RoadHouse Cinemas

What RoadHouse Cinemas does

RoadHouse Cinemas is a privately held dine-in movie theater chain founded in 2013 and headquartered in Tucson, Arizona, operating three fully active cinema locations (Scottsdale AZ, Colorado Springs CO, Tucson AZ) with a fourth Sahuarita AZ location listed as 'Coming Soon.' The company combines first-run film exhibition with in-theater dining from a made-from-scratch restaurant menu, a full-service bar offering craft beers, cocktails, wines, and specialty drinks, and seat-side service via in-seat call buttons. Each location features heated recliners, 100% reserved seating with sensor-based occupancy tracking, state-of-the-art digital projection, and 7.1 Dolby Digital Surround Sound, alongside accessibility features including hearing-impaired systems, descriptive devices for blind guests, and Open Captioning on OCAP Wednesdays.

The core technology stack includes a custom reserved seating system, seat-sensor-driven occupancy tracking, in-seat service call buttons, and a website with online ticketing and seat selection. Beyond auditoriums sized 54-70 seats, Scottsdale operates three private screening rooms (8-13 seats each) and an Open Air Cinema for outdoor screenings; Tucson operates five private screening rooms (11-15 seats each). Two wholly-owned subsidiary entertainment centers extend the platform: Rail Yard Gaming + Gastropub (Colorado Springs) featuring duck pin bowling, arcade, live music, and gastropub dining; and Roadies Lanes + Games + Gastropub (Tucson) featuring Spark Augmented Reality Bowling with over 15 animation themes, Delta Strike Genesis Laser Tag with wireless charging vests, Krazy Darts on a 98-inch laser-projected target, axe throwing, arcade, and live music.

Revenue is generated across multiple direct-to-consumer streams: movie ticket sales (Early Bird $6.95-$8.00, $6 Dollar Tuesdays, senior discounts, peak pricing Friday-Sunday), high-margin in-theater food and beverage, gift cards (no expiration, $20 minimum), private event and birthday party packages ($345-$695), private screening room bookings, entertainment center activity fees (bowling, laser tag, arcade), and loyalty merchandise (Roadie T-Shirts at $26.95-$29.95 unlocking free popcorn for the calendar year). Marketing is conducted through the corporate website, weekly Thursday email newsletters, Google and Yelp reviews (with QR-code prompting at locations), a mystery shopper feedback program, the Roadie loyalty program, and a Facebook presence, with no mobile app currently offered.

Name

RoadHouse Cinemas

Legal name

RoadHouse Cinemas

Website

https://roadhousecinemas.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

RoadHouse Cinemas is a private dine-in movie theater chain operating in Arizona and Colorado, combining first-run films with in-theater dining and full bar service. The company also operates adjacent entertainment centers featuring bowling, laser tag, arcade games, and live music.

Ownership category

akta.pro rank

Product category

Dine-in Movie Theater Entertainment

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213), Theater Companies and Dinner Theaters (71111)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Independent & Art-house Cinemas (MPADAKAB)

akta.pro secondary industries

Supper Clubs & Dinner-Theater Restaurants (THAFACAL), Private Screenings & Venue Rentals (Corporate, Parties) (MPADAKAJ)

Keywords

• Dine-in movie theater
• In-theater dining
• Movie theater chain
• Family entertainment center
• Private screening rooms

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Movie Ticket Sales: Revenue from ticket sales for movie screenings across standard auditoriums and private screening rooms. Ticket pricing varies by time (matinee, peak), day of week, and location. Studios receive a portion of ticket revenue.
2. Food and Beverage Sales: In-theater dining revenue from full restaurant menu including appetizers, entrees, desserts, craft beers, cocktails, wines, and specialty drinks. Orders taken at seats throughout movie via server service. Bar and concession sales.
3. Gift Cards: Gift cards sold at box office and online, valid for movie tickets, food, beverages, and merchandise. No expiration.
4. Private Events and Parties: Birthday party packages, corporate events, and private auditorium rentals. Packages include catering options and entertainment add-ons.
5. Screening Room Bookings: Revenue from intimate private screening rooms (seating 8-15) available for private bookings with full food and beverage service.
6. Entertainment Center Activities: Arcade games, bowling, laser tag, axe throwing, Krazy Darts, and live music at Rail Yard Gaming + Gastropub and Roadies Lanes + Games + Gastropub entertainment centers.
7. Loyalty Merchandise: Roadie T-Shirt sales that serve as both merchandise and loyalty program access. Shirts priced at $29.95 (2026) or $26.95 (earlier), providing free popcorn for the calendar year when worn to movies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

RoadHouse Cinemas operates a dine-in movie theater chain that combines first-run film screenings with seat-side service from a made-from-scratch restaurant menu and a full bar featuring craft beers, cocktails, and wines. Each auditorium is equipped with heated recliner chairs, reserved seating, digital projection, and 7.1 Dolby Digital Surround Sound. The company also operates adjacent family entertainment centers (Rail Yard Gaming + Gastropub and Roadies Lanes + Games + Gastropub) offering bowling, laser tag, arcade games, axe throwing, Krazy Darts, and live music.

Product overview

RoadHouse Cinemas is a dine-in movie theater chain operating 4 cinema locations (Colorado Springs, Scottsdale, Tucson, Sahuarita) plus 2 family entertainment centers (Rail Yard Gaming + Gastropub in Colorado Springs and Roadies Lanes + Games + Gastropub in Tucson). The core product combines first-run movies with in-theater dining from a made-from-scratch menu and full-service bar, featuring heated recliners, seat-side service, and digital projection with 7.1 Dolby Digital Surround Sound. Adjacent entertainment venues offer bowling (with Spark AR technology), laser tag, arcade games, axe throwing, Krazy Darts, and live music. The company also operates small intimate screening rooms at Scottsdale (3 rooms) and Tucson (5 rooms), plus an open-air cinema in Scottsdale. Additional offerings include Event Cinema with film-inspired menus, private event packages, a loyalty program (Roadie), branded merchandise (Roadie T-Shirts), gift cards, and a Mystery Shopper feedback program.

Differentiator

Problem solved

Functional benefit

Brands

• Rail Yard Gaming + Gastropub: Sister entertainment venue adjacent to Colorado Springs location featuring duck pin bowling, arcade games, live music, and gastropub dining
• Roadies Lanes + Games + Gastropub

Products and services

• RoadHouse Cinemas Dine-In Movie Theater Dine-in movie theater combining first-run films with in-theater dining from a made-from-scratch menu and full-service bar. Features heated recliners, seat-side service via call buttons, 100% reserved seating, digital projection, and 7.1 Dolby Digital Surround Sound. Operates at Scottsdale, Tucson, Colorado Springs, and Sahuarita (coming soon).
• Rail Yard Gaming + Gastropub Family entertainment center adjacent to the Colorado Springs cinema featuring duck pin bowling, arcade games, live music, and a gastropub with elevated comfort food and craft drinks.
• Roadies Lanes + Games + Gastropub Family entertainment center next to the Tucson cinema featuring Spark Augmented Reality bowling, Delta Strike Genesis laser tag, axe throwing, Krazy Darts, arcade games, live music, and gastropub dining.
• Private Screening Rooms Small intimate screening rooms seating 8-15 guests with luxury recliners and full food and beverage service, available for private bookings including birthdays, corporate events, and intimate viewings.
• Open Air Cinema Outdoor movie experience at Scottsdale location featuring outdoor movie screenings with food and drink specials, subject to weather conditions.
• Private Events & Birthday Parties Private event booking service including Kids Birthday Party packages (Hollywood Package from $495, Walk of Fame Package from $575), Bowl & Play, Cinema Screen Gaming, Play & Pop, and corporate/event bookings with catering and entertainment options.
• Gift Cards Digital and physical gift cards available at box office ($20 minimum) or online, valid for movie tickets, food, beverages, and merchandise. Never expire.
• Roadie Loyalty Program Loyalty program offering free birthday movie voucher, members-only rewards and promotions, and free popcorn each visit when members wear the Roadie T-Shirt to the theater during the calendar year.
• Event Cinema Special limited-time screenings featuring film-inspired culinary adventure menus with curated food and drink offerings created specifically for each event film.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Marcus Theatres: Mid-size U.S. cinema chain with select dine-in and premium-format locations and adjacent food/beverage offerings. Comparable as a broader incumbent experimenting with premium food/beverage formats.
• AMC Theatres: Largest U.S. movie theater chain with broad footprint across price points and formats. Overlaps on the core movie exhibition category but does not match RoadHouse's sit-down dine-in service or entertainment-center integration.
• Cinemark Holdings: Large U.S. and Latin American theater chain operating mainstream formats. Comparable as a broad incumbent in motion picture exhibition, though without premium dine-in positioning.
• Regal Cinemas: Major U.S. multiplex operator with thousands of screens nationwide. Relevant incumbent for industry-level comparison on ticket revenue and studio relationships, but no dine-in service.

Direct peers

• EVO Entertainment: Operates hybrid cinema + entertainment center venues combining movies with bowling, arcade, and dining. Most directly comparable to RoadHouse's integrated entertainment-center model (Rail Yard, Roadies).
• Santikos Entertainment: Texas-based dine-in cinema chain with adjacent entertainment amenities including bowling and gaming. Comparable hybrid theater/entertainment-center model to RoadHouse Cinemas.
• iPic Entertainment: Premium dine-in cinema chain with luxury seating, in-theater dining, and full bar service. Comparable positioning at the high end of the dine-in cinema category with similar service-led differentiator.
• Flix Brewhouse: Dine-in cinema chain that pairs movie screenings with a craft brewery and full menu. Comparable to RoadHouse's combination of first-run cinema, full bar, and made-from-scratch food service.
• Studio Movie Grill: U.S. dine-in movie theater chain offering in-seat food and beverage service, reserved seating, and private event bookings. Directly comparable business model around first-run films with restaurant-style dining in auditoriums.
• Alamo Drafthouse Cinema: Operates dine-in movie theaters with full food and beverage service delivered to seats, plus a strict no-talking policy. Closest direct competitor in the premium dine-in cinema category, with comparable seat-side service model and curated programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RHC_Tucson
• Facebookfacebook.com/RoadHouseCinemas
• LinkedInlinkedin.com/company/roadhousecinemas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoadHouse Cinemas