Cruises.com
- Company typePrivate
- Founded1998
- HeadquartersWakefield, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cruises.com does
Cruises.com is a Fort Lauderdale, Florida-headquartered online cruise travel agency operating a web-based aggregation and booking platform that consolidates real-time offers from over 20 cruise lines, including Royal Caribbean, Carnival, Norwegian, Celebrity, Princess, Holland America, MSC, Virgin Voyages, luxury operators (Oceania, Regent Seven Seas, Silversea, Seabourn, Viking), and river cruise operators (Viking River, AmaWaterways, Avalon, Scenic). The platform combines self-service search, filtering, and itinerary comparison with human cruise advisor support available 24/7 via phone, targeting individual consumer travelers and families booking cruise vacations across budget, mainstream, premium, luxury, and river segments. The company is a registered trademark of WTH, a privately held parent entity, and has been operating since 1998 with a lean team of 1-10 employees.
Cruises.com firmographics
Firmographics- Name
- Cruises.com
- Legal name
- WTH
- Website
- https://cruises.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cruises.com industry classification
Industry- Product category
- Online Cruise Travel Agency
- NAICS
- Tour Operators (561520)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Cruise Aggregators & Online Cruise Agencies (THAKAAAK)
- akta.pro secondary industry
- Cruise Booking Platforms (THALAFAG)
Keywords
Where Cruises.com is headquartered
LocationHeadquarters
- HQ city
- Wakefield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cruises.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Others
Revenue model
- Travel Agency Commissions: Cruises.com earns commissions from cruise lines for bookings made through their platform. The company offers exclusive deals and perks that are funded through their partnerships with cruise lines, providing value to both the cruise lines (distribution) and customers (better pricing and bonuses).
- Cruises.com Rewards Redemption: Points earned on bookings can be redeemed for onboard spending credits, cash back, shore excursions, and other cruise-related services, creating a recurring engagement mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Carnival Cruises - Budget-friendly pricing from $164 per interior cabin |
| Transaction based/ take rate | Pay-as-you-go | Mainstream Lines (Royal Caribbean, Norwegian, MSC) - Mid-range from $299 |
| Transaction based/ take rate | Pay-as-you-go | Premium Lines (Celebrity, Princess, Holland America) - Premium from $489 |
| Transaction based/ take rate | Pay-as-you-go | Luxury Lines (Oceania, Regent, Silversea, Seabourn) - Luxury from $3,598 |
| Transaction based/ take rate | Pay-as-you-go | Luxury River Cruises (Viking, AmaWaterways, Avalon) - From $1,929 |
| Transaction based/ take rate | Pay-as-you-go | Lock It In Deposit Program - $25 per room |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Cruises.com product offering
Product offeringCore offering
Cruises.com is an online cruise travel agency that aggregates real-time offers from over 30 cruise lines into a single comparison and booking platform, enabling consumers to search, compare, and reserve cruise vacations across mainstream, premium, luxury, and river cruise operators. The platform combines self-service online booking with 24/7 human cruise advisor support and a stackable Cruises.com Rewards loyalty program funded by cruise line commissions.
Product overview
Cruises.com is a Fort Lauderdale-based cruise vacation retailer operating a full-service online travel agency and booking platform. The core product is a cruise aggregation platform that brings together real-time offers from multiple cruise lines, enabling travelers to compare top cruise lines including Royal Caribbean, Carnival, Norwegian, Celebrity, Princess, Holland America, MSC, Virgin Voyages, luxury lines (Oceania, Regent Seven Seas, Silversea, Seabourn, Viking), and river cruise operators (Viking River, AmaWaterways, Avalon, Scenic). The platform combines an online search and booking engine with personalized cruise advisor support. The Cruises.com Rewards loyalty program complements the core booking platform, allowing members to earn points on bookings redeemable for onboard spending, cash back, and exclusive member pricing. Additional services include shore excursion booking, resort day passes, and travel insurance. The company positions itself as a full-service agency combining digital convenience with human cruise advisor expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Cruises.com Booking Platform Online cruise aggregation and booking platform that enables travelers to search, compare, and reserve cruise vacations across multiple cruise lines in a single experience.
- Cruises.com Rewards Program Loyalty program that lets members earn points on cruise bookings redeemable for onboard spending, cash back, exclusive pricing, and bonuses that stack with cruise line loyalty benefits.
- Customer Self-Service Portal Online portal enabling customers to manage reservations, make payments, purchase shore excursions, resort day passes, and travel protection, and access help center resources.
- Travel Protection / Insurance Travel protection/insurance product offered to Cruises.com customers via the help portal as an add-on to cruise bookings.
- Shore Excursions Marketplace Access Access to third-party Shore Excursions Group offerings, allowing Cruises.com customers to book curated port excursions directly through their booking workflow.
- Resort Day Passes Access to third-party Resort for a Day offerings, allowing Cruises.com customers to book resort day passes at cruise destinations through their booking workflow.
Quantifiable outcome
- Customers report saving $400 compared to booking direct with cruise lines (per customer testimonial)
- +2 more outcomes
Companies that use Cruises.com
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Cruises.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Cruises.com partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and supporting.
- Royal CaribbeancoreRoyal Caribbean is a major cruise line partner offering adventure-focused cruise experiences. Cruises.com provides access to exclusive deals, onboard spending credits, and promotional offers for Royal Caribbean sailings including popular ships like Icon of the Seas, Wonder of the Seas, and Utopia of the Seas.
- Carnival Cruise LinecoreCarnival is a major cruise partner offering family-friendly cruise vacations. Cruises.com provides access to exclusive VIFP member deals, reduced rates for military personnel, and promotional offers including onboard spending and upgrades.
- Norwegian Cruise LinecoreNorwegian Cruise Line partner offering freestyle cruising with flexible dining and entertainment options. Cruises.com provides exclusive deals including Free at Sea packages, balcony upgrades, and reduced rates on Norwegian sailings.
- Celebrity CruisescorePremium cruise line partner offering elevated vacation experiences. Cruises.com provides access to exclusive offers including drinks packages, Wi-Fi, and onboard spending credits for Celebrity sailings.
- Princess CruisescorePrincess Cruises partner featuring destinations worldwide including Alaska, Caribbean, and Mediterranean. Cruises.com provides exclusive offers including up to $100 onboard spending credits and reduced rates.
- Holland America LinecoreHolland America partner known for premium dining and cultural enrichment experiences. Cruises.com provides exclusive offers including included gratuities, drinks packages, and shore excursion credits.
- MSC CruisescoreMSC Cruises is a growing partner known for European-style cruising with modern ships. Cruises.com provides access to MSC's growing fleet including over 24 ships and 250+ destinations.
- Virgin VoyagescoreAdults-only cruise line partner offering a modern, premium experience. Cruises.com provides exclusive offers including up to 70% off second guests and free balcony upgrades.
- Oceania CruisesmajorLuxury cruise partner known for gourmet dining and destination-intensive itineraries. Cruises.com provides access to Oceania sailings starting from $1,960 with all-inclusive 'Your World Included' amenities.
- Regent Seven Seas CruisesmajorUltra-luxury cruise partner offering all-inclusive voyages with included air, drinks, shore excursions, and gratuities. Cruises.com provides access to exclusive luxury cruise bookings starting from $5,299.
- Silversea CruisesmajorLuxury expedition and ocean cruise partner. Cruises.com provides access to Silversea's ultra-luxury fleet including expedition vessels starting from $3,650.
- Viking CruisesmajorPremium cruise partner offering both ocean and river cruise experiences. Cruises.com provides access to Viking's Destinations (ocean), Expeditions, and River cruise products from $1,929.
- SeabournmajorUltra-luxury cruise partner known for intimate yacht-like ships and all-inclusive experiences. Cruises.com provides access to Seabourn sailings starting from $3,598.
- AmaWaterwayssupportingPremium river cruise partner specializing in European river voyages. Cruises.com provides access to AmaWaterways' fleet with all-inclusive river cruise experiences starting from $1,929.
- Avalon WaterwayssupportingRiver cruise partner offering modern river cruise ships with panoramic suites. Cruises.com provides access to Avalon's European and worldwide river cruise itineraries starting from $3,419.
- AzamarasupportingDestination-intensive cruise partner known for late-night stays in ports. Cruises.com provides access to Azamara sailings from $1,089 featuring immersive port experiences.
- CunardsupportingLuxury British cruise line partner known for elegant transatlantic voyages and world cruises. Cruises.com provides access to Cunard's legendary fleet starting from $699.
- Scenic River CruisessupportingLuxury river cruise partner offering all-inclusive European and worldwide river voyages. Cruises.com provides access to Scenic's ultra-luxury river cruise experiences.
- Shore Excursions GroupsupportingThird-party provider for shore excursion bookings through Cruises.com's booking portal. Provides access to curated shore excursion experiences at cruise destinations.
- Resort for a DaysupportingThird-party provider for resort day pass bookings through Cruises.com's booking portal. Provides access to resort experiences at cruise destinations.
- Third-Party Cookie Providers (Google/Doubleclick, Criteo)supportingThird-party advertising and analytics partners used for marketing personalization and targeted advertising. Privacy policy indicates data sharing with these providers for advertising purposes.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cruises.com competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cruises.com social profiles
Digital presenceCruises.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cruises.com leadership team
Management profileNumber of profiles
Cruises.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cruises.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cruises.com
What does Cruises.com do?
Cruises.com is an online cruise travel agency that aggregates real-time offers from over 30 cruise lines into a single comparison and booking platform, enabling consumers to search, compare, and reserve cruise vacations across mainstream, premium, luxury, and river cruise operators. The platform combines self-service online booking with 24/7 human cruise advisor support and a stackable Cruises.com Rewards loyalty program funded by cruise line commissions.
Is Cruises.com a public or private company?
Cruises.com is a private company. It is classified as corporate owned and is currently operating.
When was Cruises.com founded?
Cruises.com was founded in 1998. It employs 1 to 10 people.
Where is Cruises.com based?
Cruises.com is headquartered in Wakefield, United States, in the North America region.
How does Cruises.com make money?
Two revenue lines are on record. Travel Agency Commissions are the primary driver. The others are cruises.com Rewards Redemption.
Does Cruises.com have an API?
No public API is recorded for Cruises.com.
What industry is Cruises.com in?
Cruises.com's product category is Online Cruise Travel Agency. Its primary akta.pro industry code is THAKAAAK, Cruise Aggregators & Online Cruise Agencies, with a secondary code of THALAFAG, Cruise Booking Platforms. Its NAICS code is 561520 and its SIC code is 4400.