What Admyt does

Admyt is a Cape Town-headquartered digital parking platform founded in 2015 that operates a ticketless, license-plate-recognition (LPR)-based parking system across South African shopping malls and commercial properties. The platform uses computer-vision cameras to scan vehicle plates at entry and exit, automatically opening booms and triggering payment via a linked bank card or in-app "admyt wallet" — eliminating physical tickets, pay-station queues, and manual reconciliation for property operators. Beyond the core LPR system, Admyt offers a property-management suite covering tenant and monthly parking subscriptions, validations, reporting and analytics, a marketplace for vacant bays, and rewards/incentive tooling.

The company operates a B2B2C go-to-market: it sells parking infrastructure and software to mall operators and landlords (enterprise channel) while distributing a consumer mobile app (iOS/Android) for driver sign-up and payment. Revenue is generated through per-session transaction fees on parking processed through the platform and recurring monthly subscriptions from regular tenants and monthly parkers. As of the most recent reporting, Admyt covers 91+ locations nationwide, has processed 15.2 million+ cumulative cars, holds 600,000+ registered vehicles, and processes approximately 12 million plate reads per month — a data footprint that underpins both operational analytics and the post-acquisition Mallpass retail-engagement product. Following the July 2025 acquisition of SHôPING from Attacq, Admyt has expanded its surface area into in-mall digital engagement linking parking behaviour with retail activity, and it has begun international footprint expansion via a Poland regional selector on its website.

Name

Admyt

Legal name

admyt

Website

https://admyt.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Admyt is a Cape Town-based digital parking platform that uses license plate recognition to deliver ticketless entry, exit, and automatic payment at 91+ South African malls and commercial properties, serving both property operators (B2B) and drivers (B2C).

Ownership category

akta.pro rank

Product category

Smart Parking Management Software

NAICS

Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)

akta.pro secondary industries

Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

Keywords

• License plate recognition
• Ticketless parking platform
• Parking management software
• Automated parking payments
• Smart parking solutions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Parking Transaction Fees: Admyt charges transaction fees for each parking session processed through its platform, with automatic payment deducted from the user's bank card or admyt wallet upon exit
2. Tenant and Monthly Parking Subscriptions: Monthly subscription services for regular tenants and monthly parkers at managed properties

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Admyt operates a ticketless parking platform that uses license plate recognition (LPR) cameras to automatically open parking booms and charge drivers' bank cards or admyt wallet upon exit at malls and commercial properties. The company sells a B2B suite of parking-management software (tenant/visitor parking, monthly subscriptions, reporting, validations, smart integrations, a marketplace for vacant bays, and rewards/incentives) to property landlords and mall operators. For drivers, the offering is a consumer mobile app that provides hands-free entry, exit, automatic payment, and active session visibility.

Product overview

Admyt operates as a unified digital parking platform built around license plate recognition technology. The core offering is its ticketless parking system that enables seamless entry, exit, and payment for vehicle owners at malls and commercial properties. The platform is augmented by Mallpass (an acquired retail engagement platform) and Discovery Bank integration for rewards-linked parking refunds. For property managers, admyt offers a comprehensive suite of parking management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Mallpass: Digital platform connecting parking, shopping behaviour and in-mall engagement, launched following the acquisition of SHôPING from Attacq in July 2025.

Products and services

• admyt Ticketless Parking Digital ticketless parking mobile application for individual drivers/consumers. Users sign up once, register their vehicle, add a payment method, and the platform uses license plate recognition cameras to automatically open booms on entry and exit, deducting the parking fee from the bank card or admyt wallet.
• admyt Parking Solutions B2B software suite of digital parking management solutions for property landlords, mall operators, and building owners. Includes ticketless paid parking operations, tenant and visitor parking management, monthly parking subscriptions, reporting and analytics, parking validations, smart integrations, a marketplace for vacant bays, and parking rewards/ incentives.

Quantifiable outcome

• 12 million monthly number plate reads demonstrate operational scale and data generation capability
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Attacq (SHôPING acquisition)coreStrategic or Co-development Partner · 1 July 2025Admyt acquired SHôPING from Attacq in July 2025, a strategic acquisition that underpinned the development of Mallpass - a digital platform connecting parking, shopping behaviour and in-mall engagement. This acquisition expanded Admyt's footprint into broader retail engagement and ecosystem development.
• Discovery BankflagshipGTM or Marketing Partner · 1 April 2025Discovery Bank partners with Admyt to offer automatic parking refunds in Discovery Miles to qualifying Gold, Platinum, Black and Purple Suite cardholders. The promotion began over 2025 holidays and became a permanent benefit from April. Discovery Bank's large client base provides Admyt significant customer acquisition through the rewards programme.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• ParkHub: US digital parking platform specializing in venue and event parking with LPR-driven entry/exit and contactless payments; directly comparable technology stack and commercial-venue customer base.
• JustPark: UK-based consumer app for booking and paying for parking at commercial and private lots; directly comparable in LPR-enabled ticketless access and consumer/parking-operator go-to-market.
• ParkMobile: A leading app-based digital parking payment and permit platform in North America, using LPR and license-plate-based entry — directly comparable to Admyt's ticketless, plate-recognition-led consumer experience at commercial properties.
• SpotHero: A North American digital parking reservation and payment marketplace for garages and lots, including those serving malls and entertainment destinations; comparable B2B2C model to Admyt's property-manager partnerships.
• PayByPhone: Mobile parking payment app deployed across North America and Europe for both on- and off-street parking; comparable in mobile-pay + automation, though lighter on the LPR-led 'boom opens automatically' experience.

Broad incumbents

• METRIC Group: UK-headquartered provider of parking meters, terminals, and pay-and-display infrastructure with growing digital payments; relevant incumbent for property and municipal parking procurement that Admyt's B2B motion competes against.
• Flowbird: Global supplier of parking meters, payment terminals, and back-office software for cities and operators; comparable hardware-plus-software stack that competes for the same property-owner RFPs Admyt targets.
• EasyPark Group: European incumbent covering mobile parking payments, permit and enforcement software, and now owner of ParkMobile; broader portfolio than Admyt but overlapping in LPR/enforcement and operator software at shopping centers.
• T2 Systems: Established North American parking access and revenue control provider with PARCS hardware and software; comparable to Admyt's combo of LPR-based access control and operator back-office for property managers.

Emerging players

• Park+: India-based smart-parking and mall-vehicle-management platform that also offers automated valet and consumer payments at shopping malls; comparable emerging-market mall focus with LPR/automation at the core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/admytme
• Facebookfacebook.com/admytme
• LinkedInlinkedin.com/company/admyt
• Instagraminstagram.com/admyt
• TikToktiktok.com/@admytme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admyt