Sexual Wellbeing Aotearoa

Name

Sexual Wellbeing Aotearoa

Legal name

Sexual Wellbeing Aotearoa Trust

Website

https://sexualwellbeing.org.nz

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Sexual and Reproductive Health Services

NAICS

Family Planning Centers (621410), Offices of Physicians (6211), Educational Support Services (611710)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders) (HLAKAJAJ), Sexual Health & Relationship Wellness Education (EDAAAHAM)

Keywords

• Sexual health services
• Reproductive health clinics
• Sexuality education programmes
• Cervical screening services
• Clinical training courses

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Services Revenue: Fees charged for clinic appointments including STI testing, contraception, cervical screening, pregnancy testing, and abortion services. Pricing varies based on service type and client eligibility for subsidized care.
2. Clinical Training Courses: Fee-based professional development courses for nurses, nurse practitioners, midwives, and doctors including Certificate in Contraception and Sexual Health, cervical screening training, and STI courses. Some funded places available for eligible learners.
3. Web Shop Product Sales: Sale of sexual health resources including pamphlets, educational materials, contraceptive counselling tools, lubricants, and oral dams through the organization's e-commerce platform. Products ship within New Zealand only.
4. Donations: Charitable donations from supporters to fund programmes and services. Processed through the website with confirmation emails and option for regular donor membership.
5. Menopause Wellbeing Clinic: Private online menopause clinic operated as a subsidiary service offering dedicated expert menopause treatment. Proceeds help fund core organisational work.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sexual Wellbeing Aotearoa is New Zealand's largest provider of sexual and reproductive health services, operating 24+ clinics nationwide that deliver contraception, STI testing and treatment, cervical screening, pregnancy testing, abortion services, and menopause care. The organization also runs an online learning platform for clinical training, an e-commerce web shop for sexual health resources and products, and delivers school-based relationships and sexuality education programmes used in nearly half of New Zealand schools.

Product overview

Sexual Wellbeing Aotearoa is New Zealand's largest provider of sexual and reproductive health services, operating as a multi-channel platform. The core offering combines in-person clinic services across 30+ locations throughout New Zealand with a Phone Clinic for remote consultations. The organization operates specialized sub-brands including Menopause Wellbeing (a private online menopause clinic) and maintains a Learning Management System (learn.sexualwellbeing.org.nz) for clinical training courses. A web shop sells clinical resources (Contraceptive Counselling Desktop Resource, Contraceptive Pill Flip Card Set, Contraceptive Consult Kit), educational pamphlets (Contraception - Your Choice, Emergency Contraception, Ngā Kākano booklet), and sexual health products (Wet Stuff Lubricant - Gold, Glyde Oral Dam). The organization also delivers education programmes including Navigating the Journey (RSE for Years 1-10, used in ~50% of NZ schools) and The Colours of Sexuality (for rangatahi with learning disabilities). Diagnostic services include HPV self-testing for cervical screening.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Services (Clinic Appointments) In-person clinic appointments at 24+ locations across New Zealand's North and South Islands, providing contraception, emergency contraception, STI testing and treatment, cervical screening, pregnancy testing, abortion services, and menopause consultations. Delivered by nurses, nurse practitioners, and doctors.
• Phone Clinic Secure phone consultation service allowing clients to speak with nurses without traveling, with flexible appointment times available during extended hours.
• Virtual Blue Appointments Online booking system for virtual and phone clinic appointments, providing accessible healthcare consultation without requiring in-person visits.
• HPV Self-Test At-home HPV testing kit for cervical screening. Free for eligible individuals including Māori and Pacific people 25-69, under-screened 30+, and Community Services Card holders. Self-collection swab test sent by post with results returned within 12 working days.
• Menopause Wellbeing A private online clinic operated as a subsidiary of Sexual Wellbeing Aotearoa offering dedicated, expert, and tailored menopause treatment including hormone therapy, other medications, and a knowledge hub for menopause information.
• Clinical Training Courses NZQA-accredited and RNZCGP-registered professional development courses for nurses, nurse practitioners, midwives, and doctors covering contraception, sexual health, cervical screening, STI management, and emergency contraception. Includes the Certificate in Contraception and Sexual Health and Conduct Cervical Screening (Unit Standard 29556).
• Navigating the Journey: RSE Programme Comprehensive Relationships and Sexuality Education programme for Years 1-10, designed to meet rangatahi at their stage of development and build on previous year's learning. Aligns with the 2007 New Zealand Curriculum.
• The Colours of Sexuality Relationships and Sexuality Education programme designed specifically for rangatahi with learning disabilities.
• Sexual Wellbeing Aotearoa Shop E-commerce web shop selling sexual health resources, educational pamphlets, clinical tools, lubricants, oral dams, and educational materials. Delivers within New Zealand only via NZ Post and Post Haste.
• Wet Stuff Lubricant - Gold Extra-long lasting personal lubricant with smooth, rich texture. Hypoallergenic, pH balanced, free from perfumes, colourings, and oils. Not a contraceptive and does not contain spermicide.
• Glyde Oral Dam Thin natural rubber latex sheet designed as a barrier against sexually transmissible infections for oral/vaginal and oral/anal sex. Flavoured, 10 inch by 6 inch sheets, for single use only.
• Contraceptive Counselling Desktop Resource Desk calendar style resource with specifics of different contraceptives. One side with patient information, facing side with clinician details. Designed for contraceptive consultations in clinic settings and clinical training.

Quantifiable outcome

• Free services for clients under 22 years
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Menopause WellbeingcoreOthersMenopause Wellbeing is a private online clinic operated by Sexual Wellbeing Aotearoa, offering dedicated expert menopause treatment. This subsidiary organization generates proceeds that help fund Sexual Wellbeing Aotearoa's core programmes and services, demonstrating a strategic internal partnership model.
• DecideminorOthersDecide (decide.org.nz) is a related resource operated by Sexual Wellbeing Aotearoa, providing decision-making support tools for sexual health such as the Wheel of Fertility.
• International Planned Parenthood Federation (IPPF)flagshipStrategic or Co-development PartnerSexual Wellbeing Aotearoa has been an accredited IPPF Member Association since 1955, part of a global network advancing sexual and reproductive health and rights.
• Council for International Development (CID)coreStrategic or Co-development PartnerMember of CID and signatory to the Code of Conduct requiring high standards of corporate governance, public accountability and financial management.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Brook (UK sexual health charity): UK-based charity delivering sexual health clinical services, education and training to young people. Comparable in mission, target demographics, clinic + education hybrid model and RSE curriculum delivery.
• MSI Reproductive Choices (Marie Stopes International): Global SRH provider offering contraception, abortion care and STI services via clinics and telehealth. Comparable as a large-scale specialist SRH operator with global IPPF-affiliated footprint, including private online channels similar to Menopause Wellbeing.
• Planned Parenthood Federation of America: Largest US non-profit SRH provider with clinics, telehealth, education and a major political/advocacy role. Directly comparable across the SRH clinical, education and advocacy stack and shares the IPPF/SRH charitable provider model.
• Family Planning Australia: Australian counterpart operating clinics, telehealth and education programmes for sexual and reproductive health. Closest comparable as a non-profit specialist SRH provider with similar IPPF-aligned mission, clinical training, and school-based education work.

Others

• Decide (sexualwellbeing.org.nz related): Related sexual health decision-support tool operated by Sexual Wellbeing Aotearoa (Wheel of Fertility). Adjacent digital SRH resource providing comparable sexual health information and triage.
• Healthline (New Zealand): NZ government-funded free telehealth service. Comparable as a domestic telehealth delivery channel that the Phone Clinic and Virtual Blue service overlap with for SRH triage and advice.

Regional players

• 1800 MyOptions (Victoria, Australia): Victorian government-funded SRH information, referral and telehealth service. Comparable as a single-state/region SRH navigation and telehealth service in a similarly regulated public-funded context.
• SHINE SA: South Australian sexual health non-profit providing clinics, education and training. Comparable as a state-level specialist SRH non-profit offering clinical services, RSE programmes and professional training.
• Family Planning New South Wales: NSW-based SRH clinical, education and training provider under the Family Planning Australia umbrella. Comparable as a state-level clinic and training network for SRH with similar service mix.

Broad incumbents

• Population Services International (PSI): Global health non-profit operating across SRH, HIV and primary care with social enterprise channels. Comparable as a large-scale, internationally funded SRH provider with similar mix of clinical services, education and donor-funded programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sexualwellbeingaotearoa
• Facebookfacebook.com/swaotearoa
• LinkedInlinkedin.com/company/sexualwellbeingaotearoa
• Instagraminstagram.com/sexualwellbeingaotearoa
• TikToktiktok.com/@swaotearoa

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sexual Wellbeing Aotearoa