Doghouse Distillery

What Doghouse Distillery does

Doghouse Distillery is a London-based, founder-owned craft distillery founded in 2016 that produces vodka, gin, aperitivo, and American-style moonshine/whisky entirely in-house via a grain-to-bottle process at its Battersea facility. The company operates a purpose-built distillery equipped with a bespoke 21-meter copper vodka fractionating column, a copper pot still with overhead column, an on-site microbrewery for grain processing, a closed-circuit chilled-water fermentation cooling system, and a reverse-osmosis water purification unit. Doghouse claims to be the only multi-category grain-to-bottle distillery in London and one of fewer than 20 vodka producers in the UK, and is the only producer making vodka from scratch in London to 96% ABV purity.

The portfolio spans six core SKUs: Baller Vodka (100% English wheat, £31.95/70cl), Baller Chilli Bacon Vodka (world-first habanero and bacon-infused variant, £32.95), Renegade Gin (14-botanical contemporary gin, £37.50), Doppelgänger Aperitivo (19-botanical Italian-style aperitivo, £21.50), and two Debt Collector Moonshine variants — unaged (£34.95) and 1-year cask-aged in charred virgin American oak (£44.95). A complementary line of pre-packaged cocktail kits (Espresso Martini, Daiquiri, Bloody Mary, Spritz, Old Fashioned) and gift sets extend the offering into higher-AOV gifting occasions. Distribution is entirely direct-to-consumer, operating through a Shopify e-commerce storefront with free shipping over £70 and a 15% first-order discount, plus a two-floor owned retail venue — the Doghouse Bar at Clapham Common (opened 2024) — serving cocktails, draught beers, food, and live music on weekends.

The company targets UK-based premium spirits enthusiasts, cocktail drinkers, and music/lifestyle-oriented consumers seeking distinctive, locally produced craft spirits. Marketing is centred on music-inspired brand storytelling, with artist-designed vinyl-style labels, Instagram presence, a 35+ recipe cocktail blog, a monthly "DOG-DAYZ MINI-FEST," and trade tasting events. The core team consists of five people — co-founders Braden (Managing Director) and Katherine (Marketing Director), plus a distiller, sales lead, and office manager — with no institutional investors, no disclosed funding rounds, and no parent company.

Name

Doghouse Distillery

Legal name

Doghouse Distillery

Website

https://doghousedistillery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Doghouse Distillery is a London-based, founder-owned grain-to-bottle craft distillery founded in 2016, producing vodka, gin, aperitivo, and moonshine/whisky and selling exclusively direct-to-consumer via its Shopify store and the Doghouse Bar at Clapham Common.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Craft Distilleries & Microdistilleries (THAFALAH), Distilleries (Tasting Rooms) (THAFALAG), Distilled Spirits Production & Distilling (AFAFAAAC), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft distillery
• Grain-to-bottle spirits
• Premium vodka
• Artisan gin
• Cocktail kits

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Spirit Sales: Sale of bottled spirits (Baller Vodka, Renegade Gin, Doppelgänger Aperitivo, Debt Collector Moonshine variants) directly to consumers through e-commerce store and at the Doghouse Bar. Core revenue stream with prices ranging from £21.50 to £44.95 per 70cl bottle.
2. Cocktail Kit Sales: Pre-packaged cocktail kits including spirit bottles, mixers, garnishes, and recipe cards sold as gift sets (e.g., Espresso Martini Kit, Daiquiri Kit, Negroni Kit). Provides higher average order value and serves as gifting occasions.
3. On-Premise Bar Sales: Revenue from the Doghouse Bar at Clapham Common serving cocktails made with their own spirits, plus draught beers, ciders, and food items. Bar features live music on Fridays and Saturdays.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Doghouse Distillery manufactures and sells premium craft spirits (vodka, gin, aperitivo, and American-style moonshine/whisky) from scratch in its Battersea distillery. It sells bottled spirits and cocktail kits direct-to-consumer through its Shopify store and serves cocktails and spirits at its Doghouse Bar venue at Clapham Common.

Product overview

Doghouse Distillery is a London-based multi-category craft distillery offering a portfolio of grain-to-bottle spirits including Baller Vodka, Baller Chilli Bacon Vodka, Renegade Gin, Doppelgänger Aperitivo, Debt Collector Moonshine (Unaged and Cask Aged). The company sells directly to consumers via its Shopify e-commerce store and operates Doghouse Bar at Clapham Common. Supplementary products include cocktail kits (Espresso Martini, Bloody Mary, Daiquiri, Spritz, Old Fashioned) and gift sets. Established in 2016, it is London's only multi-category grain-to-bottle distillery and the only distillery in Greater London making its own base spirit from scratch.

Differentiator

Problem solved

Functional benefit

Brands

• Baller Vodka: Super premium 100% English wheat vodka, the only vodka made fully from scratch in London. Award-winning including 'Best Spirit' in Great British Food Awards.
• Baller Chilli Bacon Vodka
• Renegade Gin
• Doppelgänger Aperitivo
• Debt Collector Moonshine Unaged
• Debt Collector Moonshine Cask Aged

Products and services

• Baller Vodka Super premium unfiltered vodka made from 100% English wheat, distilled to 96% ABV using a bespoke 21-meter copper column. The only vodka made fully from scratch in London; award-winning including 'Best Spirit' in Great Britain at the Great British Food Awards. Sold at £31.95 per 70cl bottle.
• Baller Chilli Bacon Vodka World's first habanero chilli and smoky bacon infused vodka, vegan-friendly, built on the Baller vodka base with a secret ingredient delivering smoky bacon flavor. Sold at £32.95 per 70cl bottle.
• Renegade Gin Award-winning contemporary gin with 14 botanicals, produced using overnight maceration and pot distillation with vapor infusion through the 'R2D2' infuser for lighter citrus notes. Rock 'n' roll inspired with London tattoo artist label. Sold at £37.50 per 70cl bottle.
• Doppelgänger Aperitivo
• Debt Collector Moonshine Unaged
• Debt Collector Moonshine Cask Aged (1 Year)
• Debt Collector Daiquiri Kit
• Baller Espresso Martini Kit
• Baller Chilli Bacon Bloody Mary Kit
• Doppelgänger Spritz Kit
• Debt Collector Old Fashioned Kit
• Baller Vodka and Renegade Gin Gift Set
• Doghouse Bar at Clapham Common On-premise bar venue at 10 Clapham Common Southside, London. Upstairs whisky barrel racking room with sports screens; downstairs honky-tonk speakeasy featuring what the company describes as London's largest Old Fashioned menu. Serves cocktails, draught beers, pale ales, lagers, and food; live music on Fridays and Saturdays.

Quantifiable outcome

• Rain water collection expected to reduce water usage by 25% in 2024
• +5 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The London Distillery Company: Battersea-based London craft distillery producing gin, vodka, and whisky in a similar geography to Doghouse. Highly relevant comparable on location, multi-category production, and premium craft positioning.
• Chase Distillery: UK farm-to-bottle distillery producing gin, vodka, and whisky from estate-grown potatoes and grains. Comparable grain-to-bottle craft ethos and multi-category spirits portfolio targeting premium UK consumers.
• East London Liquor Company: East London craft distillery producing gin, vodka, and whisky with on-site bar and events. Highly comparable as a London-based multi-category craft distillery with direct retail and experiential components.
• Jensen's Bermondsey Gin Distillery: London craft gin microdistillery in Bermondsey offering gin-making experiences and tours. Comparable as a small-batch London craft distillery with experiential DTC focus.
• Warner Edwards: UK craft gin distillery with farm-based production and multiple botanical expressions. Comparable premium craft positioning, direct-to-consumer e-commerce focus, and product-led brand storytelling.
• Sipsmith: London-based craft gin distillery and pioneer of the London gin revival. Closest direct peer to Doghouse - both operate premium London craft distilleries with on-site production, direct-to-consumer sales, and on-premise tasting/bar experiences.
• Two Drifters Distillery: UK small-batch craft rum and spirits distillery with carbon-negative production. Comparable as a UK craft spirits producer emphasizing sustainability, small-batch production, and direct-to-consumer sales.
• Portobello Road Gin: London craft gin distillery with on-site bar, tastings, and experiential events in Notting Hill. Directly comparable on London craft distillery + on-premise bar hybrid model and DTC gin focus.

Broad incumbents

• Diageo (craft/seed portfolio): Global spirits giant with broad portfolio across vodka (including premium craft acquisitions), gin, and whisky. Relevant as a broad incumbent whose craft acquisitions (e.g., Sipsmith) define the competitive set Doghouse operates in.

Emerging players

• Bimber Distillery: London-based single malt whisky distillery producing premium craft whisky with small-batch grain-to-glass production. Comparable on London craft spirits and grain-to-glass approach, but focused exclusively on whisky.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/doghousedistillery
• Xx.com/doghousedistill
• Facebookfacebook.com/doghousedistillery
• LinkedInlinkedin.com/company/doghouse-distillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doghouse Distillery