Pennyroyal Farm

What Pennyroyal Farm does

Pennyroyal Farm is a family-owned estate winery and farmstead creamery based in Anderson Valley, Boonville, California. Founded in 2006 with vineyard planting completed in 2008, the 23-acre estate is Fish Friendly Farming certified and is operated alongside the related Navarro Vineyards, founded in 1973 by parents Ted Bennett and Deborah Cahn. The business is led by Sarah Cahn Bennett (Winemaker) and Erika McKenzie-Chapter (Head Cheesemaker) and operates with 11–50 employees, combining estate winemaking, goat- and sheep-milk cheesemaking, and farmstead food production under a single integrated property.

Name

Pennyroyal Farm

Legal name

Pennyroyal Farm

Website

https://pennyroyalfarm.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Pennyroyal Farm is a family-owned estate winery and farmstead creamery in Anderson Valley, Boonville, California, producing estate wines, goat and sheep cheeses, and food products sold DTC, via subscriptions, and through regional wholesale to U.S. consumers.

Ownership category

akta.pro rank

Product category

Estate Winery and Farmstead Creamery

NAICS

Sheep and Goat Farming (1124), Dairy Product Manufacturing (3115), Wineries (312130)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Dairy Goat Farming (Milk Production) (AFAEAFAC)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Estate wines
• Farmstead cheese
• Wine club membership
• Regenerative viticulture
• Goat cheese

Headquarters

HQ city

Boonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Direct-to-consumer wine sales through online store, tasting room, and wine club (Vine to Table). Includes sparkling wines, Pinot Noir, Sauvignon Blanc, Chardonnay, Rosé, and dessert wines. Ships to 43 states.
2. Cheese Sales: Farmstead cheese sales through tasting room, regional purveyors, and online store. Products include Bollie's Mollies, Velvet Sister, Boont Corners, Boonter's Blue, and Laychee varieties. Ships to all 50 states.
3. Vine to Table Wine Club Membership: Biannual shipments of 6 or 12 bottles of newly released wines (spring and fall). 6 Bottle Club averages $150-225 per shipment; 12 Bottle Club averages $200-450 per shipment. Includes 15-25% discount on shipments and 15% on reorders.
4. Farm to Table Cheese Membership: Five annual shipments of seasonal cheeses (about 1.5 lbs combined) delivered overnight at peak flavor. Annual cost: $300 (CA), $385 (West of Rockies), $495 (East of Rockies, AK & HI).
5. Farm Tours and Tastings: Guided farm tours at $30 per person including cheese tasting and wine flight. Group tastings at $50/person for groups of 5-12. Farmstead Experiences reservations available.
6. Farm Fare Kitchen and Events: Estate kitchen providing seasonal small plates, cheese plates, SmorgasBoard, and lunch menu 11am-4pm. Special wine and food events hosted on certain weekends.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Pennyroyal Farm is a family-owned estate farmstead winery and creamery that produces estate-bottled wines from its 23-acre Anderson Valley vineyard and handcrafted goat and sheep milk cheeses in its on-site creamery. The farm sells these products directly to consumers through its Boonville tasting room, online store, biannual Vine to Table wine club, five-times-yearly Farm to Table cheese membership, regional purveyors, and on-site farm tours and events.

Product overview

Pennyroyal Farm is a family-owned farmstead winery and creamery in Anderson Valley, California, producing two complementary product lines: estate-bottled wines and handcrafted farmstead cheeses. The wine portfolio includes Pinot Noir, Sauvignon Blanc, Chardonnay, Pinot Noir Rosé, sparkling wines (Blanc de Blancs, Brut), Muscat Vin Doolsey, and Pinot Trio, sourced from 23 acres of estate vineyard plus grapes from the family\'s Navarro Vineyards. The cheese line features surface-ripened (Bollie\'s Mollies, Velvet Sister), raw aged (Boont Corners Reserve, Vintage, Two Month), fresh (Laychee with variants), and blue-veined (Boonter\'s Blue) styles, all made from goat and sheep milk. These products are sold through the online store, at the Boonville Tasting Room, and via two subscription memberships: Vine to Table (wine) and Farm to Table (cheese), with additional experiences including Farm Tours, Flight & Bites pairings, and Farm Fare dining.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Wines Estate-bottled wines produced from grapes grown on Pennyroyal Farm's 23-acre Anderson Valley vineyard, including Pinot Noir, Sauvignon Blanc, Chardonnay, Rosé, sparkling wines, and dessert wines, sold to consumers via the online store, tasting room, and wine club.
• Farmstead Cheeses Handcrafted goat and sheep milk cheeses made daily in Pennyroyal Farm's on-site creamery from the farm's own animals, including surface-ripened, raw aged, fresh, and blue-veined styles, aged in French cave-style rooms and named in Boontling heritage language.
• Vine to Table Wine Membership

Quantifiable outcome

• Wines and cheeses shipped to 43 and 50 states respectively
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Navarro VineyardscoreStrategic or Co-development Partner · 1 January 1973Same family ownership: Pennyroyal Farm and Navarro Vineyards are family estates bookending Anderson Valley. Pennyroyal's Chardonnay, Pinot Blanc, and Pinot Gris grapes are sourced from Navarro's home ranch in Philo. Founded by Ted Bennett and Deborah Cahn in 1973, Navarro Vineyards is the 'home ranch' for Pennyroyal Farm.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Foursight Wines: Small family-run estate winery in Anderson Valley focused on Pinot Noir and Chardonnay with DTC and tasting room. Directly comparable family-owned small estate model serving similar DTC wine customers.
• Lazy Creek Vineyards: Family estate winery in Philo, Anderson Valley with estate Pinot Noir, Chardonnay, and Rosé and on-site tasting room. Comparable small estate, family-owned DTC winery in the same AVA.
• Roederer Estate: Anderson Valley sparkling wine house (part of Champagne Louis Roederer) producing méthode traditionnelle wines from estate vineyards in Philo. Closest geographic and varietal peer in the sparkling/Pinot space, though at a much larger scale.

Direct peers

• Cowgirl Creamery: Northern California artisan cheese maker with on-site tasting room, retail locations, and DTC/online distribution. Highly comparable operating model combining farmstead creamery, on-site retail/hospitality, and specialty cheese DTC sales.
• Cypress Grove Chevre: Artisanal California goat cheese maker (Humboldt County) with a multi-SKU farmstead portfolio and national wholesale/DTC distribution. Comparable as a goat-cheese-led brand competing in the same on-farm cheese, retail, and specialty channels Pennyroyal addresses.
• Navarro Vineyards: Same-family estate in Anderson Valley. Navarro is the parent-generation winery whose Philo ranch provides Chardonnay, Pinot Blanc, and Pinot Gris grapes to Pennyroyal. Directly comparable as a small Anderson Valley estate winery with DTC, wine club, and tasting room model.
• Point Reyes Farmstead Cheese Company: Farmstead cheese producer on a working dairy, with a portfolio of aged and fresh cheeses sold via retail/wholesale nationwide. Comparable estate-creamery model marrying dairy farming with branded artisanal cheese production and DTC.
• Vermont Creamery: Craft dairy producer with farmstead-style goat and cow cheeses and cultured butters, with strong DTC and farm-to-table positioning. Comparable premium farmstead cheese brand with subscription and direct shipping model.
• Haystack Mountain Goat Dairy: Colorado-based farmstead goat cheese producer with cave-aged cheeses and DTC/wholesale distribution. Comparable premium goat-cheese portfolio with emphasis on cave aging techniques.

Broad incumbents

• Frog's Leap Winery: Napa Valley estate winery renowned for organic and dry-farmed viticulture with farm tours, Rutherford tasting room, and DTC/wine club. Comparable estate, regenerative, tour-based DTC operating model at a larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PennyroyalFarm
• Instagraminstagram.com/pennyroyalfarm
• Xx.com/PennyroyalFarm
• LinkedInlinkedin.com/company/pennyroyalfarm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pennyroyal Farm