Seattle Reign
Seattle Reign FC is a professional women's soccer club in the NWSL, founded in 2013 and operated under the Seattle Sounders FC organization since 2023, serving Seattle and Pacific Northwest fans through matchday experiences at Lumen Field, season memberships, and youth development programs.
- Company typePrivate
- Founded2013
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Seattle Reign does
Seattle Reign FC is a professional women's soccer club competing in the National Women's Soccer League (NWSL), founded in 2013 as a founding member of the league and operating under the Seattle Sounders FC organization following a 2023 acquisition. The club plays home matches at Lumen Field in Seattle, Washington, with selected 2026 matches hosted at Spokane Stadium during Lumen Field renovations. The legal entity is OL Reign LLC, incorporated in Washington State, and the club is privately held following a $58 million investment by The Carlyle Group in 2024. Seattle Reign FC serves Seattle and Pacific Northwest soccer fans, families with children, dedicated NWSL supporters, and corporate sponsors, with a stated focus on community engagement through the RAVE Foundation and RISE purpose platform.
The club's core product is the matchday experience at Lumen Field, supported by a portfolio of consumer-facing offerings including season memberships, single-match tickets, group packages (10+), premium and suite seating, the 2027 season ticket deposit program, and the Kids 12 & Under Free promotional initiative introduced in mid-2026. The technology surface includes a mobile application launched on iOS and Android on February 28, 2026, which integrates Ticketmaster accounts, mobile wallet ticketing, live match statistics, schedule, roster, and push notifications, and is co-located within the Seattle Sounders FC app via a mode switcher. An operational partnership with Seattle-based AI startup Arkero (January 2026) supports AI-enabled matchday planning and season-ticket renewal workflows, targeting more than 50% efficiency gains by 2026. Youth development is delivered through Reign Academy, camps, identification sessions, and a Kids Club fan membership.
Revenue is generated across four principal streams: (1) ticketing through season memberships, single-match sales, group packages, and premium/suite inventory distributed via Ticketmaster; (2) multi-year sponsorship deals anchored by CVS Health as flagship right-sleeve and pitch-naming-rights partner (CVS Health Pitch) with cross-leverage into NWSL and U.S. Soccer Federation entitlements; (3) merchandise sales through the online store; and (4) broadcast rights realized through league-level NWSL distribution across ION NWSL, ESPN, CBS Sports Network, Victory Plus, and NWSL+. The club's go-to-market combines a community-led youth acquisition model (Kids 12 & Under Free, RAVE Foundation programming) with event-driven ticketing and audio distribution via the iHeartMedia Seattle partnership.
Seattle Reign firmographics
Firmographics- Name
- Seattle Reign
- Legal name
- OL Reign LLC
- Website
- https://reignfc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seattle Reign FC is a professional women's soccer club in the NWSL, founded in 2013 and operated under the Seattle Sounders FC organization since 2023, serving Seattle and Pacific Northwest fans through matchday experiences at Lumen Field, season memberships, and youth development programs.
- Ownership category
- akta.pro rank
Seattle Reign industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
- akta.pro secondary industries
- Professional Live Sports Leagues & Tours (MPAGAMAA), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Seattle Reign is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Seattle Reign business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sponsorship Revenue: Multi-year sponsorship deals with major partners including CVS Health as Official Health and Wellness Partner, right sleeve partner and exclusive retail/community pharmacy partner. CVS Health secured naming rights to the pitch at Lumen Field (CVS Health Pitch).
- Ticket Sales: Revenue from single match tickets, season memberships, partial packs, group tickets (10+), and premium/suite seating sold through Ticketmaster and Account Manager platforms.
- Merchandise: Online merchandise sales through reignfcshop.com including jerseys, t-shirts, outerwear, and scarves.
- Partnership with NWSL/US Soccer: CVS Pharmacy partnership includes CVS becoming the entitlement partner for the NWSL Youth Clinics community project and developing community multi-use soccer fields in select markets through 2028.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Per event | Family-friendly pricing initiative |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Seattle Reign product offering
Product offeringCore offering
Seattle Reign FC is a professional women's soccer club competing in the National Women's Soccer League (NWSL), selling live matchday experiences at Lumen Field in Seattle. The club's sellable offerings include season ticket memberships, single-match and group tickets, premium and suite seating, official merchandise, and youth soccer development programs through Reign FC Academy. Supplementary fan engagement is delivered via the Seattle Reign FC mobile app and the Kids Club youth membership.
Product overview
Seattle Reign FC is a professional women's soccer club competing in the National Women's Soccer League (NWSL). The club operates as a single-entity product offering centered around matchday experiences at Lumen Field, supported by season memberships, single-match tickets, and group packages. The product portfolio includes the Seattle Reign FC Mobile App for fan engagement, the Reign FC Academy for youth development, a Kids Club membership program, and official merchandise. The club also operates the RISE Purpose Platform as its community initiative sub-brand. Revenue streams primarily derive from ticketing (season memberships, single tickets, group sales, premium seating), broadcast rights through league partnerships with ESPN, CBS Sports, ION NWSL, Victory Plus, and NWSL+, and merchandise sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Memberships
- Single Match Tickets
- Group Tickets
- Premium Seating & Suites
- 2027 Season Ticket Deposits
- Reign FC Academy
- Kids Club
- Reign FC Merchandise
- Seattle Reign FC Mobile App
Quantifiable outcome
- Youth ticket promotion offering up to 5 free children's tickets per adult purchase to rebuild fan base
Companies that use Seattle Reign
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Seattle Reign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Seattle Reign partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- RAVE FoundationflagshipRAVE Foundation is the official charitable arm of Seattle Reign FC. The foundation partnered with Seattle Sounders and Seattle Reign to create a floating viewing venue at Pier 62 for the 2026 World Cup, featuring a giant screen for live match broadcasts, interactive soccer experiences, player guest appearances, and concessions. The venue held approximately 500 people and ran from June 12th to July 6th.
- CVS HealthflagshipMulti-year sponsorship making CVS Health the club's right sleeve partner and exclusive retail and community pharmacy partner. CVS Health also secured naming rights to the pitch at Lumen Field, which will be known as CVS Health Pitch. The partnership promotes health and wellbeing through sport across Washington State and arrives as Seattle prepares to host matches during the 2026 FIFA Men's World Cup.
- National Women's Soccer League (NWSL)coreSeattle Reign FC competes in the NWSL, which signed a multi-year sponsorship with CVS Pharmacy as Official Health and Wellness Partner. The league includes 16 teams with Boston Legacy FC and Denver Summit FC joining in 2026. CVS became the entitlement partner for the NWSL Youth Clinics community project.
- U.S. Soccer FederationcoreCVS Pharmacy became an Official Health and Wellness Partner of the U.S. Soccer Federation through a multi-year sponsorship agreement that includes club-level sponsorships with Seattle Reign FC, Washington Spirit, and Kansas City Current.
- ArkerocoreSeattle-based AI operations startup has established early partnerships with the Seattle Sounders and Seattle Reign. Arkero's platform centralizes operational data and workflows for business teams, with initial deployments focusing on AI-enabled matchday planning and season-ticket renewals. The company projects more than 50% efficiency gains in matchday planning with the Sounders and Reign by 2026. Arkero raised $6 million in pre-seed funding led by Game Changers Ventures with participation from Alexis Ohanian (776), David Tisch (BoxGroup), and Adrian Hanauer of the Seattle Sounders.
- iHeartMedia SeattlecoreExpanded multi-year partnership with iHeartMedia Seattle to deliver unparalleled audio coverage for Seattle soccer. The deal includes broadcasting all MLS matches, select NWSL matches, and weekly programming across iHeartMedia platforms, with a focus on international tournaments like the FIFA World Cup.
- Sounders FC OrganizationflagshipThe Sounders organization acquired Seattle Reign FC in 2023. The Reign operates under the Sounders' organizational infrastructure, which developed the 'Kids 12 & Under Free' fan development model and the 'First Match on Us' initiative that the Reign has mirrored.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Seattle Reign competitors and assessment
Company assessmentDirect peers
- NJ/NY Gotham FC: NWSL club in the country's largest media market. Comparable on sponsorship strategy, premium hospitality, and large-market women's soccer monetization.
- North Carolina Courage: NWSL club with a strong historical track record and dedicated fan base. Comparable on women's soccer competitive dynamics and ticketing economics.
- Angel City FC: NWSL club with a similar high-profile private equity-backed ownership structure (Willow Bay/Bob Iger). Comparable on women's soccer monetization, sponsorship strategy, and Los Angeles market positioning.
- Portland Thorns: Pacific Northwest NWSL rival and one of the league's most established clubs. Direct competition for regional fans, sponsorship dollars, and NWSL media narratives.
- Washington Spirit: NWSL club with shared CVS Health sponsorship relationship (one of three NWSL clubs in the CVS deal). Comparable on stadium economics, audience demographics, and league-wide media strategy.
- San Diego Wave FC: NWSL top-table competitor in 2026 with similar market profile and rising attendance. Direct comparable for on-field competitiveness, sponsorship pricing, and West Coast fan acquisition.
- Orlando Pride: NWSL club tied to a parent MLS organization (Orlando City SC), mirroring the Reign's Sounders-anchored ownership model. Comparable on shared infrastructure economics and dual-system operations.
- Kansas City Current: NWSL club with a CVS Health sponsorship relationship and a purpose-built stadium. Comparable on women's sports franchise valuation trajectory and sponsor-led facility economics.
- Chicago Stars FC: NWSL club in a top-tier media market. Comparable on ticketing tiers, broadcast exposure, and the challenges of monetizing women's soccer in a multi-sport urban market.
Broad incumbents
- Seattle Sounders FC: Parent organization and MLS counterpart. Operates the shared app, infrastructure, and fan-development model the Reign leverages; broadly comparable on Seattle market dynamics and venue economics even though it plays in a different league.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seattle Reign social profiles
Digital presenceSeattle Reign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seattle Reign leadership team
Management profileNumber of profiles
Profiles2 records
Seattle Reign subsidiaries and ownership
Company hierarchySubsidiaries2 records
Seattle Reign funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seattle Reign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seattle Reign
What does Seattle Reign do?
Seattle Reign FC is a professional women's soccer club competing in the National Women's Soccer League (NWSL), selling live matchday experiences at Lumen Field in Seattle. The club's sellable offerings include season ticket memberships, single-match and group tickets, premium and suite seating, official merchandise, and youth soccer development programs through Reign FC Academy. Supplementary fan engagement is delivered via the Seattle Reign FC mobile app and the Kids Club youth membership.
Is Seattle Reign a public or private company?
Seattle Reign is a private company. It is classified as private equity controlled and is currently operating.
When was Seattle Reign founded?
Seattle Reign was founded in 2013. It employs 11 to 50 people.
Where is Seattle Reign based?
Seattle Reign is headquartered in Seattle, United States, in the North America region.
How does Seattle Reign make money?
Four revenue lines are on record. Sponsorship Revenue is the primary driver. The others are ticket Sales, merchandise and partnership with NWSL/US Soccer.
Who are Seattle Reign's main competitors?
Direct peers on record are NJ/NY Gotham FC, North Carolina Courage, Angel City FC, Portland Thorns, Washington Spirit, San Diego Wave FC, Orlando Pride, Kansas City Current and Chicago Stars FC. Seattle Sounders FC is listed as a broad incumbent.
Does Seattle Reign have an API?
No public API is recorded for Seattle Reign.
What industry is Seattle Reign in?
Seattle Reign's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National), with a secondary code of MPAGAMAA, Professional Live Sports Leagues & Tours. Its NAICS code is 711211 and its SIC code is 7997.