Black Women in Europe

What Black Women in Europe does

Black Women in Europe® is a founder-led, privately held digital media platform founded in 2006 by Adrianne George and based in Halmstad, Sweden. It curates editorial content, storytelling, and recognition programming for women of African descent living across 30+ European countries, with a stated audience that includes expats, digital nomads, international professionals, and travelers. Its core products are a WordPress-hosted blog, a podcast (currently in Season 5), an annual Power List: A List of Our Own© (15th edition in 2025), the LET'S DO US! wellness workshop series launched in 2020, a business directory of Black women-owned businesses in Europe, and direct advertising/sponsorship packages priced in euros.

The business model is media/advertising-led. Revenue is generated almost entirely through direct sales of advertising and sponsorship placements to brands seeking access to a focused European Black women audience. Pricing is unit-based for content (link insertions €180–€350; submitted articles €350–€600; platform-written articles €900–€1,500; exclusive editorial features €2,500–€5,000) and podcast placements (€250–€1,800 per episode), with subscription-style minimum 6-month banner commitments (€2,000–€7,500 for 6 months; €3,600–€13,500 for 12 months). Annual sponsorship inventory centers on the November Power List (title €12,000–€18,000; category €4,000–€7,500; supporting €1,500–€3,000) and the December 20th Anniversary cycle (legacy €10,000–€15,000; feature partner €3,500–€6,500), with bundled packages reaching €15,000–€25,000. Add-ons include newsletter features (+€200) and additional social pushes (+€100). Distribution spans Instagram (@bwietoday), Facebook (blog + podcast pages, two groups), LinkedIn, the website, and an email newsletter.

The organization has 1–10 employees, no disclosed outside funding, and no parent company. Brand assets include two registered trademarks ("Black Women in Europe®" and "Power List: A List of Our Own©") and an ISSN (3035-9864). Partnerships include Oxford University TORCH (academic), Always Home Yoga (wellness programming), Sisterhood Agenda (2019 Sisterhood of Greatness Award recipient), Kiva (microfinance lending team since 2013), and When We All Vote (civic engagement for overseas Americans).

Name

Black Women in Europe

Legal name

Black Women in Europe®

Website

https://blackwomenineurope.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Women in Europe® is a Sweden-based, founder-led digital media platform founded in 2006 that publishes editorial content, a podcast, an annual Power List, wellness workshops, and a business directory for women of African descent living across Europe, monetized through advertising and sponsorship packages priced in euros.

Ownership category

akta.pro rank

Product category

Digital Media and Community Publishing

NAICS

Human Rights Organizations (813311)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI)

akta.pro secondary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Digital media platform
• Community storytelling
• Podcast advertising
• Sponsored editorial content
• Cultural recognition programs

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: The organization sells various advertising placements including homepage banners, sidebar/in-content banners, sponsored articles, and podcast placements. Pricing ranges from €180 for link insertions to €25,000 for bundled Power List and anniversary sponsorships. Minimum commitment for banners is 6 months.
2. Sponsored Content: Offers sponsored editorial content including link insertions (€180-350), submitted articles (€350-600), platform-written articles (€900-1,500), premium placement (€600-950), and exclusive editorial features (€2,500-5,000).
3. Podcast Advertising: Podcast advertising includes show notes link placement with host read (€250-500 per episode) and podcast feature with content bundle (€900-1,800).
4. Sponsorship Packages: Power List sponsorship (November) includes title sponsor (€12,000-18,000), category sponsor (€4,000-7,500), and supporting sponsor (€1,500-3,000). 20th Anniversary sponsorship includes legacy sponsor (€10,000-15,000) and anniversary feature partner (€3,500-6,500). Bundle opportunity reaches €15,000-25,000.
5. Business Directory: LET'S DO US! business directory lists black-owned and primarily women-owned businesses across Europe. The directory aims to be a comprehensive listing supporting black women entrepreneurs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Black Women in Europe® operates a digital media publication and community platform founded in 2006, delivering curated editorial content, a podcast, an annual Power List recognition program, wellness workshops, and a business directory for Black women across Europe. Its core commercial activity is selling advertising placements, sponsored editorial content, podcast advertising, and event sponsorships to brands seeking access to this demographic.

Product overview

Black Women in Europe is a media and community platform founded in 2006, offering a blog with articles and news content, a podcast featuring conversations with Black women across Europe, an annual Power List recognizing influential Black women in Europe, LET'S DO US! wellness workshops including yoga and self-care programs, advertising and sponsorship opportunities for brands, and a business directory supporting Black women-owned enterprises across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Power List: A List of Our Own©: Annual list celebrating the most powerful Black women in Europe, launched in 2010.
• LET'S DO US! Series
• Black Women in Europe® Podcast

Products and services

• Black Women in Europe Blog A digital media publication featuring articles, news, profiles, opinion pieces, and cultural commentary about Black women living across Europe, covering culture, lifestyle, identity, and community topics.
• Black Women in Europe Podcast Season 5 podcast featuring honest conversations about real life with Black women across Europe, including interviews and discussions on wellness, culture, and personal stories. Accepts guest submissions via an online form.
• Power List – A List of Our Own© An annual curated list recognizing and celebrating influential Black women living in Europe, featuring inspirational biographies of notable figures across various fields. Sold to advertisers through title, category, and supporting sponsorship tiers.
• LET'S DO US! Workshops A series of free wellness workshops launched during the COVID-19 pandemic, including yoga classes, fitness sessions, and self-care programs for Black women across Europe.
• Advertising and Sponsorship Services Media and advertising opportunities including link insertions, sponsored articles, podcast placements, homepage banners, and Power List sponsorships targeting Black women across Europe. Pricing ranges from €180 for link insertions to €25,000 for bundled Power List and anniversary sponsorships, with a minimum 6-month commitment for exclusive placements.
• LET'S DO US! Business Directory A directory of black-owned and primarily women-owned businesses across Europe, supporting the visibility and networking of Black women entrepreneurs. Listed via Google Forms submissions.

Quantifiable outcome

• Focused audience built over 20 years
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Always Home YogaminorStrategic or Co-development Partner · 1 January 2020Partnership for LET'S DO US! yoga series launched in 2020 during COVID-19 pandemic, providing free yoga classes for the community.
• KivaminorStrategic or Co-development Partner · 1 January 2013Black Women in Europe Kiva team formed in 2013, growing to 8 members and providing $250 in microfinance loans through Kiva's platform to support women entrepreneurs globally.
• Oxford University TORCHcoreStrategic or Co-development PartnerRace and Resistance Research Hub partnership with Oxford University TORCH (The Oxford Research Centre in the Humanities) for events, seminars, panels, and lectures on race, resistance, and Black European experiences.
• Sisterhood AgendacoreStrategic or Co-development PartnerSisterhood Agenda recognized Black Women in Europe with the Sisterhood of Greatness Award in 2019, celebrating organizations that empower women and give voice to others.
• When We All VoteminorGTM or Marketing PartnerBlack Women in Europe hosts When We All Vote events for overseas Americans using FVAP.gov, helping Americans abroad participate in elections.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hone (formerly BlackCareerNetwork): Career and community platform serving Black professionals. Comparable through its niche audience focus and community-led GTM, though more emphasis on career/jobs than editorial storytelling.
• Shades of Noir: UK platform supporting Black creatives and professionals through events, mentorship, and content. Comparable mission alignment with BWIE around visibility and opportunity for Black women/people of color, though heavier on events vs. editorial.
• Black Girls Talking: Podcast-led media platform featuring conversations among Black women. Closely comparable to BWIE's podcast and community-driven editorial format, focused on authentic storytelling for Black women.

Direct peers

• Black Ballad: Subscription-led UK digital media platform for Black women, covering lifestyle, culture, and identity. Directly comparable as a niche digital publication monetizing through memberships/sponsored content targeting Black women in the UK/Europe.
• Gal-dem: UK-based digital media publication and community platform for women and non-binary people of color. Closest peer to BWIE: similar niche editorial positioning, community-led content, sponsored editorial and events revenue model, and audience focused on Black women in Europe.

Broad incumbents

• The Root: US digital media publication covering news, culture, and politics from a Black perspective. Comparable as an editorial-driven, ad-supported digital media brand targeting Black audiences, though at much larger scale and US-centric.
• Blavity: Large US-based digital media company and conference producer focused on Black culture and millennials. Comparable business model (digital publishing, conferences, sponsored content) but US-focused; useful as a scaled blueprint for what BWIE could become in Europe.
• Black Enterprise: Long-established US media brand covering Black entrepreneurship, business, and wealth. Comparable as a multi-format (editorial, events, business directory) platform serving Black professionals, with a broader US focus.
• Refinery29 (29Rooms / Diversity Coverage): Major women's lifestyle media brand with substantive multicultural and diversity verticals. Comparable on the women's-focused editorial and sponsored content model, though it operates at much greater scale and breadth.

Regional players

• BlackMENA Network: Platform for Black professionals and entrepreneurs in the Middle East and North Africa. Comparable niche audience positioning outside Western markets; relevant as a regional peer serving diaspora professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blackwomenineurope
• LinkedInlinkedin.com/company/black-women-in-europe
• Instagraminstagram.com/bwietoday
• Xx.com/bwie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Women in Europe