What Untold Fable does

Untold Fable is a UK-incorporated, privately held production company operating as a tech-powered, direct-to-client creative services firm for global enterprise brands. It delivers end-to-end campaign production, talent sourcing, image licensing, and a GenAI Content Studio from offices in London (headquarters), New York, and Amsterdam, serving clients in Beauty, Sports, Travel, FMCG, Healthcare, Finance, Fashion, and Technology. Its principal customers include Meta, HSBC, Fidelity, Tommy Hilfiger, La Roche-Posay, Bayer/Flintstones Vitamins, Bumble, Monzo, and Pernod Ricard brands (Jameson, Redbreast), with work typically delivered as social-first campaigns, TVC, OOH, and digital content.

The company's core operating asset is a curated network of more than 8,000 filmmakers — directors, photographers, DoPs, AI specialists, illustrators, and animators — distributed across 120+ countries. This talent network is paired with in-house creative and producer teams and supported by a technology platform that handles talent sourcing, project management, and production coordination. The firm packages four distinct revenue streams: Full-Service Production (professional services, project-based), Talent Sourcing (professional services for in-house teams), the GenAI Content Studio (brand-safe AI-generated video and image content), and Image Licensing (recurring licensing of stills and video from private talent portfolios).

Revenue mechanics are predominantly project-based, bespoke, and enterprise-tendered — pricing is not publicly disclosed and there are no standard rate cards. Go-to-market is direct-to-client with a portfolio/case-study-led marketing approach and a newsletter funnel for new business; there are no intermediaries or resellers. Strategic partners AnalogFolk, Creative X (Meta's in-house agency), and The Mix Dublin (Pernod Ricard's in-house agency) serve as co-delivery collaborators on multiple campaigns. The company is privately held with no disclosed funding rounds, parent company, or headcount figures, and operates across the UK, US, and Netherlands with global reach through its distributed talent network.

Name

Untold Fable

Legal name

Untold Fable Ltd

Website

https://untoldfable.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Untold Fable is a UK-headquartered, tech-powered production company serving global enterprise brands with end-to-end content production, talent sourcing, GenAI content creation, and image licensing. It operates from London, New York, and Amsterdam, leveraging a network of 8,000+ filmmakers across 120+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Full-Service Production: End-to-end production services from creative development through pre-production, production, post-production and final delivery. Clients can select only the services they need. One expert team manages the entire process ensuring creative consistency, streamlined workflows, and clear accountability.
2. Talent Sourcing: Providing access to world-class production talent for in-house teams. From filmmakers and photographers to editors and animators, clients can bring in specialists for any craft, language, or location. Talent is sourced globally from the company's network.
3. Image Licensing: License imagery from private portfolios of global diverse talent. Editorial-quality, culturally-rooted work available through a flexible licensing model with tailored submissions within a week.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Untold Fable is a tech-powered production company that delivers end-to-end content and campaign creation for global brands. Through a curated network of 8,000+ filmmakers across 120+ countries, the company offers Full-Service Production, Talent Sourcing, a GenAI Content Studio for AI-augmented video and imagery, and an Image Licensing platform providing access to private talent portfolios. Clients include Meta, Monzo, HSBC, Tommy Hilfiger, Fidelity, Bumble, La Roche-Posay, Bayer, SkinCeuticals, and other enterprise brands across Beauty, FMCG, Finance, and Healthcare sectors.

Product overview

Untold Fable is a tech-powered production company offering four core service offerings: Full-Service Production for end-to-end content and campaign creation, Source Talent for accessing their global network of 8,000+ filmmakers and creatives, Gen AI Content Studio for brand-safe AI-generated content production, and License Images for accessing unique stills and video from their talent network. The company operates globally with offices in New York, London, and Amsterdam, and talent across 120+ countries, serving brands across Beauty, Sports, Travel, FMCG, Healthcare, and Finance sectors with content types including Animation, Graphic Design, Live action, Social-first, and Stills.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Production End-to-end approach to creating content and campaigns, from creative development through pre-production planning, production, post-production and final delivery. One expert team manages the entire process ensuring creative consistency, streamlined workflows, and clear accountability. Targeted at global brands and their marketing departments.
• Source Talent A platform giving clients single-place access to world-class production talent including filmmakers, photographers, editors and animators from a global network of 8,000+ creatives across 120+ countries. Provides access to specialists for any craft, language, or location, enabling authentic and culturally relevant work.
• Gen AI Content Studio A brand-safe GenAI production model for scalable, high-quality video and image content. Each project is led by a senior GenAI Creative Director who blends human storytelling with advanced AI filmmaking to deliver elevated, on-brand work. Uses existing brand assets to create premium content for social, OOH and digital campaigns.
• License Images Access to never-seen-before stills and video from private portfolios of a global network of diverse talent. Editorial-quality, culturally-rooted work delivered through a flexible licensing model with tailored submissions within a week.

Quantifiable outcome

• 70+ assets produced in single campaign (La Roche-Posay)
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AnalogFolkcoreStrategic or Co-development PartnerAnalogFolk serves as a strategic creative agency partner on multiple campaigns. They collaborate with Untold Fable on full-service production for clients including Tommy Hilfiger, La Roche-Posay, and Fidelity. The partnership combines AnalogFolk's strategic creative capabilities with Untold Fable's global production network and talent sourcing.
• Creative XcoreStrategic or Co-development PartnerCreative X is Meta's in-house creative agency. Untold Fable partnered with Creative X to produce the 'Moonshot' campaign showcasing Instagram's interactive features. The collaboration involved producing stills and short videos across multiple London locations.
• The Mix DublinminorStrategic or Co-development PartnerThe Mix Dublin is Pernod Ricard's in-house agency. They collaborated with Untold Fable on the Redbreast Whiskey 'Quite The Find' campaign featuring BAFTA-winning actor Andrew Scott for the Redbreast Hidden platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B-Reel: B-Reel is a creative and technology-driven production company building campaigns, films and interactive experiences for global brands. It is highly comparable to Untold Fable as a premium, tech-enabled, director-driven production partner working across film, digital and emerging formats.
• Partizan: Partizan is a London-based global production and entertainment company producing commercials, music videos and branded content with a director roster spanning multiple territories. Like Untold Fable, it serves enterprise brands with culturally rooted, director-led campaigns across geographies.
• Radical Media: Radical Media is a global entertainment and production company producing commercials, branded content and feature documentaries for major global brands. Comparable to Untold Fable in delivering premium, director-driven campaigns at scale, including culturally rooted storytelling for enterprise clients.
• Anonymous Content: Anonymous Content is a Los Angeles-based production and talent-management company producing feature films, episodic and commercial work for top brands and agencies. It mirrors Untold Fable's premium, talent-led model serving enterprise advertisers with brand campaigns and celebrity-driven content.
• Tool of North America: Tool of North America is a commercial production company working with global brands and agencies to produce director-led advertising and branded content. It mirrors Untold Fable's boutique, director-driven production model targeting enterprise brand marketers.
• Unit9: Unit9 is a global production and experience company producing advertising, branded content and interactive experiences for major brands. It compares closely to Untold Fable as a tech- and talent-enabled production partner with global reach and a focus on innovative, digitally native brand storytelling.
• Pulse Films: Pulse Films is a London/LA-headquartered global production company producing commercials, music videos and branded content for brands and agencies. Like Untold Fable, it operates a talent-driven global production network with enterprise brand clients and emphasizes culturally relevant, director-led filmmaking.

Broad incumbents

• MediaMonks (S4 Capital): MediaMonks is S4 Capital's global content, production and experience unit, delivering end-to-end creative production at scale for enterprise brands across geographies and platforms. It overlaps directly with Untold Fable's full-service production and GenAI content offerings, but operates within a much broader marketing services portfolio.
• Framestore: Framestore is an award-winning creative studio producing VFX, immersive and digital content for film, episodic and brand campaigns globally. It overlaps with Untold Fable's high-end content production for enterprise brands, with broader capabilities in VFX, immersive and post-production.
• The Mill: The Mill (part of The Studio at Framestore/Vista Group) is a global creative production and post-production studio serving enterprise advertisers with VFX, CGI and brand content. It overlaps with Untold Fable's premium production and content creation for major global brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Untold_Fable_
• Facebookfacebook.com/UntoldFable
• LinkedInlinkedin.com/company/untold-fable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untold Fable