Chirey Motor Mexico

What Chirey Motor Mexico does

Chirey Motor Mexico, S. de R.L. de C.V. is the wholly-owned Mexican subsidiary of Chery International, established in 2022 and headquartered in Miguel Hidalgo, Mexico City. The company imports and sells the Chirey-branded vehicle lineup to Mexican consumers and families, comprising five gasoline models (Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, Arrizo 8) priced from MXN $286,900 to $569,900, and two plug-in hybrid models (Tiggo 7 PHEV CSH and Tiggo 8 PHEV CSH) priced from MXN $601,900 to $739,900.

The company's core technical differentiator is the Chirey Super Hybrid (CSH) architecture — a plug-in hybrid system pairing a 1.5L turbo gasoline engine with an electric motor through a Dedicated Hybrid Transmission (DHT) and an 18.3 kWh LFP battery, delivering up to 1,200 km combined range and 1.3 L/100 km WLTC efficiency. Vehicles include up to 20 ADAS features, a 540° HD panoramic camera, 15.6-inch infotainment displays, Sony audio, V2L (3.3 kW), and 50W wireless charging. CSH has been validated through Pan-American Highway runs, Latin American scrapping tests, and five-star safety ratings in four markets.

Chirey Motor Mexico operates through 83 authorized dealers and 160+ service centers nationwide, with after-sales support via the Contiggo platform and Chirey Family Care program. Revenue is generated primarily through one-time hardware sales, supplemented by Chirey Finance (an exclusive partnership with Cetelem S.A. de C.V. SOFOM E.R. offering rates from 8.88% APR), maintenance and parts revenue, and warranty services. Customer acquisition spans online quote/test-drive tools, fleet (flotillas) programs, sponsorships (Tigres UANL), brand experiences (Disney Magic Run CDMX 2026), and a transnational warranty program launched in 2026. By January 2026, the company had surpassed 100,000 cumulative owners in Mexico, backed by its parent's 2.8 million global vehicle sales in 2025 and Fortune Global 500 #233 ranking.

Name

Chirey Motor Mexico

Legal name

Chirey Motor Mexico, S. de R.L. de C.V.

Website

https://chirey.mx

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Chirey Motor Mexico is the Mexican subsidiary of Chery International, importing and selling Chirey-branded SUVs, sedans, and plug-in hybrid vehicles to Mexican consumers and families through 83 authorized dealers, supported by proprietary CSH hybrid technology and Chirey Finance.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Other Motor Vehicle Dealers (4412), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• Passenger vehicles
• Plug-in hybrid SUVs
• Automotive sales
• Vehicle financing
• After-sales service

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales — Internal Combustion (ICE): Sale of gasoline-powered vehicles including Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, and Arrizo 8 sedans at various price points from $286,900 to $569,900 MXN. One-time purchase model.
2. Vehicle Sales — Plug-in Hybrid (PHEV / Súper Híbrido): Sale of PHEV vehicles including Tiggo 7 PHEV CSH ($601,900 MXN) and Tiggo 8 PHEV CSH ($739,900 MXN). One-time purchase model with financing options through Chirey Finance.
3. Vehicle Financing (Chirey Finance / Cetelem): Chirey Finance, via exclusive partner Cetelem S.A. de C.V. SOFOM E.R., provides auto financing with preferred rates from 8.88%, generating interest income from installment payments.
4. After-Sales Service & Maintenance: Revenue from maintenance services, repairs, genuine parts/replacements, and warranty services at authorized distributors and service centers (Contiggo). Parts installed carry 12-month or 30,000 km coverage.
5. Extended Warranty & Transnational Warranty: Warranty coverage including up to 10 years / 1 million km on the powertrain (engine), 5 years / 150,000 km on paint and corrosion perforation. Transnational warranty program launched in 2026 enables service access in any global market.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels15 records

Core offering

Chirey Motor Mexico imports and retails a lineup of passenger vehicles in Mexico, including five gasoline-powered SUVs and sedans (Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, and Arrizo 8) and two plug-in hybrid SUVs featuring the proprietary Chirey Super Hybrid (CSH) system (Tiggo 7 PHEV CSH and Tiggo 8 PHEV CSH). The company also delivers financing through Chirey Finance (partner Cetelem), after-sales services through its Contiggo program, and warranty coverage up to 10 years/1 million km on powertrain.

Product overview

Chirey Motor Mexico offers a diversified portfolio of SUVs and sedans in the Mexican market. The lineup consists of five gasoline-powered vehicles (Tiggo 2 Pro, Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 8 Pro, and Arrizo 8) and two plug-in hybrid electric vehicles (Tiggo 7 PHEV CSH and Tiggo 8 PHEV CSH) equipped with the proprietary Chirey Super Hybrid (CSH) technology. The CSH system combines a gasoline engine with electric propulsion for enhanced fuel efficiency. Beyond vehicle sales, the company provides comprehensive after-sale services including the Chirey Family Care maintenance program, Contiggo post-sale services, and Chirey Finance financing options through partner Cetelem. The brand targets families and individuals seeking accessible mobility with advanced technology features including ADAS driver assistance systems.

Differentiator

Problem solved

Functional benefit

Brands

• OMODA: Premium refined brand under Chery Group focused on design, technology and connectivity with philosophy 'Art in Motion'
• JAECOO

Products and services

• Tiggo 2 Pro Compact gasoline-powered SUV designed for urban commutes and daily routines, positioned as a first car or for buyers seeking practicality and efficiency. Starts at $286,900 MXN.
• Tiggo 4 Pro Versatile gasoline SUV combining comfort, interior space and functionality for daily family use, weekend getaways. Starts at $362,900 MXN.
• Tiggo 7 Pro Mid-size gasoline SUV offering larger interior space and advanced technology for extended trips and family use. Starts at $504,900 MXN.
• Tiggo 8 Pro Premium 7-passenger gasoline SUV with greater capacity, comfort and equipment for long trips, highway driving and shared family travel. Starts at $469,900 MXN.
• Arrizo 8 Premium sedan offering advanced features and comfort for families seeking a sophisticated driving experience. Available in Premium and Luxury versions, starting at $569,900 MXN.
• Tiggo 7 PHEV CSH Plug-in hybrid electric SUV with Chirey Super Hybrid (CSH) technology, offering up to 1,200 km combined range, 100 km electric range, 16 ADAS systems, 1.3 L/100 km WLTC fuel efficiency, and V2L capability for outdoor activities. Starts at $601,900 MXN.
• Tiggo 8 PHEV CSH 7-passenger premium Super Hybrid SUV with CSH technology featuring over 1,200 km combined range, 100 km electric autonomy, 20 ADAS systems, 9 airbags, 50W wireless charger, 15.6" touchscreen infotainment, and Sony 11-speaker audio. Starts at $739,900 MXN.
• Chirey Family Care Annual customer service and maintenance program offering 25-point safety inspections, $500 MXN accessory coupon, complimentary car wash, and digital appointment scheduling for Chirey vehicle owners.
• Chirey Finance

Quantifiable outcome

• Fuel efficiency of 1.3 L/100 km (WLTC combined) for PHEV models
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature11 records

Scale indicators16 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• BYD: Chinese new-energy vehicle leader rapidly scaling in Mexico with EVs and PHEVs through a growing dealer network. Comparable on Chinese-brand origin, PHEV technology focus, and Mexican distribution build-out aimed at mainstream SUV buyers.
• Changan Automobile: Chinese OEM with recent entry into Mexico selling SUVs and sedans through a dealer-led model. Comparable on Chinese-brand identity, SUV-led portfolio, and the price/equipment positioning Chirey targets in the Mexican mass market.
• Jetour: Chery Group sibling brand selling SUVs globally and increasingly in Mexico, often leveraging shared dealer infrastructure. Comparable on product portfolio (SUV-focused), parent-group R&D backing, and overlapping channel strategy in the Mexican market.
• GWM (Great Wall Motors): Chinese SUV/pickup maker expanding across Latin America with growing Mexican presence. Comparable on Chinese-brand identity, SUV-heavy lineup, and dealer-driven go-to-market aimed at family and value-conscious buyers.
• MG Motor: Chinese-origin brand (SAIC Motor) selling SUVs and sedans through an authorized dealer network in Mexico with a similar price-band and product-mix strategy. Closest comparable on Chinese-brand identity, imported-vehicle business model, and PHEV/EV positioning.
• JAC (Jianghuai Automobile): Chinese OEM with established dealer footprint in Mexico selling SUVs and light commercial vehicles. Comparable on Chinese-brand entry playbook, imported distribution model, and price-band positioning against Japanese/Korean incumbents.

Broad incumbents

• Nissan Mexico: Long-dominant Japanese incumbent with mass-market SUVs (Kicks, X-Trail), sedans, and a deep Mexican dealer and manufacturing footprint. Compares on retail scale, ICE+hybrid mix, and after-sales infrastructure that Chirey is competing against.
• KIA Mexico: Korean mass-market brand with strong SUV lineup, Mexican manufacturing presence, and similar price-band positioning to Chirey. Compares on retail scale, ICE+HEV mix, and dealer density that Chirey must match or differentiate around.
• Hyundai Mexico: Korean mass-market brand with growing Mexican presence, SUV-heavy lineup, and active hybrid/EV strategy. Comparable on price-band positioning, ICE+HEV mix, and dealer-driven after-sales model across mainstream Mexican metros.
• Toyota Mexico: Japanese incumbent with broad SUV/sedan portfolio, leading hybrid technology, and unmatched brand equity in Mexico. Compares on retail scale, hybrid leadership, and dealer/service footprint that sets the bar Chirey's CSH products aim to undercut on price.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChireyMexico
• YouTubeyoutube.com/channel/UCVMvElk-93kjhWjGhY-wXww
• Facebookfacebook.com/chireymexicoofficial
• LinkedInlinkedin.com/company/chireymexico
• Instagraminstagram.com/chireymexicoofficial
• TikToktiktok.com/@chireymexicoofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chirey Motor Mexico