Allure Beauty Concepts

What Allure Beauty Concepts does

Allure Beauty Concepts is a privately held U.S. beauty and personal care contract manufacturer formed in 2023 through the merger of Allure Labs (founded 1995 in Hayward, CA by Sam and Renu Dhatt) and Kleen Concepts (founded 2006 in Scottsdale, AZ). The company provides end-to-end private label, white label, and turnkey manufacturing services to approximately 100 active beauty brands spanning boutique startups, mid-market labels, and large-scale retailers, with a cumulative history of formulating for over 700 brands. Operations are split between an FDA/OTC licensed, cGMP-compliant Hayward headquarters and a 40,000 sq ft ISO 22716 and organic-certified Scottsdale facility, collectively offering compounding, filling, assembly, in-house analytical and stability testing, and packaging sourcing.

The company's underlying technology centers on advanced formulation science, including precision peptides (copper peptides, Palmitoyl Hexapeptide-12, Vegan EGF), plant stem cell actives, microbiome-balancing systems, and high-performance delivery systems, with productized Ready-to-Go SPF platforms that compress suncare development cycles from 12-18 months to 3-6 months. OTC drug manufacturing capabilities cover sunscreens, anti-acne, topical pain relief, anti-eczema, anti-dandruff, and oral care products (hydroxyapatite toothpaste, whitening serums, probiotic rinses), supported by an in-house R&D team of roughly a dozen chemists with pharmaceutical, biological, and engineering backgrounds, and a CSO holding a doctorate in material sciences.

Allure Beauty Concepts generates revenue through a combination of one-time custom formulation development fees, per-unit white label and private label manufacturing contracts, and multi-year turnkey arrangements that bundle packaging sourcing and supply chain management. The go-to-market motion is primarily enterprise field sales with dedicated account management, supplemented by event-driven engagement (Beauty Assembly founder events, Cosmoprof, CEW) and content marketing. Pricing is quote-based and not publicly disclosed, with minimum order quantities starting at 2,500-5,000 units and lead times of 6 weeks for white label products. The company is led by CEO Thomas Mooy, Executive Chair Ann Berry, CFO Rene Epli (ex-Revlon), and CSO Debra Lin, with no disclosed external institutional ownership.

Name

Allure Beauty Concepts

Legal name

Allure Labs LLC

Website

https://allurebeautyconcepts.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Allure Beauty Concepts is a privately held U.S. beauty and personal care contract manufacturer formed by merging Allure Labs and Kleen Concepts, operating two FDA/OTC-licensed and cGMP-certified facilities in Hayward, CA and Scottsdale, AZ to provide private label, white label, and turnkey manufacturing to roughly 100 active beauty brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Custom formulation and manufacturing services for beauty brands, creating unique formulas to fit brand identity, specifications, and requirements. Includes compounding, filling, and assembly services.
2. White Label Solutions: Ready-to-go tested formulations in approved packaging - primed for immediate production with QA, QC, and stability testing already complete. Product offerings include skincare, haircare, sun care, personal care, CBD, and OTC products (sunscreen, pain relief). MOQ 2.5-5k units with 6-week lead time.
3. Turnkey Services: Full-service manufacturing including sourcing packaging components tailored to brand needs and market trends, managing suppliers for packaging, labels, and unit cartons, and delivering products from concept to shelves with industry-short lead times.
4. Custom Formulation Development: R&D collaboration with key ingredient suppliers and biotech companies to bring novel technology including custom actives and unique delivery systems to each project. Revenue generated through development fees and manufacturing contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Allure Beauty Concepts is a B2B contract manufacturer of beauty and personal care products, providing private label manufacturing, white label ready-to-go formulations, custom formulation development, compounding, filling, assembly, and turnkey packaging services. It produces OTC drugs, skincare, hair care, bath and body, color cosmetics, fragrance, oral care, and professional products from FDA/OTC-licensed and cGMP-compliant facilities in Hayward, CA and Scottsdale, AZ, serving startups through large-scale retailers and wholesalers worldwide.

Product overview

Allure Beauty Concepts is a unified platform combining two legacy brands (Allure Labs and Kleen Concepts) into a single contract manufacturing powerhouse for beauty and personal care. The offering spans Private Label Manufacturing as the core service, supplemented by White Label Services for faster turnaround and Ready-to-Go Suncare (RTG) for expedited SPF product launches. Manufacturing capabilities cover OTC Products (FDA-regulated sunscreens, acne treatments, pain relief), Skincare, Hair Care, Bath & Body, Color Cosmetics, Fragrance, Oral Care, and Professional Products. Operations are split between two facilities: Allure Labs (Hayward, CA - skincare focus, founded 1995) and Kleen Concepts (Scottsdale, AZ - personal care focus, founded 2006). Additional services include Compounding, Filling & Assembly, Testing & Quality, and Packaging & Turnkey Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Manufacturing Full-service contract manufacturing for beauty and personal care brands offering custom formulation, compounding, filling, and assembly services from concept to market, with MOQs starting at 5,000 units and 3-6 month timelines for custom SPF products.
• White Label Services Ready-to-go tested formulations in approved packaging with QA, QC, and stability testing already complete across skincare, haircare, sun care, personal care, CBD, and OTC categories; MOQ 2.5k-5k units and 6-week lead times from PO to shipment.
• Ready-to-Go (RTG) Suncare Pre-tested mineral hybrid SPF systems with stability-first packaging and a streamlined 16-week product launch timeline starting at 5,000 unit MOQ, cutting industry-standard SPF development timelines of 12-18 months down to 3-6 months.
• OTC Products Manufacturing FDA-regulated OTC preparations including sunscreen, acne treatments, topical pain relief, anti-eczema solutions, anti-dandruff formulations, anti-perspirant, and anti-bacterial products with in-house 2-year drug stability testing.
• Skincare Products Expert-formulated skincare including cleansers, toners, overnight treatments, lash enhancers, scrubs, shaving creams, masques, gels, and makeup removers for all skin types.
• Hair Care Products Hair care formulations including shampoos, conditioners, leave-in conditioners, non-aerosol sprays, oils, and serums leveraging technological breakthroughs.
• Bath and Body Products Advanced body care products including bubble baths, body butters, washes, creams, lotions, and mists with clinical-grade actives and elevated textures.
• Color Cosmetics High-quality makeup products including foundations, highlighters, eyebrow creams and gels, concealers, lip balms, tinted SPF moisturizers, and primers.
• Fragrance Products Meticulously crafted fragrances including body mists, Eau de Parfums, and Eau de Toilettes designed to meet rigorous stability standards.
• Oral Care Products Oral care formulations including natural, fluoride, charcoal, herbal, and remineralizer toothpastes, whitening products, alcoholic and non-alcoholic mouthwashes, oral microbiome boosters, and probiotic rinses.
• Professional Products Professional-grade products including peels, resurfacers, and spa treatments trusted by aestheticians and practitioners for transformative results.
• Compounding Services Specialized blending of raw materials using state-of-the-art equipment including versatile kettle sizes, double-jacketed kettles, and vacuum kettles to ensure quality, safety, and consistency.
• Filling and Assembly Services Multi-head liquid filling, temperature-controlled filling, hot pour capabilities, variable fill ranges from 2ml to five gallons, plus labeling, induction seals, and blister or clamshell packaging.
• Testing and Quality Services In-house testing including raw materials, packaging components, in-process bulk and fill, finished goods, analytical, microbiological, assay testing (HPLC and ICP), and stability testing.
• Packaging and Turnkey Services Packaging sourcing tailored to brand needs with sustainable options, plus streamlined turnkey solutions delivering products from concept to shelves with industry-short lead times.

Quantifiable outcome

• Ready-to-Go SPF products can be launched in 3-6 months versus traditional 12-18 month timelines
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Ingredient SupplierscoreStrategic or Co-development PartnerCollaborates with key ingredient suppliers and biotech companies to bring novel technology including custom actives and unique delivery systems to each formulation project. These partnerships enable access to cutting-edge bioactive ingredients like peptides, plant stem cells, and emerging technologies like exosomes.
• Packaging, Label, and Unit Carton VendorscoreChannel Partner/ Reseller/ DistributorStrong relationships with all suppliers for packaging, labels, and unit cartons. Account managers source components that are the best fit for each brand's vision and requirements. For turnkey services, vendors are selected to ensure quality packaging aligned with brand aesthetics.
• Credo BeautyflagshipStrategic or Co-development PartnerFirst contract manufacturer certified through Credo Qualified program, validating ABC's clean beauty manufacturing standards, green energy operations, transparent supply chain, and sustainability practices. This exclusive partnership positions ABC as the trusted partner for Credo's clean beauty brand network.
• Certified Testing LaboratoriescoreTechnology or IntegrationCoordinates with certified external laboratories for SPF testing, Broad-Spectrum testing, Preservative Efficacy Testing, Repeat Insult Patch Testing, and formal OTC drug stability studies required for FDA compliance and 2-year expiration dating.
• Certified Organic Ingredient SupplierscoreStrategic or Co-development PartnerUSDA Organic and ECO Cert/Cosmos certified ingredient sourcing partnerships ensuring compliant organic formulations through verified supply chains from origin to manufacturing.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Cosmogen: Cosmogen is a French beauty applicator and packaging manufacturer offering turnkey solutions for skincare and color cosmetics brands. Partially comparable to Allure Beauty Concepts in turnkey beauty manufacturing services, though more focused on packaging and applicators than full formulation.

Direct peers

• Best Formulations: Best Formulations is a US-based contract manufacturer producing vitamins, supplements, and personal care products for brands. Comparable to Allure Beauty Concepts as a US-based B2B manufacturer serving health and beauty brands with private label and custom formulation capabilities.
• Mana Products: Mana Products is a leading US-based contract manufacturer of color cosmetics, skincare, and personal care products serving prestige and emerging brands. Directly comparable to Allure Beauty Concepts given similar B2B contract manufacturing model, US footprint, and overlap in skincare and color cosmetics categories.
• Cosmax: Cosmax is a South Korea-based global beauty contract manufacturer serving major cosmetic brands across skincare, color, and personal care. Comparable to Allure Beauty Concepts in contract manufacturing model and advanced formulation capabilities, but with much larger international footprint and K-beauty heritage.
• Kolmar Korea: Kolmar Korea is a leading Korean beauty contract manufacturer offering formulation, manufacturing, and packaging for cosmetics and personal care. Closely comparable to Allure Beauty Concepts in OEM/ODM model and full-service capabilities, with stronger presence in Asia.
• Chromavis: Chromavis is an Italian beauty contract manufacturer offering formulation, manufacturing, and packaging for skincare, makeup, and personal care products. Comparable to Allure Beauty Concepts in full-service contract manufacturing model with multinational brand customers, with strong European manufacturing footprint.
• HCT Group: HCT Group is a beauty packaging and full-service manufacturer providing formulation, filling, and packaging for color cosmetics and skincare brands. Directly comparable to Allure Beauty Concepts in custom formulation and turnkey manufacturing services for beauty brands, with notable strength in packaging innovation.
• Ancorotti Cosmetics: Ancorotti Cosmetics is an Italian contract manufacturer specializing in color cosmetics for global beauty brands. Comparable to Allure Beauty Concepts as a B2B contract manufacturer with custom formulation and turnkey service offerings, though focused specifically on color cosmetics rather than the broader beauty category.
• Intercos: Intercos is one of the largest global beauty contract manufacturers, producing color cosmetics and skincare for prestige brands worldwide. Highly comparable to Allure Beauty Concepts in business model (B2B contract manufacturing with custom formulation) but operates at materially greater scale and global footprint.

Regional players

• Alkos Group: Alkos Group is a French beauty and personal care contract manufacturer serving European brands with formulation and manufacturing services. Comparable to Allure Beauty Concepts in custom formulation and contract manufacturing model, with a regional European focus versus ABC’s US-centric operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/allure-beauty-concepts

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allure Beauty Concepts