What Asociația Magic does

Asociația Magic (legal name Asociația MagiCAMP, fiscal code 33481989, registered in the Romanian Associations and Foundations Registry under no. 8/25.06.2014) is a Romania-based nonprofit association founded in 2014 that operates a coordinated ecosystem of 12 social support programs for families with children suffering from oncological conditions and serious chronic illnesses. Headquartered in Brănești, Dâmbovița County with a secondary office in Bucharest, the organization was born from the MagiCAMP summer-camp program and has since expanded to cover the full arc of family need, including MagiCAMP (recreational camps), MagicHELP (partner-network discounts), MagicHOME (accommodation near hospitals), MagiCARE (psychological counseling), MagicBOX and MagiCARAVAN (material assistance), MagicEDU (scholarships), MagicROOFS (housing), MagicTiCKET (family vacations), Șofer de Suflet (free transportation), Rețeaua 2.0 (medication-finding medical network), and MagicSHOP (online merchandise store). The underlying technology is a web platform supplemented by mobile applications that allow beneficiaries to identify and access nearest sponsor services via geolocation.

The organization reports 5,000+ beneficiaries helped and 2,000+ volunteers mobilized since inception, with a small formal workforce of 11-50 employees under President Andreea Nechita. Revenue is generated exclusively from donations through five primary channels: recurring SMS donations (text MAGIC to 8864 for €4/month or 8844 for €2/month), online card payments for selected projects, individual 3.5% income tax redirection, corporate 20% profit tax redirection, and MagicSHOP e-commerce proceeds. Corporate partners include Decathlon (a publicly described long-term partner since 2020), and the organization holds accredited social services provider status in Romania (Certificate seria AF nr. 004110). All services are delivered to beneficiaries free of charge (0 RON beneficiary contribution), with the value proposition centered on integrated, single-organization access to medical, psychological, material, educational, and recreational support rather than siloed point solutions.

Name

Asociația Magic

Legal name

Asociația MagiCAMP

Website

https://asociatiamagic.ro

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Asociația Magic is a Romanian nonprofit founded in 2014 that runs 12 integrated programs — camps, accommodation, psychological counseling, medical networks, scholarships, and material aid — supporting 5,000+ children with cancer and chronic illnesses and their families through donations and corporate partnerships.

Ownership category

akta.pro rank

Product category

Nonprofit Social Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Financial Assistance & Benefits Navigation Services (BPAGAEAK), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Pediatric oncology support
• Family social services
• Therapeutic recreation camps
• Nonprofit medical assistance
• Child illness support

Headquarters

HQ city

Bucurestii Noi

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SMS Donations: Monthly SMS donations: text MAGIC to 8864 (4 euro/month) or 8844 (2 euro/month) for recurring support
2. Online Card Donations: One-time or recurring donations via online card payment to selected projects
3. Tax Redirection (Individual): Individuals can redirect 3.5% of income tax at no cost to themselves
4. Tax Redirection (Corporate): Companies can redirect 20% of profit tax to support projects
5. MagicSHOP: Online store selling products and merchandise from artists, with proceeds supporting Magic projects

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Asociația Magic is a Romanian nonprofit NGO that delivers free social, medical, psychological, recreational, and material support services to children with serious illnesses (especially cancer) and their families through 12 integrated programs, including summer camps (MagiCAMP), partner discounts (MagicHELP), accommodation near hospitals (MagicHOME), psychological counseling (MagiCARE), material aid packages (MagicBOX), educational scholarships (MagicEDU), free transportation (Șofer de Suflet), and a medical support network (Rețeaua 2.0). All services are provided free of charge to eligible beneficiaries through a community-driven model backed by donations, volunteers, and corporate partnerships.

Product overview

Asociația Magic operates as a unified NGO platform offering 12 interconnected social support programs for seriously ill children and their families. The portfolio centers on MagiCAMP (recreational camps) as the founding initiative, supplemented by practical support services including MagicHELP (partner discounts), MagicHOME (accommodation), MagiCARE (psychological support), MagicBOX and MagiCARAVAN (material assistance), MagicEDU (scholarships), MagicROOFS (housing), MagicTiCKET (holidays), Șofer de Suflet (transport), and Rețeaua 2.0 (medical network). MagicSHOP serves as a fundraising sub-brand selling merchandise, with all proceeds directed to the project ecosystem. The organization connects beneficiaries to services through a personalized care plan system and digital applications.

Differentiator

Problem solved

Functional benefit

Brands

• MagiCAMP: Summer camps for seriously ill children providing recreational and therapeutic experiences.
• MagicHELP
• MagicHOME
• MagiCARE
• MagicBOX
• Mag iCARAVAN
• MagicEDU
• MagicROOFS
• MagicTiCKET
• Șofer de Suflet
• Rețeaua 2.0
• MagicSHOP

Products and services

• MagiCAMP Summer camps and recreational programs for seriously ill children, providing joyful experiences, play, and respite for families. Founded in 2014 as the association's original program.
• MagicHELP Network of discounts and free services from partner businesses for families with seriously ill children. Operates as the association's solidarity network.
• MagicHOME Accommodation services for parents who need to stay near hospitals or medical facilities for their children's treatment, functioning as a home-away-from-home.
• MagiCARE Psychological counseling and support services for parents and children facing serious illness.
• MagicBOX Monthly material support packages containing essential goods and supplies for families in need.
• MagiCARAVAN Mobile joy caravan bringing fun activities and support to children and families in various locations.
• MagicEDU Educational scholarships supporting children who do not give up on their studies despite health challenges.
• MagicROOFS Housing assistance providing homes and future stability for families in difficulty.
• MagicTiCKET Holiday vouchers and vacation opportunities for families facing difficult circumstances.
• Șofer de Suflet Free transportation services connecting seriously ill children and their families to medical facilities.
• Rețeaua 2.0 Medical support network helping families find medications and healthcare resources they need.
• MagicSHOP Online merchandise store selling Magic-branded products and merchandise from various artists, with all proceeds directed to support the association's projects.

Quantifiable outcome

• Over 5,000 beneficiaries helped since founding in 2014
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DecathlonmajorStrategic or Co-development Partner · 22 October 2020Decathlon has been described as a 'long-term Magic partner' supporting the organization's mission to help seriously ill children and their families. The partnership provides ongoing support for project activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Magdalena Citirigiu / Galantom (birthday donation platform): Romanian online fundraising platform enabling birthday-based peer donations; not a peer in mission but a key enabling technology partner in Magic's donation infrastructure.

Emerging players

• Asociația Little Fighters: Smaller Romanian NGO focused on supporting children with cancer and chronic conditions — partial overlap on beneficiary segment but narrower service scope than Magic.

Direct peers

• Fundația pentru Copii - Little People: Romanian NGO supporting hospitalized children and families with material, educational, and psychological aid — directly overlaps Magic's MagiCARE, MagicBOX, and MagicEDU program mix.
• Asociația Dăruiește Viață: Romanian NGO building hospitals and supporting children with cancer — directly comparable mission around pediatric oncology and family/medical infrastructure.
• Make-A-Wish România: Romanian branch of Make-A-Wish International granting wishes to children with critical illnesses — overlaps on the seriously-ill-children beneficiary segment and corporate-partner fundraising model.
• Fundația HOSPICE Casa Speranței: Romania's largest hospice and palliative care NGO, providing medical, psychological, and social support to children and adults with serious illness — comparable in mission, beneficiary type, and integrated service model.
• Asociația Ronald McDonald: Romanian affiliate of Ronald McDonald House Charities providing accommodation and family support for seriously ill children — directly comparable to MagicHOME and the broader family-support mission of Asociația Magic.

Broad incumbents

• UNICEF România: UN agency operating in Romania on child welfare, health, and education — adjacent rather than direct, but addresses overlapping beneficiary categories and benefits from Romanian tax redirection.
• Salvați Copiii România: Major Romanian child-welfare NGO with much broader scope (health, education, protection) — comparable as a large incumbent operating in child social services and benefiting from corporate tax redirection.
• Ronald McDonald House Charities (Global): Global parent organization providing accommodation and family support for sick children — relevant as a global incumbent whose Romanian affiliate is a direct Magic peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asociatiamagic
• LinkedInlinkedin.com/company/asociatia-magic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociația Magic