SoHo Live
SoHo Live is a Tokyo-based live entertainment production company that produces symphonic and big-band concert tours inspired by video game and media franchises, working with IP holders such as ATLUS/SEGA and KOJIMA PRODUCTIONS across 25+ countries.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SoHo Live does
SoHo Live is a Tokyo-based live entertainment production company founded in 2016 that produces concert tours and symphonic performances inspired by video game and media franchises. The company holds production and licensing partnerships with major IP holders including ATLUS/SEGA (Persona 5, Metaphor: ReFantazio), KOJIMA PRODUCTIONS (Death Stranding), and indie developer ConcernedApe (Stardew Valley), and acts as the operational layer translating game scores into live orchestral, big band, and choral formats. Productions span 25+ countries and have debuted at tier-one venues including Sydney Opera House, Red Rocks, Madison Square Garden, and Benaroya Hall, with the Stardew Valley Symphony of Seasons tour alone delivering 130+ shows.
The business model combines ticket sales, merchandise (including co-branded items such as the Suzuki limited-edition harmonica), and album recording and distribution rights. The company operates with a small core team of 1-10 employees, suggesting an asset-light production model that coordinates orchestras, conductors, promoters, and venues rather than owning permanent infrastructure. Customer economics are split: IP holders and rights licensors function as enterprise counterparties on the supply side, while individual game-music fans are the paying audience on the demand side.
SoHo Live firmographics
Firmographics- Name
- SoHo Live
- Legal name
- SOHO Live
- Website
- https://soho-live.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SoHo Live is a Tokyo-based live entertainment production company that produces symphonic and big-band concert tours inspired by video game and media franchises, working with IP holders such as ATLUS/SEGA and KOJIMA PRODUCTIONS across 25+ countries.
- Ownership category
- akta.pro rank
SoHo Live industry classification
Industry- Product category
- Live Entertainment Production
- NAICS
- Other Performing Arts Companies (71119)
- akta.pro primary industry
- Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)
- akta.pro secondary industries
- Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where SoHo Live is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
SoHo Live business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Live Concert Ticket Sales: Primary revenue from ticket sales for orchestral and concert productions featuring video game music. Productions include Stardew Valley Symphony of Seasons (130-show global run), Death Stranding Strands of Harmony World Tour, and Persona 5 Big Band concerts.
- Merchandise Sales: Sale of tour merchandise including standard tour merchandise and exclusive collector's items. Example includes limited-edition SUZUKI harmonica (1,000 units) sold exclusively at Death Stranding concerts.
- Album Recording and Distribution: Recording of concert arrangements released as vinyl records and distributed on audio streaming platforms, with live video premieres.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
SoHo Live product offering
Product offeringCore offering
SoHo Live is a Tokyo-based live entertainment production company that produces orchestral and concert tours inspired by video game and media franchises. Working directly with IP holders such as ATLUS/SEGA, KOJIMA PRODUCTIONS, and ConcernedApe, the company handles full concert production from creative development and music arrangements through global touring, merchandise, and album recording, delivering productions across 25+ countries and 130+ shows per flagship tour.
Product overview
SoHo Live is a Tokyo-based live entertainment production company that operates as a single, unified production services business rather than a software platform. The company specializes in creating concert experiences inspired by beloved media franchises, offering end-to-end production services spanning creative development, global touring, merchandise, and album recording. Their core product portfolio consists of distinct named concert tour productions including DEATH STRANDING: Strands of Harmony, Stardew Valley: Symphony of Seasons, Stardew Valley: Festival of Seasons, UNDERTALE: The Determination Symphony, Shovel Knight Live: Steel Thy Concert, Persona 5 Big Band Concert, Metaphor: ReFantazio Orchestra Concert, World of Warcraft: 20 Years of Music, NieR: Piano Concert - Journeys, Genshin Concert Tour, and Symphonic Anime. Supporting services include Full-Service Concert Production, Global Tour Expansion, Merchandise & Partnerships, and Recording.
Differentiator
Problem solved
Functional benefit
Products and services
- Stardew Valley: Symphony of Seasons Orchestral concert tour celebrating the music of the Stardew Valley video game, featuring orchestral arrangements in a 130-show global run culminating at Red Rocks Amphitheatre; created in collaboration with creator Eric Barone (ConcernedApe).
- Stardew Valley: Festival of Seasons Concert production featuring live orchestral highlights from the Stardew Valley game soundtrack, culminating in a Tokyo finale with special appearance from creator Eric Barone (ConcernedApe).
- DEATH STRANDING: Strands of Harmony Concert tour production bringing the music of the DEATH STRANDING video game series to life, featuring live orchestral performances with The Metropolitan Orchestra, conductor Sarah-Grace Williams, and special guests including Ludvig Forssell and Jenny Plant; produced in collaboration with KOJIMA PRODUCTIONS.
- Persona 5 Big Band Concert Asia Tour 2026 concert production featuring big band jazz arrangements of Shoji Meguro's Persona 5 music, created in collaboration with ATLUS.
- Metaphor: ReFantazio Orchestra Concert Global concert tour featuring orchestral performances of music from Metaphor: ReFantazio, created in collaboration with ATLUS and SEGA, featuring orchestras, jazz bands, and live performers.
- UNDERTALE: The Determination Symphony World tour concert production featuring orchestral arrangements of the UNDERTALE video game soundtrack.
- Shovel Knight Live: Steel Thy Concert Intimate rock and jazz concert featuring an 11-piece band led by Charlie Rosen performing arrangements of the Shovel Knight video game soundtrack in New York and Los Angeles.
- World of Warcraft: 20 Years of Music Concert tour celebrating 20 years of World of Warcraft music, featuring orchestral performances across the US and Asia.
- NieR: Piano Concert - Journeys Piano concert tour featuring arrangements of NieR series music across Australia and New Zealand.
- Genshin Concert Tour Large-scale orchestral concert production featuring a 70-piece orchestra performing Genshin Impact music at major venues including The Theater at Madison Square Garden for 5,000 fans.
- Symphonic Anime Orchestral concert production celebrating anime music, featuring collaborations with orchestras, creators, and performers.
- Full-Service Concert Production End-to-end concert production services including tour concept and branding, setlist creation, music arrangements, on-screen video editing, tour booking, logistics management, merchandise planning and sales, and post-tour reporting; delivered for IP holders across all flagship productions.
- Global Tour Expansion Services to expand existing concert productions into new territories through a global network of promoters, including global booking and large-scale tour execution across 25+ countries.
- Merchandise & Partnerships Design, production, and sales of tour merchandise including standard tour merchandise and exclusive collector's items such as the limited-edition SUZUKI 10-Hole Harmonica SOH MODEL (1,000 units) produced with Suzuki Musical Instrument and sold exclusively at Death Stranding concerts.
- Recording Professional recording of tour arrangements, packaged in vinyl and distributed on audio streaming platforms, plus live video premieres of concert performances.
Quantifiable outcome
- 130+ show global tours for flagship productions
- +2 more outcomes
Companies that use SoHo Live
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
SoHo Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SoHo Live partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- ATLUS/SEGAflagshipCollaboration with ATLUS/SEGA to create Persona 5 Special Big Band Concert Asia Tour 2026 and Metaphor: ReFantazio Orchestra Concert global tour 2026/27, featuring Shoji Meguro's music. SOHO Live develops and executes the productions in close collaboration with the IP holder.
- Sydney Opera HouseflagshipIconic Australian venue that hosted the world premiere of Death Stranding Strands of Harmony World Tour, with 2,000 attendees and performances by Ludvig Forssell, Jenny Plant, and The Metropolitan Orchestra.
- The Metropolitan OrchestracoreOrchestra performing at Death Stranding Strands of Harmony premiere at Sydney Opera House, conducted by Sarah-Grace Williams.
- KOJIMA PRODUCTIONSflagshipStrategic partnership with KOJIMA PRODUCTIONS to create the Death Stranding Strands of Harmony World Tour, including exclusive merchandise like limited-edition harmonicas. SOHO Live approached KOJIMA PRODUCTIONS with the project concept.
- Suzuki Musical Instrument (Suzuki)coreCollaboration with Suzuki Musical Instrument to produce a limited-edition 1,000-unit SUZUKI 10-Hole Harmonica SOH MODEL based on the MANJI M-20, inspired by Death Stranding and sold exclusively at concerts. Proudly made in Japan.
- Eric Barone (ConcernedApe)flagshipCreator of Stardew Valley who appeared as special guest at Tokyo finale of the Festival of Seasons tour, participating in live orchestral highlights.
- Benaroya Hall (Seattle)flagshipPrestigious Seattle concert venue hosting Stardew Valley Symphony of Seasons premiere with four sold-out performances for 9,000 fans.
- Madison Square Garden (Theater)flagshipIconic New York venue hosting the Genshin Orchestra Concert with a 70-piece orchestra for 5,000 fans at The Theater at Madison Square Garden.
- Charlie RosencoreBand leader for Shovel Knight concerts in New York and Los Angeles, bringing the game soundtrack to life with an 11-piece rock/jazz band.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
SoHo Live competitors and assessment
Company assessmentDirect peers
- Eminence Symphony Orchestra: Sydney-based symphony orchestra performing video game, anime, and film music in live concert formats. Comparable to SOHO Live as a video game and media franchise concert producer with touring capability across the Asia-Pacific region.
- AWR Music Productions: Adam Walker Reed's production company staging video game and media franchise concerts (e.g., Final Fantasy, Kingdom Hearts tours). Directly comparable as a specialist video game concert producer with global touring ambitions.
- Video Games Live: Tommy Tallarico-founded video game music concert producer that pioneered the category. Directly comparable to SOHO Live as a specialist producer of orchestral/live concert experiences built around video game IP, competing for the same IP holder relationships and fan audiences.
Emerging players
- Mondo: Vinyl record label and merchandise company specializing in film, television, and video game soundtracks, with associated live events. Comparable as an emerging player in the licensed media franchise music/merch space, particularly for collector-grade physical products like SOHO Live's vinyl releases and limited-edition harmonica.
- Brave Wave Productions: Video game music record label and concert producer known for orchestral game music albums and live events. Comparable as an emerging player in the intersection of game music recording and live performance.
- Materia Collective: Video game music label that also produces live concert events and album releases for game soundtracks. Comparable to SOHO Live in combining game music recording/distribution with live event production, though more label-focused.
Broad incumbents
- AEG Presents: Major global live entertainment promoter and venue operator (including The O2, Shrine Auditorium). Comparable as a broad incumbent in concert promotion that competes for artist/IP tour bookings and venue partnerships relevant to SOHO Live's productions.
- Live Nation Entertainment: World's largest live entertainment company, producing concerts across all genres at global scale. Comparable as a broad incumbent in live concert touring and production that SOHO Live could partner with for venue access or compete against for premium date slots.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SoHo Live social profiles
Digital presenceSoHo Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoHo Live leadership team
Management profileNumber of profiles
SoHo Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoHo Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoHo Live
What does SoHo Live do?
SoHo Live is a Tokyo-based live entertainment production company that produces orchestral and concert tours inspired by video game and media franchises. Working directly with IP holders such as ATLUS/SEGA, KOJIMA PRODUCTIONS, and ConcernedApe, the company handles full concert production from creative development and music arrangements through global touring, merchandise, and album recording, delivering productions across 25+ countries and 130+ shows per flagship tour.
Is SoHo Live a public or private company?
SoHo Live is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoHo Live founded?
SoHo Live was founded in 2016. It employs 1 to 10 people.
Where is SoHo Live based?
SoHo Live is headquartered in Tokyo, Japan, in the Asia region.
How does SoHo Live make money?
Three revenue lines are on record. Live Concert Ticket Sales are the primary driver. The others are merchandise Sales and album Recording and Distribution.
Who are SoHo Live's main competitors?
Direct peers on record are Eminence Symphony Orchestra, AWR Music Productions and Video Games Live. Emerging players are Mondo, Brave Wave Productions and Materia Collective. Broad incumbents are AEG Presents and Live Nation Entertainment.
Does SoHo Live have an API?
No public API is recorded for SoHo Live.
What industry is SoHo Live in?
SoHo Live's product category is Live Entertainment Production. Its primary akta.pro industry code is MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video), with a secondary code of MPAIAFAI, Live Event Marketing, Sponsorship & Brand Partnerships. Its NAICS code is 71119.