22

What 22 does

22 Select is a privately held marketing and sales services firm headquartered in Bakersfield, California, with a secondary office in Fresno. The company operates as an authorized channel partner for AT&T, conducting field sales and customer acquisition campaigns that promote AT&T's fiber-optic internet, broadband, mobile, and television services to end customers across California's Central Valley region. The company employs 31 people and serves individual consumers and small businesses through direct community outreach rather than retail storefronts.

The company's service portfolio is organized around three offerings: Business Development (identifying new market opportunities and designing personalized outreach strategies), Leadership Training (hands-on training to develop client team leaders), and Customer Acquisition (targeted engagement to connect service providers with end customers). Its underlying technology stack is modest and composed of standard digital marketing tooling: Google Analytics, Google Search Console, and Google Tag Manager, used for campaign optimization and performance monitoring. No proprietary technology, patents, AI/ML capabilities, or API/SDK offerings are disclosed.

Revenue is generated through a professional services arrangement with AT&T, structured as a channel-partner relationship in which 22 Select earns fees for marketing, business development, and customer acquisition services. The go-to-market motion is enterprise field sales, relying on direct community engagement, door-to-door outreach, and phone/email follow-up. Pricing is not publicly disclosed, as engagements are negotiated through direct B2B relationships with the carrier partner. The company maintains a public-facing presence on LinkedIn, Facebook, and Instagram, plus dedicated careers and application pages.

Name

22

Legal name

22 Select

Website

https://22select.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

22 Select is a California-based marketing and sales firm that operates as an authorized AT&T channel partner, conducting field sales and customer acquisition campaigns for AT&T's fiber, broadband, mobile, and TV services across the Central Valley, with offices in Bakersfield and Fresno.

Ownership category

akta.pro rank

Product category

Field Marketing and Sales Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (MPAAABAD)

Keywords

• Field marketing services
• Customer acquisition campaigns
• Telecom channel sales
• Business development services
• Leadership training programs

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing and Sales Services for AT&T: 22 Select generates revenue by providing marketing, business development, and customer acquisition services for AT&T's telecommunications offerings. The company conducts outreach campaigns to bring AT&T's internet and entertainment services to customers, earning revenue through this channel partnership arrangement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

22 Select is a California-based field marketing and sales company that operates as an authorized AT&T channel partner. The company runs personalized outreach campaigns that bring fiber-optic, internet, voice, and TV services to communities throughout California, and offers three core service lines: Business Development (strategic market expansion), Leadership Training (team development), and Customer Acquisition (targeted engagement).

Product overview

22 Select is a marketing company offering a unified portfolio of three core service offerings: Business Development (strategic growth and market expansion), Leadership Training (team development and management skills), and Customer Acquisition (targeted engagement and outreach). The company operates as a partner with AT&T, bringing telecommunications services including mobile, broadband, and TV to communities throughout California. The three core services work together to help service providers expand into new markets and build lasting customer relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Development Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AT&TcoreChannel Partner/ Reseller/ Distributor22 Select is a proud AT&T partner, collaborating to provide trusted mobile, broadband, and television services to communities throughout California. The company designs outreach campaigns that align local needs with AT&T's expansive service capabilities, bringing AT&T's premier internet and entertainment offerings directly to customers. 22 Select upholds the same high standards AT&T is known for, representing their brand with integrity and professionalism.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Comcast / Xfinity: Xfinity competes with AT&T for residential broadband/TV subscribers in California and operates its own large direct sales force and authorized agents — a broad incumbent in the same customer-acquisition category as 22 Select.
• AT&T Inc. (Retail/Direct): AT&T's own corporate retail stores and digital sales channels serve the same fiber/internet/TV customers in California that 22 Select targets via field sales, making AT&T the broad incumbent whose authorized-partner ecosystem 22 Select operates within.
• Frontier Communications: Frontier is a regional fiber/broadband provider expanding its footprint in California and other states, with its own direct sales and authorized-agent channels — comparable as a telecom that uses channel-partner field sales similar to 22 Select's model for AT&T.
• T-Mobile US: T-Mobile is one of the major US carriers competing with AT&T for wireless and home-internet subscribers and uses its own retail, dealer, and field-sales channels — relevant as both a potential competitor and a potential future channel-partner client for 22 Select.
• Charter Communications / Spectrum: Spectrum is a major cable/broadband incumbent with overlapping fiber/TV service offerings in California markets where 22 Select sells AT&T; it represents the principal competing carrier whose authorized-dealer and field-sales channels compete for similar customers.

Others

• Vector Marketing (Cutco): Vector Marketing runs a large in-person/field-sales representative network selling Cutco cutlery — different product category but a comparable labor-intensive, relationship-driven, in-home customer-acquisition operating model that 22 Select's field-sales structure resembles.

Direct peers

• Consumer Cellular: Consumer Cellular is a wireless carrier that historically grew through partnerships, retail presence, and targeted outreach to older consumers — a similar partnership-driven customer-acquisition model targeting specific demographics, though more retail than field-sales.
• Vivint Smart Home: Vivint runs a large door-to-door/field-sales operation selling smart-home and security products directly to consumers in homes — a closely analogous field-sales customer-acquisition model to 22 Select's in-person telecom outreach, although Vivint sells its own products rather than as a channel partner.
• ADT Inc. ADT historically relied heavily on door-to-door sales of home-security systems — the same in-home, field-sales-driven, high-touch customer acquisition motion that 22 Select uses to sell AT&T fiber and internet in California communities.
• Cricket Wireless: Cricket Wireless is an AT&T-owned prepaid wireless brand sold heavily through authorized independent dealers and field-sales channels; 22 Select's role as an authorized AT&T partner targeting similar consumer wireless/broadband customers is directly comparable.

Market position

Strengths4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/twentytwofresno
• Instagraminstagram.com/twentytwoselect/?next=%2F

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 22