Pigment

What Pigment does

Pigment is an AI-native enterprise business planning platform founded in 2019 in Paris, France, by Eléonore Crespo (former Google analyst and Index Ventures VC) and Romain Niccoli (former CTO of Criteo). The platform unifies financial planning, sales and revenue operations, HR and workforce planning, supply chain, and ESG reporting on a single governed data layer, replacing fragmented spreadsheet-driven planning workflows with real-time scenario modeling and continuous re-forecasting. Pigment serves hundreds of mid-market and large enterprise customers globally, including Unilever, Siemens, Figma, Anthropic, Snowflake, Uber, Danone, Supercell, and Carta.

Name

Pigment

Legal name

Pigment SAS

Website

https://www.pigment.com/

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pigment is an AI-native enterprise planning platform that unifies finance, sales, HR, supply chain, and ESG planning for mid-market and large enterprises via proprietary AI agents and elastic modeling infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based enterprise software subscription model with annual or multi-year contracts. Pricing based on user licenses and usage. Majority of revenue now generated in North America.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Pigment is an AI-driven enterprise business planning platform that connects people, data, and processes for Finance, Sales, HR, Supply Chain, and ESG teams. The platform unifies budgeting, forecasting, scenario modeling, financial consolidation, and workforce planning into a single governed environment, augmented by agentic AI capabilities for natural-language model building, proactive analysis, and scenario simulation.

Product overview

Pigment is an AI-native enterprise planning and performance management platform offered as a unified core platform (Pigment Platform) with multiple embedded AI modules. The core Platform provides the foundation for integrated business planning across Finance, Sales, HR, Supply Chain, and ESG, supported by a patent-pending technology engine called Graphite. Pigment AI overlays the platform as a suite of specialized agents: the Modeler Agent (intent-based model building), Analyst Agent (proactive data analysis and reporting), Planner Agent (scenario simulation and forecasting, upcoming), Custom Agents (user-defined AI experts), and Documentation Agent (platform guidance). The MCP Server enables external AI systems to connect securely, while Machine Learning Forecasting, Navigation Assistant, and Formula Explainer provide additional AI-powered capabilities across the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pigment Platform Unified, cloud-native business planning and performance management platform that centralizes financial, sales, HR, supply chain, and ESG planning with dynamic scenario planning, real-time updates, collaboration, and a governed data environment.
• Modeler Agent Patent-pending intent-based AI agent that builds, maintains, and optimizes planning models from natural language descriptions, enabling business teams to describe outcomes in plain language and generate governed, production-ready applications.
• Pigment MCP Server Model Context Protocol (MCP) server that serves as a secure bridge enabling external AI systems such as ChatGPT, Claude, and Mistral to connect to Pigment's features and data sources in a controlled, secure, and structured way.

Quantifiable outcome

• Strategic planning time reduced by 80% (from 2 weeks to 1 day) at Danone
• +14 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability11 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AnthropiccoreTechnology or IntegrationTechnology partner and customer. Anthropic's Claude AI model is connected to Pigment through the MCP Server integration, enabling connecting planning data directly to Claude. Anthropic serves as both technology provider and customer.
• MistralcoreTechnology or IntegrationAI technology partner. Mistral AI integration available through MCP Server, connecting Mistral's AI capabilities to Pigment's planning platform.
• SAPcoreTechnology or IntegrationNative ERP integration with SAP S/4HANA Public Cloud for real-time financial, vendor, and asset data integration.
• SalesforcecoreTechnology or IntegrationNative CRM integration for sales performance planning and data synchronization.
• SnowflakecoreTechnology or IntegrationNative integration with Snowflake for retrieving query results into Pigment. Snowflake is also a customer of Pigment.
• WorkdaycoreTechnology or IntegrationNative HRIS integration for exporting Workday data for workforce planning.
• NetSuitecoreTechnology or IntegrationNative ERP integration for real-time financial, vendor, and asset data integration.
• Bright PointminorImplementation/ SI/ Consulting PartnerImplementation partner. Bill Rausch, Managing Director at Bright Point, stated: 'Pigment's Modeler Agent fundamentally changes how we deliver value, enabling speed-of-thought modeling, cutting build time by up to 50 percent, and removing development overhead.'

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vena Solutions: Cloud-native FP&A and planning platform built on Excel/Microsoft 365 integration. Comparable in target buyer (finance teams) and use cases (budgeting, forecasting), though typically positioned at the mid-market rather than Pigment's enterprise sweet spot.
• Causal: AI-native financial modeling and planning tool aimed at modern finance teams and startups. Emerging competitor that overlaps with Pigment's mid-market segment and exemplifies the AI-native threat from below.

Direct peers

• Jedox: Enterprise planning platform with EPM, budgeting, and forecasting capabilities, including integrated AI/EPM features. Competes with Pigment in European and global enterprise accounts, especially for cross-functional planning.
• Planful: Cloud-native financial planning and analysis (FP&A) platform targeting mid-market and enterprise finance teams. Direct comparable on core FP&A use cases such as budgeting, forecasting, and financial close — Pigment actively competes and runs explicit competitive comparison pages.
• Anaplan: Closely comparable direct competitor in the enterprise planning/EPM space. Anaplan offers connected planning across finance, sales, HR, and supply chain — Pigment's primary competitive set, and the legacy vendor most often displaced per Pigment's win data.
• Prophix: Cloud-based corporate performance management (CPM) software for budgeting, forecasting, financial consolidation, and reporting. Direct competitor in mid-market and enterprise FP&A, with overlapping use cases in Pigment's core segment.

Broad incumbents

• Microsoft Copilot for Finance: Microsoft's AI assistant embedded in Excel and Dynamics 365 Finance, providing natural-language planning and analysis within the productivity suite incumbents already use. Represents the 'platform-adjacent' threat where existing Office/M365 customers may not need a separate planning tool.
• Workday Adaptive Planning: Now part of Workday, Adaptive Planning is an enterprise EPM/FP&A platform targeting similar finance, sales, and workforce planning use cases. As part of the Workday suite it has bundled distribution advantages that Pigment lacks.
• Oracle Enterprise Performance Management (Hyperion): Long-established incumbent in EPM/FP&A, financial consolidation, and planning. Oracle's installed base in large enterprises is the largest single source of legacy displacement opportunities for Pigment but also the most entrenched competitor.
• SAP Analytics Cloud / SAP BPC: SAP's enterprise planning and analytics offering, natively integrated with S/4HANA. Competes with Pigment in finance and supply chain planning, particularly for SAP-centric large enterprises (note that Pigment also integrates with SAP S/4HANA).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gopigment
• YouTubeyoutube.com/channel/UC1ATkyiQ2GiaqyPxMf3bphQ
• LinkedInlinkedin.com/company/pigment

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pigment