Elle's Elations

What Elle's Elations does

Elle's Elations is a privately held, bootstrapped artisan personal-care brand that handcrafts and sells bar soaps, bath and body products, skincare items, and curated gift bundles directly to consumers through its own e-commerce storefront at elleselations.com. Founded in 2012 (per the website copyright notice), the company is based in Yonkers, USA, operates with 11-50 employees, and has built a catalog of roughly 41 SKUs organized into four categories: 18 artisan soaps, 11 bath and body products, 7 skincare items, and 5 bundles. Pricing spans approximately $6 (lip balm) to $90 (wholesale Soap by the Loaf), with the majority of individual SKUs priced $8-$22; free shipping is offered on orders over $75.

The underlying 'technology' is handcrafted formulation rather than software: products are made with natural ingredients including shea butter, mango butter, kokum butter, avocado oil, and turmeric, and are positioned for sensitive-skin, adult-acne, and self-care use cases. Notable product sub-brands include the Royal Bloom Yoni line (specialized intimate care with tiered goddess gift sets priced $28-$52) and a Turmeric-themed skincare family (soaps, scrubs, masks, and a complete 'Glow Up Kit'). The business operates a 'plant a tree per order' sustainability commitment as a brand-level differentiator.

The business model is purely direct-to-consumer e-commerce with no disclosed marketplace, retail, or wholesale presence beyond the in-house 'Soap by the Loaf' bulk option. Revenue is generated through one-time unit purchases of $6-$90, supplemented by a VIP discount email loyalty program offering exclusive offers and monthly promotions to repeat buyers. The company has not disclosed any funding rounds, investors, leadership team, revenue figures, or geographic expansion beyond the United States.

Name

Elle's Elations

Legal name

Elle's Elations

Website

https://elleselations.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Elle's Elations is a privately held artisan soap and skincare brand founded in 2012, selling 40+ handcrafted natural personal-care products directly to consumers through its own e-commerce storefront, with a focus on sensitive-skin and self-care use cases.

Ownership category

akta.pro rank

Product category

Natural & Artisan Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Intimate Washes & Feminine Cleansers (CRABAIAH)

Keywords

• Handcrafted artisan soaps
• Natural skincare products
• Vegan bath body care
• Handmade personal care
• Artisan gift sets

Headquarters

HQ city

Yonkers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for handcrafted artisan soaps and skincare products sold directly through their e-commerce platform. Products include individual items, bundled sets, and wholesale 'Soap by the Loaf' options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Elle's Elations manufactures and sells handcrafted artisan bar soaps, body care products (body washes, body frostings, sugar scrubs, lip balms, lip scrubs, yoni oils), skincare items (facial toners, turmeric masks), and curated gift bundles made with natural and vegan ingredients. All products are made in-house, sold exclusively through the company's own e-commerce website, and every order triggers a tree-planting initiative.

Product overview

Elle's Elations is a handmade artisan soap and skincare company offering handcrafted personal care products made with natural ingredients. The product portfolio is organized into four main categories: Artisan Soaps (18 distinct bar soaps with various scent profiles including floral, citrus, earthy, and tropical notes priced at $8-$15), Bath & Body Collection (body moisturizers, exfoliants, lip care, and yoni care products priced at $6-$22), Skincare (facial toners and masks priced at $12-$23), and Bundles (pre-curated gift sets and bulk soap options priced at $12-$90). The company emphasizes natural ingredients and positions products as personal care companions for transforming daily routines into pampering retreats. Notable product lines include the Royal Bloom Yoni collection (specialized yoni care soaps, oils, and sets), Turmeric-based skincare line (soaps, scrubs, masks, and glow kits), and the Soap by the Loaf bulk program. Every order plants a tree as part of their environmental commitment.

Differentiator

Problem solved

Functional benefit

Products and services

• Lemongrass Soap Handcrafted artisan bar soap with lemongrass scent for individual consumers seeking natural daily cleansing, priced at $10.00 per bar.
• Turmeric & Tomato Soap Handcrafted artisan bar soap with turmeric and tomato ingredients for individual consumers, priced at $15.00 per bar.
• Vixen Soap Handcrafted artisan bar soap rated 5.00 stars, marketed for sensitive skin and adult acne, priced at $10.00 per bar.
• Emerald Springs Soap Handcrafted artisan bar soap for individual consumers, priced at $10.00 per bar.
• Wild Mountain Honey Soap Handcrafted artisan bar soap featuring mountainous wild flowers combined with sweet golden honey, priced at $10.00 per bar.
• Aqua Di Gio Soap Handcrafted artisan bar soap with ocean waves, jasmine, citrus, and patchouli notes, rated 5.00 stars, priced at $10.00 per bar.
• Lacy Lavender Soap Handcrafted artisan bar soap with lavender scent, priced at $10.00 per bar.
• Nag Champa Soap Handcrafted artisan bar soap with patchouli, citrus, and lavender reminiscent of nag champa incense, priced at $10.00 per bar.
• Thousand Dreams Soap Handcrafted artisan bar soap with pink prosecco, sparkling quince, and crystal peonies notes, priced at $10.00 per bar.
• Oasis Soap Handcrafted artisan bar soap with tropical escape scent of sea spray and exotic flora, priced at $10.00 per bar.
• Seaside Bliss Soap Handcrafted artisan bar soap with oceanic marine freshness, clean musk, and amber notes, priced at $10.00 per bar.
• Amber Crest Soap Handcrafted artisan bar soap for individual consumers, priced at $10.00 per bar.
• Bayberry Soap Handcrafted artisan bar soap with fir and balsam blend with spicy nutmeg and ginger undertones, priced at $8.00 per bar.
• Pear Blossoms Soap Handcrafted artisan bar soap with nashi pear, jasmine, musk, lily of the valley, and rose petals, priced at $10.00 per bar.
• Tempest Tide Soap Handcrafted artisan bar soap with sun-bleached driftwood, coastal storm, ocean breezes, and misted cypress trees scent, priced at $8.00 per bar.
• Royal Bloom Yoni Soap Handcrafted artisan bar soap with proprietary blend of essential oils for yoni cleansing and rejuvenation, priced at $15.00 per bar.
• Turmeric African Black Soap Body Wash Body wash made with turmeric and African black soap for consumers seeking natural body cleansing, priced at $22.00.
• Whipped Body Frosting Handcrafted body moisturizer made with shea, mango, and kokum butters that melts into skin for deep hydration without greasy residue; available in multiple scents and 4oz/8oz sizes, priced at $10.00-$18.00.
• Sugar Scrub Luxurious emulsified sugar scrub that buffs away dry, dull skin to reveal a radiant, smooth complexion; available in multiple scents, priced at $18.00-$22.00.
• Royal Bloom Yoni Oil Natural oil infused with herbs and essential oils for yoni hydration; for external use only after showering, shaving, waxing, or as needed, priced at $15.00.
• Turmeric African Black Soap Sugar Scrub Exfoliating scrub with turmeric and African black soap that removes dead skin cells while soothing irritated skin with anti-inflammatory properties; contains shea butter and avocado oil, priced at $22.00.
• Lip Scrub Lip exfoliant that buffs away dry, flaky skin to reveal softer, smoother lips; available in multiple flavors, priced at $6.50.
• Lip Balm All-natural, vegan lip balm that glides on smoothly for soft, supple lips without greasy after-feel; available in multiple flavors, priced at $6.00.
• Golden Glow Turmeric Mask Face and body mask that soothes, brightens, and revitalizes skin for a luminous, healthy glow; available in 4oz or 8oz sizes, priced at $12.00-$23.00.
• Cucumber Rose Hydrating Facial Toner Hydrating facial toner with cucumber and rose for daily facial care routines, priced at $17.00.
• Soap by the Loaf Customizable bulk purchase of 6 bars of soap in a customer's favorite scent, available pre-cut or shipped as a loaf; loaves ship 2 weeks after being made with 4-6 weeks cure time, priced at $60.00-$90.00 per loaf.
• Royal Bloom Yoni Ultimate Goddess Set Comprehensive self-care gift set containing 5oz Royal Bloom Yoni Soap, 1oz Royal Bloom Yoni Oil, 4oz Turmeric African Black Soap Sugar Scrub, and 4oz Turmeric Glow Mask; cleanses, refreshes, hydrates, exfoliates, and brightens, priced at $52.00.
• Royal Bloom Goddess Set Yoni care gift set containing 5oz Royal Bloom Yoni Soap, 1oz Royal Bloom Yoni Oil, and 4oz Turmeric African Black Soap Sugar Scrub, priced at $40.00.
• Royal Bloom Yoni Petite Goddess Set Entry-level yoni care gift set containing Royal Bloom Yoni Soap and Royal Bloom Yoni Oil, priced at $28.00.
• Turmeric Glow Up Kit Complete skincare gift set containing Turmeric & Tomato Facial Soap, Lumina Facial Serum, Golden Glow Turmeric Mask, and a silicone face mask applicator for brightening and deep cleansing, priced at $52.00.
• Irresistible Lips Set Lip care gift bundle, priced at $12.00.

Quantifiable outcome

• Every order plants a tree - environmental sustainability commitment

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Indigo Wild (Zum Bar): Handmade, scented bar soap and body care brand sold DTC. Directly comparable in artisanal natural-ingredient bar soaps, scent-driven marketing, and bundled gift sets.
• Dr. Squatch: Direct-to-consumer men's artisan soap brand selling handcrafted natural bar soaps online. Most comparable peer: similar handmade bar-soap focus, $8-$15 price points, and DTC e-commerce GTM.
• Soap & Paper Factory: Artisan soap and bath/body brand with botanical scents, gift-set packaging, and DTC sales. Directly comparable in artisan positioning, scent-driven marketing, and curated bundle SKUs.
• Buck Naked Soap Company: Small-batch handmade natural soap and body care brand with an e-commerce storefront and bundle offerings, very similar in size, handcrafted approach, and product range to Elle's Elations.
• Chagrin Valley Soap & Salve: Small-batch, handmade natural soap and skincare company selling DTC via its own website. Closely comparable in scale, handcrafted natural ingredient positioning, and gift/bundle packaging.

Broad incumbents

• Lush Fresh Handmade Cosmetics: Established global retailer of handmade soaps, bath bombs, and skincare with retail stores and e-commerce. Comparable handmade/natural positioning but with vastly larger scale, retail footprint, and broader product portfolio.
• Dr. Bronner's: Iconic family-run maker of organic, natural bar soaps and body care. Comparable emphasis on natural ingredients, ethical sourcing, and storytelling-driven brand, but with much broader product range and distribution.
• The Honest Company: Clean-beauty and personal care brand selling soaps, body care, and skincare DTC and through retail. Overlaps on the natural/clean beauty positioning, though at much larger scale and with broader category.

Emerging players

• O Naturals: DTC natural personal care brand offering soaps, body washes, and skincare with similar ingredient-led messaging. Comparable in handmade/natural positioning but with a broader mass-market distribution.
• Public Goods: DTC essentials brand offering personal care items including soaps and body care via subscription. Comparable in DTC e-commerce motion and natural/eco positioning, though with a much wider household-essentials catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EllesElations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elle's Elations