The White Dress Project

What The White Dress Project does

The White Dress Project is a 501(c)(3) patient-led nonprofit organization founded in 2014 and headquartered in Lithia Springs, Georgia. It operates as a uterine fibroid awareness and patient advocacy organization, distinguishing itself as the only patient-led advocacy entity specifically focused on fibroids and anchored by a signature "white dress" symbol. Its target audience is women of reproductive age experiencing or at risk for fibroids — with particular emphasis on Black women, who are disproportionately affected — alongside policymakers, healthcare providers, and corporate partners. Since inception, the organization claims to have reached over 800,000 women through educational events, digital resources, and legislative advocacy.

The organization's offering is a non-technological portfolio of educational resources, programmatic initiatives, and signature events. Core educational assets include the Uterine Fibroids Patient Bill of Rights, the Heal & Thrive E-Book, the Uterine Health Guide (developed in partnership with Pfizer), and the Uterine Fibroids Toolkit (developed with the Society for Women's Health Research). Signature programs include Dialogue with the Doctors, Taboo Talks, Louder than Fibroids, Campus Conversations, Wellness Wednesdays, and the White Dress Cares Patient Fund. The flagship activation is the annual Empowerment Experience conference, scheduled for July 24-26, 2026 in Atlanta, complemented by the traveling Empowered Patient Tour (now spanning U.S. cities and London) and Beyond the Surface congressional events in Washington, DC.

Revenue mechanics are characteristic of a small grassroots nonprofit. The primary income stream is individual and corporate charitable donations processed through givebutter.com, supplemented by ticketed event revenue across $75–$1,500 price tiers, pay-what-you-wish digital products (including the Heal & Thrive E-Book), and corporate sponsorships from healthcare companies such as Pfizer, Myovant Sciences, and Hologic. Distribution is non-commercial: free downloadable toolkits, community workshops, awareness events, and a content-rich digital presence (blog, social media, newsletter). The organization operates with 1–10 staff led by founder Tanika Gray Valbrun, supported by functional directors across programs, community wellness, and educational innovation.

Name

The White Dress Project

Legal name

The White Dress Project

Website

https://thewhitedressproject.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The White Dress Project is a 501(c)(3) patient-led nonprofit that drives uterine fibroid awareness through education, storytelling, and legislative advocacy, reaching over 800,000 women via conferences, community programs, and resources developed with partners including Pfizer and SWHR.

Ownership category

akta.pro rank

Product category

Patient Advocacy and Women's Health Education

NAICS

Individual and Family Services (6241), Family Planning Centers (621410)

akta.pro primary industry

Sexual Health & Relationship Wellness Education (EDAAAHAM)

akta.pro secondary industry

Sexual & Reproductive Health Services (EDALAFAG)

Keywords

• Uterine fibroid awareness
• Patient advocacy services
• Women's health education
• Nonprofit health programs
• Community health outreach

Headquarters

HQ city

Lithia Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization operates primarily through charitable donations from individuals and corporate sponsors. The website features a prominent donate button linking to givebutter.com/the-white-dress-project-inc. Donations support free educational workshops, community outreach, and advocacy programs.
2. Event Tickets: Revenue generated from ticketed events including the annual Empowerment Experience conference. Ticket tiers include Conference Only ($150), Conference Bundle ($300), Night in White Gala ($175), Legacy Tea ($75), Vendor Booth ($500), and Table of 10 ($1,500).
3. Educational Resources and Merchandise: Sale of educational resources such as the Heal & Thrive E-Book (pay what you wish pricing) and merchandise through the Shop to Help a Sister program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The White Dress Project is a patient-led 501(c)(3) nonprofit advocacy organization that raises awareness of uterine fibroids and provides free patient education, downloadable resources (Patient Bill of Rights, Uterine Health Guide, Uterine Fibroids Toolkit, Heal & Thrive E-Book), and community programs such as Dialogue with the Doctors, Taboo Talks, Louder than Fibroids, and Wellness Wednesdays. It also hosts the annual Empowerment Experience conference, the Empowered Patient Tour, and operates the White Dress Cares Patient Fund to reduce financial barriers to fibroid care.

Product overview

The White Dress Project is a patient-led advocacy organization focused on uterine fibroid awareness, education, and support. Rather than a unified software product, the organization offers a portfolio of educational resources, programs, and community initiatives. Core educational resources include the Uterine Fibroids Patient Bill of Rights, Heal & Thrive E-Book, Uterine Health Guide (in partnership with Pfizer), and the Uterine Fibroids Toolkit (in partnership with the Society for Women's Health Research). Signature programs include the What the F? Fibroid Forum, Dialogue with the Doctors, Taboo Talks, and the Louder than Fibroids awareness campaign. The organization also operates patient assistance through the White Dress Cares Patient Fund and runs major events including the annual Empowerment Experience conference and the traveling Empowered Patient Tour. Educational outreach extends to universities via Campus Conversations and virtual programming through Wellness Wednesdays and the White Dress Diaries blog platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dialogue with the Doctors: Educational series connecting patients with physicians to discuss fibroid-related topics.
• Taboo Talks
• Louder than Fibroids
• White Dress Cares Patient Fund
• Empowerment Experience
• State of the Womb
• Legacy Tea
• White Dress Diaries
• Campus Conversations
• Empowered Patient Tour

Products and services

• Uterine Fibroids Patient Bill of Rights A free downloadable guide designed to empower patients with information about their rights, treatment options, and self-advocacy strategies when managing uterine fibroids.
• Heal & Thrive E-Book A downloadable e-book featuring functional movements and lifestyle tips for post-fibroid surgery recovery, created in partnership with fitness trainer and fellow fibroid warrior Anowa Adjah.
• Uterine Health Guide An educational guide developed in partnership with Pfizer to help individuals understand uterine health, recognize red flags, and distinguish normal versus abnormal menstrual symptoms.
• Uterine Fibroids Toolkit: A Patient Empowerment Guide A comprehensive toolkit created in partnership with the Society for Women's Health Research (SWHR) providing easy-to-understand information on gynecological health, fibroid diagnosis, treatment guidance, and patient-provider communication tips.
• What the F? Fibroid Forum A research forum series exploring current and ongoing research regarding lifestyle changes, treatment options, fertility, and prevention strategies for uterine fibroids.
• White Dress Cares Patient Fund A financial assistance program designed to remove financial barriers to fibroid care by connecting patients, donors, and providers in a supportive ecosystem.
• Empowerment Experience Conference An annual multi-day conference providing education, healing, and connection for fibroid warriors, featuring panel discussions, wellness activities, community gatherings, and the Night in White gala.
• Empowered Patient Tour A traveling community outreach initiative visiting cities across the U.S. and abroad to share valuable information and connect fibroid warriors.
• Campus Conversations Educational events at universities and colleges providing information about uterine fibroids and reproductive health conditions with open discussions with professionals and students.
• Wellness Wednesdays Virtual webinars and educational events covering topics such as financial planning for fibroid journeys, wellness strategies, and lifestyle management for fibroid patients.
• HealthyWomen Partnership Program A partnership program with HealthyWomen delivering fibroid education programs including the PhotoVoice storytelling campaign, Clinically Speaking video series, All About Periods campaign, and telemedicine resources.

Quantifiable outcome

• Reached over 800,000 women since 2014
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, supporting, flagship and minor.

• HealthyWomencoreStrategic or Co-development PartnerPartnership with HealthyWomen on Fibroid Education Programs with support from Myovant Sciences and Pfizer. The collaboration develops content illustrating life with fibroids and educates the community to encourage self-advocacy and strengthen patient-physician relationships. Joint programs include PhotoVoice storytelling campaign and All About Periods campaign. Resources are available as open-access tools.
• Society for Women's Health ResearchcoreStrategic or Co-development PartnerPartnership to create the Uterine Fibroids Toolkit: A Patient Empowerment Guide. The toolkit provides easy-to-understand information on gynecological health, guidance on uterine fibroid diagnosis and treatment, and tips for interacting with healthcare providers. Available as free downloadable PDF resource.
• PfizersupportingGTM or Marketing PartnerCorporate partner supporting the Uterine Health Guide initiative. Pfizer's support enables development and distribution of educational materials about uterine health and period awareness. The Uterine Health Guide helps women understand red flags regarding their period and uterine health.
• Myovant SciencessupportingGTM or Marketing PartnerCorporate partner supporting HealthyWomen partnership for fibroid education programs. Myovant provided support for educational content development including the Clinically Speaking video series featuring physicians discussing fibroid symptoms, treatment options, and patient-provider communication.
• Delta Sigma Theta Sorority, Inc. Eastern RegioncoreGTM or Marketing PartnerCommunity partnership for the 'Clinical Trials Revolution: Why Representation Matters' webinar and ongoing community outreach. The sorority's commitment to public service and social action aligns with the mission to end silent suffering of fibroids through education, research, and advocacy. Partnership includes Delta Sigma Theta chapters bringing fibroid awareness directly to their communities.
• Black Women In Clinical Research (BWICR)supportingStrategic or Co-development PartnerPartnership for clinical trial representation initiatives. Danielle S. Coe, CEO and Founder of BWICR, serves as clinical trial contact for the organization's representation efforts. Focuses on improving representation of women of color in fibroid clinical trials.
• HologicsupportingGTM or Marketing PartnerCorporate sponsor for the 2026 Empowerment Experience event. Hologic creates photographs, video, and voice recordings during events that may be used in connection with educational, marketing, sales, advertising, and other communications activities.
• Congresswoman Shontel BrownflagshipStrategic or Co-development PartnerPartnership for the Beyond the Surface: Fibroid Awareness to Action event featuring the Congresswoman who is a champion for uterine health and sponsor of the U-FIGHT Act, which seeks to fund research, advance treatment, and tackle health disparities related to fibroids that disproportionately impact women of color.
• Hotel Phoenix AtlantaminorOthersPreferred hotel partner for the 2026 Empowerment Experience with a dedicated room block available for attendees until July 14, 2026. Located at 70 Centennial Olympic Park Dr NW, Atlanta, GA 30303.
• REVERB by Hard Rock AtlantaminorOthersAlternative hotel partner recommended for the 2026 Empowerment Experience. Located at 89 Centennial Olympic Park Dr NW, Atlanta, GA 30313.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Endometriosis Foundation of America: Patient-advocacy nonprofit focused on endometriosis, an adjacent reproductive health condition with similar awareness, education, and clinical-research advocacy mission. Operates comparable event, education, and policy-advocacy programs.
• Every Mother Counts: Nonprofit founded by Christy Turlington Burns focused on maternal and reproductive health awareness, education, and advocacy. Operates with a similar celebrity/personal-story-anchored brand and a mission centered on women's reproductive health.
• PCOS Challenge: The National Polycystic Ovary Syndrome Association: Patient-led nonprofit focused on a single reproductive health condition (PCOS) using awareness, education, advocacy, and community events. Highly comparable operating model and constituency (women of reproductive age) to The White Dress Project's fibroid focus.
• Bright Pink: National nonprofit focused on prevention and early detection of breast and ovarian cancer in young women. Similar community-driven education and awareness model with comparable target audience of younger women navigating women's health issues.
• Tigerlily Foundation: National breast cancer advocacy nonprofit focused on women of color with a patient-led, storytelling-driven model. Highly comparable demographic prioritization, partnership structure with pharma, and education/advocacy mission to The White Dress Project.
• Society for Women's Health Research (SWHR): National nonprofit focused on promoting research and education on conditions affecting women, including uterine fibroids. SWHR partnered with The White Dress Project on the Uterine Fibroids Toolkit and operates with the same blend of patient education, policy advocacy, and scientific engagement.
• Black Women's Health Imperative: National nonprofit dedicated to advancing health equity and wellness for Black women, including reproductive health conditions like fibroids. Comparable mission, demographic focus, and policy-advocacy posture as The White Dress Project.
• HealthyWomen: Independent nonprofit women's health advocacy organization with a similar patient-education and partnership-driven model. HealthyWomen is a direct partner of The White Dress Project on fibroid education programs (PhotoVoice, All About Periods), and both organizations target mid-life women with awareness and self-advocacy content.

Broad incumbents

• Susan G. Komen: Largest breast cancer-focused nonprofit in the U.S., running patient education, advocacy, research funding, and major donor-driven events. Same overall operating chassis (awareness month, signature race/walk, branded merchandise, pharma sponsorships) at much greater scale.
• National Women's Health Network: Established national women's health policy and advocacy nonprofit with a broader portfolio of conditions and policy issues. Operates at greater scale with similar advocacy, education, and policy mechanisms, providing a benchmark for organizational maturity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wecan_wearwhite
• YouTubeyoutube.com/channel/UCwAWJ69VRfiWpDfJGTjWybg
• Facebookfacebook.com/WhiteDressProject
• Instagraminstagram.com/wecanwearwhite
• LinkedInlinkedin.com/company/the-white-dress-project-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The White Dress Project