food safety, serving restaurants, festivals, and seafood industry associations across the Gulf Coast and Southeastern US.

Ownership category

akta.pro rank

Product category

Seafood Authenticity Testing Services

SIC

Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)

akta.pro primary industry

Seafood & Aquaculture Certification Services (MSC/ASC/BAP) (AFALAMAL)

akta.pro secondary industry

Aquaculture & Fish Health Services (AFAEANAE)

Keywords

• Seafood genetic testing
• Seafood species authentication
• Shrimp mislabeling detection
• Food fraud testing services
• Seafood labeling compliance

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Genetic Testing Services: SeaD Consulting provides third-party genetic testing services to restaurants, food festivals, and seafood industry stakeholders to test for seafood authenticity and mislabeling. The company collects seafood dishes, performs genetic analysis in-house, and publishes testing reports.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SeaD Consulting is a third-party genetic testing company that collects shrimp and seafood dishes from restaurants and food festivals, performs DNA-based species identification in-house using its proprietary RIGHTTest™ assay, and publishes testing reports to verify whether the seafood served is authentic locally-caught wild product or imported farm-raised product. The company also offers processing machinery consulting and food safety technology advisory services, including pathogen testing expertise for the broader food supply chain.

Product overview

SeaD Consulting is a third-party seafood testing company that operates as a unified service organization rather than a software platform. Their core offering is the RIGHTTest™ genetic testing assay, complemented by processing machinery consulting and food safety technology services. The RIGHTTest™ provides rapid genetic testing to identify seafood species authenticity across the supply chain, detecting whether shrimp and seafood are locally-caught/wild-caught or imported/farm-raised. The company also offers food safety technology solutions and processing machinery expertise, positioning itself as a comprehensive partner for the seafood industry's fight against mislabeling and fraud.

Differentiator

Problem solved

Functional benefit

Brands

• RIGHTTest: The company's genetic testing assay and workflow for seafood species identification.

Products and services

• RIGHTTest™ Genetic Testing

Quantifiable outcome

• Testing has documented mislabeling rates ranging from 0% to 96% across various cities, with Gulf Coast and Southeast restaurants showing high rates of imported shrimp being sold as local wild-caught
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• Southern Shrimp AlliancecoreStrategic or Co-development PartnerThe Southern Shrimp Alliance is a key strategic partner funding SeaD Research. The partnership focuses on economic impact of seafood mislabeling studies, comparison of RIGHTTest versus traditional genetic testing, and tested market data. SSA helps fund research efforts and uses SeaD's testing data to support advocacy for seafood labeling legislation and enforcement.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bureau Veritas: Global TIC company with food and agricultural commodity testing, including seafood authentication. Comparable testing capability and customer base, but operates at significantly larger scale and broader scope than SeaD.
• Intertek: Global quality assurance and testing company offering food and agricultural testing, including seafood authentication. Comparable capability to SeaD but positioned as a broad, multi-industry TIC incumbent.
• Eurofins Scientific: International food testing laboratory group with comprehensive seafood species identification and authenticity testing services. Competes with SeaD for any scaled seafood testing contracts, but covers a much wider testing menu.
• SGS: World's largest testing, inspection, and certification company with extensive food and seafood testing services. Overlaps with SeaD on species authentication and supply-chain verification, but as part of a much wider services portfolio.
• NSF International: Large global food safety, testing, and certification organization with broad seafood testing capabilities. Comparable as a third-party testing provider but operates at much greater scale across many categories beyond seafood authenticity.

Direct peers

• Applied DNA Sciences: Commercial provider of DNA-based authentication and traceability solutions for textiles, cosmetics, and food ingredients. Closest technology peer to SeaD, applying PCR-based species identification at industrial scale, including in seafood and supplement supply chains.
• Oceana: International ocean conservation organization that has run its own seafood fraud testing campaigns (including shrimp and other species mislabeling investigations). Highly comparable to SeaD in mission, methodology, and target audience of restaurants, festivals, and policymakers.
• IdentiGEN: DNA-based species identification and traceability provider focused on meat and seafood supply chains. Directly comparable technology and customer base (processors, retailers, foodservice) to SeaD's RIGHTTest™ offering.

Emerging players

• FishWise: Sustainable seafood nonprofit that advises retailers, suppliers, and restaurants on traceability and responsible sourcing, and has been involved in seafood fraud research. Mission- and audience-aligned with SeaD but lacks a proprietary genetic testing product.
• Clear Labs: Next-generation food safety and authenticity platform using DNA sequencing for ingredient verification, including seafood. Comparable technology approach to SeaD's genetic testing, with a focus on enterprise and supply-chain customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@SeaDConsulting
• Facebookfacebook.com/SeaD-Consulting-61555052648586
• Instagraminstagram.com/reel/C1si8ZzsvT3
• TikToktiktok.com/@seafooddevelopment?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeaD Consulting