Salmon Bay FC

What Salmon Bay FC does

Salmon Bay FC is a women's pre-professional soccer club founded in 2025 and based in Ballard, Seattle, competing in the USL W League's Northwest Division as the women's equivalent to sister club Ballard FC (which plays in USL League Two). The two clubs share ownership, the Interbay Stadium home venue (also known as Pagliacci Pitch), and operational resources, jointly operating 13 combined home games in the May-July 2026 season. The club plays USL W League matches at Interbay Stadium, runs a soccer-specific matchday product with food vendors, a beer garden (Stoup Brewing), family-friendly programming, and a 21+ area enabled by an expanded 2026 liquor license.

The club's core product portfolio spans four lines: (1) the competitive women's pre-professional team, which finished its 2025 inaugural season with the best defense in the nation (2 goals allowed) and won the 2026 Northwest Division title before reaching the Western Conference Final; (2) a paid youth soccer camp program for ages 5-13, priced at $275 (half-day) to $410 (full-day) per week plus $75 aftercare, with financial waivers and multi-week discounts, run via Playmetrics; (3) free girls soccer clinics for ages 9-16, monetized through optional donations to the Bridges United Foundation (501c3, EIN 88-2617010), the social-impact arm of both clubs; and (4) merchandise sold through goballardfc.shop online and a year-round physical Team Store at Smål Market in Ballard (2206 NW Market Street, open 11am-7pm seven days a week). All home matches are live-streamed globally on YouTube / SportsEngine Play, presented by Red Bull Four to Score.

Revenue is generated across ticketing (standing room, general admission seated, field level, plus season and group packages via tickets.upthebridges.shop), merchandise, sponsorships (a portfolio of local businesses including Stoup Brewing, Davis Law Group, Greenwood Heating, Pagliacci Pizza, Incline Cider, and Red Bull), matchday concessions (Stoup beer, Incline Cider, Athletic Brewing, Orgullo Ajeno Tequila, Vino FC, Pagliacci Pizza), youth camp registrations, and voluntary donations to Bridges United Foundation. The go-to-market is community-led: hyperlocal fan acquisition through youth camps, girls clinics, theme nights (Pride, Music, Local Radio, Fan Appreciation), Ballard Food Bank drives, the Stoup-Wombi 'Pint. Pedal. Pitch' bike-to-match program, and 25 added women investors including NWSL players Jess Fishlock and Sam Hiatt. Leadership is led by Vice President Tiffany Mallick, with Head Coach Malia Arrant (25+ years in Seattle soccer) and Associate Head Coach Chalise Baysa. The club is a member of the Common Goal Play Proud cohort and has completed 100+ hours of LGBTQ+ inclusivity training.

Name

Salmon Bay FC

Legal name

Salmon Bay FC

Website

https://salmonbayfc.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Salmon Bay FC is a women's pre-professional soccer club founded in 2025 in Ballard, Seattle, competing in the USL W League's Northwest Division as the sister team to Ballard FC. It serves female athletes, local fans, families, and youth players through ticket sales, merchandise, sponsorships, youth camps, and free girls clinics.

Ownership category

akta.pro rank

Product category

Women's Pre-Professional Soccer Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Women's soccer
• Pre-professional soccer
• Youth soccer camps
• Sports merchandise
• Match ticketing

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single match tickets, season tickets, group packages, and playoff tickets sold through tickets.upthebridges.shop and at the stadium box office.
2. Merchandise Sales: Online store at goballardfc.shop and physical Team Store at Smål Market in Ballard, open 11am-7pm seven days a week year-round, selling jerseys, apparel, and merchandise.
3. Sponsorship Revenue: Partnerships with local and regional businesses including Stoup Brewing (official brewery), along with sponsors like Davis Law Group, Greenwood Heating, Incline Cider, Pagliacci Pizza, Red Bull, and others. Sponsors receive logo placement, matchday presence, and brand visibility.
4. Youth Camps Registration: Summer soccer camps for players ages 5-13 with full-day ($410) and half-day ($275) options. Aftercare service available for additional $75. Financial waivers available for those in need.
5. Girls Soccer Clinics: Free registration for girls ages 9-16, with optional donations to Bridges United Foundation encouraged. Revenue through voluntary donations rather than registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Salmon Bay FC is a women's pre-professional soccer club competing in the USL W League's Northwest Division, playing home matches at Interbay Stadium in Ballard, Seattle. The club sells tickets (season and single match), team merchandise through online and physical retail, and offers youth soccer camps and free girls soccer clinics as player development and community engagement programs. Revenue is supplemented by local and regional sponsorships.

Product overview

Salmon Bay FC operates as a women's pre-professional soccer organization offering a multi-tiered portfolio of products and services. The core offering is the USL W League women's soccer team competing at Interbay Stadium in Ballard, the women's equivalent to Ballard FC. The organization complements its competitive team with youth development programs including soccer camps for ages 5-13 and free girls soccer clinics for ages 9-16. Merchandise sales are conducted through both the online store (goballardfc.shop) and a physical Team Store location within Smål Market in Ballard. Ticket products include season tickets and single-match tickets across various seating tiers. All programs support the club's mission of expanding opportunities for female athletes and creating accessible community experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• USL W League Women's Soccer Team Pre-professional women's soccer team competing in the USL W League Northwest Division, playing home matches at Interbay Stadium in Ballard, Seattle. Provides elite pre-professional competition for collegiate, ex-professional, and rising youth female talent in the Pacific Northwest and a pathway to professional careers.
• Youth Soccer Camps Summer soccer camps for players ages 5-13 of all skill levels, directed by club coaches. Co-ed age groups (5-6, 7-8, 9-10, 11-13) with full-day ($410) and half-day ($275) options, optional aftercare ($75), financial waivers, and a free ticket to any Ballard FC or Salmon Bay FC match included.
• Girls Soccer Clinics Free soccer clinics for girls ages 9-16 designed to enhance skills, build leadership qualities, and foster a love for soccer. Led by club coaches and players with college and professional-level experience, with optional donations encouraged to the Bridges United Foundation.
• Season Tickets and Match Tickets Ticket packages for home matches at Interbay Stadium including season tickets, single-match tickets, group packages, and playoff tickets. Three seating tiers available: Standing Room Only, General Admission Seated, and Field Level, sold through the club's online ticketing platform and at the stadium box office.
• Team Store (Salmon Bay FC & Ballard FC) Physical and online merchandise store offering team jerseys, apparel, and memorabilia. The physical store is located at Smål Market (2206 NW Market Street, Ballard, Seattle) and is open 11am-7pm seven days a week year-round; the online store at goballardfc.shop operates 24/7.

Quantifiable outcome

• 3 players signed professional contracts internationally after inaugural season (Elena Milam, Hallie Bergford, Sadie Sider-Echenberg)
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Stoup BrewingcoreGTM or Marketing Partner · 14 January 2026Official Brewery Partner of both Salmon Bay FC and Ballard FC. Provides beer for the Bridges United Foundation Beer Garden at Interbay Stadium. Two women co-founders powering one of Ballard's classic breweries. Stoup Brewing partners with Wombi for 'Pint. Pedal. Pitch' bike route program to matches.
• Common GoalcoreStrategic or Co-development PartnerSalmon Bay FC is a proud member of Common Goal, where one percent of the Bridges United Foundation's profits go every year. Common Goal's Play Proud initiative works with soccer stakeholders to create safer spaces for LGBTQ+ community. Club completed over 100 hours of Play Proud training.
• Bridges United FoundationcoreOthersThe social impact arm of both Salmon Bay FC and Ballard FC. A 501c3 non-profit (EIN 88-2617010) working to support accessible soccer for everyone in the community. Ballard Football Club Foundation DBA Bridges United Foundation. Funds community programs including free girls soccer clinics.
• ZGiRLSminorStrategic or Co-development PartnerNonprofit partnership offering free access to online confidence programs for girls. 4-week live virtual program in Fall 2026 with sessions led by Olympic and professional female athletes. Helps girls build confidence, manage self-talk, and develop resilience through engaging weekly sessions.
• Ballard Food BankminorOthersCommunity partnership for matchday food donations. Fans encouraged to bring non-perishable items to matches. Different requested items each match (peanut butter & jelly, oatmeal & cereal, etc.). Supports local food security in Ballard community.
• USL W LeaguecoreOthersLeague membership - Salmon Bay FC competes in the USL W League, the nation's premier pre-professional league developing the next generation of women's soccer talent. USL W is equivalent to USL League Two on the women's side.
• Ballard FCcoreOthersSister team relationship - same ownership group. Ballard FC is the men's equivalent playing in USL League Two. Shares Interbay Stadium, some sponsors, and operational resources. Both clubs together form the Ballard soccer ecosystem in Seattle.
• WombiminorGTM or Marketing PartnerBike parking partner providing bike parking area at every home match. Partners with Stoup Brewing for 'Pint. Pedal. Pitch' bike route where fans meet at Stoup Brewing and bike together to Interbay Stadium ahead of kickoff.
• Sponsors (Various)minorGTM or Marketing PartnerVarious local and regional sponsors receive logo placement on website, matchday presence, and brand visibility throughout the stadium and club communications. Sponsors include professional services, food/beverage, media, and healthcare businesses.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bigfoot FC: Northwest Division USL W League opponent referenced in Salmon Bay FC's match results — directly comparable in tier and competitive context.
• Spokane Zephyr FC: Independent, community-owned USL W League women's pre-professional club based in the Pacific Northwest — directly comparable in tier, mission, and ownership philosophy to Salmon Bay FC.
• Ballard FC: Sister men's USL League Two club sharing the same ownership group, Interbay Stadium, sponsors, and operational resources — the most directly comparable entity because Salmon Bay FC was created as its women's equivalent.
• Snohomish United: Northwest Division rival competing in the same USL W League division — directly comparable in tier, geography, and competitive calendar.
• Minnesota Aurora FC: Nationally recognized independent USL W League club with a similar community-owned, player-development-first model — directly comparable in scale, mission, and pre-professional tier.
• DC Power Football Club: USL-affiliated women's soccer club competing in a similar pre-professional development tier — directly comparable as a women's USL ecosystem club with aspirations toward higher tiers.

Broad incumbents

• Brooklyn FC (Women): Multi-tier women's soccer organization with a presence in the USL women's pyramid — broadly comparable as a women's soccer development organization operating at a higher visibility level.
• Seattle Reign FC: NWSL top-division women's soccer club based in the same Seattle market — broader incumbent that draws on the same talent pipeline and competes for sponsorship, fan, and media attention.
• Carolina Ascent FC: Women's soccer club that ascended from the pre-professional USL W League into the top-tier Gainbridge Super League — comparable trajectory benchmark for Salmon Bay FC's potential growth path.
• Tampa Bay Sun FC: Women's pre-professional/development soccer club in the USL ecosystem — broadly comparable in mission (pathway to professional women's soccer) even if operating in a different regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SalmonBayFC
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/salmonbayfc
• LinkedInlinkedin.com/company/salmon-bay-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salmon Bay FC