Valentine Coffee Roasters
Valentine Coffee Roasters is a privately held specialty coffee roaster and retailer based in Milwaukee, Wisconsin, operating three company-owned cafés, a B2B wholesale program serving regional hospitality businesses, and a direct-to-consumer e-commerce and subscription business for small-batch single-origin and blended coffees sourced from four continents.
- Company typePrivate
- Founded2009
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Valentine Coffee Roasters does
Valentine Coffee Roasters (also operating as Valentine Coffee Co.) is a privately held specialty coffee roaster and retailer headquartered in Milwaukee, Wisconsin. The company sources green coffee from more than a dozen regions across four continents and applies a small-batch roasting methodology oriented around preserving terroir — the origin-driven character of sweetness, brightness, and balance — through sensory-led profile development and ongoing quality control tasting. Its product portfolio spans single-origin coffees (e.g., Bali Blue Moon, Sumatra Aceh, Peru Cajamarca, Guatemala Huehuetenango, Colombia Huila, Brazil Minas Gerais, Costa Rica West Valley, Papua New Guinea), signature blends (Bering Sea Blend, Cold Brew Blend, Espresso Dolce, Half Caff), a chemical-free water-processed decaf (Mayan Decaf), fully compostable K-Cup pods in select varieties, and supporting merchandise including apparel, drinkware, and storage accessories.
The company operates a hybrid go-to-market combining direct-to-consumer, retail, and wholesale channels. On the DTC side, it runs an e-commerce store (valentinecoffeeco.com) and a recurring coffee subscription program (Roaster's Choice) with flexible cadence, grind, and bag-size options, plus a free-mug first-order incentive. Three company-owned retail cafés serve as physical showrooms and tasting touchpoints within Milwaukee: the Vliet Street headquarters and tasting room roastery, Third Ward, and Downer. Wholesale revenue is generated through B2B partnerships with regional cafes, restaurants, offices, hotels, and retailers (Blues Egg & Bakery, Maxies, Story Hill BKC, Indulgence Chocolatiers, Goodland Liqueurs, Cranky Al's), supported by weekly delivery, staff training, equipment sourcing, and ongoing maintenance services. Pricing is unit-based for coffee ($6–$16) and merchandise ($2–$50), with gift cards offered in $10–$100 denominations and free shipping above $50.
The company is independently and privately held with no institutional investors, parent entity, M&A history, regulatory actions, leadership disclosures, patents, trademarks, certifications, or public funding rounds identified in the source data. It has no public API, SDK, or stated AI/ML capabilities, and its geographic operations are concentrated in the Milwaukee metropolitan area despite a globally diversified raw-coffee supply chain.
Valentine Coffee Roasters firmographics
Firmographics- Name
- Valentine Coffee Roasters
- Legal name
- Valentine Coffee Roasters
- Website
- https://valentinecoffeeco.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Valentine Coffee Roasters is a privately held specialty coffee roaster and retailer based in Milwaukee, Wisconsin, operating three company-owned cafés, a B2B wholesale program serving regional hospitality businesses, and a direct-to-consumer e-commerce and subscription business for small-batch single-origin and blended coffees sourced from four continents.
- Ownership category
- akta.pro rank
Valentine Coffee Roasters industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Valentine Coffee Roasters is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Valentine Coffee Roasters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Retail Coffee Sales: Direct sales of roasted coffee beans through three company-owned cafe locations in Milwaukee. Customers can purchase various origins, blends, and formats including whole bean, pre-ground, and K-Cups.
- Coffee Subscription Service: Recurring subscription model where customers select their preferred coffee, quantity, grind, and delivery frequency. Includes free mug with first subscription order. Billed per shipment with ability to skip or cancel anytime.
- Wholesale Coffee Distribution: B2B wholesale partnerships with cafes, restaurants, offices, hotels, and retailers. Provides freshly roasted coffee along with training, equipment support, and maintenance services.
- Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, long-sleeve tees), drinkware (mugs, shot glasses), accessories (koozies, filters), and storage products (Airscape canisters).
- Gift Cards: Physical gift cards sold in $10, $25, $50, and $100 denominations, redeemable in-store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single origin and blend coffees |
| Subscription | Monthly | Coffee Subscription Plans |
| Unit Pricing | Pay-as-you-go | Gift Box Options |
| Unit Pricing | Pay-as-you-go | Apparel and Merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Valentine Coffee Roasters product offering
Product offeringCore offering
Valentine Coffee Roasters is a small batch specialty coffee roaster based in Milwaukee, Wisconsin. The company sources green coffee from multiple continents, roasts in small batches, and sells roasted coffee, merchandise, gift cards, and gift boxes through three Milwaukee cafes, an e-commerce site, a subscription program, and wholesale distribution to other businesses.
Product overview
Valentine Coffee Roasters is a specialty coffee company operating as a direct-to-consumer e-commerce business complemented by three café locations in Milwaukee, Wisconsin (Vliet Street/Tasting Room, Third Ward, and Downer). The core product portfolio centers on small-batch roasted specialty coffees available as whole bean or ground in sizes from 4oz to 5lbs. Coffee offerings include single-origin coffees from major growing regions worldwide (Indonesia, Central/South America, Africa) and signature blends (Bering Sea Blend, Cold Brew Blend, Espresso Dolce), alongside decaf and half-caffeine options. The company sells compostable K-Cups in select varieties and offers subscription services with free mug incentives. Merchandise includes branded apparel (t-shirts, long-sleeve shirts), drinkware (mugs, shot glasses), and coffee accessories (filters, koozies, storage canisters, beach towels). Gift boxes bundling coffees with branded merchandise serve as gifting options. A wholesale program targets hospitality businesses with coffee, training, equipment sourcing, and maintenance support. The company does not offer a public API or AI/ML capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Batch Roasted Coffee
Quantifiable outcome
- Coffee sourced from a dozen specific geographical regions from 4 continents
Companies that use Valentine Coffee Roasters
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Valentine Coffee Roasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Valentine Coffee Roasters partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Blues Egg & BakerycoreWholesale coffee partner receiving freshly roasted coffee with at least weekly delivery service. Trusted establishment in the regional hospitality scene.
- MaxiescoreWholesale coffee partner receiving freshly roasted coffee with at least weekly delivery service. Regional hospitality partner.
- Story Hill BKCcoreWholesale coffee partner receiving freshly roasted coffee with at least weekly delivery service. Regional hospitality partner.
- Indulgence ChocolatiersminorWholesale coffee partner receiving freshly roasted coffee with at least weekly delivery service.
- Goodland LiqueursminorWholesale coffee partner receiving freshly roasted coffee with at least weekly delivery service.
- Cranky AlsminorWholesale coffee partner receiving freshly roasted coffee with at least weekly delivery service.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Valentine Coffee Roasters competitors and assessment
Company assessmentDirect peers
- Colectivo Coffee Roasters: Milwaukee-based specialty coffee roaster operating multiple cafes and a wholesale program. Direct competitor in the same home market with a very similar DTC + cafe + wholesale + subscription model.
- Stone Creek Coffee Roasters: Milwaukee-founded specialty roaster with multiple cafes, wholesale distribution, and a strong subscription business. Closest like-for-like competitor in Valentine's backyard.
- Anodyne Coffee Roasters: Milwaukee specialty roaster with retail cafes and wholesale partners. Comparable small-batch specialty positioning and overlapping B2B accounts in the Milwaukee food scene.
Broad incumbents
- Counter Culture Coffee: Specialty roaster with national wholesale distribution, training, and sustainability focus. Comparable terroir/educational positioning and B2B training-led go-to-market.
- La Colombe Coffee Roasters: Specialty roaster with cafes, wholesale, RTD coffee, and DTC. Comparable multi-channel specialty model with subscription and a much larger national footprint.
- Intelligentsia Coffee: Chicago-based specialty roaster with direct-trade sourcing story, cafes, and a wholesale/wholesale-direct business. Comparable origin-traceability narrative and hospitality partnership model.
- Verve Coffee Roasters: Specialty roaster with cafes, subscription, and wholesale, focused on farm-to-cup transparency. Comparable origin-narrative and small-batch positioning with broader geographic reach.
- Blue Bottle Coffee: Premium specialty roaster with cafes, subscription, and DTC e-commerce. Comparable third-wave positioning and high-end subscription offering, at much larger scale (Nestlé-owned).
- Stumptown Coffee Roasters: Nationally distributed specialty roaster with cafes, wholesale, and a strong subscription program. Same DTC + cafe + wholesale model at much larger scale (owned by Peet's/Lavazza).
Emerging players
- Heart Coffee Roasters: Portland-based specialty roaster with cafes, wholesale, and DTC. Similar small-batch, terroir-driven positioning at a comparable scale to Valentine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Valentine Coffee Roasters social profiles
Digital presenceValentine Coffee Roasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valentine Coffee Roasters leadership team
Management profileNumber of profiles
Valentine Coffee Roasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valentine Coffee Roasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valentine Coffee Roasters
What does Valentine Coffee Roasters do?
Valentine Coffee Roasters is a small batch specialty coffee roaster based in Milwaukee, Wisconsin. The company sources green coffee from multiple continents, roasts in small batches, and sells roasted coffee, merchandise, gift cards, and gift boxes through three Milwaukee cafes, an e-commerce site, a subscription program, and wholesale distribution to other businesses.
Is Valentine Coffee Roasters a public or private company?
Valentine Coffee Roasters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Valentine Coffee Roasters founded?
Valentine Coffee Roasters was founded in 2009. It employs 11 to 50 people.
Where is Valentine Coffee Roasters based?
Valentine Coffee Roasters is headquartered in Milwaukee, United States, in the North America region.
How does Valentine Coffee Roasters make money?
Five revenue lines are on record. Retail Coffee Sales are the primary driver. The others are coffee Subscription Service, wholesale Coffee Distribution, merchandise Sales and gift Cards.
Who are Valentine Coffee Roasters's main competitors?
Direct peers on record are Colectivo Coffee Roasters, Stone Creek Coffee Roasters and Anodyne Coffee Roasters. Broad incumbents are Counter Culture Coffee, La Colombe Coffee Roasters, Intelligentsia Coffee, Verve Coffee Roasters, Blue Bottle Coffee and Stumptown Coffee Roasters. Heart Coffee Roasters is listed as an emerging player.
Does Valentine Coffee Roasters have an API?
No public API is recorded for Valentine Coffee Roasters.
What industry is Valentine Coffee Roasters in?
Valentine Coffee Roasters's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing. Its NAICS code is 311920 and its SIC code is 2080.