Rural Minds
Rural Minds is a 501(c)(3) nonprofit founded in 2021 that provides free mental health information, fact sheets, resilience programs, and crisis resources to the 46 million people living in farming, ranching, and rural communities across the United States.
- Company typePrivate
- Founded2021
- HeadquartersMayville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rural Minds does
Rural Minds is a national 501(c)(3) nonprofit organization headquartered in Mayville, New York, founded in 2021 by Jeff Winton after the 2012 suicide death of his nephew, a farmer and steelworker. The organization's mission is to serve as the informed voice for mental health in rural America, addressing the elevated suicide rates and provider shortages that affect the 46 million people living in farming, ranching, agricultural communities, small towns, and isolated areas. It operates with a headcount of 11-50 employees and is governed as Rural Minds, Inc. under Illinois state law.
The organization's core product is a content and resource portfolio rather than a technology platform. Offerings include condition fact sheets covering Bipolar Disorder, Eating Disorders, Generalized Anxiety Disorder, Major Depression, Postpartum Depression, PTSD, Schizophrenia, Substance Use Disorder, and Tardive Dyskinesia; specialized resilience programs for farmers and rural communities; suicide awareness and prevention resources; a webinar series; an eCornell certification course in partnership with Cornell University; and a planned Rural Youth Mental Wellness Pilot Program. Distribution is multi-channel and partnership-led, leveraging PBS media exposure (a Roadtrip Nation documentary reaching 82 million households), state agency collaborations (New York State Office of Mental Health), educational institution partners (eCornell), and pharmaceutical and agricultural sponsors (Pfizer, Teva, Neurocrine Biosciences, VM AgriTech, National Grange).
The business model is donation- and sponsorship-driven rather than commercial. All consumer-facing resources are provided free of charge, with revenue sourced from individual donations, corporate sponsorships, foundation grants, and a paid credentialed course through eCornell. The organization does not charge for fact sheets, webinars, or crisis resources, and revenue figures are not publicly disclosed.
Rural Minds firmographics
Firmographics- Name
- Rural Minds
- Legal name
- Rural Minds, Inc.
- Website
- https://ruralminds.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rural Minds is a 501(c)(3) nonprofit founded in 2021 that provides free mental health information, fact sheets, resilience programs, and crisis resources to the 46 million people living in farming, ranching, and rural communities across the United States.
- Ownership category
- akta.pro rank
Rural Minds industry classification
Industry- Product category
- Mental Health Advocacy and Rural Community Services
- NAICS
- Other Individual and Family Services (624190), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Rural Minds is headquartered
LocationHeadquarters
- HQ city
- Mayville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rural Minds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: Rural Minds operates as a 501(c)(3) nonprofit organization that relies on donations from individuals, corporations, and foundations to fund its operations and programs. The organization accepts donations through its website and encourages public support to help rural Americans access mental health resources.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Rural Minds product offering
Product offeringCore offering
Rural Minds is a national 501(c)(3) nonprofit that provides free mental health information, educational resources, and advocacy programs targeted at the 46 million Americans living in farming, ranching, agricultural, small-town, and isolated rural communities. Its portfolio includes condition fact sheets (bipolar disorder, depression, PTSD, schizophrenia, substance use disorder, tardive dyskinesia, etc.), crisis resources, the Farmer Mental Health Resilience Program, the Rural Mental Health Resilience Program, a Rural Suicide Awareness and Prevention program, a Connections Webinar Series, a Tardive Dyskinesia Awareness initiative, a Rural Youth Mental Wellness Pilot, and an eCornell online course partnership. All resources are delivered free of charge through its website and partner network.
Product overview
Rural Minds is a nonprofit mental health advocacy organization (501(c)(3)) offering a portfolio of educational programs and resource services rather than a unified technology product. The core offerings consist of mental health information portals, condition-specific fact sheets, resilience programs (including the Farmer Mental Health Resilience Program and Rural Mental Health Resilience Program), suicide awareness initiatives, webinar series, a Tardive Dyskinesia awareness program, an eCornell online course partnership, and newsletter publications. These services are delivered through the RuralMinds.org website as informational and advocacy resources focused on addressing the mental health crisis in rural America, particularly serving the 46 million people in farming, ranching, agricultural communities, small towns, and isolated areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Resources Portal Comprehensive online portal providing mental health information, crisis resources, and support for rural Americans, featuring condition fact sheets, topic-based resources, and A-Z directories. Free to the public.
- Condition Fact Sheets Educational fact sheets covering mental health conditions including Bipolar Disorder, Eating Disorders, Generalized Anxiety Disorder, Major Depression, Postpartum Depression, PTSD, Schizophrenia, Substance Use Disorder, and Tardive Dyskinesia. Free to the public.
- Farmer Mental Health Resilience Program Specialized program addressing mental health challenges faced by farmers, ranchers, and agricultural workers, providing resilience-building resources and support tailored to agricultural communities. Free to the public.
- Rural Mental Health Resilience Program Broader resilience program designed to address mental health access barriers and provide support services to rural Americans across various demographics and communities. Free to the public.
- Rural Suicide Awareness and Prevention Program Program focused on suicide prevention efforts specifically targeting rural communities, addressing the significantly higher suicide rates in rural America. Free to the public.
- Rural Mental Health Connections Webinar Series Educational webinar series featuring expert discussions on mental health topics relevant to rural communities, providing accessible learning opportunities via recorded presentations. Free to the public.
- Tardive Dyskinesia Awareness Program Specialized awareness initiative launched to educate about Tardive Dyskinesia, with support from Neurocrine Biosciences and Teva, providing condition-specific resources and information. Free to the public.
- Rural Youth Mental Wellness Pilot Program Pilot program providing practical resources, social support tips, and information on issues affecting young people in rural areas, including children of farmers, rural teenagers, and beginning farmers. Free to the public.
- eCornell Rural Mental Health Course Educational partnership with Cornell University providing a formal online course on rural mental health topics for professionals and community members seeking in-depth training.
- Rural Minds Moving Forward Newsletter Regular email newsletter providing updates, mental health resources, and information about Rural Minds activities and initiatives. Free subscription.
- Crisis Resources Immediate support resources including crisis hotlines and suicide prevention contact information for individuals experiencing mental health emergencies. Free to the public.
Quantifiable outcome
- The PBS Roadtrip Nation documentary featuring Rural Minds has reached 82 million households.
- +1 more outcomes
Companies that use Rural Minds
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Rural Minds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rural Minds partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- VM AgriTechcoreVM AgriTech partnered with Rural Minds to offer free mental health resources to agricultural workers, addressing agriculture's highest-in-nation suicide rate through education and care access.
- PBS/Roadtrip NationcoreRural Minds partnered with PBS and Roadtrip Nation to create a documentary episode featuring Jeff Winton. The documentary aired during Mental Health Awareness Month and has been seen in 82 million households, significantly expanding awareness of rural mental health issues.
- New York State Office of Mental HealthcoreRural Minds partnered with the New York State Office of Mental Health and the Suicide Prevention Center of New York State to present a webinar on Wellness and Resilience in Rural Communities, highlighting programs in New York where Rural Minds is headquartered.
- Neurocrine BiosciencescoreNeurocrine Biosciences provided generous support for the launch of Rural Minds' Tardive Dyskinesia Awareness webpage, which provides educational information about the condition affecting rural Americans.
- TevacoreTeva supported the launch of the Tardive Dyskinesia Awareness webpage in partnership with Rural Minds, expanding educational resources about movement disorders affecting rural populations.
- National Grange SocietyminorRural Minds and the National Grange Society co-hosted a webinar during Mental Health Awareness Month discussing challenges facing caregivers in rural America.
- PfizerminorPfizer sponsored a video about the origins and mission of Rural Minds titled 'How One Family's Tragedy Sparked a Movement to Save Rural Lives', providing corporate support for awareness efforts.
- eCornellminorRural Minds partnered with eCornell to offer a Rural Mental Health Course, providing educational certification opportunities for individuals seeking to better understand mental health challenges in rural communities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rural Minds competitors and assessment
Company assessmentDirect peers
- AgriSafe Network: AgriSafe Network is a nonprofit that specifically addresses the health and safety of farmers, ranchers, and agricultural workers, including mental health and suicide prevention. It is the closest direct peer to Rural Minds in serving rural and agricultural populations with health-focused resources.
- Active Minds: Active Minds is a nonprofit focused on young adult mental health awareness and education, with chapters on college campuses. It is comparable to Rural Minds' planned Rural Youth Mental Wellness Pilot in its youth-focused mental health education and stigma-reduction approach.
- National Alliance on Mental Illness (NAMI): NAMI is the largest U.S. grassroots mental health advocacy nonprofit, providing education, support groups, and public awareness. It is the most direct comparable in terms of national nonprofit mental health advocacy and education-driven model, although NAMI serves a broader (non-rural-specific) population.
- Mental Health America (MHA): MHA is a national nonprofit focused on mental health education, screening, advocacy, and policy. It is directly comparable to Rural Minds in its nonprofit mental health education and awareness mission, though it operates at broader (national, non-rural-specific) scale.
- American Farm Bureau Federation – Farm State of Mind: The American Farm Bureau Federation runs 'Farm State of Mind', a mental health awareness and resource program for farmers and ranchers. It is a direct comparable in mission (rural/agricultural mental health awareness) but operates as a program within a much larger trade association.
Emerging players
- The Jed Foundation (JED): JED is a nonprofit focused on protecting teen and young adult emotional health and preventing suicide. It is comparable in its youth mental health education mission and would be a relevant peer as Rural Minds expands its Rural Youth Mental Wellness Pilot.
Broad incumbents
- American Foundation for Suicide Prevention (AFSP): AFSP is a large national nonprofit focused on suicide prevention through research, education, advocacy, and loss support. It is a broad incumbent comparable to Rural Minds' suicide awareness and prevention program, but operates at much larger scale across all populations.
- National Council for Mental Wellbeing: The National Council for Mental Wellbeing is a large membership and advocacy organization representing mental health and substance use treatment providers. It is a broad incumbent in the rural mental health policy and advocacy space where Rural Minds also operates.
- 988 Suicide & Crisis Lifeline: The federally backed 988 Suicide & Crisis Lifeline provides direct crisis intervention for anyone in distress, including rural Americans. It is a broad incumbent in the rural suicide prevention space that Rural Minds references as a crisis resource, and represents the dominant crisis-response infrastructure.
Others
- Crisis Text Line: Crisis Text Line is a nonprofit providing 24/7 crisis support via text message. It is thematically adjacent to Rural Minds' crisis resources, particularly given the digital-access gap in rural areas, and represents a complementary service model that rural users may turn to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rural Minds social profiles
Digital presenceRural Minds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rural Minds leadership team
Management profileNumber of profiles
Profiles5 records
Rural Minds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rural Minds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rural Minds
What does Rural Minds do?
Rural Minds is a national 501(c)(3) nonprofit that provides free mental health information, educational resources, and advocacy programs targeted at the 46 million Americans living in farming, ranching, agricultural, small-town, and isolated rural communities. Its portfolio includes condition fact sheets (bipolar disorder, depression, PTSD, schizophrenia, substance use disorder, tardive dyskinesia, etc.), crisis resources, the Farmer Mental Health Resilience Program, the Rural Mental Health Resilience Program, a Rural Suicide Awareness and Prevention program, a Connections Webinar Series, a Tardive Dyskinesia Awareness initiative, a Rural Youth Mental Wellness Pilot, and an eCornell online course partnership. All resources are delivered free of charge through its website and partner network.
Is Rural Minds a public or private company?
Rural Minds is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rural Minds founded?
Rural Minds was founded in 2021. It employs 1 to 10 people.
Where is Rural Minds based?
Rural Minds is headquartered in Mayville, United States, in the North America region.
How does Rural Minds make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Rural Minds's main competitors?
Direct peers on record are AgriSafe Network, Active Minds, National Alliance on Mental Illness (NAMI), Mental Health America (MHA) and American Farm Bureau Federation – Farm State of Mind. The Jed Foundation (JED) is listed as an emerging player. Broad incumbents are American Foundation for Suicide Prevention (AFSP), National Council for Mental Wellbeing and 988 Suicide & Crisis Lifeline. Crisis Text Line is listed as an others.
Does Rural Minds have an API?
No public API is recorded for Rural Minds.
What industry is Rural Minds in?
Rural Minds's product category is Mental Health Advocacy and Rural Community Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 624190 and its SIC code is 8300.