Botonics

What Botonics does

Botonics Plastic Surgery Group is a London-headquartered private cosmetic surgery and dermatology clinic founded in 2005 by William Green (Bill). The company operates from two Harley Street facilities (10 Harley Street W1G 9PF for consultations and cosmetic dermatology, and 64 Harley Street W1G 7HB for plastic surgery operating theatres under general anaesthetic), with an additional site in Horsham, West Sussex. Its clinical team comprises consultant plastic surgeons and cosmetic dermatology specialists including Mr Riaz Agha (Oxford-educated Consultant Plastic Surgeon), Dr Katerina Charakida (Vaser and Fat Transfer Surgeon), Dr Souad Gordon (Acne Doctor), Naruschka Henriques (Head of Cosmetic Dermatology), and Dr Maurino Joffily (Body Surgery Specialist). Botonics also offers adult ADHD Assessment and prescription Roaccutane treatment for severe acne, broadening its clinical footprint beyond elective cosmetic work.

The business delivers a comprehensive procedural portfolio spanning surgical interventions (VASER Liposuction, Smart Lipo, traditional Liposuction, Tummy Tuck/Abdominoplasty, Breast Enlargement/Reduction/Uplift, DIEP Flap Reconstruction, Gynaecomastia, Face Lift, Blepharoplasty, Rhinoplasty, Otoplasty) and non-surgical cosmetic treatments (botulinum toxin injections for wrinkles, hyperhidrosis, bruxism and migraines; hyaluronic acid dermal fillers for lips, cheeks and tear trough; Dermapen microneedling; skin peels; Aqualyx fat dissolving; non-surgical BBL; and prescription skincare including Dr Levy Switzerland). The underlying technology is procedural medicine rather than proprietary software or devices, with VASER ultrasound-assisted lipolysis cited as a flagship technique offering shorter recovery versus traditional liposuction.

Botonics' revenue model is overwhelmingly transactional (pay-as-you-go per procedure or per area) with prices ranging from approximately £220 for a single-area wrinkle injection up to £12,000+ for full tummy tuck surgery, supported by 0% interest finance plans for treatments between £600-£1,500. Go-to-market is sales-led via free specialist consultations (always conducted by qualified surgeons or dermatologists rather than sales staff), SEO-optimised treatment landing pages, a 100+ article content/blog engine, email newsletter capture, and Trustpilot-powered social proof (591 reviews, 5/5 average). Customer segments are direct-to-consumer individuals split between general aesthetic enhancement, male patients (with dedicated men's treatment pathways), and acne patients diverted from NHS dermatology waiting lists. The company is privately held by its founder with no disclosed external funding or institutional ownership.

Name

Botonics

Legal name

Botonics Plastic Surgery Group

Website

https://botonics.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Botonics Plastic Surgery Group is a London-based private clinic offering cosmetic surgery and dermatology treatments, including VASER liposuction, breast and facial surgery, injectables, and prescription acne therapy. Founded in 2005, it operates from Harley Street and Horsham serving direct-to-consumer UK patients.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery and Aesthetic Medicine

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHLAKACAE

Cosmetic Dermatology (Aesthetic Injectables)

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

SECONDARYHLAKACAG

Procedural Dermatology (Office-Based Surgery)

Healthcare & Life Sciences/Specialist Medical Practice/Dermatology

Keywords

• Cosmetic surgery
• Aesthetic medicine
• Dermatology services
• Non-surgical aesthetics
• Medical aesthetics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Surgical Procedures: Revenue from invasive cosmetic surgery procedures including breast enlargement, rhinoplasty, tummy tuck, VASER liposuction, and other surgical interventions. Procedures range from £4,600 to £12,000+ with consultation fees separate.
2. Non-Surgical Cosmetic Treatments: Revenue from injectable treatments (botulinum toxin, dermal fillers), skin treatments (peels, Dermapen), and body contouring procedures (Aqualyx). Priced per treatment area or per session.
3. Prescription Dermatology: Revenue from prescription treatments including Roaccutane (Isotretinoin) for acne, and ADHD assessment services.
4. Finance/Payment Plans: Interest-free financing for treatments between £600-£1,500 spread over 2-3 months. Longer-term financing may be available for higher-value procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Botonics provides private cosmetic surgery and non-surgical aesthetic medical treatments to individual patients. Its service portfolio spans body contouring such as liposuction, breast surgery, facial rejuvenation procedures, anti-wrinkle injections, dermal fillers, skin treatments including chemical peels and microneedling, and minor surgical procedures such as mole and cyst removal.

Product overview

Botonics is a London-based cosmetic surgery and dermatology clinic offering a comprehensive portfolio of surgical and non-surgical aesthetic treatments. The clinic provides body contouring procedures (VASER Liposuction, Smart Lipo, traditional Liposuction, Fat Transfer, Tummy Tuck), breast surgery (Enlargement, Reduction, Uplift, DIEP Flap Reconstruction, Gynaecomastia), facial surgery (Face Lift, Blepharoplasty, Rhinoplasty, Otoplasty), and cosmetic dermatology services including Wrinkle Relaxing Injections (Botox), Dermal Fillers, Lip/Cheek Enhancement, Tear Trough Filler, Non-Surgical Nose Job, Dermapen, Skin Peels, and specialist treatments like Roaccutane for Acne and ADHD Assessment. The clinic operates from Harley Street locations in London and Horsham, West Sussex.

Differentiator

Problem solved

Functional benefit

Products and services

• Liposuction (body contouring)
• Breast Surgery
• Facial Rejuvenation Surgery
• Anti-Wrinkle Injections
• Dermal Fillers
• Chemical Peels
• Microneedling
• Mole and Cyst Removal

Quantifiable outcome

• Average patient rating of 5 out of 5 based on 591 reviews
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Care Quality CommissionminorOthersRegulatory accreditation body ensuring Botonics meets UK healthcare quality and safety standards. Required for operating as a healthcare provider in the UK.
• British College of Aesthetic MedicineminorOthersProfessional membership body for aesthetic medicine practitioners. Affiliation demonstrates commitment to professional standards.
• TrustpilotminorOthersIndependent review platform hosting 591+ patient reviews for Botonics. Provides third-party credibility and social proof.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nuffield Health: UK-wide private hospital and wellbeing group providing cosmetic and dermatology services as part of a broader portfolio. Adjacent competitor at the upper-premium tier with significant brand and capital backing.
• Spire Healthcare: Large UK private hospital group offering elective surgery including cosmetic procedures across 30+ sites. Broader incumbent competing for the same patient pool but with wider clinical scope and substantially more scale.
• sk:n: Former UK's largest chain of skin clinics offering dermatology, injectables and laser treatments. Broader incumbent competitor in the non-surgical dermatology segment, particularly relevant for the Roaccutane/acne offering.

Direct peers

• PHI Clinic: London cosmetic clinic offering surgical and non-surgical aesthetics with a Harley Street presence. Closely comparable specialist-led positioning and treatment portfolio to Botonics.
• The Private Clinic: Major UK private cosmetic surgery and aesthetics group with multiple clinics including Harley Street. Directly competes with Botonics across liposuction, breast surgery, injectables, and dermatology, and overlaps on the specialist-led, multi-treatment positioning.
• Karidis Clinic: London cosmetic surgery clinic led by Mr Alex Karidis, offering body contouring and surgical procedures. Comparable on the single-specialist, premium-London positioning and surgical portfolio.
• Harley Street Skin Clinic: London-based skin and aesthetic clinic on Harley Street offering surgical and non-surgical treatments. Directly comparable on location, treatment mix (injectables, skin, body), and price-point positioning.
• Courthouse Clinics: UK chain of cosmetic and aesthetic clinics offering injectables, skin treatments, and surgical procedures. Direct competitor at the mid-to-premium price tier across multiple UK regions.
• The Cosmetic Skin Clinic: Multi-site UK aesthetics clinic with strong presence in London focused on injectables, skin, and body treatments. Comparable non-surgical portfolio and London-centric premium positioning.
• Transform Hospital Group: UK-wide cosmetic surgery provider offering breast, body, and facial procedures with multiple clinics. Direct competitor in surgical cosmetic services, though more commercially-led and chain-scaled than Botonics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/botonics
• LinkedInlinkedin.com/company/botonics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botonics