DesRosiers Automotive Consultants

What DesRosiers Automotive Consultants does

DesRosiers Automotive Consultants Inc. (DAC), founded in 1985 and headquartered in North York, Ontario, is a privately held Canadian consulting and market research firm that operates exclusively in the automotive sector. It is positioned as the only such specialized firm in Canada and serves vehicle manufacturers (including virtually all major OEMs in the Canadian market — Toyota, Honda, GM, Ford, BMW, Mercedes-Benz, VW, Hyundai, and others), aftermarket suppliers and distributors (Canadian Tire, Michelin, ExxonMobil, Uni-Select), financial institutions (RBC, Scotiabank, CIBC, BMO, Desjardins), government agencies (Transport Canada, Environment Canada), and auto dealers. The firm has 11–50 employees and operates a single Canadian office.

DAC's product platform is built around five service groups: Forecast Services (Vehicle Sales and Forecast Analysis, New Model Database), Aftermarket Analysis (Canadian Vehicles in Operation Census, Market Sizing across 25+ product areas, Parts Popularity Program), Consulting (Industry Studies, Corporate Strategy, Management Briefings), Consumer Market Research (Light Vehicle Study with 4,500+ respondents annually and 10+ years of tracking data, Automotive Service Provider Survey, Trendsetter Survey with CADA), and Publishing (DesRosiers Automotive Reports, AutoWatch, DesRosiers Automotive Yearbook, Canadian Used Vehicle and Financial Yearbook, CADA Year in Review). Core proprietary technology consists of the CVIOC annual census of registered Canadian light vehicles with engine-level specification, the New Model Database, and longitudinal consumer survey datasets.

Revenue is generated through three streams: subscription-based publications (DAR twice-monthly, AutoWatch monthly, yearbooks), custom consulting engagements, and tailored forecast/research services. Pricing is opaque and quote-based with no publicly disclosed rates. GTM is exclusively enterprise field sales, with no self-serve or SMB channel. Distribution is single-country (Canada) and direct. Long-running co-publishing partnerships with Canadian Black Book (CUVAFY) and CADA (CADA Year in Review distributed to 3,500+ dealer principals) extend distribution reach without requiring new client acquisition. The company has no disclosed funding rounds, no M&A activity, and no public revenue figures.

Name

DesRosiers Automotive Consultants

Legal name

DesRosiers Automotive Consultants Inc.

Website

https://desrosiers.ca

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

DesRosiers Automotive Consultants is a privately held Canadian firm, founded in 1985, that provides market research, forecasting, and strategic consulting exclusively to the Canadian automotive sector, serving OEMs, aftermarket suppliers, financial institutions, government agencies, and dealers through proprietary databases and publications.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Publications Subscription: Subscription-based access to newsletters and yearbooks including DesRosiers Automotive Reports (twice-monthly), AutoWatch (monthly), DesRosiers Automotive Yearbook, and Canadian Used Vehicle and Financial Yearbook.
2. Consulting Services: Custom consulting engagements including market entry studies, strategic growth studies, distribution analysis, competitive positioning studies, and management briefings.
3. Custom Research and Analysis: Tailored forecast services and analysis provided to vehicle manufacturers, financial institutions, and government agencies customized to client needs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DesRosiers Automotive Consultants Inc. (DAC) provides consulting, market research, and forecasting services exclusively for the Canadian automotive sector. The firm sells proprietary databases (CVIOC, New Model Database), custom consulting studies, consumer surveys, and subscription publications (DAR, AutoWatch, Yearbooks) to OEMs, aftermarket suppliers, dealers, financial institutions, and government agencies.

Product overview

DesRosiers Automotive Consultants (DAC) operates as a consulting and market research firm offering a portfolio of integrated research products and services exclusively for the automotive sector. The company is structured around five core service groups: Forecast Services (Vehicle Sales and Forecast Analysis, New Model Database), Aftermarket Analysis (CVIOC, Market Sizing, Parts Popularity Program), Consulting (Industry Studies, Corporate Strategy, Management Briefings), Consumer Market Research (Light Vehicle Study, ASP Survey, Trendsetter Survey), and Publishing (DAR reports, AutoWatch newsletter, DAY yearbook, CUVAFY, CADA Year in Review). These offerings work together to provide comprehensive market intelligence from vehicle sales forecasting through aftermarket analysis to consumer behavior research and industry publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Sales and Forecast Analysis Customized market forecasts and analysis of vehicle sales trends by segment, province, and model, provided to vehicle manufacturers, financial institutions, government agencies, and other organizations in Canada.
• New Model Database Database providing up-to-date information on new model introductions in the Canadian market with perspective on future model introductions by make, model year, segment, and launch date.
• Canadian Vehicles in Operation Census (CVIOC) Annual census of all light vehicles registered in Canada, providing data at multiple geographic levels with vehicle descriptions down to full engine detail with safety restraint.
• Market Sizing Detailed information on the size, structure, and outlook for more than 25 aftermarket product areas, along with analysis of consumer purchasing patterns and distribution channel dynamics.
• Parts Popularity Program Service assisting aftermarket suppliers in matching their part number catalogs to the CVIOC database, producing coverage reports by product SKU numbers that list the popularity of products within a given area.
• Industry Studies Custom consulting studies covering Market Entry Studies, Strategic Growth Studies, Distribution Analysis, and Competitive Positioning Studies for automotive sector clients.
• Corporate Strategy and Business Plan Development Consulting service assisting clients in exploring market opportunities and developing strategic approaches reflecting current conditions and future competitive realities.
• Management Briefings Half or full day briefings covering the most current events in the automotive sector and their implications for client businesses.
• DesRosiers Light Vehicle Study (LVS) Annual consumer survey providing insight into vehicle maintenance, ownership, and acquisition practices of Canadians, with detailed input from over 4,500 vehicle owners and tracking data spanning more than a decade.
• DesRosiers Automotive Service Provider Survey (ASP) Survey of service technicians exploring purchase motivation and satisfaction with suppliers in the automotive aftermarket.
• Trendsetter Survey Survey conducted with CADA exploring top-of-mind issues for automotive dealer principals and tracking key dealer performance variables.
• DesRosiers Automotive Reports (DAR) Twice-monthly subscription publication featuring Canadian and US model sales, North American vehicle production, employment and shipment data, plus weekly electronic mailouts.
• DesRosiers Automotive Yearbook (DAY) Annual yearbook included in the DAR subscription containing key year-end automotive industry data.
• AutoWatch Monthly subscription publication focusing on market outlook, monthly sales updates, economic analysis, Canadian sales commentary, top ten model sales, new model launches, and core economic indicators.
• Canadian Used Vehicle and Financial Yearbook (CUVAFY) Annual yearbook co-published with Canadian Black Book providing in-depth profile of the Canadian used vehicle market including used vehicle sales, retail market size, residual value summaries, and used vehicle retail market information.
• CADA Year in Review Yearbook developed in partnership with the Canadian Automobile Dealers Association, distributed to over 3,500 new car dealer principals nationwide annually, covering dealer counts, average sale per dealer, sales by model, finance trends, and the Trendsetter survey.

Quantifiable outcome

• CVIOC database provides vehicle fleet data at multiple geographic levels down to full engine specification
• +2 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Canadian Black BookcoreStrategic or Co-development PartnerCo-publishing partnership for the Canadian Used Vehicle and Financial Yearbook (CUVAFY), providing in-depth profiles of the Canadian used vehicle market including sales data, retail market size, residual value summaries, and used vehicle retail market information.
• Canadian Automobile Dealers Association (CADA)coreStrategic or Co-development PartnerPartnership for the Trendsetter Survey exploring top-of-mind issues for automotive dealer principals and tracking key dealer performance variables. Also co-develops the CADA Year in Review, distributed to over 3,500 dealer principals nationwide annually.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cox Automotive: Broad automotive services and data platform (including Kelley Blue Book) — overlaps with DAC's used-vehicle analytics and dealer benchmarking via extensive North American data assets.
• S&P Global Mobility: Broad incumbent providing global automotive forecasts, vehicle registration data, and supplier intelligence — overlaps with DAC's CVIOC and vehicle sales forecasting but at a much larger global scale.
• J.D. Power: Diversified automotive market research and consumer benchmarking firm — overlaps with DAC's consumer research (Light Vehicle Study) and OEM consulting but operates across many geographies and product categories.

Direct peers

• AutoPacific: US-based automotive market research and consulting firm providing future-oriented forecasting, consumer research, and industry studies — closely aligned with DAC's consumer research and strategic consulting offerings.
• LMC Automotive: Global light-vehicle forecasting and analytics firm producing sales, production, and powertrain outlooks by market and segment — directly comparable to DAC's vehicle sales and forecast analysis offering, but operating at global rather than Canadian scale.
• Strategic Vision: Automotive consumer research and consulting firm producing perception, brand, and product studies — closely comparable to DAC's Light Vehicle Study, ASP Survey, and broader consumer market research group.
• AutoForecast Solutions (AFS): Specialist in light-vehicle production forecasting and future model tracking — directly comparable to DAC's New Model Database and segment-level forecast products, with a comparable B2B OEM/supplier customer profile.
• Urban Science: Automotive-focused consulting and analytics firm supporting OEMs and dealers on sales operations, market planning, and retail network optimization — comparable to DAC's industry studies and consulting engagements in the dealer/OEM channel.

Emerging players

• Canadian Black Book: Canada-focused used vehicle valuation and data provider — both a DAC co-publishing partner (CUVAFY) and adjacent competitor in residual value and used vehicle market data for the Canadian market.
• TrueCar: US-focused vehicle pricing and market data platform with North American dealer and OEM relationships — adjacent to DAC's dealer benchmarking and pricing-related forecasting work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DesRosiers Automotive Consultants