What Consentfully does

Consentfully is a London-based regulatory technology platform purpose-built for UK home insurers and Managing General Agents (MGAs) to demonstrate compliance with the Financial Conduct Authority's Consumer Duty rules. The company addresses a specific gap in the market: traditional tick-box acknowledgments and lengthy policy documents provide no measurable evidence that customers actually understood what they purchased, leaving insurers exposed to regulatory action and dispute escalation. The platform transforms dense legal policy wording into swipe-based, interactive "comprehension journeys" that combine AI-powered clause extraction and plain-English explanations with a lightweight JavaScript SDK (described as two lines of code) that captures reading behavior — including time spent, scroll depth, and engagement patterns — and converts those signals into a 0–100 confidence score per customer. Tamper-evident, hash-chained audit trails are packaged as Evidence Packs for regulatory review or dispute resolution, specifically mapping to FCA Consumer Duty chapters on testing understanding (6.2) and evidencing action (9.4).

The company's underlying technology stack consists of three integrated layers: a hosted comprehension journey builder accessed via a dashboard; a public JavaScript SDK and REST API (consentfully.io/api) with test/production environments and domain allowlisting for lightweight policy-page integration; and an audit-log backend producing regulator-ready documentation. Reported performance outcomes include a 98% comprehension rate, 90-second average completion, 67% reduction in dispute escalations, and 100% audit-trail coverage. The business model is subscription-based and pilot-first: insurers enter via a 90-day pilot programme priced at £13,950 ex VAT covering up to 10,000 customer journeys, then convert to custom enterprise contracts with unlimited journeys, API access, and dedicated account management. Target customers are UK home insurers and MGAs, with content-led marketing (FCA compliance briefings, proprietary research citing 400,000+ annual Financial Ombudsman complaints and a 73% non-read rate on policies) functioning as the primary demand-generation channel. The company is privately held, headquartered in London, discloses no funding rounds, and shows no named customer logos; customer traction is evidenced through anonymized testimonials from executives across home, pet, motor, travel, life, and specialty insurance providers.

Name

Consentfully

Legal name

Consentfully

Website

https://consentfully.io

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Consentfully is a London-based regulatory technology platform that helps UK home insurers and MGAs prove customer policy comprehension through interactive journeys, AI-powered clause extraction, behavioral confidence scoring, and tamper-evident audit trails for FCA Consumer Duty compliance.

Ownership category

akta.pro rank

Product category

Insurance Compliance Software

NAICS

Other Insurance Related Activities (52429)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industry

Privacy Governance & Consent Management (HDADAIAI)

Keywords

• Regulatory compliance software
• Customer comprehension platform
• Consent management software
• Audit trail solutions
• Insurance compliance tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pilot Programme Subscription: 90-day pilot programme at £13,950 ex VAT. Includes platform access, custom policy wording setup, dashboard access, compliance reporting, and dedicated support. Limited to 10,000 customer journeys. Entry point for enterprise sales.
2. Enterprise Deployment: Custom enterprise pricing for larger insurers with high customer volumes. Includes unlimited customer journeys, API access, dedicated account manager, and custom SLA. Pricing based on volume needs after pilot evaluation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Consentfully sells a compliance-first SaaS platform that helps UK home insurers and MGAs evidence customer understanding of insurance policies under FCA Consumer Duty. The platform combines interactive swipe-based comprehension journeys, AI-powered clause extraction, behavioral confidence scoring, tamper-evident audit trails, and a lightweight JavaScript SDK that embeds in two lines of code into existing policy pages. Customers typically enter through a 90-day pilot programme and convert to multi-year enterprise subscriptions.

Product overview

Consentfully is a single unified compliance platform for home insurers. The core Consentfully Platform provides the main comprehension verification engine, which is enhanced by the JavaScript-based Consent Evidencing SDK for lightweight integration, an Analytics Dashboard for real-time monitoring, Evidence Packs for audit trails, and Consumer-facing Policy Comprehension Journeys for end customers. The FCA Consumer Duty Compliance Briefing serves as an educational resource, while the Pilot Programme offers a structured entry point for evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• Consentfully Platform

Quantifiable outcome

• 67% fewer disputes
• +5 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Sprout.ai: UK-based insurance claims automation using AI for claims decisions and customer communication. Compares as a UK insurtech applying AI to insurance customer interactions with similar target buyers (insurers and MGAs) and adjacent problem space.
• Hyperexponential: UK-based insurtech SaaS providing pricing and decisioning platforms for specialty and commercial insurers. Compares as a UK insurance enterprise SaaS serving regulated buyers with similar pilot-to-enterprise GTM and capital efficiency considerations.
• Tractable: AI platform for insurance visual assessment and claims acceleration. Compares as an insurance-focused AI vendor serving home and property insurers, overlapping in customer base and AI-driven insurance workflow positioning.

Emerging players

• Insly: Insurance software platform for brokers, MGAs, and insurers offering policy administration and compliance tooling. Compares as an emerging insurance SaaS serving MGAs and brokers with adjacent policy administration and compliance workflows.
• RightIndem: Insurance claims handling platform focused on improving customer experience during claims processes. Compares as an emerging insurtech addressing customer-facing pain points in insurance — adjacent to Consentfully's customer-comprehension problem.
• Resilience: Cyber insurance and risk analytics platform combining insurance underwriting with risk management technology. Compares as an emerging insurtech addressing insurance buyer risk and compliance with similar AI-driven customer evidence positioning.

Broad incumbents

• OneTrust: Broad consent and privacy management platform serving enterprises across regulated industries. Compares as a broader consent/governance incumbent whose consent management category partially overlaps with Consentfully's compliance evidence layer.
• CCC Intelligent Solutions: Large-scale insurance technology platform serving property/casualty insurers with claims, repair, and analytics. Compares as a broad incumbent in insurance technology with overlap in home/property insurer buyers and compliance workflow tooling.
• TrustArc: Privacy compliance and consent management platform serving regulated enterprises. Compares as a broader privacy/consent incumbent that addresses adjacent compliance workflows with overlapping buyer personas in compliance and legal teams.
• Coalition: Cyber insurance provider and technology platform serving insurers and policyholders with risk assessment and compliance tools. Compares as a broader insurtech addressing insurance regulatory and risk-comprehension problems at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consentfully