Altadena Girls

What Altadena Girls does

Altadena Girls is a California 501(c)(3) nonprofit organization (Federal ID 33-3837811) that operates a free 11,000 sq ft creative community center for teen girls ages 13-17 in the San Gabriel Valley, with its facility located at 225 E. Colorado Blvd, Pasadena. Founded in 2025 by Avery Colvert in the aftermath of the Eaton Canyon Fire, the organization provides daily drop-in programming Monday-Thursday from 3-7 PM (with summer hours extended to 1-7 PM), including music and podcast studios sponsored by Fender, dance and movement classes, the Sliving Lounge sponsored by Paris Hilton and 11:11 Media, focus rooms for study and journaling, and an always-free dignity-first boutique stocked weekly with essentials and branded items. The model explicitly removes parental drop-off requirements and financial barriers, with a pay-what-you-can option for families wishing to sponsor another teen's membership.

The underlying delivery model is intentionally non-technological: there is no proprietary software, app, or digital product. Operations run on NeonCRM for membership intake, Squarespace for the public site, and PeerSpace for monetizing weekend and off-hours facility rentals. The organization has cultivated a high-visibility partner ecosystem spanning consumer brands (Fender, Dove, Kiehl's, Vans, Aerie), media and entertainment (11:11 Media Impact, Paris Hilton, LAist), peer nonprofits (World Central Kitchen, Its Bigger Than Us, Saving Innocence), and education (Octavia E. Butler Magnet School, via The Vault student-run store). The Time Women of the Year Impact Award (2024) and coverage in ELLE, Vogue, Town & Country, Forbes, People, The New Yorker, and Fast Company reflect strong earned media positioning.

The business model is a hybrid nonprofit engine: tax-deductible donations and corporate sponsorships underwrite mission programming, while a recurring earned-income stream from weekend space rentals (birthdays, baby showers, events) and percentage-of-sales community campaigns (e.g., Carmela Ice Cream's Strawberry Cloud) subsidize free teen operations. Membership is free for all participants, eliminating price-based segmentation. With 1-10 employees and no disclosed financial statements, the organization is at an early operational stage but has rapidly assembled physical infrastructure, brand-name sponsors, and a multi-channel distribution model anchored by its Pasadena site and emerging school partnerships.

Name

Altadena Girls

Legal name

Altadena Girls

Website

https://altadenagirls.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Altadena Girls is a California 501(c)(3) nonprofit operating a free 11,000 sq ft creative community center in Pasadena for teen girls ages 13-17 in the San Gabriel Valley, funded by donations, brand sponsorships, and weekend space rentals.

Ownership category

akta.pro rank

Product category

Youth Community Services

NAICS

Child and Youth Services (62411), Educational Services (611), Fine Arts Schools (611610)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Personal Enrichment & Creative Arts Programs (EDAAAEAG)

akta.pro secondary industries

Community Center Education Programs (EDAAAFAB), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth community programs
• Teen mentorship services
• Girls empowerment programs
• Creative education space
• Nonprofit youth services

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Altadena Girls is a California 501(c)(3) nonprofit organization. They rely on donations from individuals, corporations, and foundations to fund operations and programs. The organization provides tax-deductible donation options with Federal ID #33-3837811.
2. Space Rentals: The organization rents out their 11,000 sq ft space on weekends and off-hours for birthdays, baby showers, and other events. This generates revenue to supplement donations and fund their free programs for teen girls during operating hours.
3. Pay-What-You-Can Membership Option: While core membership is free for families who need it, they offer a pay-what-you-can option for those who want to support another teen's membership, creating a sustainable community funding model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Altadena Girls provides a free, drop-in creative community hub for teen girls ages 13-17 in the San Gabriel Valley, featuring daily classes in dance, yoga, art, and self-care, plus music and podcast studios, a free dignity-first boutique, and mentorship programming. Core services are delivered in person at the organization's 11,000 sq ft Pasadena space, funded by donations, brand sponsorships, and weekend space rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Teen Girls Membership Free core membership for teen girls ages 13-17 providing daily access to the 11,000 sq ft creative hub during open hours (Monday-Thursday 3pm-7pm), including classes in dance, yoga, art, and self-care, music and podcast studio access, focus rooms, and the always-free boutique. Guardian consent is required for enrollment.
• Pay-What-You-Can Membership Support Optional monthly pay-what-you-can contribution for families who want to support another teen's membership, creating a community-funded sustainability layer on top of the free core offering.
• Music & Podcast Studios Program Fender-sponsored music and podcast studios that give teen members access to professional-quality recording and music creation equipment as part of the membership experience.
• Movement & Dance Classes Daily classes in dance, yoga, and movement offered to teen members in the organization's dedicated Movement & Dance Space as part of core programming.
• The Sliving Lounge Creative lounge sponsored by Paris Hilton and 11:11 Media Impact that provides teen members a dedicated space for self-expression, community building, and connection.
• The Free Boutique Always-free boutique stocked weekly with essentials and branded items contributed by partners such as Dove, Kiehl's, Vans, and Aerie, designed to provide dignity-first access to personal care and apparel products for teen members.
• Weekend Space Rentals Rental of the 11,000 sq ft Pasadena space on weekends and off-hours for birthdays, baby showers, and other private events, with revenue directly funding the free teen programs. Bookings are made via the PeerSpace platform.
• The Vault Student-Run Store (with Octavia E. Butler Magnet School) Partnership program with Octavia E. Butler Magnet School that operates a student-run store where students can shop for clothing, shoes, and everyday essentials using rewards they earned by showing up for their community.

Quantifiable outcome

• 1 in 3 teen girls reports feeling persistent sadness - Altadena Girls addresses this crisis with free programming and safe spaces

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• FendercoreStrategic or Co-development PartnerFender sponsors the Music & Podcast Studios at Altadena Girls, providing equipment and support for music education and podcasting programs. This partnership enables teens to access professional-quality recording and music creation tools.
• 11:11 Media ImpactcoreStrategic or Co-development Partner11:11 Media Impact (founded by Paris Hilton) sponsors The Sliving Lounge, a creative space for teen girls. This partnership provides funding and celebrity visibility to support the organization's mission.
• World Central KitchenminorStrategic or Co-development PartnerWorld Central Kitchen is listed as a partner/supporter of Altadena Girls, likely providing food support for events and programming.
• DoveminorStrategic or Co-development PartnerDove supports Altadena Girls as part of their commitment to girls' self-esteem and confidence initiatives. Supports the free boutique with personal care products.
• Kiehl'sminorStrategic or Co-development PartnerKiehl's supports Altadena Girls as a partner, likely contributing to the free boutique with skincare and grooming products for teen girls.
• VansminorStrategic or Co-development PartnerVans is listed as a partner/supporter of Altadena Girls, potentially supporting creative expression and music/arts programming.
• AerieminorStrategic or Co-development PartnerAerie supports Altadena Girls, likely contributing apparel and clothing items to the free boutique for teen girls.
• LAistminorGTM or Marketing PartnerLAist (LAist.com) is a media partner featuring coverage of Altadena Girls' work in the community, helping raise awareness.
• Carmela Ice CreamminorGTM or Marketing PartnerWoman-owned local ice cream business partnered with Altadena Girls for a limited-release custom flavor (Strawberry Cloud). For the month of June, Carmela Ice Cream donates 20% of all sales to support the organization.
• Its Bigger Than UsminorStrategic or Co-development PartnerNonprofit organization connected through Altadena Girls' work, picking up donations and collaborating on community events and resources.
• Saving InnocenceminorStrategic or Co-development PartnerNonprofit organization partnered with Altadena Girls, touring the space for events and collaborating on shared mission of supporting youth.
• Octavia E. Butler Magnet SchoolcoreStrategic or Co-development PartnerAltadena Girls partnered with Octavia E. Butler Magnet School to help launch 'The Vault' - a student-run store where kids shop for clothing, shoes, and everyday essentials using rewards they earned by showing up for their community.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• YWCA USA: National nonprofit serving women and girls with programming across empowerment, safety, and wellness. Broader portfolio than Altadena Girls but addresses overlapping populations and needs.
• Boys & Girls Clubs of America: Large, established operator of youth community centers offering drop-in programming during after-school hours. Overlaps with Altadena Girls' hub model and target age group but serves all youth rather than focusing on teen girls.
• After-School All-Stars: National nonprofit providing free after-school programming for youth in underserved communities, including creative, wellness, and enrichment activities. Overlaps in drop-in after-school model and teen programming, though not gender-specific.

Emerging players

• Black Girls Smile: Nonprofit focused on mental health, self-esteem, and emotional well-being for Black girls and teens. Smaller, more narrowly scoped than Altadena Girls but addresses the same anxiety/isolation pain points for a teen-girl audience.

Others

• Dress for Success: Nonprofit providing professional clothing and empowerment resources, including to young women. Shares the "dignity-first essentials" framing of Altadena Girls' free boutique but focuses on workforce-age women rather than teens.
• Girl Rising: Education-focused nonprofit using storytelling and media to advance girls' empowerment globally. Adjacent mission and similar heavy reliance on media partnerships and earned PR, though with a global rather than local-delivery focus.

Direct peers

• Step Up: Nonprofit providing mentorship, leadership programs, and community connection for teen girls, particularly in underserved LA-area communities. Closely comparable mission and demographic.
• Lower East Side Girls Club: Community-based nonprofit operating a physical hub for girls and young women offering creative arts, wellness, and leadership programming. Same center-based model and gender-specific programming as Altadena Girls.
• Girls Inc. National nonprofit delivering after-school and enrichment programming specifically for girls and teens, with a similar mission of empowerment, mentorship, and safe-space access. Directly comparable in target demographic and program philosophy.
• Sadie Nash Leadership Project: Nonprofit focused on leadership development, community, and empowerment for young women and girls through workshops and mentorship. Comparable target demographic and empowerment-led mission.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/altadenagirls
• Facebookfacebook.com/altadenagirls
• LinkedInlinkedin.com/company/altadenagirls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altadena Girls