Goodnight Nashville

What Goodnight Nashville does

Goodnight Nashville is a four-story entertainment venue located at 209 Broadway in downtown Nashville, Tennessee, owned and brand-fronted by Grammy-nominated country music artist Jelly Roll and operated under Evening Entertainment Group. The venue was founded in 2025 and comprises four distinct experiential floors: a ground-floor honky-tonk with live music, XO Bunnie's (a second-floor VIP nightclub named after Jelly Roll's wife), Buddy's Backroom (a third-floor speakeasy named after his father), and the highest open-air rooftop on Broadway. The venue also features Glasshouse Tattoo, a walk-in tattoo parlor operated by Ink Master Season 9 Champion Bubba Irwin and judge Chris Nunez — the first such offering on Broadway.

The underlying technology stack is composed entirely of third-party SaaS integrations: UrVenue powers the venue's website, ticketing, and reservation management; OpenTable handles dining reservations for Buddy's Backroom; Booketing drives skip-the-line pass purchases; Shopify powers the merchandise storefront; and ADP Workforce Now supports recruitment. There is no proprietary technology platform — the venue's differentiation comes from physical infrastructure (five full-service bars, three stages, 40+ HDTVs, extended hours until 3 AM) and celebrity-led brand positioning.

The business model is direct-to-consumer and transaction-based, generating revenue across beverage and food sales, VIP bottle service, skip-the-line passes ($50-$75), bachelorette and birthday packages ($800-$2,700 for groups of 7-25), private event rentals, weekend brunch, sports viewing packages, walk-in tattoo services ($180+), merchandise, and gift cards. Customer acquisition runs through organic social (Instagram), earned media (Forbes, Country Living, Nashville Lifestyles, WKRN), content marketing, themed events, and direct VIP inquiry forms, with no channel intermediaries in the sales motion.

Name

Goodnight Nashville

Legal name

Evening Entertainment Group

Website

https://goodnightnashville.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodnight Nashville is Jelly Roll's four-story entertainment venue on Broadway in Nashville, offering live music, VIP bottle service, themed celebration packages, weekend brunch, an on-site tattoo parlor, and the highest rooftop on Broadway targeting tourists, bachelorette parties, and private event groups.

Ownership category

akta.pro rank

Product category

Live Music Venue & Nightlife Entertainment

NAICS

Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (7224), Arts, Entertainment, and Recreation (71), Food Services and Drinking Places (722)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Venues & Concert Bars (THAFAEAD)

akta.pro secondary industries

Nightclubs & Dance Clubs (THAFAEAC), After-Hours Clubs (MPAGAIAK)

Keywords

• Live music venue
• Nightlife entertainment
• Rooftop bar
• Bachelorette party packages
• Private event hosting

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Beverage Sales: Full bar service with premium cocktails, champagne, spirits, beer, wine, and specialty drinks. Major revenue driver across all four floors.
2. Food Sales: Southern-inspired menu including burgers, pizza, wings, appetizers, brunch offerings. Available across all floors and at Buddy's Backroom dining.
3. VIP Bottle Service: Premium table service with minimum spend requirements, dedicated servers, guaranteed entry, and reserved seating on rooftop and club levels.
4. Event Packages: Bachelorette and birthday party packages ranging from $800-$2,700 with bottle service, reserved space, and custom add-ons for groups of 7-25.
5. Skip the Line Passes: Advance entry passes at $50-75 providing guaranteed quicker entry on busy nights and special events.
6. Tattoo Services: Walk-in tattoo services at Glasshouse with flash tattoos starting at $180+ per session.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Goodnight Nashville is a four-story honky-tonk bar and live music venue on Broadway in Nashville owned by Grammy-nominated artist Jelly Roll. The venue offers four distinct themed floors (First Floor honky-tonk, XO Bunnie's nightclub, Buddy's Backroom speakeasy, and the highest rooftop on Broadway) along with on-site tattoo services via Glasshouse, VIP bottle service, curated bachelorette and birthday packages, private event hosting, sports viewing, weekend brunch, and branded merchandise.

Product overview

Goodnight Nashville is Jelly Roll's four-story tattoo-themed honky-tonk bar and live music venue located on Broadway in Nashville, Tennessee. The venue spans four distinct floors: the First Floor (main honky-tonk with live music), XO Bunnie's (Floor 2, VIP nightclub), Buddy's Backroom (Floor 3, intimate speakeasy lounge), and the Rooftop (Floor 4, highest open-air rooftop on Broadway). Add-on services include VIP bottle service, Skip the Line priority entry passes, private event hosting, celebration packages (birthday and bachelorette), weekend brunch, sports viewing (soccer, basketball, hockey), Glasshouse Tattoo on-site walk-in tattoo parlor, full food and beverage menu, merchandise, and gift cards. The venue features live music seven days a week, DJs on weekends, and integrates with UrVenue for booking, OpenTable for dining reservations, and Shopify for merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• XO Bunnie's: VIP nightclub experience and bottle service located on the second floor, featuring hot pink and black décor, DJs on weekends, and premium bottle presentations.
• Buddy's Backroom
• Glasshouse Tattoo

Products and services

• Goodnight Nashville Main Venue Jelly Roll's four-story tattoo-themed honky-tonk bar and live music venue located on Broadway in Nashville, featuring the highest rooftop in Music City with panoramic skyline views. Live music seven days a week with rotating local and touring artists.
• First Floor Honky-Tonk Main honky-tonk floor delivering live local cover bands during daytime and high-energy bands at night, with full-service bar and Southern-inspired food. The heart of the Broadway experience.
• XO Bunnie's Nightclub Second-floor VIP nightclub named after Jelly Roll's wife Bunnie XO. Transforms from a stylish cocktail lounge during weekdays to a full nightclub with DJs, VIP booths, and bottle service on weekends.
• Buddy's Backroom Speakeasy Third-floor intimate speakeasy lounge named after Jelly Roll's father Buddy. Features upscale craft cocktails with emphasis on agave-based creations, elevated Southern bites, plush leather couches, and serves as a private hangout when Jelly Roll is in the venue.
• Rooftop Bar Fourth-floor highest open-air rooftop on Broadway featuring DJ booth, panoramic skyline views, VIP inside and outside tables, and transforms from brunch service to high-energy rooftop parties.
• Glasshouse Tattoo Walk-in tattoo parlor on the mezzanine floor operated by Ink Master Season 9 Champion Bubba Irwin and judge Chris Nunez. Offers flash tattoos starting at $180. First bar on Broadway with an on-site tattoo shop.
• VIP Bottle Service Premium table service including no waiting in lines, dedicated service all night, guaranteed space for groups, custom celebration add-ons, and minimum spend redeemable on beverages. Available on Rooftop and XO Bunnie's floors.
• Skip the Line Pass Priority entry ticket offering immediate access to the venue via QR code. Available at early bird pricing ($50) or at-door pricing ($75). One-time use passes that deactivate after scanning.
• Private Events Event hosting services allowing rental of single floors, multiple floors, or entire venue for corporate events, birthdays, bachelorette parties, and celebrations. Includes four distinct floors, 40+ HDTVs, five full-service bars, and three stages.
• Bachelorette Packages Curated celebration packages including Cowgirl Style ($800 for 7-10 guests with Veuve Clicquot and premium liquor), Mr. Right Now ($1,000 for 10-15 guests), and The Last Hoorah ($2,500 for 20-25 guests with three bottles of Veuve Clicquot).
• Birthday Packages Celebration packages including Nash Bash ($1,000 for 7-10 guests with premium liquor), Honky Tonk Birthday ($1,200 for 10-15 guests), and Born to Raise Hell ($2,700 for 20-25 guests with Veuve Clicquot).
• Weekend Brunch Weekend brunch service offered every Friday, Saturday, and Sunday until 2PM featuring Southern comfort food with a twist including chicken and waffles, loaded bloody marys, and DJs keeping energy high.
• Goodnight Nashville Merchandise Branded Goodnight Nashville merchandise available through the Shopify-powered online store including apparel and memorabilia.
• Gift Cards Digital gift cards available for purchase through Evening Entertainment Group, redeemable at the venue (excluding tattoo shop).

Quantifiable outcome

• Forbes Travel Guide recognition as a top Nashville nightlife destination
• +4 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Glasshouse Tattoo (Bubba Irwin & Chris Nunez)coreStrategic or Co-development PartnerOn-site tattoo parlor operated by Ink Master Season 9 Champion Bubba Irwin and longtime judge Chris Nunez. Located on mezzanine floor inside the bar, offering flash tattoos starting at $180. Open daily 12pm-late. Provides unique entertainment experience unique to Broadway.
• Evening Entertainment GroupcoreStrategic or Co-development PartnerParent company operating Goodnight Nashville. © 2026 Evening Entertainment Group. Handles gift card sales and overall brand management.

Scale indicators8 records

Expansion highlights6 records

Direct peers

• Tootsies Orchid Lounge: Iconic multi-floor Broadway honky-tonk and live music venue that has set the template for celebrity-associated Nashville bars and competes head-to-head for walk-in tourist traffic.
• The Stage on Broadway: Multi-floor Broadway honky-tonk with rooftop and live music, competing for the same tourist, bachelorette, and live music crowds on the same street.
• FGL House: Florida Georgia Line's celebrity-owned multi-floor Broadway Nashville bar with rooftop and live entertainment, directly comparable in concept, scale, and target customer.
• Ole Red: Blake Shelton's celebrity-owned multi-floor Nashville Broadway venue with rooftop and live music, the closest comparable peer in concept (artist-owned, multi-experience, Broadway location) and a primary head-to-head competitor.
• ACME Feed & Seed: Multi-level Broadway Nashville venue combining bar, restaurant, and live music across floors, comparable in venue layout and mixed-use daypart strategy to Goodnight Nashville's four-floor model.
• Robert's Western World: Long-standing Broadway honky-tonk known for live traditional country music and affordable bar service, directly competing for live-music-seeking tourists on the same block.
• Kid Rock's Big Ass Honky Tonk: Large-format celebrity-owned Broadway honky-tonk in Nashville competing for the same bachelorette, bachelor, and group-event customer base with similar event-package pricing.
• Tin Roof Nashville: Nashville live-music bar concept focused on cover bands and group crowds, comparable in live music programming, casual food, and group/bachelorette customer mix, though not on Broadway.
• Jason Aldean's Kitchen + Rooftop Bar: Celebrity-owned Broadway Nashville bar with a prominent rooftop and live music, directly mirroring Goodnight Nashville's celebrity-ownership + rooftop positioning on the same strip.
• Nudies Honky Tonk: Multi-floor Broadway Nashville honky-tonk with rooftop and live music, directly competing for the same bachelorette, tourist, and live music crowds on the same street as Goodnight Nashville.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/goodnightnash
• Facebookfacebook.com/goodnightnash

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodnight Nashville