Tullamore Show
Tullamore Show is an Irish agricultural show society that organizes Ireland's largest one-day agricultural event annually in Tullamore, serving livestock breeders, trade exhibitors, and general public visitors through competitions, trade stands, and family entertainment.
- Company typePrivate
- Founded1840
- HeadquartersTullamore, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tullamore Show does
Tullamore Show, formally the Tullamore & Co. Offaly Show Society, operates the Tullamore Show & FBD National Livestock Show, an annual one-day agricultural event held on the second Sunday in August at the 280-acre Butterfield Estate in Blueball, near Tullamore, County Offaly, Ireland. Revived in 1991 after a 53-year absence in the Irish Midlands, it claims to be Ireland's premier and largest one-day agricultural show, averaging 60,000+ visitors, 700+ trade stands, and over 1,000 competition classes with a €175,000-€180,000 prize fund across 45 FBD National Livestock Show titles.
The core product is a single annual show day featuring livestock competitions (cattle, sheep, horses, goats, pigs, poultry across 15+ cattle breeds and 20+ sheep breeds), home industries (horticulture, cookery, crafts, art and photography), equestrian events, fashion competitions, dog shows, and a National Invention Competition. Supporting product lines include trade exhibitor stand rentals (outdoor and indoor tiers ranging from €200 for sheep indoor to €770 for double outdoor), animal accommodation services, and on-site advertising. The operating platform is the Supershow Management System for online entries and competitor management, supplemented by a website (averaging 8,000 weekly hits), online ticketing, and social channels.
The business model is a multi-stream annual event: (1) trade stand rentals from agri-machinery, home industries, farm produce, innovation, forestry, and food fair exhibitors; (2) ticket sales from visitors, with free admission entitlements issued to competitors based on entry value; (3) sponsorship revenue, anchored by FBD Insurance as title sponsor since 2018 and renewed for five years in March 2026, supplemented by class and section sponsors across breed societies and corporate partners; (4) competition entry fees across 1,000+ classes. The organization is volunteer-run (400+ volunteers), unincorporated, and partially funded by the EU LEADER rural development programme.
Tullamore Show firmographics
Firmographics- Name
- Tullamore Show
- Legal name
- Tullamore Show & FBD National Livestock Show
- Website
- https://tullamoreshow.com
- Company type
- Private
- Founded year
- 1840
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tullamore Show is an Irish agricultural show society that organizes Ireland's largest one-day agricultural event annually in Tullamore, serving livestock breeders, trade exhibitors, and general public visitors through competitions, trade stands, and family entertainment.
- Ownership category
- akta.pro rank
Tullamore Show industry classification
Industry- Product category
- Agricultural Shows & Events
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- General Consumer Expos & Trade Shows (MPAGAFAA)
- akta.pro secondary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
Keywords
Where Tullamore Show is headquartered
LocationHeadquarters
- HQ city
- Tullamore
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Tullamore Show business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Trade Stand Rentals: Revenue from renting trade stand spaces to Agri Sectors, Home Industries, Farm Produce, Innovation, Forestry, and Agri Machinery exhibitors. Pricing varies by stand type and size.
- Ticket Sales: Revenue from visitor admissions. Free admission entitlements are provided to competitors based on the value of their entries.
- Sponsorship: Title sponsorship from FBD Insurance (since 2018), along with numerous class and section sponsors from agricultural businesses, breed societies, and corporate sponsors.
- Competition Entry Fees: Revenue from competitors entering over 1,000 classes across livestock, home industries, equestrian, and other competition categories. Total prize fund of €180,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | General Outdoor Standard Stand (10m x 6m) |
| One time/ perpetual license | Multi-year contract | General Outdoor Double Standard (20m x 6m side by side or 10m x 12m back to back) |
| One time/ perpetual license | Multi-year contract | General Outdoor Super (13m x 6m) |
| One time/ perpetual license | Multi-year contract | General Indoor Standard (3m x 3m) |
| One time/ perpetual license | Multi-year contract | Food Fair Outdoor (5m x 5m) |
| One time/ perpetual license | Multi-year contract | Sheep Indoor (2m x 2m) |
| Unit Pricing | Pay-as-you-go | Power Supply |
| Unit Pricing | Pay-as-you-go | On-Site Advertising Frames |
| Unit Pricing | Pay-as-you-go | Overnight Animal Accommodation - Dairy |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Tullamore Show product offering
Product offeringCore offering
Tullamore Show is Ireland's premier one-day agricultural show, held annually on the second Sunday in August at Butterfield Estate, Co. Offaly. It operates over 1,000 competition classes across livestock (cattle, sheep, horses, goats, pigs, poultry), home industries (horticulture, cookery, crafts, art, photography), fashion, and dog shows, supported by 700+ trade stands and a €175,000–€180,000 prize fund across 45 National titles.
Product overview
Tullamore Show & FBD National Livestock Show is Ireland's premier one-day agricultural event, operating as a unified annual show combining multiple product lines. The core offering is the main show event featuring over 1,000 competition classes across livestock (cattle, sheep, horses, goats, pigs, poultry), home industries (horticulture, cookery, crafts, art, photography), equestrian events, fashion shows, and dog shows. The National Inventions Competition provides an innovation platform with prize funds. Supporting services include Trade Exhibitor facilities (700+ trade stands) and Animal Accommodation. The show distributes approximately €175,000-180,000 in prize funds across 45 FBD National Livestock Show titles, attracting 60,000+ visitors annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Tullamore Show & FBD National Livestock Show Ireland's premier one-day agricultural show held annually on the second Sunday in August at the Butterfield Estate, Blueball, Tullamore, Co. Offaly. Features livestock competitions, trade stands, home industries, equestrian events, and family entertainment, attracting 60,000+ visitors.
- Livestock Competitions Over 1,000 competition classes across cattle (15+ breeds), sheep (20+ breeds), horses (Connemara, Irish Draught, Non-thoroughbred), goats, pigs, and poultry. Open to professional breeders, farmers, and exhibitors across Ireland competing for national titles.
- Home Industries Competitions Competitions covering horticulture and farm produce, cookery and food (including All Ireland Home Baking Championship), crafts and needlework, and art and photography. Targets amateur and youth participants including dedicated teenage and junior categories.
- National Inventions Competition Competition for innovators and inventors with a €1,000 prize fund per class, spanning sustainability and environmental, agriculture and forestry, home and lifestyle solutions, industrial and plant, and student categories.
- Trade Exhibitor Services Trade stand facilities for businesses across general outdoor/indoor, livestock, sheep, forestry and energy, food fair, and fashion areas. Provides 700+ trade stands from agri sectors, home industries, farm produce, innovation, forestry, and agri machinery reaching 60,000+ visitors.
- Animal Accommodation Overnight animal accommodation services at the showgrounds. Includes dairy overnight accommodation (€20 per animal per night) and general overnight (non-dairy) accommodation available from Friday/Saturday before the show.
- Fashion Competitions Fashion competitions including Best Dressed Lady, Best Hat, Most Appropriately Dressed Lady/Man, Glamourous Granny, Bonny Baby, and Traditional Farmer categories.
- Dog Shows Dog showing competitions including qualifiers for All Ireland championships (Toy/Miniature, Large Dog, Gundog, Irish Native Breed), puppy stakes, veteran, prettiest groom, fancy dress, waggiest tail, family pet, rescue, and handling classes.
Quantifiable outcome
- 60,000+ visitors annually
- +3 more outcomes
Companies that use Tullamore Show
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Tullamore Show technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tullamore Show partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- FBD InsuranceflagshipFBD Insurance became title sponsor of the National Livestock Show in 2018 in partnership with FBD Trust. FBD has been invested in agriculture, farming, and rural life in Ireland for over 50 years. The partnership emphasizes shared values around farmers being the backbone of agriculture, livestock as passion, and shared success.
- Irish Shows Association (ISA)coreTullamore Show is affiliated to the Irish Shows Association, enabling integration with the national agricultural show circuit and access to ISA systems including the Supershow Management Platform.
- Irish Pony Society (IPS)coreTullamore Show is affiliated to the Irish Pony Society, facilitating pony and equine competition integration.
- Irish Charolais Cattle SocietycoreMajor partner with extensive co-sponsorship arrangements including partnerships with Target Genetics, Shamrock Rosettes, Vet Embryos, Colm Quinn BMW, and many others. Multiple National titles and classes dedicated to Charolais breed.
- Irish Hereford SocietycoreBreed society partner with dedicated show classes and championships at the Tullamore Show.
- Clydesdale Horse SocietycoreBreed society partner for Clydesdale horse competitions at the show.
- Irish Charollais Sheep SocietycoreBreed society partner with dedicated sheep show classes.
- Irish Rouge Sheep SocietycoreBreed society partner with dedicated sheep show classes.
- Belclare Sheep SocietycoreBreed society partner with dedicated sheep show classes.
- OdlumscoreOdlums is an affiliate sponsor, specifically associated with the All Ireland Home Baking Championship, providing sponsorship for cookery competitions.
- Irish Farmers JournalcoreIrish Farmers Journal is an affiliate sponsor providing media coverage and promotional support for the show.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Tullamore Show competitors and assessment
Company assessmentDirect peers
- Royal Highland Show: Scotland's premier agricultural show held annually at Ingliston, featuring livestock competitions, trade stands, and food & drink exhibitions. Comparable as a long-running, large-scale UK/Irish regional agricultural show with similar livestock judging, trade exhibitor, and sponsorship model.
- Royal Welsh Show: Wales's largest agricultural show held annually at Llanelwedd, run by the Royal Welsh Agricultural Society. Comparable as a major UK agricultural show with livestock competitions, trade stands, and a similar society-based governance structure.
- Cheshire Show: Two-day agricultural show held at the Cheshire Showground featuring livestock classes, equestrian events, and trade exhibitions. Comparable UK peer focused on livestock competitions and trade-stand monetization.
- Balmoral Show: Northern Ireland's largest agri-food event run by the Royal Ulster Agricultural Society, featuring livestock classes, trade exhibits, and family entertainment. Direct peer as a national/regional agricultural show competing for Irish livestock breeders and sponsors.
- Devon County Show: Annual three-day agricultural show run by the Devon County Agricultural Association, featuring livestock judging, trade stands, and food/craft exhibits. Comparable UK regional peer with similar society governance and event structure.
- Great Yorkshire Show: England's premier agricultural show held at the Great Yorkshire Showground, featuring cattle, sheep, equine, and produce competitions alongside 1,000+ trade stands. Directly comparable in scale, livestock judging focus, and trade-exhibitor model.
- National Ploughing Championships: Ireland's largest annual outdoor agricultural event, attracting 250,000+ visitors over three days with livestock, machinery, and trade exhibitions. Directly comparable as a flagship Irish agricultural show competing for the same exhibitor, sponsor, and visitor pool.
Regional players
- Kent County Show: Annual three-day agricultural show run by the Kent County Agricultural Society, featuring livestock, horses, and trade stands. Similar agricultural show model but serving the South East England farming community.
- Pembrokeshire County Show: Wales's largest three-day county agricultural show with livestock judging, trade stands, and entertainment. Comparable society-run regional agricultural event.
Broad incumbents
- Royal Ulster Agricultural Society: Governing body running the Balmoral Show and operating the King's Hall complex in Belfast. Comparable as an established agricultural society running multi-day livestock and trade shows with similar volunteer/exhibitor ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Tullamore Show social profiles
Digital presenceTullamore Show financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tullamore Show leadership team
Management profileNumber of profiles
Profiles1 record
Tullamore Show funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tullamore Show M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tullamore Show
What does Tullamore Show do?
Tullamore Show is Ireland's premier one-day agricultural show, held annually on the second Sunday in August at Butterfield Estate, Co. Offaly. It operates over 1,000 competition classes across livestock (cattle, sheep, horses, goats, pigs, poultry), home industries (horticulture, cookery, crafts, art, photography), fashion, and dog shows, supported by 700+ trade stands and a €175,000–€180,000 prize fund across 45 National titles.
Is Tullamore Show a public or private company?
Tullamore Show is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tullamore Show founded?
Tullamore Show was founded in 1840. It employs 11 to 50 people.
Where is Tullamore Show based?
Tullamore Show is headquartered in Tullamore, Ireland, in the Europe region.
How does Tullamore Show make money?
Four revenue lines are on record. Trade Stand Rentals are the primary driver. The others are ticket Sales, sponsorship and competition Entry Fees.
Who are Tullamore Show's main competitors?
Direct peers on record are Royal Highland Show, Royal Welsh Show, Cheshire Show, Balmoral Show, Devon County Show, Great Yorkshire Show and National Ploughing Championships. Regional players are Kent County Show and Pembrokeshire County Show. Royal Ulster Agricultural Society is listed as a broad incumbent.
Does Tullamore Show have an API?
No public API is recorded for Tullamore Show.
What industry is Tullamore Show in?
Tullamore Show's product category is Agricultural Shows & Events. Its primary akta.pro industry code is MPAGAFAA, General Consumer Expos & Trade Shows, with a secondary code of BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management). Its SIC code is 7990.