Ship O´Hoi

What Ship O´Hoi does

Ship O´Hoi (legal entity Ship O Hoi AS, Norwegian organization number 930178667) operates a peer-to-peer rental marketplace for maritime and waterfront assets, headquartered in Norway and active across Scandinavia. The platform connects individual boat owners with individual renters and offers 800+ rental objects including boats (sailboats, motor launches, yachts, dinghies, day cruisers, RIBs, cabincruisers, bowriders, open console boats, pilothouses), jet skis, kayaks, dock spots/moorings, and boat trailers. Coverage spans major Nordic boating destinations including Oslo, Trondheim, Bergen, Kristiansand, Stockholm, and Gothenburg, with additional geographic references to Finland, Denmark, Croatia, Italy, Greece, and Spain.

The underlying platform is a mobile-first marketplace accessible via web and native iOS and Android applications (4.8 stars on the App Store, 5 stars on Google Play). Functional components include search and booking, secure payment processing through Stripe (with funds held during the rental and released within 7 days), an owner verification program, real-time weather conditions, in-app messaging between owners and renters, and owner approval flows for each rental request. Cloud infrastructure runs on AWS within the EU/EEA, with Intercom for customer support, PowerOffice for accounting/invoicing, and Google Workspace for internal operations. The platform integrates with Tryg Insurance to provide approved rental insurance coverage for owners.

Ship O´Hoi generates revenue through two streams. The primary stream is a 15% marketplace commission on completed rentals, with owners retaining 85% of the rental income and no upfront listing fees. The secondary stream is an annual Plus Membership subscription offering 10% member discounts, early access to popular boats, special prices, and curated boat-trip content. Distribution is self-serve, mobile-first, and supported by content marketing (SEO blog), email newsletters, and paid advertising across Meta, Snap, LinkedIn, and Google. Customer concentration is long-tail across both sides of the marketplace, with no enterprise anchors disclosed.

Name

Ship O´Hoi

Legal name

Ship O Hoi AS

Website

https://ship-ohoi.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Ship O´Hoi is a Norwegian peer-to-peer boat rental marketplace connecting individual boat owners with renters across Scandinavia. The platform lists 800+ boats, jet skis, kayaks, and dock spots via web and mobile apps, monetizing through a 15% commission and an annual Plus Membership.

Ownership category

akta.pro rank

Product category

Peer-to-peer Boat Rental Marketplace

NAICS

Consumer Goods Rental (5322), Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400), Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Cruise Charter Operators & Ship Buyouts (THAKAKAI)

akta.pro secondary industries

Cruise Yacht Charters (Private Crewed) (THAEADAG), Personal Watercraft (Jet Ski / Sea-Doo) Rentals (THADAHAJ)

Keywords

• Boat rental marketplace
• Peer-to-peer boat sharing
• Recreational watercraft rental
• Maritime sharing platform
• Marina dock mooring rental

Headquarters

HQ city

Norway

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace Commission: Platform charges 15% commission on completed rentals. Owner receives 85% of rental income. Commission is only charged when a rental is successfully completed. No upfront listing fees.
2. Membership Program: Optional plus-membership offering 10% discounts for members and additional benefits at a fixed annual price

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ship O´Hoi operates a peer-to-peer online marketplace where private boat owners list vessels, jet skis, kayaks, dock spots, and boat trailers for short-term rental, and individual renters discover, book, and pay for them through the platform. The company charges a 15% commission on completed rentals, retains nothing upfront, and provides Stripe-secured payment processing, owner verification, optional Tryg rental insurance, and a Plus membership tier with 10% member discounts. Distribution is self-serve via web and native iOS/Android apps across Norway and Sweden.

Product overview

Ship O'Hoi operates as a unified peer-to-peer sharing marketplace for maritime assets, connecting boat owners with renters across Scandinavia. The core platform centers on the Ship O'Hoi Marketplace, which enables rentals of boats, jet skis, kayaks, dock spots, and boat trailers through a web platform and dedicated mobile apps for iOS and Android. The platform offers over 800 rental objects across Norway and Sweden, with availability in major cities including Oslo, Stockholm, Trondheim, Bergen, Kristiansand, and Gothenburg. The Ship O'Hoi Membership program provides an add-on benefit layer offering 10% member discounts and exclusive offers. All transactions are facilitated through Stripe payment processing, with owners earning 85% of rental income (platform takes 15% commission).

Differentiator

Problem solved

Functional benefit

Products and services

• Ship O´Hoi Marketplace Peer-to-peer marketplace platform enabling private boat owners to list vessels and individual renters to discover, book, and pay for short-term maritime rentals across Norway and Sweden.
• Boat Rental Rental service for boats of multiple types and sizes, including sailboats, motor launches, yachts, dinghies, open console boats, cabin cruisers, day cruisers, bowriders, RIBs, and pilothouses, offered to individual renters across Norway and Sweden.
• Jet Ski Rental Rental service for jet skis and water scooters available to individual renters throughout Norway and Sweden.
• Kayak Rental Rental service for kayaks available across multiple locations in Norway and Sweden for individual recreational renters.
• Dock Spot Rental Rental service for dock spots and moorings for boats of various sizes, listed by marina and dock owners and rented to boat owners needing transient berthing.
• Boat Trailer Rental Rental service for boat trailers available to renters across the Ship O´Hoi marketplace coverage area.

Quantifiable outcome

• 800+ rental objects available for rent
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment provider for processing secure payments on the marketplace. Handles credit/debit card transactions (Visa, MasterCard, American Express). Retains rental amounts during rental period and transfers to owners within 7 days after rental completion.
• Tryg InsurancecoreStrategic or Co-development PartnerInsurance partnership offering approved rental insurance to boat owners listing on the platform. Helps protect boat owners against rental-related risks.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure for data storage and processing in connection with service operation. Data is encrypted and only Ship O'Hoi can access it. Data stored within EU/EEA.
• Meta PixelminorGTM or Marketing PartnerMarketing analytics tool for targeted advertising on Meta platforms and ad optimization. Data stored within and outside EU/EEA.
• Snap PixelminorGTM or Marketing PartnerMarketing analytics tool for targeted advertising on Snapchat and ad optimization. Data stored within and outside EU/EEA.
• LinkedIn PixelminorGTM or Marketing PartnerMarketing analytics tool for targeted advertising on LinkedIn and ad optimization. Data stored within and outside EU/EEA.
• Google Tag ManagerminorGTM or Marketing PartnerMarketing analytics and tag management for targeted advertising and ad optimization. Data stored within and outside EU/EEA.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SamBoat: Leading European peer-to-peer boat rental marketplace headquartered in France, offering sailboats, motorboats, yachts and RIBs across 30+ countries. Direct competitor with comparable take-rate model and mobile app experience.
• Click&Boat: European boat rental platform (owned by Bénéteau Group) offering both peer-to-peer and professional fleet rentals. Direct competitor combining marketplace and operator inventory across Mediterranean and Northern Europe.
• Boatsetter: US-based peer-to-peer boat rental marketplace with insurance-backed rentals and captained experiences. Closely comparable business model targeting recreational renters with similar mobile app and verified-owner architecture.
• Getmyboat: Global peer-to-peer boat rental marketplace operating across North America, Europe and beyond. Closest direct competitor in business model (commission-based marketplace, owner/renter matching, mobile-first) and category (boats, jet skis, yachts).
• Zizooboats: Online boat rental platform offering bareboat, skippered and crewed charters across the Mediterranean. Closely comparable in customer segment (leisure boaters) and category overlap (yachts, motorboats).
• Borrow A Boat: UK-headquartered boat rental marketplace operating across Europe. Direct competitor in the peer-to-peer space with comparable inventory (sailboats, motorboats, yachts) and a similar target customer (recreational renters and boat owners).

Emerging players

• Navily: Cruising and anchorage app that has expanded into boat rentals. Partial overlap with Ship O'Hoi's rental category, with a stronger focus on cruising guides and marina reviews.

Regional players

• Skipperi: Nordic boat-sharing platform offering shared boat memberships across the Nordics. Comparable geography (Sweden, Finland) and similar peer-to-peer model, though structured as membership-based fleet rather than open marketplace.

Broad incumbents

• Dream Yacht Charter: Global yacht charter operator with bareboat, skippered and crewed offerings in 30+ destinations. Overlaps with Ship O'Hoi's yacht category but operates as a vertically integrated fleet owner rather than a marketplace.
• MarineMax: Largest US recreational boat dealer and franchiser with boat rental and charter operations. Adjacent incumbent offering rental experiences through owned inventory, broadly comparable end-customer base but vertically integrated rather than marketplace-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shipohoi.no
• LinkedInlinkedin.com/company/shipohoi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ship O´Hoi