Resort for a Day
Resort for a Day is a privately held e-commerce marketplace, owned by World Travel Holdings, that sells single-day resort passes exclusively to cruise passengers across 30+ Caribbean, Bahamas, Mexico, and Mediterranean destinations, earning commission on each booking.
- Company typePrivate
- Founded2003
- HeadquartersFort Lauderdale, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Resort for a Day does
Resort for a Day is a privately held e-commerce marketplace that sells single-day resort passes exclusively to cruise passengers docking at major ports. Founded in 2003 and operated as a division of World Travel Holdings (described as the world's largest cruise agency), the company curates resort inventory across 30+ destinations spanning the Caribbean, Bahamas, Mexico, Hawaii, and the Mediterranean (Greek Isles, Portugal, Montenegro). Day passes are sold only through resortforaday.com, with pricing tiers ranging from approximately $30 for basic beach/pool access to $300-$550+ for premium day-room experiences, and mid-range all-inclusive products typically priced $80-$160.
The platform is built on a BigCommerce storefront with online checkout, printed pass redemption at the resort, and a proprietary cruise itinerary monitoring capability that automatically adjusts reservations when ships change schedules. The full product surface includes the core marketplace, a DayPasses.com sister site for non-cruise travelers, group discount tools for parties of 12+, a 10% military discount verified through VerifyPass, a best price guarantee, and a travel agent partner program with commission-based referrals. Customer support is staffed 7 days a week via chat, email, and phone.
The business model is a transactional marketplace in which the company earns the spread between wholesale resort rates and consumer-facing prices on day-pass bookings. There is no disclosed ARR, revenue, headcount, or funding event; the company is wholly owned by World Travel Holdings and does not list any external investors. Distribution relies on direct e-commerce, on-site testimonials, an email newsletter, and travel agent referrals, with no mobile app, no public API, and no disclosed AI/ML capabilities.
Resort for a Day firmographics
Firmographics- Name
- Resort for a Day
- Legal name
- Resort for a Day
- Website
- https://resortforaday.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Resort for a Day is a privately held e-commerce marketplace, owned by World Travel Holdings, that sells single-day resort passes exclusively to cruise passengers across 30+ Caribbean, Bahamas, Mexico, and Mediterranean destinations, earning commission on each booking.
- Ownership category
- akta.pro rank
Resort for a Day industry classification
Industry- Product category
- Cruise Resort Day Pass Marketplace
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cruise + Culinary/Wine Stay Packages (THAEAHAM)
- akta.pro secondary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
Keywords
Where Resort for a Day is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Resort for a Day business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Day Pass Sales Commission: Marketplace revenue from commissions on resort day pass transactions. Customers pay either a deposit or full amount at time of booking depending on resort policy. Company earns margin between wholesale resort rates and consumer-facing prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Day Pass - Pool and Beach Access |
| Unit Pricing | Pay-as-you-go | All-Inclusive Day Pass |
| Unit Pricing | Pay-as-you-go | Premium/Luxury Day Pass |
| Unit Pricing | Pay-as-you-go | Day Room/VIP Experience |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Resort for a Day product offering
Product offeringCore offering
Resort for a Day operates an online marketplace that sells single-day resort passes exclusively to cruise passengers for use during port stops. Customers browse curated resorts near cruise piers across 30+ global destinations, pay either a deposit or full amount at booking depending on the resort policy, and receive a printed pass presented at the resort on the day of visit. Revenue is generated from the margin between negotiated wholesale resort rates and consumer-facing prices on each transaction.
Product overview
Resort for a Day is a cruise-focused marketplace that offers day passes to carefully selected resorts near cruise ports worldwide. The core product provides cruise passengers with single-day access to resort amenities including beaches, pools, dining, and all-inclusive options. The portfolio includes the primary Resort for a Day day pass marketplace, supported by value-add modules such as group discount programs (for parties of 12+), a military discount program (10% off with verification), a best price guarantee, cruise itinerary monitoring services, and a travel agent partnership program. The company also operates DayPasses.com as a sister site for non-cruise travelers. Passes are available across Caribbean, Bahamas, Mexico, Greek Isles, Mediterranean, and other destinations through partnerships with resort brands including Margaritaville, RIU Palace, Iberostar, Marriott, Hyatt, Westin, and Viva Wyndham properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Resort for a Day Cruise Resort Day Pass Marketplace Online marketplace where cruise passengers browse and purchase single-day passes to curated resorts near cruise ports across 30+ destinations worldwide. Includes access to beaches, pools, dining, drinks, water parks, and all-inclusive amenities for a single-day experience during a cruise port stop.
- DayPasses.com Sister Marketplace Separate day pass marketplace operated as a sister site for non-cruise travelers, offering similar resort day pass experiences for staycations and land-based vacations.
Quantifiable outcome
- Free cancellation up to 48 hours before cruise departure
- +2 more outcomes
Companies that use Resort for a Day
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Resort for a Day technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Resort for a Day partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Resort for a Day competitors and assessment
Company assessmentBroad incumbents
- Viator (Tripadvisor): One of the world's largest tours and activities marketplaces, serving cruise passengers among many traveler segments. Comparable inventory model (marketplace commission on experiences) but vastly broader TAM and significantly larger-scale incumbent.
- Klook: Asia-Pacific-anchored tours and activities platform with global expansion, offering experiences including day passes and resort access. Comparable marketplace/commission model with much larger operational footprint and tech stack.
- GetYourGuide: Global online marketplace for tours, activities, and attractions across thousands of destinations. Overlaps with Resort for a Day's day-pass/tour space but at much broader scale and across many traveler segments beyond cruise.
- Tripadvisor Experiences / Booking Experiences: Broader travel platforms aggregating tours, attractions, and activities. Not cruise-specialized but competes for the same excursion wallet share and serves cruise passengers alongside broader traveler demand.
- Expedia Local Expert / Tour Operations: Expedia's excursions and activities arm offers comparable experience inventory and pricing to Resort for a Day across many destinations. A scaled, broad-spectrum incumbent rather than a niche cruise-passenger specialist.
Direct peers
- ResortPass: Direct competitor offering day passes to pools, beaches, and amenities at hotels and resorts for non-cruise travelers. Closest analogue to Resort for a Day's core marketplace model with comparable tiered pricing ($30-$500+) and curated resort partnerships, though broader (non-cruise focused).
- DayPasses.com: Sister site of Resort for a Day, operating the identical day pass marketplace model for non-cruise (land-based) travelers including staycationers. Operates by the same parent (World Travel Holdings) with the same vetted resort inventory and tiered pricing, making it the closest operational twin.
- Shore Excursions Group: Cruise passenger excursion marketplace offering tours and experiences at cruise ports. Competes head-to-head with Resort for a Day on cruise excursion spend through a similar online booking and customer-support model.
- ShoreTrips: Long-standing cruise port excursion marketplace serving cruise passengers with privately-guided tours and experiences. Competes directly for the cruise-passenger excursion dollar with comparable online booking and itinerary-aware inventory.
Others
- Cruise Line Shore Excursions Programs: Direct shore excursion offerings from major cruise lines (Royal Caribbean, Carnival, Norwegian). Represents a captive distribution channel that competes with third-party marketplaces like Resort for a Day by selling excursion inventory directly to passengers pre-booked through the cruise line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Resort for a Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resort for a Day leadership team
Management profileNumber of profiles
Resort for a Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resort for a Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resort for a Day
What does Resort for a Day do?
Resort for a Day operates an online marketplace that sells single-day resort passes exclusively to cruise passengers for use during port stops. Customers browse curated resorts near cruise piers across 30+ global destinations, pay either a deposit or full amount at booking depending on the resort policy, and receive a printed pass presented at the resort on the day of visit. Revenue is generated from the margin between negotiated wholesale resort rates and consumer-facing prices on each transaction.
Is Resort for a Day a public or private company?
Resort for a Day is a private company. It is classified as corporate owned and is currently operating.
When was Resort for a Day founded?
Resort for a Day was founded in 2003.
Where is Resort for a Day based?
Resort for a Day is headquartered in Fort Lauderdale, United States, in the North America region.
How does Resort for a Day make money?
One revenue line is on record: day Pass Sales Commission.
Who are Resort for a Day's main competitors?
Broad incumbents on record are Viator (Tripadvisor), Klook, GetYourGuide, Tripadvisor Experiences / Booking Experiences and Expedia Local Expert / Tour Operations. Direct peers are ResortPass, DayPasses.com, Shore Excursions Group and ShoreTrips. Cruise Line Shore Excursions Programs is listed as an others.
Does Resort for a Day have an API?
No public API is recorded for Resort for a Day.
What industry is Resort for a Day in?
Resort for a Day's product category is Cruise Resort Day Pass Marketplace. Its primary akta.pro industry code is THAEAHAM, Cruise + Culinary/Wine Stay Packages, with a secondary code of THAGACAA, Beachfront & Island Luxury Resorts. Its NAICS code is 561520 and its SIC code is 7900.