King Deer Group
King Deer Group is a vertically integrated Chinese cashmere textile and apparel manufacturer founded in 1985, producing sweaters, yarns, scarves, and garments across 17 factories in China, Madagascar, and Cambodia, and selling to 60+ countries via its own brands, retail stores, Tmall, and B2B export channels.
- Company typePrivate
- Founded1985
- HeadquartersTongxiang, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What King Deer Group does
King Deer Group, legally Inner Mongolia King Deer Cashmere Co., Ltd. (内蒙古鹿王羊绒有限公司), is a vertically integrated Chinese cashmere textile and apparel manufacturer founded in 1985 and headquartered in Baotou, Inner Mongolia. The company operates across the full cashmere industrial chain — from raw material sourcing (1,678 SFA/CAFA-certified farms), washing, combing, dyeing, spinning, knitting, weaving, and finishing to garment manufacturing — producing 5 million cashmere sweaters, 1 million meters of woven fabrics, 1,200 tons of cashmere yarn, 600,000 scarves, and 500,000 garments annually. It sells B2C through its own brand (King Deer Cashmere), sub-brands (OPTIMUM, LIANXUE, KDJOFNYK), offline retail stores, and Tmall, and B2B through OEM/ODM export relationships to fashion brands in the US, UK, Germany, Japan, South Korea, and Hong Kong, reaching over 60 countries.
The company operates 8 production bases and 17 factories across China (Baotou, Bayannur, Shangdu, Xilingol League, Shanghai, Jiaxing/Zhejiang), Madagascar (5 factories, 7,000+ employees, 3.5M-piece annual capacity), and Cambodia (700+ employees), supported by 30+ marketing centers including an Italy-based European sales hub. Its technology base rests on proprietary cashmere processing methods (low-temperature dyeing, fast dyeing, acidic bleaching, worsted high-count yarn) protected by over 360 patents (170+ authorized) and recognized by the National Scientific and Technological Progress Second Prize. The company has accumulated multiple international certifications (ISO9001, ISO14001, ISO45001, ISO50001, Oeko-Tex, WRAP, BSCI, SFA, GCS) and reports annual sales revenue of over 1.5 billion CNY with 100M USD in export earnings, along with a 2021 brand value of 7.032 billion CNY. Following a 2010 leadership change under Chairman Zheng Haosheng that rescued the company from near-bankruptcy, King Deer has consolidated operations, expanded its sub-brand portfolio, and positioned itself as a sustainable, traceable Chinese cashmere exporter.
King Deer Group firmographics
Firmographics- Name
- King Deer Group
- Legal name
- 内蒙古鹿王羊绒有限公司
- Website
- https://kingdeer.com.cn
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- King Deer Group is a vertically integrated Chinese cashmere textile and apparel manufacturer founded in 1985, producing sweaters, yarns, scarves, and garments across 17 factories in China, Madagascar, and Cambodia, and selling to 60+ countries via its own brands, retail stores, Tmall, and B2B export channels.
- Ownership category
- akta.pro rank
King Deer Group industry classification
Industry- Product category
- Cashmere Apparel & Textile Manufacturing
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Knit Outerwear Mills (2253), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)
Keywords
Where King Deer Group is headquartered
LocationHeadquarters
- HQ city
- Tongxiang
- HQ country
- China
- HQ region
- Asia
Offices8 records
Markets served
King Deer Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cashmere Product Sales: Direct sales of cashmere apparel including womenswear, menswear, childrenswear, and home textiles through retail stores, e-commerce platforms, and international trade channels
- B2B Manufacturing and Export: OEM/ODM manufacturing services and export of cashmere products to international markets including the United States, Britain, Germany, Japan, and other developed countries
- Franchise Operations: King Deer Zhejiang franchise operations generating revenue through brand licensing and franchise fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for consumer cashmere products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
King Deer Group product offering
Product offeringCore offering
King Deer Group is a vertically integrated Chinese manufacturer of high-end cashmere apparel and textile products, operating the full industrial chain from raw cashmere sourcing and processing (washing, combing, dyeing, spinning, knitting, weaving, finishing) to finished garments under multiple sub-brands. The company produces cashmere sweaters, scarves, woven fabrics, yarns, and ready-to-wear garments, selling both its own branded consumer products and OEM/ODM output to international markets across more than 60 countries.
Product overview
King Deer Group is a vertically integrated cashmere textile and apparel enterprise offering a comprehensive product portfolio under multiple sub-brands. The core offerings include high-end cashmere products (King Deer Cashmere), men's clothing (Minimalist Menswear, Business Menswear), women's clothing (Boutique Women's Clothing), children's clothing (Children's Clothing/Home, KDJOFNYK), and raw materials (Cashmere Yarns, Fabrics). Sub-brands include OPTIMUM, LIANXUE, and business menswear lines. The company operates from raw material bases through manufacturing to retail, producing cashmere sweaters (5 million pieces annually), woven fabrics (1 million meters), cashmere yarn (1,200 tons), scarves (600,000), and garments (500,000 pieces).
Differentiator
Problem solved
Functional benefit
Brands
- King Deer Business Menswear (鹿王商务男装): Business menswear product line under King Deer brand
- King Deer OPTIMUM (鹿王澳普蒂姆)
- King Deer LIANXUE (鹿王恋雪)
- KDJOFNYK Children's Clothing (喜洋洋童装)
Products and services
- King Deer Cashmere (鹿王羊绒) Flagship high-end cashmere product line including sweaters, scarves, and garments positioned as the definer of high-end cashmere for consumers seeking premium apparel.
- Minimalist Menswear (简约男装) Men's clothing line including tops, coats, knitwear, pants, and scarves designed in a minimalist style for professional and casual occasions.
- Children's Clothing and Home Textiles (童装/家居) Children's clothing and home textile products made from premium cashmere materials for winter seasons.
- Cashmere Yarns (纱线) Cashmere yarn products sold for textile manufacturing and wholesale distribution; 1,200 tons of cashmere yarn produced annually.
- Cashmere Fabrics (面料) Textile fabric materials including woven cashmere fabrics with annual production of 1 million meters, sold to textile manufacturers.
- Boutique Women's Clothing (精品女装) Premium women's cashmere apparel line targeting fashion-conscious female consumers seeking luxury, comfort, and status apparel.
- King Deer Business Menswear (鹿王商务男装) Business-oriented men's clothing sub-brand under the King Deer family for professional and executive consumers.
- King Deer OPTIMUM (鹿王澳普蒂姆) Premium sub-brand offering high-end cashmere products for the most discerning consumers, registered in 2005.
- King Deer LIANXUE (鹿王恋雪) Winter-focused cashmere sub-brand registered in 2014 for cold-season cashmere apparel products.
- KDJOFNYK Children's Clothing (喜洋洋童装) Children's clothing brand under King Deer family offering kidswear made from premium cashmere.
- Cashmere Shrinkage Scarf (920221110 羊绒缩绒围巾) 100% cashmere scarf with shrink-proof treatment, priced at ¥1,090 for individual consumers.
- OEM/ODM Cashmere Manufacturing Services B2B contract manufacturing and export of cashmere products to international markets including the United States, Britain, Germany, Japan, South Korea, and Hong Kong, leveraging 8 production bases and 17 factories globally.
Quantifiable outcome
- Achieved annual sales revenue over 1.5 billion yuan with export earnings of 100 million USD
- +3 more outcomes
Companies that use King Deer Group
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
King Deer Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
King Deer Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and strategic.
- Sustainable Fiber Alliance (SFA)coreKing Deer participates in the Sustainable Fiber Alliance certification program, achieving traceability certification for cashmere products. 1,678 independent farms and cooperative farms have passed SFA certification, enabling whole industry chain traceability.
- The Good Cashmere Standard by Aid By Trade Foundation (GCS/GCTF)coreKing Deer maintains GCS certification for sustainable cashmere production, ensuring ethical sourcing and animal welfare standards in cashmere supply chain.
- China Association for the Promotion of International Cooperation in Agriculture (CAFA)coreKing Deer participates in CAFA certification programs alongside SFA for cashmere goat traceability certification, ensuring sustainable and ethical practices.
- China Classification Society Quality Certification Co.coreKing Deer achieves triple certification through SFA, CAFA, and China Classification Society for 1,678 farms, enabling comprehensive supply chain traceability.
- U.S. Huntsman CorporationminorHuntsman provides dyes and auxiliaries for King Deer's cashmere processing, all complying with Oeko-Tex Standard 100 and EU REACH regulation.
- China-Africa Civil Chamber of CommercestrategicMr. Zheng Haosheng serves as Vice President of China-Africa Civil Chamber of Commerce, and King Deer Madagascar contributes to economic development in Madagascar.
Scale indicators10 records
Recent moves12 records
Expansion highlights6 records
King Deer Group competitors and assessment
Company assessmentEmerging players
- N. Peal: British heritage cashmere brand re-focused on premium and sustainable cashmere knitwear. Smaller and more brand-led than King Deer but competes directly in the high-end cashmere sweater category.
- TSE (cashmere): US-based luxury cashmere knitwear heritage brand. Operates as a focused premium cashmere house and represents a directly comparable specialty competitor in the upper-tier cashmere segment.
Direct peers
- Hengyuanxiang (HYX): Major Chinese cashmere and wool apparel manufacturer with strong domestic retail brand presence. Closest large-scale Chinese mass-to-mid-market cashmere competitor to King Deer.
- Johnstons of Elgin: Scottish heritage cashmere knitwear and textile manufacturer with end-to-end production from fiber to finished garment. Closest Western peer to King Deer's full-chain model, serving luxury and private-label customers.
- Erdos Group: Inner Mongolia-based Chinese cashmere conglomerate and King Deer's largest domestic peer. Operates its own brand (Erdos/鄂尔多斯), has comparable vertical integration from goat herding to garments, and competes head-to-head in the mid-to-high-end cashmere segment.
- GOBI Mongolian Cashmere: Mongolian cashmere manufacturer and brand with similar geographic sourcing base and vertically integrated operations. Targets overlapping export markets and competes in the same high-end cashmere sweater segment.
Broad incumbents
- Pringle of Scotland: Historic Scottish knitwear and cashmere brand owned by a Korean group. Competes with King Deer in the premium cashmere knitwear category through branded and licensed collections globally.
- Loro Piana: Italian luxury cashmere and fine textiles house (LVMH-owned). Operates a fully integrated cashmere supply chain and is the global benchmark for premium cashmere pricing and traceability — the natural incumbent King Deer benchmarks against.
- Brunello Cucinelli: Italian luxury ready-to-wear brand famous for cashmere knitwear. Competes with King Deer for high-end consumer share globally and represents the aspirational brand-pricing benchmark for premium cashmere apparel.
Regional players
- Uxin Cashmere / 宁夏中银绒业: Another major Chinese cashmere yarn and garment manufacturer based in Ningxia with significant export operations. Comparable upstream supply model and export-led B2B structure to King Deer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
King Deer Group social profiles
Digital presenceKing Deer Group compliance and trust
Trust signalCompliance33 records
King Deer Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
King Deer Group leadership team
Management profileNumber of profiles
Profiles1 record
King Deer Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
King Deer Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
King Deer Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about King Deer Group
What does King Deer Group do?
King Deer Group is a vertically integrated Chinese manufacturer of high-end cashmere apparel and textile products, operating the full industrial chain from raw cashmere sourcing and processing (washing, combing, dyeing, spinning, knitting, weaving, finishing) to finished garments under multiple sub-brands. The company produces cashmere sweaters, scarves, woven fabrics, yarns, and ready-to-wear garments, selling both its own branded consumer products and OEM/ODM output to international markets across more than 60 countries.
Is King Deer Group a public or private company?
King Deer Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was King Deer Group founded?
King Deer Group was founded in 1985. It employs 5,001 to 10,000 people.
Where is King Deer Group based?
King Deer Group is headquartered in Tongxiang, China, in the Asia region.
How does King Deer Group make money?
Three revenue lines are on record. Cashmere Product Sales are the primary driver. The others are B2B Manufacturing and Export and franchise Operations.
Who are King Deer Group's main competitors?
Emerging players on record are N. Peal and TSE (cashmere). Direct peers are Hengyuanxiang (HYX), Johnstons of Elgin, Erdos Group and GOBI Mongolian Cashmere. Broad incumbents are Pringle of Scotland, Loro Piana and Brunello Cucinelli. Uxin Cashmere / 宁夏中银绒业 is listed as a regional player.
Does King Deer Group have an API?
No public API is recorded for King Deer Group.
What industry is King Deer Group in?
King Deer Group's product category is Cashmere Apparel & Textile Manufacturing. Its primary akta.pro industry code is IMAOAFAD, Scarves/Shawls/Winter Neckwear Manufacturing. Its NAICS code is 315 and its SIC code is 2253.