Flora Tissues

What Flora Tissues does

Flora Tissues is a Sri Lanka-based manufacturer and seller of soft disposable tissue paper and hygiene products, operating since 1983 under the legal entity Pee Bee Management Services (Pvt) Ltd. The company's product portfolio spans four families: core tissue products (facial tissues, pocket tissues, handkerchief tissues, toilet paper rolls, paper serviettes, paper towels, and bed towels), non-tissue disposables (wet wipes, paper plates, drinking cups, cotton buds, wooden BBQ sticks, chopsticks, toothpicks, and paper doilies), the KitchenMate kitchen essentials line (cling film, baking paper, zip bags, aluminum foil, and disposable gloves), and the Flora Professional sub-brand of industrial-grade tissue dispensers (plastic, stainless steel, wooden). The company operates a 70,000 sq ft production facility in Homagama with over 300 employees, manufacturing primarily from Pure Virgin Pulp and more recently from a launched bamboo-based sustainable line. Flora Tissues holds a unique regulatory credential as the only tissue manufacturer in Sri Lanka certified to SLS 1340 by the Sri Lanka Standards Institution, and has been awarded Superbrand status for 2025 (its second such award) alongside Top SME in Asia, ACES, and BIZZ recognitions.

The business operates a hybrid distribution model. On the supply side, 22 distributors deliver island-wide coverage to supermarkets, pharmacies, grocery shops, and wholesale outlets, while a dedicated wholesale and export division currently serves the Maldives and is exploring SAARC region opportunities for 2026. On the demand side, the company runs a direct-to-consumer e-commerce storefront on floratissues.com (Shopify-powered) offering island-wide delivery and free shipping on orders above Rs. 8,000, supplemented by marketing via Facebook, Instagram, YouTube, and email newsletters. Pricing is unit-based in Sri Lankan Rupees, with promotional bundles (Corporate Office Hygienic Pack, Family Value Pack, Daily Essential Bundle, Party Pack, MasterChef Bundles, etc.) used to drive volume across B2C and B2B occasions.

Revenue mechanics are predominantly hardware sales across all four product families, with no subscription, SaaS, or platform layer. Customer segmentation is horizontal: individual household consumers (the primary segment for facial tissue, toilet paper, and KitchenMate goods), hospitality (hotels, restaurants, catering), healthcare (hospitals requiring dispensers, paper towels, hygiene products), corporate offices (workplace hygiene packs), and wholesale distributors. The company is privately held with no external equity or debt funding disclosed, and ownership appears to be family-controlled through Pee Bee Management Services (Pvt) Ltd.

Name

Flora Tissues

Legal name

Pee Bee Management Services (Pvt) Ltd

Website

https://floratissues.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Flora Tissues manufactures and sells disposable tissue paper and hygiene products in Sri Lanka, including facial tissues, toilet paper, serviettes, wet wipes, and the KitchenMate kitchen line. It serves consumers, hospitality, healthcare, and corporate customers through 22 island-wide distributors and a direct e-commerce storefront.

Ownership category

akta.pro rank

Product category

Tissue Paper and Disposable Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Industrial and Personal Service Paper Merchant Wholesalers (424130)

SIC

Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)

akta.pro industry

PRIMARYIMAMAGAA

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYIMAMAGAB

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYIMAMAGAJ

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYCRADALAD

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

SECONDARYIMAMAHAI

Foodservice Disposables (cups, plates, bowls, trays, clamshells)

Industrials, Manufacturing & Construction/Paper & Forest Products/Converted Paper Products (Corrugated, Bags, Labels, Stationery)

Keywords

• Tissue paper manufacturing
• Disposable hygiene products
• Household paper products
• Commercial tissue supplies
• Kitchen disposable products

Headquarters

HQ city

Homagama

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain

Revenue model

1. Tissue Products Sales: Primary revenue from manufacturing and selling soft disposable tissue paper products including facial tissues, toilet paper, paper serviettes, and paper towels
2. Non-Tissue Disposable Products: Revenue from non-tissue products such as wet wipes, paper plates, drinking cups, cotton buds, wooden toothpicks, and other disposable items
3. KitchenMate Products: Kitchen-related products including cling film, baking paper, zip bags, aluminum foil, and disposable gloves
4. Wholesale and Export: Wholesale and export division supplying products to distributors and international markets, with exploration of SAARC region opportunities for 2026

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Flora Tissues manufactures and sells disposable tissue paper and hygiene products including facial tissues, toilet paper, paper serviettes, paper towels, wet wipes, and non-tissue disposable items from its 70,000 sq ft production facility in Homagama, Sri Lanka. The company also markets the KitchenMate sub-brand of kitchen essentials (cling film, baking paper, zip bags, aluminum foil, disposable gloves) and the Flora Professional line of industrial-grade tissue dispensers for commercial buyers. Products are sold to consumers through retail outlets and e-commerce, and to commercial buyers through direct B2B sales, with island-wide delivery across Sri Lanka.

Product overview

Flora Tissues is Sri Lanka's leading manufacturer of soft disposable tissue paper products, operating since 1983 under Pee Bee Management Services (Pvt) Ltd. The company offers a comprehensive portfolio of tissue products (facial tissues, pocket tissues, handkerchief tissues, toilet paper rolls, paper serviettes, cocktail serviettes, paper towels, bed towels), non-tissue disposable products (wet wipes, paper plates, cups, cotton buds, wooden BBQ sticks, chopsticks, toothpicks), and the KitchenMate kitchen essentials brand (disposable gloves, cling film, baking paper, zip bags, aluminum foil). The company also provides tissue dispensers for commercial use and promotional bundle packages. As the only Sri Lanka Standards Institution certified tissue manufacturer, Flora Tissues has achieved Superbrand status and operates a 70,000 square foot production facility in Homagama with over 300 employees and 22 distributors nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Kitchen Mate: Kitchen utility products including cling film, baking paper, zip bags, aluminum foil, and disposable gloves.
• Flora Professional

Products and services

• Facial Tissues

Quantifiable outcome

• Superbrand Status 2025 recognition for brand strength, consistency, and market leadership
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 22 Distributor NetworkcoreChannel Partner/ Reseller/ DistributorFlora Tissues operates through a network of 22 distributors covering Sri Lanka island-wide. These distributors supply products to supermarkets, pharmacies, groceries, and wholesale shops throughout the country. The extensive distributor network is a key component of the company's market leadership and distribution capability.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Kimberly-Clark Corporation: Global tissue and personal care leader behind Kleenex, Scott, and Cottonelle. Competes with Flora in consumer and AFH tissue categories worldwide and operates in South Asia, providing the principal multinational competitive threat in Sri Lanka.
• Sofidel Group: One of the world's largest tissue manufacturers (Regina, Nicky brands) with significant integrated pulp-to-product operations. Represents Flora's structural cost-efficiency benchmark and a potential regional/export competitor.
• Procter & Gamble: Multinational CPG giant whose tissue brands (Puffs, Charmin) compete in facial tissue and toilet paper globally. P&G's marketing scale and category breadth make it a structural competitive reference point for Flora's core SKUs.
• Georgia-Pacific: Major North American tissue and pulp producer (Brawny, Angel Soft, Quilted Northern). A scale reference for Flora's manufacturing economics and a benchmark for branded AFH and consumer tissue performance.
• CMPC Tissue: Latin American integrated tissue and pulp producer with global brand presence (Softys/Elite). Provides another emerging-market tissue leader analogue and an export-driven competitive reference for Flora's SAARC ambitions.
• Cascades Inc. North American manufacturer of tissue, hygiene, and packaging products with significant AFH exposure. Comparable as a multi-category tissue player serving both consumer and institutional channels like Flora does.
• WEPA Industrie: European family-owned tissue manufacturer serving private label and own brands across consumer and AFH segments. Comparable in ownership profile and integrated manufacturing to Flora and operates in adjacent emerging markets.

Regional players

• Sinar Mas / Asia Pulp & Paper (APP): Indonesian conglomerate and one of the world's largest pulp-and-paper producers with growing tissue operations across Asia. Relevant regional scale peer and a potential supplier/competitor in South Asian tissue markets.
• Emami Paper Mills: Indian tissue and newsprint manufacturer serving South Asian consumer and AFH markets. A plausible direct competitor as Flora pursues SAARC expansion given proximity and overlapping product categories.

Direct peers

• Star Tissue: Sri Lankan tissue manufacturer producing comparable consumer tissue products including toilet rolls, facial tissue, and kitchen towels for the domestic Sri Lankan market. The most direct local competitor to Flora in its home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@floratissues9932
• Facebookfacebook.com/floratissues
• Instagraminstagram.com/floratissues
• LinkedInlinkedin.com/company/flora-tissues

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flora Tissues