Manitoba Aviation Council

What Manitoba Aviation Council does

The Manitoba Aviation Council (MAC) is a non-profit industry association founded in 1995 and headquartered in Winnipeg, Manitoba, that represents the province's aviation community. Its members span general aviation operators, air carriers, airports, flight schools, aircraft maintenance and repair (MRO) providers, and ancillary support service companies, with the council claiming to represent 100+ Manitoba companies and 150+ engaged community members. The organization operates as an advocacy, networking, and workforce-development body rather than a product vendor.

MAC's core offerings include a tiered annual membership program (Student $0, Individual $75, Non-Business Entity $195, Small Corporate $245, Medium Corporate $385, Large Corporate $695, and Very Large Corporate $1,395 CAD, all billed annually on January 1st and inclusive of GST), an annual Aviation Conference, and an annual Aviation Career Fair described as Canada's largest aviation career and job fair (1,000+ attendees and 60+ exhibiting companies in 2026). Supplementary programs include an Awards & Scholarships program, an online Career Advancement resource hub (job board, skill advancement, getting started, success stories), and an Industry Profiles & Trends publishing section. The underlying technology stack is a Webflow-hosted marketing and membership site with online checkout, member account portal, and Eventbrite-integrated event registration; no proprietary software, APIs, or AI capabilities are present.

The business model combines three revenue streams: (1) recurring membership subscriptions across seven tiers, (2) transactional event sponsorships and exhibitor booth fees from aviation employers (e.g., Fast Air sponsoring the conference breakfast), and (3) government funding from the Province of Manitoba and the Government of Canada (displayed bilingually in the site footer). Customer segments are hybrid, serving individuals (students, pilots, owners), corporate members (sized-tier pricing by employee count or revenue), and non-business entities (air cadets, municipal airports, COPA). Distribution is entirely direct via the council's own website, with no third-party resellers or marketplace channels.

Name

Manitoba Aviation Council

Legal name

Manitoba Aviation Council

Website

https://mbaviation.ca

Company type

Private

Founded year

1995

Operating status

Operating

Short description

The Manitoba Aviation Council is a Winnipeg-based non-profit association founded in 1995 that represents Manitoba's aviation community—including 100+ companies across operators, carriers, airports, flight schools, MROs, and support providers—through tiered memberships, an annual career fair and conference, scholarships, and government-backed industry advocacy.

Ownership category

akta.pro rank

Product category

Aviation Trade Association Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Aviation industry association
• Aviation membership organization
• Aviation advocacy services
• Aviation career fair
• Aviation workforce development

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership subscriptions: Tiered annual membership fees in Canadian dollars (incl. GST), renewed on January 1st each year. Tiers include Student ($0), Individual ($75), Non-Business Entity ($195), Small Corporate <5 employees ($245), Medium Corporate 6-25 employees ($385), Large Corporate 26-99 employees ($695), and Very Large Corporate 100+ employees ($1,395). Non-recurring individual memberships.
2. Event sponsorships and career fair exhibitor booths: Companies pay to sponsor and exhibit at the annual Manitoba Aviation Career Fair and Aviation Conference (e.g., Fast Air sponsored conference breakfast). Booths are secured via paid application through the career fair booth form.
3. Government funding: Funding provided by the Province of Manitoba and the Government of Canada (per footer attribution "Funding Provided by/Financement fourni par: Manitoba / Canada").

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Manitoba Aviation Council is an industry-wide nonprofit association that sells tiered annual memberships (Student, Individual, Non-Business Entity, and four Corporate tiers by employee count) and operates the annual Manitoba Aviation Career Fair (free drop-in, 1,000+ attendees, 60+ companies) and the annual Manitoba Aviation Conference (25+ training/session events in 2024). It also administers an Awards & Scholarships program and publishes career advancement and industry profile resources for Manitoba's aviation community.

Differentiator

Problem solved

Functional benefit

Products and services

• MAC Membership Program Tiered annual membership program providing Manitoba's aviation community with access to advocacy, networking, training events, and industry resources. Tiers include Student ($0 CAD), Individual ($75 CAD), Non-Business Entity ($195 CAD), Small Corporate ($245 CAD, <5 employees), Medium Corporate ($385 CAD, 6-25 employees), Large Corporate ($695 CAD, 26-99 employees), and Very Large Corporate ($1,395 CAD, 100+ employees).
• Manitoba Aviation Career Fair Annual free drop-in career and job fair connecting attendees with 60+ aviation companies across Manitoba and Canada for pilot, AME, ground staff, and office positions. Registration is via Eventbrite and exhibitors apply directly via the website booth form.
• Manitoba Aviation Conference Annual flagship aviation conference running for over two decades, featuring industry leaders, conference sessions, training events, and a speaker schedule covering topics across Manitoba's aviation sector (25+ sessions and training events in 2024).
• Awards & Scholarships Program Annual scholarship and awards program supporting students and professionals pursuing aviation careers in Manitoba, including the 2026 scholarship application cycle.
• Career Advancement Resources Online resource hub covering skill advancement, getting started in aviation, career exploration, job board, and success stories for individuals at all career stages.
• Industry Profiles & Trends Industry intelligence section featuring aviation policy updates, key events, and Manitoba aviation industry profile data covering general aviation, air operators, airports, flight schools, MRO providers, and support services.
• Members Area Online member account portal with login/sign-up, password reset, and account verification, enabling members to select and manage their membership subscription.

Quantifiable outcome

• 100+ Manitoba companies represented
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• BoeingflagshipStrategic or Co-development PartnerParticipates as an exhibitor at the 2026 Manitoba Aviation Career Fair alongside 60+ companies. One of the largest named aerospace manufacturers attending.
• Air CanadaflagshipStrategic or Co-development PartnerParticipates in the 2026 Manitoba Aviation Career Fair as a major exhibitor (recruiting pilots and operational staff). Featured airline partner.
• WestJetcoreStrategic or Co-development PartnerExhibits at the 2026 Manitoba Aviation Career Fair and is linked from the MAC career fair page (westjet.com).
• NAV CANADAcoreStrategic or Co-development PartnerCanada's air navigation service provider exhibits at the 2026 career fair, recruiting for navigation, control, and aviation roles.
• Transport CanadacoreStrategic or Co-development PartnerFederal regulator partners with MAC, including a featured speaker (Cindy Haughton, Flight Operations, Standards Coordination, Prairie & Northern Region) at the 2026 conference.
• Canadian ForcescoreStrategic or Co-development PartnerExhibits at the 2026 Manitoba Aviation Career Fair (forces.ca). Recruits for military aviation roles.
• CAE CanadacoreStrategic or Co-development PartnerTraining and simulation partner exhibiting at the 2026 career fair (cae.com/defense-security/regional-operations/cae-canada).
• Standard AerocoreStrategic or Co-development PartnerMRO partner exhibiting at the 2026 Manitoba Aviation Career Fair (standardaero.com).
• Magellan AerospacecoreStrategic or Co-development PartnerAerospace manufacturer partner exhibiting at the 2026 career fair.
• Perimeter AviationcoreStrategic or Co-development PartnerRegional airline exhibiting at the 2026 career fair (perimeter.ca). Featured speaker Carlos Castillo (Vice-President Northern Division).
• Voyageur AviationcoreStrategic or Co-development PartnerCharter/FBO partner exhibiting at the 2026 career fair (voyav.com).
• Fast AirminorStrategic or Co-development PartnerSponsor of the breakfast session at the 2026 Manitoba Aviation Conference (flyfastair.com).
• Helicopter Association of CanadaminorStrategic or Co-development PartnerIndustry association represented by featured speaker Trevor Mitchell (President & CEO) at the 2026 conference.
• Air Transport Association of CanadaminorStrategic or Co-development PartnerIndustry association represented by featured speaker Julie Mailhot (President & CEO) at the 2026 conference.
• Canadian Owners & Pilots Association (COPA)minorStrategic or Co-development PartnerIndustry association exhibiting at the 2026 career fair and represented by featured speaker George Farrington (Director, External Relations) at the 2026 conference.
• Canadian Business Aviation AssociationminorStrategic or Co-development PartnerIndustry association represented by featured speaker Harlan Simpkins (President) at the 2026 conference.
• Holiday Inn Express Polo Park (Winnipeg)coreOthersVenue partner for the 2026 Manitoba Aviation Career Fair. Address: 1740 Ellice Ave, Winnipeg, MB R3H 0B3. Phone 1 (204) 775-5055. Provides reserved room block for attendees.
• EventbritecoreTechnology or IntegrationEvent registration platform hosting the 2026 Manitoba Aviation Career Fair registration (eventbrite.ca/e/manitoba-aviation-career-fair-tickets-1699106014829).

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Alberta Aviation Council: Provincial aviation industry association serving Alberta. Closest regional peer to MAC in structure, mission, and programming - operating in a sister Canadian province with similar aviation industry composition.
• British Columbia Aviation Council: Provincial aviation association serving British Columbia. Directly comparable to MAC as a province-level aviation industry body representing carriers, operators, and aviation professionals with advocacy and event programming.

Emerging players

• Experimental Aircraft Association: International aviation organization with strong grassroots and educational programming (EAA AirVenture). Comparable to MAC in mission around aviation education, career development, and member engagement, but US-based and broader in scope.

Broad incumbents

• National Business Aviation Association: Major US-based business aviation association with global reach. Comparable in mandate (business aviation advocacy, events, member services) but operates at a much larger scale than the provincial MAC.
• Aerospace Industries Association of Canada: National trade association for Canada's aerospace manufacturers including Boeing, Magellan Aerospace, and CAE. A broader incumbent that overlaps with MAC's manufacturing members but operates at a national scale.
• Canadian Airports Council: National association representing Canadian airports. Directly comparable constituency (Manitoba's 89 aerodromes) at a national level, with overlapping advocacy and government relations functions.

Direct peers

• Helicopter Association of Canada: National Canadian helicopter industry association with membership of operators and service providers. Highly comparable to MAC as a Canadian aviation industry association hosting conferences and advocacy events; HAC's President & CEO spoke at MAC's 2026 conference.
• Canadian Business Aviation Association: National Canadian business aviation association representing operators and industry stakeholders. Directly comparable as a membership-based industry body advocating for aviation in Canada, with overlapping employer and operator membership.
• Canadian Owners & Pilots Association: National association representing Canadian private pilots and aircraft owners. Comparable to MAC's general aviation constituency and overlap with MAC's membership base; COPA even participated as a speaker at MAC's 2026 conference.
• Air Transport Association of Canada: National trade association for Canada's air transport industry, including scheduled and charter carriers. Comparable to MAC as an industry advocacy body representing commercial aviation operators and engaging with government on policy; ATAC's CEO spoke at MAC's 2026 conference.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/manitobaaviation
• LinkedInlinkedin.com/company/manitoba-aviation-council
• Instagraminstagram.com/manitobaaviation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manitoba Aviation Council