Wirtz Law APC

What Wirtz Law APC does

Wirtz Law APC is a San Diego-headquartered, California-licensed trial law firm that represents consumers under the state's Song-Beverly Consumer Warranty Act (California Lemon Law). Its flagship practice handles claims against automakers for defective new and used vehicles, pursuing buybacks, replacement vehicles, incidental damages, and civil penalties; the firm reports over $76 million recovered for clients with a 98%+ success rate. Beyond lemon law, the firm operates two additional practice areas: trademark enforcement and defense, and business law dispute resolution covering fiduciary duties, franchises, fraud, insurance, leases, ownership, trade secrets, and unfair competition. The practice is led by attorney Richard M. Wirtz, a Super Lawyers selectee since 2012 and AV Preeminent-rated by Martindale-Hubbell.

The firm operates on a contingency-fee model: clients pay nothing upfront and attorneys' fees and costs are paid by the automakers when the firm recovers damages. All initial consultations are free, and intake is conducted via phone, website, and in-person at the La Jolla Village Drive headquarters. GTM is sales-led with no technology platform — the firm relies on SEO-optimized county-level service pages spanning all of California, a multilingual website (English, Spanish, Armenian), Google reviews (45+ five-star), educational content (a Lemon Law blog and Defective Vehicle Alerts), and inbound referrals from other law firms seeking trial counsel. Geographic coverage is positioned as statewide despite a single San Diego office.

The business is privately held with no disclosed parent company, funding rounds, or institutional investors, and no subsidiaries. There are no patents, trademarks filings, app products, APIs, or technology integrations disclosed. Awards and peer recognition (Super Lawyers, Nation's Top 1%, National Trial Lawyers Top 100, AV Preeminent, Expertise.com Top Litigation Attorney) are the primary intangible assets. Headcount is reported as 11-50 with no granular leadership bench beyond Richard Wirtz disclosed in the source material.

Name

Wirtz Law APC

Legal name

Wirtz Law APC

Website

https://wirtzlaw.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

akta.pro secondary industry

Trademark Prosecution & Brand Protection (BPAHAMAB)

Keywords

• Lemon law representation
• Consumer warranty litigation
• Trademark enforcement services
• Business dispute resolution
• Trial advocacy services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis where attorneys' fees and costs are paid by the automakers (manufacturers) when they win the case. Clients pay nothing if the firm does not recover damages for them. This aligns the firm's incentives with their clients and makes services accessible without upfront costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wirtz Law APC is a California trial law firm that provides legal representation to consumers under the Song-Beverly Consumer Warranty Act (California Lemon Law) for defective vehicles, pursues trademark infringement and defense matters for trademark owners, and litigates business law disputes covering fiduciary duties, fraud, leases, trade secrets, and unfair competition. Services are offered on a contingency fee basis for lemon law matters, with free initial consultations and no fees paid by clients unless recovery is obtained.

Product overview

Wirtz Law APC is a California trial law firm offering three primary legal services: Lemon Law representation (their flagship practice helping consumers with defective vehicles), Trademark Law enforcement and defense, and Business Law dispute resolution. The firm operates as a unified legal practice without a platform-plus-modules structure, providing direct attorney-client representation across all practice areas. All consultations are free, and attorney fees are paid by automakers/manufacturers when the firm wins lemon law cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Lemon Law Legal Representation California Lemon Law legal representation for consumers who have purchased or leased defective vehicles (new, used, or CPO) that automakers have failed to repair after a reasonable number of attempts. The firm pursues vehicle buybacks, replacement vehicles, incidental damages, and civil penalties against manufacturers, with attorney fees paid by automakers on a contingency basis.
• Trademark Law Services Trademark enforcement and defense services for trademark owners of all sizes, with experience litigating trademark matters in jurisdictions throughout the United States.
• Business Law Disputes Business law dispute resolution services covering fiduciary duties, franchises, fraud, insurance disputes, leases, ownership disputes, trade secrets, and unfair competition matters.

Quantifiable outcome

• $76 Million recovered for clients
• +1 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stone & Sallus: California lemon law and consumer protection firm representing consumers against automakers on contingency. Same niche, similar statewide consumer-facing model.
• Kroger Law Group: California plaintiff-side lemon law firm with statewide reach. Comparable practice area, contingency model, and consumer-driven GTM.
• Callahan & Blaine: California trial law firm known for high-stakes civil litigation and jury verdicts, including significant lemon law and product defect work. Comparable trial-heavy, reputation-driven model.
• Fisher & Talwar: California lemon law and consumer protection firm using a contingency-fee approach against automakers. Operates in the same Song-Beverly Act niche as Wirtz Law.
• Consumer Action Law Group: California consumer protection firm handling lemon law, auto fraud, and related claims on contingency. Overlaps directly with Wirtz Law's flagship consumer lemon law practice.
• Nagelberg Bernard Law Group: California plaintiff-side lemon law firm with contingency fee practice. Direct competitor for the same Song-Beverly Act caseload.
• Normand Law Firm: California-based lemon law and consumer protection firm with a contingency-fee model serving consumers statewide. Directly comparable to Wirtz Law in niche, geography, and client intake model.

Broad incumbents

• Wilshire Law Firm: Large California personal injury and consumer protection firm with significant lemon law and auto defect practice. Wider portfolio than Wirtz Law but overlapping in core consumer lemon law work.

Emerging players

• The Mattson Law Group: California trial firm handling lemon law and consumer disputes on contingency. Smaller-scope overlap with Wirtz Law's practice mix.
• Auto Fraud Legal Center: California-based consumer protection practice focused on auto fraud and lemon-related claims. Partial overlap with Wirtz Law's lemon law niche, with a heavier emphasis on fraud theories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wirtzlawapc
• Facebookfacebook.com/WirtzLawAPC
• LinkedInlinkedin.com/company/wirtz-law-apc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtz Law APC