What SHINE SA does

SHINE SA (Sexual Health Information Networking & Education) is a South Australian non-government, not-for-profit organisation founded in 1970, operating from Woodville with two additional metro clinics in Adelaide (Hyde Street Practice) and Davoren Park. Its mandate is integrated sexual and reproductive health service delivery across the South Australian community, with explicit prioritisation of populations facing the highest barriers to access, including Aboriginal and Torres Strait Islander peoples, LGBTIQA+ communities, young people, people with disabilities, CALD communities, and residents of regional, rural and remote South Australia. The organisation employs 101–250 staff across clinical, counselling, education, health promotion and corporate functions.

SHINE SA operates a hybrid business model combining clinical service delivery, professional education, retail and fundraising. Core clinical offerings include bulk-billed GP and sexual health physician appointments (free for Medicare card holders), low-cost or free counselling (free for clients under 26), free cervical screening (including telehealth self-collection in partnership with VCS Pathology), free rapid peer-led HIV testing, the sexual health telephone hotline (Sexual Healthline), and the With Respect FDSV counselling service for LGBTIQA+ people. Workforce education is delivered through in-person courses, an online Moodle LMS, and recorded webinars for doctors, nurses, midwives, teachers, youth and community workers. Resource distribution is handled through a specialist library with free individual membership and $120/year organisational memberships, an online shop selling educational merchandise and fact sheets ($5–$145 per item), and multi-language campaigns.

Revenue is sourced from government grants (Country SA PHN, SA Health, Preventive Health SA, Wellbeing SA), Medicare bulk-billing and patient co-payments, course and resource sales, membership fees, and tax-deductible donations processed via GiveNow. The organisation operates sub-brands SAMESH (joint initiative with Thorne Harbour Health since 2015), Gender Connect Country SA (since 2021), With Respect (since 2024), and the Sexual Healthline; and has embedded partnerships with AHCSA, Cancer Council SA, Family Planning Alliance Australia and SECCA. There are no proprietary technology platforms; digital infrastructure is limited to standard third-party integrations (HotDoc, GiveNow, Moodle).

Name

SHINE SA

Legal name

SHINE SA (Sexual Health Information Networking & Education)

Website

https://shinesa.org.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

SHINE SA is a South Australian non-profit organisation founded in 1970 that provides integrated sexual and reproductive health clinical services, counselling, professional education and community programs across metropolitan and regional South Australia, serving young people, LGBTIQA+ communities, Aboriginal peoples and other priority populations.

Ownership category

akta.pro rank

Product category

Sexual and Reproductive Health Services

NAICS

Family Planning Centers (621410), Offices of Physicians, Mental Health Specialists (621112), Educational Support Services (611710), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093), Services-Educational Services (8200)

akta.pro primary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

akta.pro secondary industries

Sexual Health & STI/HIV Prevention Health Departments (HLAJAAAL), School-Based & Community Women’s/Children’s Health Clinics (HLAFAJAO), Sexual & Reproductive Health Services (EDALAFAG)

Keywords

• Sexual health services
• Reproductive health care
• Health workforce education
• Community health promotion
• Clinical counselling services

Headquarters

HQ city

Woodville

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Clinical Service Fees: Bulk-billed clinical and GP services are provided free of charge to Medicare card holders. Some specialist appointments (e.g., counselling for those 26 and over, sexual health physician appointments) incur fees ranging from $25 (concession) to $50 (non-concession).
2. Online Shop - Resource Sales: SHINE SA operates an online shop selling educational resources including posters, booklets, fact sheets, merchandise (t-shirts, tote bags, earrings), games, manuals and kits. Some resources are free; others are priced between $5 and $145.
3. Resource Centre Membership: Resource Centre membership costs $120 per year for organisations based in South Australia. Library membership is free for South Australian residents. Revenue supports the maintenance and operation of the specialist resource collection.
4. Government Grants and Partnerships: As a not-for-profit, non-government organisation, SHINE SA receives government funding from bodies including Country SA PHN, SA Health, Preventive Health SA, and others. Funded projects include improving regional access to SRH, Aboriginal sexual health campaigns, and cervical screening programs.
5. Donations: SHINE SA accepts tax-deductible donations via GiveNow. Donations support the organisation's mission toward universal sexual and reproductive health and rights.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels10 records

Core offering

SHINE SA is a non-government not-for-profit organisation that delivers sexual and reproductive health clinical services (STI/BBV testing, contraception, cervical screening, rapid HIV testing), low-cost therapeutic counselling, a free telephone Sexual Healthline, peer support programs (Gender Connect Country SA, SAMESH, With Respect FDSV Counselling), and professional workforce education and training for doctors, nurses, midwives, teachers and community workers. Services are delivered through clinics in Adelaide, Woodville and Davoren Park, plus telehealth, telephone, online courses, and an online shop selling educational resources.

Product overview

SHINE SA is a South Australian non-government organisation providing integrated sexual and reproductive health services and programs since 1970. The organisation operates as both a specialist healthcare service and a training organisation with over 50 years of experience. The core offering consists of clinical services (sexual health clinics, rapid HIV testing, cervical screening), counselling services (sexual health counselling and With Respect FDSV counselling for LGBTIQA+), telephone information services (Sexual Healthline), community support programs (Gender Connect Country SA, SAMESH), education and training for professionals, and resource distribution through its library, online shop, and health campaigns. Services are delivered across multiple locations (Hyde Street Practice Adelaide, Woodville, Davoren Park) and via telehealth, with walk-in options available.

Differentiator

Problem solved

Functional benefit

Brands

• SAMESH: South Australia Mobilisation + Empowerment for Sexual Health - provides support, education and training about Sexual Health and HIV for men who have sex with men and people living with HIV
• Gender Connect Country SA
• With Respect
• Sexual Healthline

Products and services

• Sexual and Reproductive Health Clinics Free bulk-billed GP and specialist sexual and reproductive health clinics at Hyde Street Practice (Adelaide), Woodville and Davoren Park offering STI/BBV testing, contraception services, pregnancy testing, and rapid HIV testing. Services are bulk-billed free for Medicare card holders; booked via HotDoc or phone.
• Sexual Health Counselling Low or no-cost therapeutic counselling for individuals, partners and families aged 12+ on sexuality, relationships, contraception and STI/HIV concerns, delivered in-person at Woodville and Hyde Street Practice and via phone or video conference. Free for clients 25 and under; $25 concession / $50 non-concession per session for clients 26+.
• Sexual Healthline Free confidential telephone information service staffed by sexual health nurses, available Monday-Friday 9am-12:30pm on 1300 883 793 (or 1800 188 171 for country callers), providing advice on STIs, contraception, emergency contraception, pregnancy and sexual health concerns.
• Rapid HIV Testing (Peer-led) Free 20-minute finger-prick HIV testing conducted by peer testers at Hyde Street Practice and Davoren Park Clinic, with results delivered on-site. Rapid HIV Testing is also offered at SAMESH at 57 Hyde Street Adelaide.
• Free Cervical Screening Free cervical screening services available through Davoren Park and Woodville clinics and via telehealth, with self-collection kits posted directly to clients by VCS Pathology and returned in pre-paid envelopes, supported by Preventive Health SA.
• Gender Connect Country SA Free confidential peer support service for people in Country SA who identify as trans, gender diverse or gender questioning, providing phone (08 7099 5390) and WebChat support from peer workers with lived experience of gender diversity, and support for professionals and family members.
• With Respect (FDSV Counselling Service) Free specialist counselling and support for LGBTIQA+ people aged 16+ in South Australia who have experienced family, domestic or sexual violence, including trauma-informed counselling and safety planning, with metropolitan and country counsellors and no referral required.
• SAMESH Joint SHINE SA / Thorne Harbour Health initiative providing peer support, rapid HIV testing, community outreach, health promotion and education for men who have sex with men, people living with HIV, and the broader LGBTIQ community in South Australia.
• Workforce Education and Training Professional education courses, workshops, certificates and webinars for doctors, nurses, midwives, teachers, youth workers and community sector workers, delivered in-person at SHINE SA Woodville or on-site at organisations and online via a Moodle learning management system.
• Library and Resource Centre Specialist library and resource centre based at Woodville lending books, journals, teaching resources, kits, games and anatomical models on sexual and reproductive health. Free membership for South Australian residents; Resource Centre membership for SA organisations is $120 per year.
• Online Shop E-commerce storefront at shinesa.org.au/shop selling educational resources including booklets, posters, fact sheets, merchandise (t-shirts, tote bags, earrings), games, manuals and kits, with many resources available free and priced items ranging from $5 to $145.
• Walk-In and Wait Service No-appointment-needed clinic service at Hyde Street Practice (Friday 1:30-3:30 pm) and Woodville (Monday and Wednesday 1:30-3:30 pm) offering STI tests, pregnancy testing and emergency contraception.
• LGBTIQA+ Inclusion Training Training programs delivered to professionals and organisations to build LGBTIQA+ inclusive practice, offered alongside SHINE SA's broader courses and events catalogue.

Named customers6 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core, major, supporting and minor.

• Aboriginal Health Council of South AustraliacoreStrategic or Co-development Partner · 1 January 2023The Aboriginal Health Council of SA (AHCSA) is a key partner in several Aboriginal-specific campaigns including 'Stay Lubly Get Tested' and 'No Shame in Getting Tested'. SHINE SA works with AHCSA to develop culturally appropriate STI awareness campaigns and resources for Aboriginal communities.
• Thorne Harbour Health (formerly Victorian AIDS Council)coreStrategic or Co-development Partner · 1 January 2015Thorne Harbour Health and SHINE SA established SAMESH (South Australia Mobilisation + Empowerment for Sexual Health) in 2015 as a joint initiative. SAMESH provides support, education and training about sexual health and HIV for men who have sex with men and people living with HIV in South Australia.
• Preventive Health SAmajorStrategic or Co-development PartnerSHINE SA's free cervical screening program (at Davoren Park and Woodville clinics and via telehealth) is supported by Preventive Health SA, reflecting a government-funded public health partnership.
• VCS PathologysupportingTechnology or IntegrationVCS Pathology is SHINE SA's partner for telehealth self-collect cervical screening, sending screening kits directly to clients with pre-paid return envelopes.
• Country SA Primary Health Network (PHN)majorStrategic or Co-development PartnerCountry SA PHN funds multiple SHINE SA projects including the 'Improving Regional Access to Sexual and Reproductive Health' initiative and Gender Connect Country SA peer support service. This is a major funder and strategic partner for regional and rural SA service delivery.
• Cancer Council SAsupportingStrategic or Co-development PartnerCancer Council SA partnered with SHINE SA on the 'Self-Collection Could Save Your Life' campaign promoting cervical screening self-collection to LGBTIQ+ communities, supported by Wellbeing SA.
• Wellbeing SAsupportingStrategic or Co-development PartnerWellbeing SA supported the 'Self-Collection Could Save Your Life' cervical screening campaign alongside Cancer Council SA and SHINE SA.
• South Australian Council on Intellectual Disability (SACID)supportingStrategic or Co-development PartnerSHINE SA collaborated with SACID to adapt SHINE SA's Fact Sheet on Contraception into Easy Read resources for people with intellectual disability. Multiple Easy Read fact sheets were co-developed.
• Family Planning Alliance Australia (FPAA)supportingStrategic or Co-development PartnerSHINE SA is a member of Family Planning Alliance Australia (FPAA), contributing to and distributing FPAA Position Statements and participating in national collaboration on sexual and reproductive health.
• SECCAminorOthersSECCA (Sexuality Education and Counselling Consultancy Australia) is referenced as a partner organisation providing resources and workshops for people with disability on relationships, sexuality and sexual health. SHINE SA refers clients to SECCA services.
• GiveNowminorOthersSHINE SA accepts tax-deductible donations via GiveNow platform, which processes donations and sends tax receipts to donors on behalf of SHINE SA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Living Positive Victoria: Peer-led organisation for people living with HIV in Victoria. Comparable in peer-led service model and HIV/STI focus to SAMESH, though narrower in scope and not a clinical provider.
• SECCA: Sexuality Education and Counselling Consultancy Australia, focused on disability and sexuality. A direct referral partner of SHINE SA, operates in an adjacent niche that complements SHINE SA's disability-inclusive programs.

Direct peers

• Family Planning Tasmania: Tasmanian sexual and reproductive health NGO operating clinics, education, and training. Mirrors SHINE SA's integrated clinical-educational model at smaller scale and provides a useful comparable for state-level service delivery economics.
• ACON: NSW-based health promotion organisation specialising in LGBTIQ+ health, HIV, and sexual health. Comparable in mission scope (peer-led programs, clinics, health promotion) and funding model (government grants, donations, retail) but operates at materially larger scale.
• Family Planning NT: Northern Territory-based SRH provider offering clinical and education services. Comparable in mission and service mix, with a particular focus on Aboriginal and remote community health paralleling SHINE SA's Aboriginal and regional SA programs.
• True Relationships & Reproductive Health: Queensland-based specialist in sexual and reproductive health, clinical services, and education. Closest direct competitor in the state-based family planning model, with overlapping programs in workforce training, clinic services, and school education.
• Thorne Harbour Health: Victorian-based sexual health and LGBTIQ+ organisation formerly known as the Victorian AIDS Council. Directly comparable as a state-level sexual health NGO; jointly operates SAMESH with SHINE SA and is a substantive operational partner, providing a benchmark for service mix and funding model.

Broad incumbents

• Family Planning Alliance Australia: National peak body for state-based family planning organisations of which SHINE SA is a member. Provides a benchmark for sector-wide policy positioning and national funding advocacy rather than direct service delivery.
• Cancer Council SA: Partnered with SHINE SA on the 'Self-Collection Could Save Your Life' cervical screening campaign. While much broader in mission, its state-level health promotion and screening activities overlap with SHINE SA's cervical screening and community education programs.
• ASHM (Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine): Peak professional society providing clinical education, guidelines, and training in HIV, viral hepatitis, and sexual health. Overlaps with SHINE SA's workforce education stream and shares government and pharmaceutical funding sources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SHINESAInc
• LinkedInlinkedin.com/company/shine-sa
• Instagraminstagram.com/shinesainc

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHINE SA