What Irish Farmers Journal does

Irish Farmers Journal is Ireland's longest-running agricultural news publication, founded in 1948 and published by The Agricultural Trust, a legal trust structure that makes it unique among Irish media. The publication provides technical, market, and policy information to the Irish agri-sector through a weekly print newspaper, a digital subscription website (farmersjournal.ie), an ePaper edition hosted on Pagesuite, a portfolio of podcasts (Farm Tech Talk, Down to Agribusiness, Tech Talk), a video hub, and themed knowledge hubs covering knowledge, schools, and young farmers. Its core technology is a content publishing platform with a loyalty code access system and digital subscription management; there is no AI/ML capability, API, or proprietary algorithm disclosed.

The business model combines recurring print and digital subscriptions with advertising and sponsored content from agricultural brands, machinery OEMs, animal health companies, and industry bodies such as Bord Bia, Teagasc, and MSD Animal Health. Revenue is further supplemented by live events (notably the Grass 2026 machinery demonstration) and co-produced research products such as the 12th-edition Irish Farmers Journal–KPMG Agribusiness Report. The customer base is primarily Irish farmers, agricultural contractors, and agri-business professionals, with secondary reach into Northern Ireland. There are no public financials disclosed at the publication level, but The Agricultural Trust reported a pretax loss of nearly €1.5 million in 2024 driven by exceptional charges including a Revenue settlement and asset impairments. Leadership transitioned in early 2026 with Adam Woods appointed as the fifth editor in the publication's nearly 80-year history following Jack Kennedy's resignation.

Name

Irish Farmers Journal

Legal name

The Agricultural Trust

Website

https://farmersjournal.ie

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Irish Farmers Journal is Ireland's longest-running agricultural news publication, published by The Agricultural Trust since 1948, delivering print, digital, podcast, video, and event content to Irish farmers, contractors, and agri-businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print and Digital Subscriptions: The primary revenue stream is subscription-based, offering both print and digital access to the Irish Farmers Journal content. Subscribers access exclusive content, market prices, and agricultural analysis.
2. Advertising: The publication carries advertising from agricultural brands, machinery companies, financial services, and other agri-businesses targeting Irish farmers.
3. Sponsored Content: Sponsored articles and advertiser announcements from agricultural companies and industry bodies such as Bord Bia, Teagasc, MSD Animal Health, FJ Dynamics, and others.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Irish Farmers Journal is Ireland's primary agricultural news publication, providing comprehensive coverage of farming sectors (beef, dairy, sheep, machinery, tillage, and agribusiness) through a weekly print edition, a digital website (farmersjournal.ie), an ePaper replica, podcasts, videos, and live events. It offers real-time market prices, policy analysis (CAP, nitrates, climate), technical farming advice, and industry news targeting Irish farmers and the wider agri-sector.

Product overview

Irish Farmers Journal is a traditional print and digital news publication serving Irish agriculture. The core offering is the weekly newspaper (available in print, Epaper, and digital formats), supplemented by multimedia content including podcasts, videos, and specialized knowledge hubs. The publication covers all major farming sectors (beef, dairy, sheep, machinery, tillage, agribusiness) through dedicated news sections, and organizes events such as Grass 2026 and BEEF2026. The digital ecosystem includes themed hubs (Knowledge Hub, Schools Hub, Young Stock Hub) and regular market reports.

Differentiator

Problem solved

Functional benefit

Brands

• Irish Country Living: A section/lifestyle component of the Irish Farmers Journal covering rural life and features
• ePaper

Products and services

• Irish Farmers Journal (Weekly Print & Digital Edition) Ireland's primary agricultural news publication providing coverage of farming sectors including beef, dairy, sheep, machinery, tillage, and agribusiness through both weekly print and digital formats.
• ePaper Digital Edition Digital replica of the weekly print edition accessible through the Pagesuite platform, providing subscribers with online access to the full newspaper.
• Farmers Journal Podcasts Audio content including Farm Tech Talk, Down to Agribusiness, and Tech Talk podcasts covering agricultural news, analysis, and farming techniques.
• Video Hub Video content platform featuring agricultural news, farm walks, show coverage, and expert commentary across various farming sectors.
• Knowledge Hub Educational resource platform providing farming knowledge, guides, and technical information for farmers.
• Young Stock Hub Resource platform for young farmers and those entering the agricultural sector, providing tailored content for next-generation producers.
• Schools Hub Educational resource for school-aged children learning about farming and agriculture.
• Irish Farmers Journal – KPMG Agribusiness Report Annual agribusiness report co-produced with KPMG examining challenges and opportunities facing food production on the island of Ireland, covering market volatility, environmental regulations, and climate risks.
• CAP 2028 Digital Edition Online digital magazine covering Common Agricultural Policy post-2027 reform and related farming analysis.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered major and minor.

• FBD InsurancemajorStrategic or Co-development Partner · 22 April 2026FBD Insurance is supporting the Grass 2026 event organized by the Irish Farmers Journal. This is a live grass harvesting machinery demonstration event featuring over 50 machines from major manufacturers across 40 acres in Cuffesgrange, Co Kilkenny.
• KroneminorOthers · 22 April 2026Equipment manufacturer featured at Grass 2026 event with machines making their Irish working debut after being unveiled at Agritechnica in Hannover.
• CaseminorOthers · 22 April 2026Equipment manufacturer featured at Grass 2026 event with machines making their Irish working debut.
• John DeereminorOthers · 22 April 2026Equipment manufacturer featured at Grass 2026 event with machines making their Irish working debut.
• ClaasminorOthers · 22 April 2026Equipment manufacturer featured at Grass 2026 event with machines making their Irish working debut.
• KPMGmajorStrategic or Co-development Partner · 1 January 2024KPMG co-produces the annual Irish Farmers Journal – KPMG Agribusiness Report, now in its 12th edition. This report examines challenges and opportunities facing food production on the island of Ireland, covering market volatility, environmental regulations, climate risks, and labor shortages.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Farmers Guardian: UK weekly agricultural publication (Newsquest) covering livestock, arable, machinery and rural affairs. Comparable weekly cadence and editorial mix to IFJ.
• Farmers Weekly: UK weekly agricultural print + digital publication owned by Mark Allen Group, covering news, markets and technical advice. Closest functional analogue to IFJ in a larger UK market.
• AgriLand: Irish agricultural digital news publisher covering farming, machinery, policy and markets. Direct competitor for Irish farmer attention, advertising spend and digital subscriptions.

Broad incumbents

• Successful Farming (Agriculture.com): Long-running US agricultural media brand with print, digital, video and event offerings. Comparable as a diversified, multi-format agricultural content business, though at much larger scale.
• Agrimoney: International agricultural commodity markets and agribusiness news site. Comparable as a specialist agricultural news/markets publisher, but with a global rather than national focus.
• The Progressive Farmer (DTN): US agricultural media brand providing news, markets and agronomic content to commercial farmers. Comparable as an established agricultural publisher with a deep editorial archive.

Regional players

• Farming Life: Northern Ireland-focused agricultural newspaper serving livestock and dairy farmers. Comparable in audience and editorial scope to IFJ but operating in IFJ's adjacent cross-border market.

Others

• Teagasc: Irish state agriculture and food development authority that publishes its own technical content and events. Functions as both a content partner and an adjacent information provider to Irish farmers.
• Irish Country Living: Lifestyle/rural-living sub-brand of the Irish Farmers Journal itself. Included as an adjacent vertical that shows how IFJ monetizes beyond core agricultural news.

Emerging players

• That's Farming: Irish digital agricultural news and multimedia platform targeting younger farmers. Represents the digital-native, lower-cost competition that pressures IFJ's audience and ad pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/farmersjournal
• Facebookfacebook.com/IrishFarmersJournal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irish Farmers Journal