OrganoTex
OrganoTex is a Swedish biobased textile waterproofing brand under OrganoClick AB, producing PFAS-free, biodegradable DWR sprays, washes, and shoe-care products for outdoor consumers and textile mills across Nordic and European retail and DTC channels.
- Company typePrivate
- Founded2013
- HeadquartersTäby, Sweden
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What OrganoTex does
OrganoTex is a Swedish biobased textile waterproofing brand operated under OrganoClick AB and headquartered in Täby, Sweden. Founded as a brand in 2013 after seven years of platform R&D at the parent company, OrganoTex develops and sells PFAS-free, biodegradable durable water repellent (DWR) treatments for outdoor apparel, footwear, and industrial textile applications. The brand's sustainability positioning rests on biobased content (USDA Certified Biobased Product 100%), OEKO-TEX ECO PASSPORT compliance, OECD 301F biodegradability, and ZDHC Level 2 chemical management conformance, and it has been recognised through the Scandinavian Outdoor Sustainability Award, the WWF Climate Solver designation, and the UN Unreasonable Goals programme.
The product line spans three categories. Consumer products include the flagship Wash-In and Spray-On waterproofing treatments in 100ml, 300ml, 500ml, and 5L formats; the ShoeCare line (Leather Wax, Waterproofing Spray, Cleaner, Odor Remover); and BioCare detergents (Sport Textile Wash, Wool & Down Wash). On the industrial side, OrganoTex offers OC-AquaSilTex, a DWR chemistry sold to textile mills for in-factory fabric treatment. Underlying technology is built on the 2021 Nobel Prize-winning organocatalysis platform developed at OrganoClick, combined with plant-derived fatty acids designed to mimic the hydrophobic microstructure of lotus leaves.
Distribution is omnichannel: mass retail across Nordic and other European outdoor and footwear chains, DTC e-commerce via shop.organotex.com to individual consumers, and direct B2B sales of OC-AquaSilTex to textile mills. The company operates a transactional unit-pricing model with no subscription layer disclosed in the input, and SKUs are positioned at small-pack consumer price points and selective bulk 5L sizes. Strategy appears to be incremental expansion through product-line extensions, eco-certification coverage across SKUs, specialty-vertical targeting (hunting, fishing, riding, golf, sailing, workwear), and standards-body alignment to capture share as PFAS regulations tighten across Europe.
OrganoTex firmographics
Firmographics- Name
- OrganoTex
- Legal name
- OrganoClick AB
- Website
- https://organotex.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- OrganoTex is a Swedish biobased textile waterproofing brand under OrganoClick AB, producing PFAS-free, biodegradable DWR sprays, washes, and shoe-care products for outdoor consumers and textile mills across Nordic and European retail and DTC channels.
- Ownership category
- akta.pro rank
OrganoTex industry classification
Industry- Product category
- Textile Waterproofing Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Surface Active Agent Manufacturing (325613)
- SIC
- Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
- akta.pro secondary industries
- Eco-Friendly Carpet, Upholstery & Fabric Care (Non-laundry) (CRAJAOAH), Laundry Detergents (Powder, Liquid, Pods/Sheets) (CRAJAAAA), Bio-based Surfactants, Detergent Ingredients & Oleochemicals (EUAAAIAE)
Keywords
Where OrganoTex is headquartered
LocationHeadquarters
- HQ city
- Täby
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
OrganoTex business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Consumer Textile Waterproofing Products: One-time purchase of Wash-In and Spray-On Textile Waterproofing products sold in 100ml, 500ml, and 5L refill formats through retail and e-commerce.
- Shoe Care Products: One-time purchase of ShoeCare product line including Leather Wax, Waterproofing Spray, Cleaner, and Odor Remover sold through retail and e-commerce.
- Detergent Products: One-time purchase of BioCare detergent products (Sport Textile Wash, Wool & Down Wash) sold in various sizes through retail and e-commerce.
- Industrial DWR (OC-AquaSilTex): B2B sale of industrial water repellent treatment agent to textile mills for fabric finishing. The product is marketed directly to manufacturers who apply it during fabric processing, and branding support (hangtags, POS materials, social media) is offered to brands marketing treated garments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wash-In Textile Waterproofing: 100ml, 500ml, and 5L refill sizes |
| Unit Pricing | Pay-as-you-go | Spray-On Textile Waterproofing: 500ml and 5L refill sizes |
| Unit Pricing | Pay-as-you-go | ShoeCare Leather Wax: 100ml |
| Unit Pricing | Pay-as-you-go | ShoeCare Waterproofing Spray: 300ml |
| Unit Pricing | Pay-as-you-go | ShoeCare Cleaner: 300ml |
| Unit Pricing | Pay-as-you-go | Shoe Care Odor Remover: 300ml and 5L refill |
| Unit Pricing | Pay-as-you-go | BioCare Sport Textile Wash: 100ml, 500ml, and 5L refill |
| Unit Pricing | Pay-as-you-go | BioCare Wool & Down Wash: 500ml and 5L refill |
| Unit Pricing | Pay-as-you-go | Garment Care Kit: 100ml x 2 and 300ml x 2 bundles |
| Unit Pricing | Pay-as-you-go | Shoe Care Kit: 300ml x 2 bundle |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
OrganoTex product offering
Product offeringCore offering
OrganoTex develops, manufactures, and sells biobased, biodegradable, and PFAS-free textile waterproofing and shoe care products under its own brand and as industrial DWR (OC-AquaSilTex) for textile manufacturers. The consumer range includes Wash-In and Spray-On Textile Waterproofing, ShoeCare (Leather Wax, Waterproofing Spray, Cleaner, Odor Remover), and BioCare detergents (Sport Textile Wash, Wool & Down Wash), sold through retail chains across Nordic countries and Europe and a direct e-commerce storefront.
Differentiator
Problem solved
Functional benefit
Brands
- BioCare: Sub-brand for detergents including BioCare Sport Textile Wash and BioCare Wool & Down Wash, designed for functional garments, wool, and down care.
- ShoeCare
- OC-AquaSil Tex
Products and services
- Wash-In Textile Waterproofing A wash-in biobased textile waterproofing treatment for functional garments such as rainwear, shell jackets, ski clothing, softshells, hiking pants, down jackets, workwear, gloves, sleeping bags, and horse blankets. Available in 100ml, 500ml, and 5L refill sizes; coverage approximately 5–7 garments per 500ml. Sold through retail and shop.organotex.com.
- Spray-On Textile Waterproofing A spray-on biobased textile waterproofing for functional clothing and gear. Available in 500ml spray bottle and 5L refill; coverage approximately 4 garments or 10 sqm per 500ml. Sold through retail and shop.organotex.com.
- ShoeCare Leather Wax A 100ml biobased leather conditioning wax for shoes and leather goods. Sold through retail and shop.organotex.com.
- ShoeCare Waterproofing Spray A 300ml PFAS-free, biobased waterproofing spray for shoes and sneakers. Sold through retail and shop.organotex.com.
- ShoeCare Cleaner
Quantifiable outcome
- Water repellency treatment lasts 5–10 wash cycles on consumer garments (varies by fiber type; synthetic fabrics retain treatment longer than natural fibers)
- +2 more outcomes
Companies that use OrganoTex
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
OrganoTex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
OrganoTex partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- OEKO-TEX AssociationcoreOEKO-TEX Association provides the ECO PASSPORT certification for OrganoTex products (Wash-In, Spray-On, and ShoeCare Waterproofing Spray), independently verifying that the products and their manufacturing processes meet stringent requirements for hazardous chemical content. This certification is a core pillar of the brand's credibility and market positioning.
- USDA BioPreferred ProgramcoreThe USDA BioPreferred Program certifies the biobased content of OrganoTex products through independent laboratory testing. Wash-In and Spray-On are certified at 100% biobased; ShoeCare Leather Wax and Odor Remover are also certified at 100% biobased. The certification is used on product packaging and marketing materials.
- ZDHC Foundation (Zero Discharge of Hazardous Chemicals)coreOrganoTex's industrial DWR product (OC-AquaSilTex) is listed on the ZDHC Gateway at Level 2, indicating compliance with the ZDHC Manufacturing Restricted Substances List (MRSL). This certification is essential for B2B sales to textile manufacturers and brands seeking sustainable fabric treatments.
- Textile mills and garment manufacturers (Industrial DWR)coreOrganoTex markets its industrial DWR (OC-AquaSilTex) to textile manufacturers who apply the treatment during fabric production. The company provides tailored technical instructions, on-site expertise through its global distributor network, and fabric testing services. Brands marketing OrganoTex-treated garments receive a branding platform including hangtags, point-of-sale materials, and social media support.
- PFAS Movement (ChemSec)minorOrganoClick has joined the PFAS Movement organized by ChemSec (International Chemical Secretariat), an initiative driving the worldwide phase-out of PFAS. This aligns with the company's core product differentiation — having never used PFAS in any product.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
OrganoTex competitors and assessment
Company assessmentDirect peers
- Nikwax: UK-based manufacturer of eco-friendly waterproofing, cleaning, and conditioning products for outdoor footwear and clothing. Direct competitor to OrganoTex in the consumer re-proofer category, with overlapping retail channels across European outdoor chains and a similar PFAS-free, water-based positioning.
- Granger's: British brand producing waterproofing, reproofers, and wash-in treatments for technical outdoor garments and footwear. Direct competitor to OrganoTex Wash-In and Spray-On ranges, sharing the same European outdoor retail distribution and eco-positioning.
- Atsko / Sno-Seal: US-based maker of waterproofing, leather conditioning, and odor-control products for footwear and outdoor gear. Directly comparable to OrganoTex's ShoeCare line and Wash-In range, with overlapping product formats (silicone- and water-based sprays and washes).
- Toko Switzerland: Swiss maker of ski wax, textile waterproofing, and functional garment care products. Closely comparable to OrganoTex in technical outdoor care, particularly the Wash-In and spray-on waterproofing formats used by European ski and outdoor consumers.
Broad incumbents
- Archroma: Swiss specialty chemicals company supplying DWR and fabric finishing treatments (e.g., Smartrepel Hydro) to global textile mills. Directly comparable to OrganoTex's industrial OC-AquaSilTex B2B offering, with broader portfolio reach and global mill relationships.
- Kiwi (S.C. Johnson): Mass-market shoe care brand owned by S.C. Johnson, covering waterproofing sprays, polishes, and cleaners. Comparable to OrganoTex's ShoeCare line in end-use application (footwear waterproofing), though positioned as a mass-market conventional brand rather than an eco-premium specialist.
- Rudolf Group: German specialty chemical producer of textile auxiliaries including PFC-free DWRs (e.g., RUCO-DRY) for industrial fabric finishing. Direct competitor to OrganoTex's OC-AquaSilTex in the B2B textile mill channel, with established ZDHC-compliant product lines.
- 3M (Scotchgard): Global industrial conglomerate whose Scotchgard brand historically defined the PFAS-based DWR category for fabrics and footwear. Comparable to OrganoTex's industrial OC-AquaSilTex offering at the B2B fabric-finishing level, though 3M is in the process of phasing out PFAS chemistries.
Others
- Sympatex Technologies: German manufacturer of PTFE-free waterproof membranes used in technical outdoor garments. Comparable to OrganoTex as an adjacent PFAS-free textile technology provider, and an explicit compatibility partner (OC-AquaSilTex is compatible with SympTex membrane lamination).
- Gore-Tex (W. L. Gore & Associates): US-based manufacturer of the dominant waterproof membrane used in technical outdoor garments. OrganoTex's OC-AquaSilTex industrial DWR is explicitly compatible with Gore-Tex laminate construction, making Gore both a partner ecosystem and the dominant incumbent whose factory-applied DWRs OrganoTex consumer products are designed to restore.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
OrganoTex social profiles
Digital presenceOrganoTex financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrganoTex leadership team
Management profileNumber of profiles
Profiles5 records
OrganoTex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrganoTex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrganoTex
What does OrganoTex do?
OrganoTex develops, manufactures, and sells biobased, biodegradable, and PFAS-free textile waterproofing and shoe care products under its own brand and as industrial DWR (OC-AquaSilTex) for textile manufacturers. The consumer range includes Wash-In and Spray-On Textile Waterproofing, ShoeCare (Leather Wax, Waterproofing Spray, Cleaner, Odor Remover), and BioCare detergents (Sport Textile Wash, Wool & Down Wash), sold through retail chains across Nordic countries and Europe and a direct e-commerce storefront.
Is OrganoTex a public or private company?
OrganoTex is a private company. It is classified as corporate owned and is currently operating.
When was OrganoTex founded?
OrganoTex was founded in 2013.
Where is OrganoTex based?
OrganoTex is headquartered in Täby, Sweden, in the Europe region.
How does OrganoTex make money?
Four revenue lines are on record. Consumer Textile Waterproofing Products are the primary driver. The others are shoe Care Products, detergent Products and industrial DWR (OC-AquaSilTex).
Who are OrganoTex's main competitors?
Direct peers on record are Nikwax, Granger's, Atsko / Sno-Seal and Toko Switzerland. Broad incumbents are Archroma, Kiwi (S.C. Johnson), Rudolf Group and 3M (Scotchgard). Others are Sympatex Technologies and Gore-Tex (W. L. Gore & Associates).
Does OrganoTex have an API?
No public API is recorded for OrganoTex.
What industry is OrganoTex in?
OrganoTex's product category is Textile Waterproofing Products. Its primary akta.pro industry code is CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers), with a secondary code of CRAJAOAH, Eco-Friendly Carpet, Upholstery & Fabric Care (Non-laundry). Its NAICS code is 3256 and its SIC code is 2860.