Payit

What Payit does

Payit is a Belgian SaaS platform that combines event registration with integrated online payment collection for schools, sports clubs, service clubs, associations (vzw's), and small businesses across Belgium. Founded by Pieter Cappelle — an IT professional who experienced administrative pain firsthand while organizing school fundraising events — the company is positioned as "Google Forms including online payments," giving organizers a single dashboard to create events, collect registrations, process payments, and issue QR-coded tickets. The legal entity is PAYIT BV, a private Belgian limited company registered in Izegem.

The platform is cloud-based and built around a shareable payment-link workflow: organizers create an activity, attach a price, share a link, and participants register and pay in one seamless flow. Stripe is the exclusive payment processor (integrated via Stripe Connect for payouts), with native support for Belgian-local payment methods Bancontact and Payconiq. Differentiated technical capabilities include QR-code ticketing with smartphone-based door scanning, a digital queue module for high-demand ticket sales, password-protected events with single-use access codes, Belcotax XML exports for fiscal certificates (form 281.71 for donations and 281.86 for activity participation), Peppol/UBL 2.1 e-invoicing support, and native integrations with Exact Online and Billit for automated accounting. The platform is GDPR-compliant, supports Dutch/French/English locales, and offers an Open API on the top tier.

Payit monetizes via a tiered SaaS model anchored on a free pay-as-use tier (3% transaction fee, €0.49 minimum) and three monthly subscription packages — Basic at €25/month (up to €25,000 turnover), Pro at €65/month (up to €75,000), and Elite at €115/month (up to €150,000) — with the Elite tier unlocking Open API access and accounting integration. Additional revenue comes from one-time module fees (Queue €199, Pickup Overview €4.99) and custom white-label arrangements for federations and umbrella organizations above €150,000 turnover. Distribution is entirely self-serve and product-led growth, supplemented by a referral program (25 free transactions per new customer) and word-of-mouth within Belgian school and association networks; geographic focus is exclusively Belgian, with operational strength in East Flanders.

Name

Payit

Legal name

PAYIT BV

Website

https://payit.be

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Payit (PAYIT BV) is a Belgian SaaS platform that combines event registration with online payment collection for schools, sports clubs, service clubs, associations, and small businesses across Belgium, processing transactions via Stripe with native Bancontact and Payconiq support.

Ownership category

akta.pro rank

Product category

Event Registration & Online Payment Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

akta.pro secondary industries

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)

Keywords

• Online payment platform
• Event registration software
• Ticketing platform
• Association payment software
• Fundraising software

Headquarters

HQ city

Emelgem

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Fees (Pay-as-use): Pay-as-use customers pay a 3% transaction fee with a minimum of €0.49 per payment. This is the default free-tier pricing model where no monthly subscription is charged. Activities themselves are free to create. The fee is automatically deducted from the payment received before payout to the customer.
2. Subscription Packages (Basic, Pro, Elite): Monthly subscription tiers (Basic €25/month, Pro €65/month, Elite €115/month) for organizations with up to €25,000, €75,000, and €150,000 annual turnover respectively. All packages include unlimited free activities. Package subscribers can pass on Stripe transaction costs to end customers and access additional modules (newsletters, member management, API, accounting integration). Revenue is recurring on a monthly billing cycle.
3. Stripe Transaction Pass-through (Package customers): Package subscribers pay negotiated Stripe rates: €0.29 + 0.3% for Bancontact, €0.25 + 1.75% for personal credit cards, €0.25 + 2.15% for business credit cards. Organizers can pass these costs on to customers as a ticket surcharge or transaction fee pass-through.
4. Custom White-Label / Enterprise: Custom packages for umbrella organizations and federations with annual turnover exceeding €150,000. Pricing is negotiated. White-label use as a federation platform is explicitly offered, suggesting a tailored enterprise licensing model.
5. Paid Modules: Certain optional modules carry one-time activation fees: Queue module (€199), Pickup/Attendance list module (€4.99). These are charged once at activation and deducted from the next transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Payit is a cloud-based event registration and online payment platform that lets Belgian organizations (schools, sports clubs, service clubs, associations, and small businesses) create shareable payment links, collect event fees, sell QR-code tickets, and manage registrations and revenue from a single dashboard. The platform integrates Stripe-based payment processing (Bancontact, Payconiq, credit cards), Belgian-specific fiscal certificates (281.71 and 281.86), and accounting integrations (Exact Online, Billit, Peppol) into one workflow.

Product overview

Payit is a unified event management and payment collection platform designed for Belgian organizations including schools, service clubs, associations, businesses, and sports clubs. The core product combines event creation, registration management, and online payment processing in a single dashboard. The platform operates on a tiered subscription model with four packages (Free/Pay-as-use at €0, Basic at €25/month, Pro at €65/month, and Elite at €115/month), differentiated by annual turnover limits and feature access. The platform includes multiple optional modules including webshop display, ticket sales with QR scanning, limited registrations, discount codes, queue management, expenses tracking, fiscal certificates (281.86 and 281.71), participation certificates for mutual insurance, e-invoicing with Peppol support, automatic reminder emails, member management, and password protection. Accounting integrations with Exact Online and Billit are available for Elite package users. Payment processing is handled exclusively through Stripe with Bancontact and Payconiq support.

Differentiator

Problem solved

Functional benefit

Products and services

• Payit Core Platform Cloud-based event registration and online payment platform for Belgian organizations. Combines event creation, shareable payment links, QR-code ticket generation and scanning, real-time dashboards, Belgian fiscal certificates (281.71, 281.86), and Stripe-based payment processing (Bancontact, Payconiq, credit cards) in a single workflow.
• Queue Module Digital queue add-on for high-demand ticket sales. Places visitors in line one hour before a ticket sale starts, assigns numbers based on arrival time, and admits them in order once the sale opens. Prevents server overload during high-demand events.
• Pickup Overview Module Attendance list add-on for pickup orders. Staff scan customer QR codes with their smartphones to mark orders as 'picked up' in real time. Multiple staff members can scan simultaneously from their own devices.
• Custom White-Label Enterprise Tailored white-label deployment of Payit for umbrella organizations and federations with annual turnover exceeding €150,000. Payit is deployed as the federation's own branded payment platform across member organizations. Pricing is negotiated on a case-by-case basis via the contact form.

Quantifiable outcome

• Saves at least 50% of administrative time for schools and clubs — e.g., weekly meal ordering that previously took hours now takes minutes
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability1 record

Feature16 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is Payit's primary payment processing partner. Payit uses Stripe Connect to handle online payments (Bancontact, Payconiq, credit cards), process payouts to organizer bank accounts, and enable refund processing. Stripe transaction fees are passed through to organizers (and optionally to end customers on paid packages). Payit integrates with Stripe for payout management, account changes, and refund initiation from the Payit dashboard.
• BancontactcoreTechnology or IntegrationBancontact is one of the primary payment methods available to end users making payments through Payit. It is the dominant debit card payment method in Belgium. Bancontact QR code payments are also supported via Payconiq.
• PayconiqcoreTechnology or IntegrationPayconiq (by Bancontact) is a primary payment method available to end users. It enables mobile payments via QR code through various Belgian banking apps (Belfius, BNP Paribas Fortis, CBC, Fintro, Hello Bank, ING, KBC).
• Exact OnlinecoreTechnology or IntegrationPayit integrates with Exact Online via OAuth 2.0. After each online payment, Payit automatically creates or looks up the customer in Exact Online and generates a properly VAT-rated invoice. This eliminates manual bookkeeping for Payit customers who use Exact Online. Available from the Elite package.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Global event registration and ticketing platform with integrated online payment processing and organizer payouts. Comparable to Payit's core 'event + payment in one flow' value proposition; differs in being horizontal and global rather than Belgian-verticalized, and lacking local features such as Belcotax/fiscal certificates and Bancontact-first checkout.
• Mollie: Amsterdam-headquartered payment service provider serving SMBs across the Benelux and broader EU with multi-method online checkout, payouts and integrations. Comparable to Payit because it powers Belgian and Dutch organizations with Bancontact, iDEAL, and card processing plus disbursements — overlapping Payit's Stripe Connect-style payout model, but at much broader scale and with developer/infrastructure positioning rather than a vertical event workflow.
• SumUp: European payment and POS provider targeting SMBs and small merchants with online checkout, payment links, and disbursements. Comparable to Payit because both enable Belgian SMBs and clubs to accept online payments without a full e-commerce build; differs in being hardware-anchored and far broader in scope.

Others

• Stripe: Payit's underlying payment processing and Connect-payouts infrastructure partner. Listed because Stripe Terminal, Stripe Checkout, and Stripe Payment Links are the most direct upstream substitute a Belgian SMB could adopt if Payit's vertical layer were removed; also a strategic dependency for Payit's economics.
• Exact Online: Dutch/Belgian cloud accounting software widely used by Belgian SMBs and accountants. Listed because Payit's Elite tier integrates directly with Exact Online via OAuth, making it both a key distribution partner and a potential substitute for the back-office portion of Payit's workflow.
• Billit: Belgian e-invoicing and accounting platform that integrates with Payit to auto-generate invoices post-payment. Listed as an ecosystem partner and adjacent substitute — Belgian SMBs could use Billit + a generic payment link rather than Payit's integrated suite.

Direct peers

• Tito: Simple online ticketing and event registration platform used by conferences, communities, and small organizations. Closely comparable to Payit's ticketing and registration flow with QR codes and organizer dashboards; differs by being UK-built, generic (no Belgian fiscal/accounting integration), and lighter on payment-method localization.
• Ticketmatic: Belgian-based ticketing and audience engagement platform for cultural events, festivals, and venues. Directly comparable to Payit's Belgian event-ticketing module with QR scanning; differs by targeting professional cultural venues rather than schools/clubs/service clubs and by emphasizing CRM/audience data over fiscal compliance.

Regional players

• Payconiq: Belgian/Luxembourg mobile QR-payment network backed by the major Belgian banks (Belfius, BNP Paribas Fortis, KBC, ING). Comparable because Payconiq is one of Payit's primary end-user payment methods and offers its own merchant payment-link capabilities, representing a potential direct substitute for simple use cases.
• Bancontact / Payconiq (Bancontact Payconiq Company): Dominant Belgian debit-card and mobile-payment scheme. Listed because Bancontact is a primary payment rail inside Payit and the company has its own merchant onboarding, so for low-complexity collection cases it is an adjacent alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/payit.betalingen
• LinkedInlinkedin.com/company/payit-less-work-more-payments

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Payit