Sandton City

What Sandton City does

Sandton City is a privately held super-regional shopping centre located at 83 Rivonia Road, Sandton, Gauteng, South Africa, owned by Liberty Group, Liberty Two Degrees (L2D), and Pareto Limited, with property management by JHI Retail and brand management by Excellerate Brand Management. Originally developed in 1973 at 50,000m², it was expanded to 146,803m² of retail, leisure, and dining space under a R1.77 billion 2011 expansion, with combined retail, office, and leisure footprint of 199,140m² and a precinct total of 237,935m². The centre curates 367+ retail stores and 31+ restaurants and is connected by skywalk to Nelson Mandela Square (60+ exclusive boutiques) and the 22,000m² Sandton Convention Centre, with direct Gautrain rail access.

The core product is the physical shopping precinct, supplemented by digital integration services including touchless parking with QR-code payments via MasterPass, FNB, Capitec, Absa, Nedbank, Standard Bank, and VodaPay; the Admyt ticketless parking app; the Avo multi-retailer click-and-collect platform; the APPTO on-demand neighbourhood shopping app; gift cards redeemable at 400+ on-site and 1,000+ Liberty-owned centres nationwide; Recycling Vending Machines linked to Imagined Earth and EasyEquities; and a Drop & Shop locker service. Supporting amenities include the Baby Care Lounge, My Sandton City Stop e-hailing facility, and information kiosks.

Revenue is generated through recurring retail tenant leasing across 370+ brands, subscription-based office leasing at Atrium on 5th and Sandton City Office Tower, transaction-based parking (R10–R150 tiered daily rates, R15 weekend flat, R100 lost ticket) and gift cards, and one-time licensing of exhibition and event space to brands. Customer segments span premium and luxury consumers, families, Gautrain commuters, business travellers, and corporate events clients, with selective dependence on luxury brands (Rolex, Louis Vuitton, Gucci, Chanel) and flagship concepts to anchor Diamond Walk positioning.

Name

Sandton City

Legal name

Sandton City

Website

https://sandtoncity.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sandton City is a privately owned super-regional shopping centre in Johannesburg, South Africa, hosting 367+ retail stores, 31+ restaurants, offices, and a convention centre, and serving premium and luxury consumers, families, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandoná

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Tenant Leasing: Revenue generated from leasing retail space to over 370 international and local brands. Tenants include luxury fashion, accessories, electronics, and general retail
2. Parking Fees: Ticketless parking revenue with tiered hourly rates from R10 (0-2 hours) up to R150 (12-24 hours), plus R15 flat rate for weekends and public holidays
3. Gift Cards: Sandton City branded gift cards sold at information kiosks, redeemable at 400+ stores in Sandton City and Nelson Mandela Square, plus 1000+ stores countrywide at Liberty-owned centres
4. Exhibition and Event Space: Revenue from renting exhibition space to brands for creating awareness and building brand loyalty through interactive activations within the shopping centres
5. Office Space Leasing: Leasing of office space in Atrium on 5th and Sandton City Office Tower to businesses seeking prime position in Sandton's financial district

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Sandton City is a super-regional shopping centre in Sandton, Gauteng, South Africa, offering retail shopping across 367+ stores, dining at 31+ restaurants, podium office space, exhibition venues, and parking facilities. The centre aggregates international and local brands and integrates digital platforms such as Avo and APPTO for online and on-demand shopping.

Product overview

Sandton City is Africa's most iconic shopping centre offering a comprehensive retail, leisure, and business ecosystem. The core product is the shopping centre itself with 367+ retailers across 199,140m² of retail, office, and leisure space. Supporting products include Gift Cards (redeemable at 400+ stores), Drop & Shop Locker Service (free secure storage), and Click & Collect Services via Avo and APPTO apps. The centre features Recycling Vending Machines with rewards redeemable for EasyEquities shares, Touchless Parking with Admyt integration, and family facilities including Baby Care Lounge. The adjacent Nelson Mandela Square offers 60+ exclusive boutiques, while the Sandton Convention Centre provides 22,000m² of events space. Office offerings include Atrium on 5th (4-star Green Star rated) and Sandton Office Spaces for leasing. Sustainability initiatives include the 6-Star Green Star Rating and Fashion Reimagined Exhibition. The centre is managed by JHI Retail and owned by Liberty Group, Liberty Two Degrees, and Pareto Limited.

Differentiator

Problem solved

Functional benefit

Brands

• Sandton Convention Centre: A 12-storey convention centre offering more than 22,000m² of events space, linked to Sandton City by skywalk bridge.

Products and services

• Retail shopping centre Over 367 retail stores offering international and local brands across fashion, beauty, electronics, jewellery, and specialty retail, for consumers visiting the Sandton City centre.
• Restaurant and dining precinct More than 31 restaurants and food outlets serving casual and upmarket dining to centre visitors.
• Podium office leasing Premium office space within the Sandton City podium available for corporate tenants seeking a prestigious Sandton address.
• Exhibition venues and events hire Dedicated exhibition spaces within Sandton City, managed by an Exhibitions Office, available for hire by event organisers and exhibition hosts.
• Parking services On-site parking facilities with touchless payment options, available to shoppers, office tenants, and visitors, with tiered pricing including reduced weekend rates.
• Sandton City gift cards Sandton City branded gift cards redeemable at participating retail and dining tenants within the centre.
• Avo online shopping platform Digital online shopping platform provided by Sandton City for browsing and purchasing products from centre tenants.
• APPTO on-demand shopping service On-demand shopping app service allowing customers to order products from Sandton City tenants for collection or delivery.

Quantifiable outcome

• First super-regional mall on African continent to achieve 6-Green Star Existing Building Performance certification
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Excellerate Brand ManagementcoreImplementation/ SI/ Consulting PartnerAppointed to manage the property's brand, marketing, communications, and events. Part of the Excellerate group of companies.
• JHI RetailcoreImplementation/ SI/ Consulting PartnerCommercial property management services company managing Sandton City operations
• GautrainmajorStrategic or Co-development PartnerRapid rail transport system connecting Sandton to Pretoria and OR Tambo International Airport. The Sandton Gautrain station is a 5-minute walk from Sandton City, providing stress-free access for shoppers.
• AdmytmajorTechnology or IntegrationTicketless parking solution allowing automatic boom opening on entry and electronic invoicing post-visit. Download app, register car and payment details for seamless parking experience.
• WWF (World Wildlife Fund)minorStrategic or Co-development PartnerPartnership for environmental awareness campaigns including Spekboom planting initiative (Plant Your Love) to promote climate-positive behaviours
• Rays of HopemajorStrategic or Co-development PartnerNon-Profit Company managing social outreach projects in Alexandra Township. #CreateTomorrow programme employs community members as Hand Sanitising Ambassadors and supports food distribution initiatives
• Peroni Nastro AzzurrominorGTM or Marketing PartnerCo-sponsor of Fashion Reimagined Exhibition at Sandton City, brand committed to running business in harmony with nature
• DisneyminorGTM or Marketing PartnerFestive season campaign partnership through Disney Charity Tree plush toy sales, proceeds donated to Smile Foundation
• SA Fashion WeekminorStrategic or Co-development PartnerCollaboration on MiMask project featuring designer face masks created by South African designers, supporting local artisans and next generation of design talent
• AvomajorTechnology or IntegrationE-commerce platform aggregating multiple retailer purchases for single fulfilment with home delivery or collection from Avo Lounge within Sandton City
• APPTOmajorTechnology or IntegrationOn-demand neighbourhood shopping app headquartered in Sandton City Office Tower, providing e-commerce and delivery fulfillment solution for local merchants including retail stores, restaurants, pharmacies
• OnePeople FundminorStrategic or Co-development PartnerCharitable organisation formed by Capstone Property Group and Exemplar REITail in partnership with Click Foundation, distributing 370,000+ meals weekly to vulnerable communities. Sandton City donated R650,000 through parking fee donations

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Melrose Arch: Johannesburg mixed-use precinct combining retail, offices, and hotels in a premium positioning. Comparable high-end, integrated-format peer to Sandton City within the same metro.
• Rosebank Mall: Johannesburg mall in the Rosebank node with significant retail and office components. Comparable Gauteng premium mall competing for similar shopper demographics.
• Menlyn Park Shopping Centre: One of the largest shopping centres in Pretoria/Tshwane, recently expanded. Comparable Gauteng-area super-regional mall competing for the same regional premium shopper base.
• Mall of Africa: Largest single-phase mall development in Africa, located in Midrand, Gauteng. Directly competes with Sandton City for premium Gauteng shoppers with a contemporary tenant mix and modern infrastructure.
• Hyde Park Corner: Johannesburg luxury-focused shopping centre with a curated tenant mix. Comparable premium retail positioning and overlap in luxury fashion tenants with Sandton City.
• V&A Waterfront: Cape Town mixed-use waterfront precinct combining premium retail, dining, hotels, and residential. Most directly comparable South African super-regional retail destination to Sandton City in terms of scale, luxury tenant mix, and tourism/footfall profile.
• Gateway Theatre of Shopping: Major Durban super-regional mall mixing retail, entertainment, and leisure. Comparable scale and mixed-use positioning to Sandton City in a different South African metro.
• Canal Walk Shopping Centre: Major super-regional mall in Century City, Cape Town, with a similarly broad retail and entertainment mix. Comparable in tier and tenant profile to Sandton City within the South African retail landscape.

Broad incumbents

• Unibail-Rodamco-Westfield (URW): Global owner/operator of flagship super-regional and 'destination' shopping centres (Westfield brand). Provides international benchmarks for premium mall operations, luxury tenant curation, and integrated precinct strategy.
• Liberty Two Degrees (L2D): JSE-listed precinct-focused retail-centred REIT and co-owner of Sandton City. Owns and operates a portfolio of South African retail and mixed-use precincts, providing a direct listed comparable for the asset's valuation and operational metrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sandtoncity
• Facebookfacebook.com/sandtoncity
• Instagraminstagram.com/sandtoncitymall
• LinkedInlinkedin.com/company/sandton-city

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandton City