What Mando Group does

Mando Group is a privately held, founder-led digital consultancy headquartered in Liverpool, UK, operating with approximately 40 employees. The firm specialises exclusively in the Optimizely One digital experience platform, serving enterprise clients across financial services, utilities, pharmaceuticals, manufacturing, membership organisations, and nonprofits. Named customers include USS, People's Pension, United Utilities, SSEN Distribution, AstraZeneca, JCB, British Red Cross, and CIPS, with some client relationships extending up to 15 years.

The company's offering is structured around four service lines: Support (24/7 enterprise-grade platform support), Maintain (proactive platform health and security), Optimise (continuous improvement programmes spanning strategy, insight, operating model, and performance), and Develop (design and build of enterprise platforms on Optimizely DXP). Mando holds Optimizely Platinum Partner status, with more Optimizely MVPs on its team than any other UK partner, and is the only BCorp-certified consultancy in the UK focused solely on the Optimizely platform. It also offers Sitecore-to-Optimizely migration services, free digital assessments, and publishes the annual UK Digital Maturity Benchmark Report.

Revenue is generated through professional services engagements, including multi-year managed support, maintenance, and optimisation contracts, as well as project-based development work. Go-to-market is consultative enterprise sales complemented by thought-leadership content, gated research, assessment tools, and ecosystem co-marketing through Optimizely. The firm has no disclosed external funding, operates from a single Liverpool office, and serves clients in the UK and globally, with current AI capability centred on embedding Optimizely Opal (generative AI, personalisation, experimentation) across client platforms.

Name

Mando Group

Legal name

Mando Group Limited

Website

https://mandogroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Mando Group is a Liverpool-based B Corp-certified digital consultancy and Optimizely Platinum Partner that designs, supports, and optimises enterprise digital platforms for UK and global clients across financial services, utilities, pharmaceuticals, and nonprofits.

Ownership category

akta.pro rank

Product category

Digital Consultancy Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB), Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO)

Keywords

• Digital consultancy services
• Optimizely implementation services
• Digital experience platforms
• Enterprise platform optimization
• CMS migration services

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services - Support: 24/7 enterprise-grade support for digital platforms with fast response times and clear SLAs. Specialist support teams who already know the client's platform.
2. Professional Services - Maintain: Proactive maintenance services to keep platforms secure, stable, and optimised. Prevents problems before they become costly.
3. Professional Services - Optimise: Continuous improvement programmes including strategy, insight, operating model, and performance optimisation working together.
4. Professional Services - Develop: Design and build enterprise digital platforms on Optimizely, engineered for long-term performance and continuous improvement.
5. B Corp Partnership Discounts: Special discounted pricing (Band F day rates or up to 25% off fixed-price products) offered to fellow B Corp organisations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mando Group is a B-Corp certified digital consultancy and Optimizely Platinum Partner that designs, maintains, supports, and optimises enterprise digital platforms. Its offering is structured around four professional service lines — Support, Maintain, Optimise, and Develop — delivered exclusively on the Optimizely One composable digital experience platform. The firm specialises in implementation, migration, and continuous improvement of Optimizely-based digital estates for large enterprise clients.

Product overview

Mando Group is a B-Corp certified digital consultancy and Optimizely Platinum Partner offering professional services (not a software product company). Its offering is structured around four core service lines — Support, Maintain, Optimise, and Develop — delivered on top of the Optimizely One platform ecosystem. Mando Group does not sell its own software product but specialises exclusively in implementing, migrating to, and optimising the Optimizely One composable DXP suite, which includes the Content Marketing Platform (CMP), Content Management System (CMS), Commerce, Experimentation, Data Platform (ODP), Personalisation engine, Digital Asset Management, Analytics, and the Opal AI orchestration layer. The company also publishes research reports (such as the annual UK Digital Maturity Benchmark) and offers free digital health-check and DXP assessment tools. Integrations with tools such as Contentsquare (for heatmap analysis) are enabled through the Optimizely personalisation and analytics stack.

Differentiator

Problem solved

Functional benefit

Products and services

• Support Services Always-on, enterprise-grade 24/7 support for digital platforms already in production, providing fast response times, clear SLAs, and specialist coverage from teams who already know the client's platform. Aimed at enterprise digital leaders accountable for business-critical platforms.
• Maintain Services Proactive platform maintenance that keeps digital estates secure, stable, and optimised, preventing issues before they incur cost or business impact. Targeted at enterprise organisations running mission-critical digital platforms.
• Optimise Services A structured continuous-improvement programme combining strategy, insight, operating model design, and performance optimisation to improve digital performance on an ongoing basis. Designed for enterprise digital leaders seeking sustained ROI from their platforms.
• Develop Services Design and build of enterprise digital platforms on the Optimizely DXP, engineered for long-term performance, continuous improvement, and business growth rather than launch readiness alone. Aimed at enterprises building or re-platforming business-critical digital estates.
• Sitecore to Optimizely Migration Services Migration consultancy guiding organisations through a structured transition from Sitecore to Optimizely, including platform assessment, gap analysis, and a delivery roadmap. Targeted at enterprises seeking to leave Sitecore for the Optimizely platform.

Quantifiable outcome

• CAP achieved ability to serve 20% more people with 20% less operating cost
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• OptimizelycoreChannel Partner/ Reseller/ Distributor · 7 August 2024Mando Group is an Optimizely Platinum Partner - the highest partner level. They are the only BCorp certified consultancy 100% focused on the Optimizely platform. The partnership includes Customer Success Partner (2021) and Rising Star Solution Partner (2022) recognitions. Mando Group has more Optimizely MVPs on their team than any other UK partner, providing deep expertise across the full Optimizely One ecosystem including CMS, Content Marketing Platform, Commerce, Experimentation, Personalisation, Data Platform, and Opal AI.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inviqa: Inviqa is a UK digital consultancy delivering digital experience, commerce, and platform engineering services to enterprise clients; it is a fellow Optimizely partner and competes for similar support, optimise, and develop engagements.
• Codehouse: Codehouse is a UK-based Optimizely Platinum Partner offering digital experience, e-commerce, and platform services — a direct competitor for Optimizely implementation and optimisation mandates in the UK mid-market and enterprise segment.
• Netcel: Netcel is a UK-based Optimizely Gold Partner delivering digital experience, CMS, and personalisation services, directly competing for Optimizely-focused implementation and support engagements in the UK.

Broad incumbents

• Accenture Interactive / Song: Accenture's digital experience practice serves large enterprise customers with multi-region DXP and commerce programmes; it competes with Mando on large digital transformation RFPs where Mando often operates as a specialist sub-contractor.
• Nagarro: Nagarro is a global digital engineering consultancy providing CMS, DXP, and platform optimisation services; it competes with Mando for enterprise digital platform work and can leverage a larger global delivery bench.
• Valtech: Valtech is a global digital transformation agency specializing in connected commerce, DXP, and content platforms; it competes with Mando for enterprise platform implementation and optimisation work across multiple verticals.
• DEPT: DEPT is a global digital agency network offering end-to-end digital experience, commerce, and marketing technology services; it competes with Mando on enterprise transformation mandates at a much larger scale and broader capability portfolio.
• Kin+Carta: Kin+Carta is a global digital consultancy with a strong digital experience platform and optimisation practice; it competes for similar enterprise DXP/CMS modernisation and continuous-improvement engagements as Mando Group.
• Deloitte Digital: Deloitte Digital delivers enterprise digital experience, content, and commerce transformation across regulated industries; it competes for the same financial services and utilities clients as Mando at a much larger scale.

Regional players

• Luminary: Luminary is an APAC-based digital agency with deep Optimizely platform expertise; it competes indirectly by serving global Optimizely clients with platform services, though primarily from a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mando-group
• Xx.com/mandogroup
• Facebookfacebook.com/MandoGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mando Group