Chirey Motor Mexico
Chirey Motor Mexico is the Mexican subsidiary of Chery International, importing and selling Chirey-branded SUVs, sedans, and plug-in hybrid vehicles to Mexican consumers and families through 83 authorized dealers, supported by proprietary CSH hybrid technology and Chirey Finance.
- Company typePrivate
- Founded2022
- HeadquartersMiguel Hidalgo, Mexico
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chirey Motor Mexico does
Chirey Motor Mexico, S. de R.L. de C.V. is the wholly-owned Mexican subsidiary of Chery International, established in 2022 and headquartered in Miguel Hidalgo, Mexico City. The company imports and sells the Chirey-branded vehicle lineup to Mexican consumers and families, comprising five gasoline models (Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, Arrizo 8) priced from MXN $286,900 to $569,900, and two plug-in hybrid models (Tiggo 7 PHEV CSH and Tiggo 8 PHEV CSH) priced from MXN $601,900 to $739,900.
The company's core technical differentiator is the Chirey Super Hybrid (CSH) architecture — a plug-in hybrid system pairing a 1.5L turbo gasoline engine with an electric motor through a Dedicated Hybrid Transmission (DHT) and an 18.3 kWh LFP battery, delivering up to 1,200 km combined range and 1.3 L/100 km WLTC efficiency. Vehicles include up to 20 ADAS features, a 540° HD panoramic camera, 15.6-inch infotainment displays, Sony audio, V2L (3.3 kW), and 50W wireless charging. CSH has been validated through Pan-American Highway runs, Latin American scrapping tests, and five-star safety ratings in four markets.
Chirey Motor Mexico operates through 83 authorized dealers and 160+ service centers nationwide, with after-sales support via the Contiggo platform and Chirey Family Care program. Revenue is generated primarily through one-time hardware sales, supplemented by Chirey Finance (an exclusive partnership with Cetelem S.A. de C.V. SOFOM E.R. offering rates from 8.88% APR), maintenance and parts revenue, and warranty services. Customer acquisition spans online quote/test-drive tools, fleet (flotillas) programs, sponsorships (Tigres UANL), brand experiences (Disney Magic Run CDMX 2026), and a transnational warranty program launched in 2026. By January 2026, the company had surpassed 100,000 cumulative owners in Mexico, backed by its parent's 2.8 million global vehicle sales in 2025 and Fortune Global 500 #233 ranking.
Chirey Motor Mexico firmographics
Firmographics- Name
- Chirey Motor Mexico
- Legal name
- Chirey Motor Mexico, S. de R.L. de C.V.
- Website
- https://chirey.mx
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Chirey Motor Mexico is the Mexican subsidiary of Chery International, importing and selling Chirey-branded SUVs, sedans, and plug-in hybrid vehicles to Mexican consumers and families through 83 authorized dealers, supported by proprietary CSH hybrid technology and Chirey Finance.
- Ownership category
- akta.pro rank
Chirey Motor Mexico industry classification
Industry- Product category
- Passenger Vehicles
- NAICS
- Other Motor Vehicle Dealers (4412), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK)
- akta.pro secondary industries
- New & Used Auto Purchase Loans (FSAKADAA), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)
Keywords
Where Chirey Motor Mexico is headquartered
LocationHeadquarters
- HQ city
- Miguel Hidalgo
- HQ country
- Mexico
- HQ region
- Latin America
Offices4 records
Markets served
Chirey Motor Mexico business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales — Internal Combustion (ICE): Sale of gasoline-powered vehicles including Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, and Arrizo 8 sedans at various price points from $286,900 to $569,900 MXN. One-time purchase model.
- Vehicle Sales — Plug-in Hybrid (PHEV / Súper Híbrido): Sale of PHEV vehicles including Tiggo 7 PHEV CSH ($601,900 MXN) and Tiggo 8 PHEV CSH ($739,900 MXN). One-time purchase model with financing options through Chirey Finance.
- Vehicle Financing (Chirey Finance / Cetelem): Chirey Finance, via exclusive partner Cetelem S.A. de C.V. SOFOM E.R., provides auto financing with preferred rates from 8.88%, generating interest income from installment payments.
- After-Sales Service & Maintenance: Revenue from maintenance services, repairs, genuine parts/replacements, and warranty services at authorized distributors and service centers (Contiggo). Parts installed carry 12-month or 30,000 km coverage.
- Extended Warranty & Transnational Warranty: Warranty coverage including up to 10 years / 1 million km on the powertrain (engine), 5 years / 150,000 km on paint and corrosion perforation. Transnational warranty program launched in 2026 enables service access in any global market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tiggo 2 Pro 2026 — Compact SUV starting at $286,900 MXN |
| One time/ perpetual license | Pay-as-you-go | Tiggo 4 Pro — Versatile SUV starting at $362,900 MXN |
| One time/ perpetual license | Pay-as-you-go | Tiggo 7 Pro — Mid-size SUV starting at $504,900 MXN |
| One time/ perpetual license | Pay-as-you-go | Tiggo 8 Pro — Premium 7-passenger SUV starting at $469,900 MXN |
| One time/ perpetual license | Pay-as-you-go | Arrizo 8 — Sedan starting at $569,900 MXN |
| One time/ perpetual license | Pay-as-you-go | Tiggo 7 PHEV CSH 2026 — Plug-in Hybrid SUV starting at $601,900 MXN |
| One time/ perpetual license | Pay-as-you-go | Tiggo 8 PHEV CSH 2026 — 7-Passenger Plug-in Hybrid SUV starting at $739,900 MXN |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels15 records
Chirey Motor Mexico product offering
Product offeringCore offering
Chirey Motor Mexico imports and retails a lineup of passenger vehicles in Mexico, including five gasoline-powered SUVs and sedans (Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, and Arrizo 8) and two plug-in hybrid SUVs featuring the proprietary Chirey Super Hybrid (CSH) system (Tiggo 7 PHEV CSH and Tiggo 8 PHEV CSH). The company also delivers financing through Chirey Finance (partner Cetelem), after-sales services through its Contiggo program, and warranty coverage up to 10 years/1 million km on powertrain.
Product overview
Chirey Motor Mexico offers a diversified portfolio of SUVs and sedans in the Mexican market. The lineup consists of five gasoline-powered vehicles (Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, and Arrizo 8) and two plug-in hybrid electric vehicles (Tiggo 7 PHEV CSH and Tiggo 8 PHEV CSH) equipped with the proprietary Chirey Super Hybrid (CSH) technology. The CSH system combines a gasoline engine with electric propulsion for enhanced fuel efficiency. Beyond vehicle sales, the company provides comprehensive after-sale services including the Chirey Family Care maintenance program, Contiggo post-sale services, and Chirey Finance financing options through partner Cetelem. The brand targets families and individuals seeking accessible mobility with advanced technology features including ADAS driver assistance systems.
Differentiator
Problem solved
Functional benefit
Brands
- OMODA: Premium refined brand under Chery Group focused on design, technology and connectivity with philosophy 'Art in Motion'
- JAECOO
Products and services
- Tiggo 2 Pro Compact gasoline-powered SUV designed for urban commutes and daily routines, positioned as a first car or for buyers seeking practicality and efficiency. Starts at $286,900 MXN.
- Tiggo 4 Pro Versatile gasoline SUV combining comfort, interior space and functionality for daily family use, weekend getaways. Starts at $362,900 MXN.
- Tiggo 7 Pro Mid-size gasoline SUV offering larger interior space and advanced technology for extended trips and family use. Starts at $504,900 MXN.
- Tiggo 8 Pro Premium 7-passenger gasoline SUV with greater capacity, comfort and equipment for long trips, highway driving and shared family travel. Starts at $469,900 MXN.
- Arrizo 8 Premium sedan offering advanced features and comfort for families seeking a sophisticated driving experience. Available in Premium and Luxury versions, starting at $569,900 MXN.
- Tiggo 7 PHEV CSH Plug-in hybrid electric SUV with Chirey Super Hybrid (CSH) technology, offering up to 1,200 km combined range, 100 km electric range, 16 ADAS systems, 1.3 L/100 km WLTC fuel efficiency, and V2L capability for outdoor activities. Starts at $601,900 MXN.
- Tiggo 8 PHEV CSH 7-passenger premium Super Hybrid SUV with CSH technology featuring over 1,200 km combined range, 100 km electric autonomy, 20 ADAS systems, 9 airbags, 50W wireless charger, 15.6" touchscreen infotainment, and Sony 11-speaker audio. Starts at $739,900 MXN.
- Chirey Family Care Annual customer service and maintenance program offering 25-point safety inspections, $500 MXN accessory coupon, complimentary car wash, and digital appointment scheduling for Chirey vehicle owners.
- Chirey Finance
Quantifiable outcome
- Fuel efficiency of 1.3 L/100 km (WLTC combined) for PHEV models
- +5 more outcomes
Companies that use Chirey Motor Mexico
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Chirey Motor Mexico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature11 records
Chirey Motor Mexico partnerships and signals
Strategic signalScale indicators16 records
Recent moves10 records
Expansion highlights6 records
Chirey Motor Mexico competitors and assessment
Company assessmentDirect peers
- BYD: Chinese new-energy vehicle leader rapidly scaling in Mexico with EVs and PHEVs through a growing dealer network. Comparable on Chinese-brand origin, PHEV technology focus, and Mexican distribution build-out aimed at mainstream SUV buyers.
- Changan Automobile: Chinese OEM with recent entry into Mexico selling SUVs and sedans through a dealer-led model. Comparable on Chinese-brand identity, SUV-led portfolio, and the price/equipment positioning Chirey targets in the Mexican mass market.
- Jetour: Chery Group sibling brand selling SUVs globally and increasingly in Mexico, often leveraging shared dealer infrastructure. Comparable on product portfolio (SUV-focused), parent-group R&D backing, and overlapping channel strategy in the Mexican market.
- GWM (Great Wall Motors): Chinese SUV/pickup maker expanding across Latin America with growing Mexican presence. Comparable on Chinese-brand identity, SUV-heavy lineup, and dealer-driven go-to-market aimed at family and value-conscious buyers.
- MG Motor: Chinese-origin brand (SAIC Motor) selling SUVs and sedans through an authorized dealer network in Mexico with a similar price-band and product-mix strategy. Closest comparable on Chinese-brand identity, imported-vehicle business model, and PHEV/EV positioning.
- JAC (Jianghuai Automobile): Chinese OEM with established dealer footprint in Mexico selling SUVs and light commercial vehicles. Comparable on Chinese-brand entry playbook, imported distribution model, and price-band positioning against Japanese/Korean incumbents.
Broad incumbents
- Nissan Mexico: Long-dominant Japanese incumbent with mass-market SUVs (Kicks, X-Trail), sedans, and a deep Mexican dealer and manufacturing footprint. Compares on retail scale, ICE+hybrid mix, and after-sales infrastructure that Chirey is competing against.
- KIA Mexico: Korean mass-market brand with strong SUV lineup, Mexican manufacturing presence, and similar price-band positioning to Chirey. Compares on retail scale, ICE+HEV mix, and dealer density that Chirey must match or differentiate around.
- Hyundai Mexico: Korean mass-market brand with growing Mexican presence, SUV-heavy lineup, and active hybrid/EV strategy. Comparable on price-band positioning, ICE+HEV mix, and dealer-driven after-sales model across mainstream Mexican metros.
- Toyota Mexico: Japanese incumbent with broad SUV/sedan portfolio, leading hybrid technology, and unmatched brand equity in Mexico. Compares on retail scale, hybrid leadership, and dealer/service footprint that sets the bar Chirey's CSH products aim to undercut on price.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chirey Motor Mexico social profiles
Digital presenceChirey Motor Mexico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chirey Motor Mexico leadership team
Management profileNumber of profiles
Profiles7 records
Chirey Motor Mexico subsidiaries and ownership
Company hierarchySubsidiaries2 records
Chirey Motor Mexico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chirey Motor Mexico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chirey Motor Mexico
What does Chirey Motor Mexico do?
Chirey Motor Mexico imports and retails a lineup of passenger vehicles in Mexico, including five gasoline-powered SUVs and sedans (Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, and Arrizo 8) and two plug-in hybrid SUVs featuring the proprietary Chirey Super Hybrid (CSH) system (Tiggo 7 PHEV CSH and Tiggo 8 PHEV CSH). The company also delivers financing through Chirey Finance (partner Cetelem), after-sales services through its Contiggo program, and warranty coverage up to 10 years/1 million km on powertrain.
Is Chirey Motor Mexico a public or private company?
Chirey Motor Mexico is a private company. It is classified as corporate owned and is currently operating.
When was Chirey Motor Mexico founded?
Chirey Motor Mexico was founded in 2022. It employs 251 to 500 people.
Where is Chirey Motor Mexico based?
Chirey Motor Mexico is headquartered in Miguel Hidalgo, Mexico, in the Latin America region.
How does Chirey Motor Mexico make money?
Five revenue lines are on record. Vehicle Sales — Internal Combustion (ICE) is the primary driver. The others are vehicle Sales — Plug-in Hybrid (PHEV / Súper Híbrido), vehicle Financing (Chirey Finance / Cetelem), after-Sales Service & Maintenance and extended Warranty & Transnational Warranty.
Who are Chirey Motor Mexico's main competitors?
Direct peers on record are BYD, Changan Automobile, Jetour, GWM (Great Wall Motors), MG Motor and JAC (Jianghuai Automobile). Broad incumbents are Nissan Mexico, KIA Mexico, Hyundai Mexico and Toyota Mexico.
Does Chirey Motor Mexico have an API?
No public API is recorded for Chirey Motor Mexico.
What industry is Chirey Motor Mexico in?
Chirey Motor Mexico's product category is Passenger Vehicles. Its primary akta.pro industry code is FSAJALAK, Powertrain & Component-Specific Vehicle Warranty Programs, with a secondary code of FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 4412 and its SIC code is 5500.