Jayson Entertainment Group

What Jayson Entertainment Group does

Jayson Entertainment Group is a privately held, Nashville-anchored live entertainment company that provides talent booking, event production, tour management, marketing, and administrative support to fairs, festivals, casinos, and special events across the United States. The company operates under four core service pillars — talent acquisition, event production coordination, tour management for touring acts, and marketing management including digital ticketing integration — and works with partners including TIXR (digital ticketing), Concert Staging (staging), Lighthouse Productions (production equipment), and SoapboxR Creative (content and marketing) to deliver end-to-end event execution. Its artist roster includes Andy Griggs, Darryl Worley, Bryce Leatherwood, Parker Diffie, Cledus T. Judd, Always Loretta, and legacy act Alabama, whose tour the company currently manages.

The firm traces its origin to Jayson Promotions Inc, founded in 1983 by Jimmy Jay, a Nashville veteran who entered the music business in 1969 working with Conway Twitty and later handled personal appearances for Conway Twitty and Loretta Lynn through the United Talent Agency. In October 2022, Jayson Promotions merged with Project Live LLC — the producer of The Country Fest and Neon Nights festivals, founded in 2009 by Aaron Green and Joel Beichler — to form Jayson Entertainment Group, with the Project Live founders taking a substantial ownership stake. The merged company operates a headquarters in Hendersonville, TN near Nashville and a satellite office in Orrville, OH. Pricing is quote-based and not publicly disclosed; the go-to-market is sales-led and event-driven, relying on Jimmy Jay's industry relationships, direct outreach to fair boards and festival organizers, and on-site presence at industry events. No venture funding or institutional investment has been disclosed.

Name

Jayson Entertainment Group

Legal name

Jayson Entertainment Group

Website

https://jaysonentertainmentgroup.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Jayson Entertainment Group is a privately held, Nashville-anchored live entertainment company providing talent booking, event production, tour management, and marketing services to fairs, festivals, casinos, and special events across the United States.

Ownership category

akta.pro rank

Product category

Live Event Production and Talent Booking Services

NAICS

Other Performing Arts Companies (71119), Musical Groups and Artists (71113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live event production
• Talent booking services
• Concert tour management
• Fair festival entertainment
• Event production services

Headquarters

HQ city

Orrville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Booking & Acquisition: Talent acquisition services for events including gathering availabilities from agencies, creating artist lists based on market/date/budget, submitting offers, and securing artists for events.
2. Event Production Support: Coordinating production needs including sound, lighting, staging, catering, and event production contracting. On-site representatives ensure event needs are met.
3. Tour Management Services: Providing tour management services for artists including travel and logistic coordination, venue coordination, media relations facilitation, and local service coordination.
4. Marketing Management: Marketing services including poster design, content creation, marketing strategy, radio copy, online targeting, and digital ticketing integration.
5. Administrative Support: Contract review, publicity and promotions consultation, and ensuring rider requirements fit with event policy.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Jayson Entertainment Group is a live entertainment production company that books talent, manages artist tours, and produces concerts, fairs, festivals, and special events for fairs, casinos, and corporate clients across the United States. The company combines decades of promotional experience with full-service event production capabilities, delivering end-to-end entertainment execution from artist booking through show production.

Product overview

Jayson Entertainment Group is a live entertainment company formed in 1983 through a partnership between Jayson Promotions (founded by Jimmy Jay) and Project Live. The company offers a unified suite of event production and artist management services centered around four core pillars: Talent Booking Services (booking agency representing country music artists for live events), Tour Management Services (logistics and coordination for touring artists), Event Production Services (full-service concert, fair, and festival production including talent acquisition, administrative support, event coordination, and marketing), and Digital Ticketing Integration (mobile ticketing solutions). The company serves fairs, festivals, casinos, and special events throughout the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Booking Services

Quantifiable outcome

• 40+ years in business producing successful events

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Project Live PartnerscoreStrategic or Co-development Partner · 7 October 2022Strategic partnership combining Jayson Promotion's event consulting and talent buying services with Project Live's entertainment marketing and festival producing team. Project Live founders Aaron Green and Joel Beichler took substantial ownership stake and opened a satellite office in Ohio. This created the new venture named Jayson Entertainment Group.
• Concert StagingcoreTechnology or IntegrationTrusted partner providing portable stages for concerts and special events. Extensive inventory of professional staging systems accommodates events of any size or technical requirements. Serves corporate events as well as theater and live productions.
• TIXRcoreTechnology or IntegrationTicketing platform partner providing digital ticketing solutions for events. Founded by technologists who applied cutting-edge technology to event ticketing, creating improved experiences for vendors and audiences.
• SoapboxR CreativecoreGTM or Marketing PartnerMarketing and content creation partner offering custom strategies aligned with client vision. Services include cinematography, photography, social media, web design, podcasts, blogs, and printed materials.
• Lighthouse ProductionssupportingTechnology or IntegrationEquipment and production partner providing stages, sound, lighting, rigging, video, special effects equipment, and skilled technicians for events.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AEG Presents: One of the largest live music promoters and operators of festivals, concerts, and tours globally. Comparable to Jayson's concert and tour promotion business, but with significantly larger scale, owned venues, and integrated ticketing through AXS.
• United Talent Agency (UTA): Global talent agency representing artists across music, film, TV, and digital media. Notably, Jimmy Jay himself worked at UTA (1971-1982 handling Conway Twitty and Loretta Lynn appearances), and UTA remains a direct competitor in country artist representation.
• Creative Artists Agency (CAA): Major global talent and sports agency with a roster spanning music, film, TV, and sports. Comparable to Jayson in providing talent booking services for live events and tours, but at vastly broader scale and across all music genres rather than country specialization.
• WME (William Morris Endeavor): One of the world's largest talent agencies representing musicians, actors, and athletes across all genres. Comparable to Jayson as a talent booking counterparty for fairs, festivals, and venues, though WME operates globally and across all entertainment verticals, not just country music.
• Live Nation Entertainment: The world's largest live entertainment company combining concert promotion, ticketing (Ticketmaster), and artist management. Direct competitor for fair, festival, casino, and venue bookings; vastly larger scale and broader genre reach than Jayson.
• Ryman Hospitality Properties: Owner of the Grand Ole Opry and Ryman Auditorium, with hospitality and live entertainment operations in Nashville. Comparable as a Nashville-anchored live entertainment platform serving country music audiences, though Ryman is a venue owner rather than a talent buyer.

Direct peers

• Paradigm Talent Agency: Talent and literary agency with a music department representing touring artists. Direct competitor in talent booking for live events, comparable in being a mid-sized agency focused on artist representation rather than venue ownership.
• Wasserman Music: Talent agency with a strong music division representing touring artists across multiple genres. Closely comparable to Jayson's talent booking model, particularly for live performances at fairs, festivals, and special events, though Wasserman operates at broader geographic and genre scale.
• Outback Presents: Independent concert promoter and buyer specializing in country, Americana, and roots music for fairs, festivals, and theaters. Highly comparable to Jayson in scale, country-music focus, and fair/festival event production model.
• NS2 Events: Nashville-based event production and talent buying company focused on country and contemporary Christian concerts. Closely comparable to Jayson in geography (Nashville-area), genre focus (country), and target market (fairs, festivals, churches, casinos).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Jayson-Entertainment-Group-61571763638742

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jayson Entertainment Group