Weigh Less with Jess

Name

Weigh Less with Jess

Legal name

Weigh Less With Jess

Website

https://lesswithjess.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Weight Management Wellness

NAICS

Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Weight loss program
• Wellness supplements
• Meal planning service
• Dietary supplements
• Lifestyle coaching

Headquarters

HQ city

Port Kembla

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct sales of wellness supplements including reset drops, soft gel caps, Garcinia Supreme, Turbo Multi-Vitamin, Green Coffee Bean Supreme, Liquid Stevia, and Detox Supreme products. Products are sold as individual items or in bundled packages (25-day and 50-day options). All products manufactured in licensed Australian facilities under strict quality control with GMP standards.
2. Package Deals: Bundled product packages offering savings compared to individual purchases, including the Ultimate Pack (Reset Drops/Gel Caps + Garcinia + Turbo Multi-Vitamin for 50 days), Body Back Pack, Booster Bundle, Mini Kick Start Plan, and 50 Day Starter Pack. These multi-product bundles represent the primary product offering.
3. Recipe Books: Digital and physical cookbook sales including 'A New Way To Eat – Phase 2 Recipes', 'Way to Go: Phase 3 Recipe Collection Cookbook', and 'Change Makers Volume 3'. These recipe books support the meal plan and provide continued engagement with the program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Weigh Less with Jess (operating as Wellness With Jess) sells a structured 3-phase lifestyle wellness program built around a structured meal plan paired with hormone-free supplements: Reset Drops (ARTG 510639, taken three times daily) or Soft Gel Caps (ARTG 212467, taken once daily). The program is sold in 25-day and 50-day packages, supported by recipe cookbooks, an extensive online recipe library organised by phase and protein category, and direct personal coaching from founder Jess Arroyo via phone, text, email, Facebook, WhatsApp and Instagram six days per week.

Product overview

Weigh Less with Jess (Wellness With Jess) offers a structured 3-phase lifestyle wellness program centred around reset drops (ARTG 510639) or soft gel caps (ARTG 212467) combined with a structured meal plan. The core offering consists of the 3-phase program: Phase 1 (Getting Started, 2-3 days) focuses on nourishing foods; Phase 2 (Structured Plan, 23-50 days) pairs the meal plan with reset drops or soft gel caps; Phase 3 (Maintenance and Balance) shifts to balance and variety without supplements. The company sells supplement products including Green Coffee Bean Supreme, Detox Supreme, Booster Bundle, Liquid Stevia flavour drops, and Teeth Whitening Treatment. Package deals bundle core products with Garcinia and Turbo Multi-Vitamins. Recipe support is provided through Phase 2 and Phase 3 cookbooks plus the Change Makers community recipe book. Products are manufactured in licensed Australian facilities with Australian-compliant ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Reset Drops Hormone-free liquid drops (ARTG 510639) containing a blend of amino acids (Alanine, Glutamine, Histidine, Leucine, Levocarnitine, Nicotinic Acid, Ornithine Monohydrochloride, Threonine), herbal extracts (Rhodiola Rose Root, Camellia Sinensis), ethanol (20%) and potassium sorbate; taken three times daily alongside the Phase 2 structured meal plan.
• Soft Gel Caps Hormone-free once-daily soft gel capsules (ARTG 212467) containing amino acids (Alanine, Cysteine Hydrochloride, Glutamine, Histidine, Leucine, Levocarnitine, Nicotinic Acid, Ornithine Monohydrochloride, Threonine) and plant extracts (Rhodiola Rose Root, Astragalus Membranaceus Root, Citrus Aurantium); a convenient alternative to the three-times-daily Reset Drops during Phase 2.
• Green Coffee Bean Supreme (30-Day Supply) A 30-day supply green coffee bean supplement sold as a stand-alone product for customers seeking additional weight management and energy support beyond the core program.
• Detox Supreme (21 Day Plan) A 21-day detox supplement plan designed to support the body's natural cleansing processes, sold as a stand-alone product alongside the Wellness With Jess program; typically priced at $39.00 (was $59.00).
• Liquid Stevia – Pick Your Flavour Sugar-free liquid stevia sweetener drops available in flavours including Strawberry, Raspberry, Vanilla, Coconut, Blueberry, Almond, Banana and Caramel, sold to support recipe and beverage preparation within the program.
• Teeth Whitening Treatment Corrector A cosmetic teeth whitening treatment product offered as part of the broader Wellness With Jess product range.
• A New Way To Eat – Phase 2 Recipes Cookbook A recipe cookbook featuring Phase 2 compliant recipes for the structured eating phase of the Wellness With Jess program; sold as a standalone product typically priced at $16.00 (was $29.00).
• Way to Go: Phase 3 Recipe Collection Cookbook A Phase 3 maintenance and balance recipe cookbook providing recipes for continued wellness after the structured program; sold as a standalone product typically priced at $29.00 (was $37.00).
• Change Makers Volume 3 A community-focused recipe and inspirational content book drawn from Wellness With Jess customer success stories; sold as a standalone product typically priced at $5.95.

Quantifiable outcome

• Customers report weight loss ranging from 8kg to 45kg over periods of 40 days to 200+ days
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jenny Craig Australia: Structured weight-loss coaching program in Australia pairing personalized meal plans with one-on-one consultant support. Closely mirrors Weigh Less with Jess's coach-led, plan-plus-product model in the same geography.
• 28 by Sam Wood: Australian personal-trainer-led 12-week online fitness and weight-loss program with meal plans and community. Comparable as an Australian founder-brand structured transformation program with a strong personal-brand-driven community.
• Noom: Digital weight-loss coaching platform combining psychological behavior-change curriculum with coach support. Comparable as a coach-supported, structured weight-loss program with a strong consumer brand; the key divergence is Noom's software-first vs. Weigh Less with Jess's personal-first delivery.
• The Lady Shake: Australian meal-replacement shake brand positioned for women's weight loss, sold direct-to-consumer with structured plans. Comparable as an Australian DTC weight-management brand selling bundled supplement/shake + plan products to the same female-skewing demographic.
• Optavia: Subsidiary of Medifast offering a coach-led weight-loss program built around 'Fuelings' meal replacements and supplements. Comparable as a coach-distributed, supplement-and-meal-plan-centric weight management system.
• Isagenix: Global supplement-anchored weight loss and wellness program sold through independent associates. Directly comparable product model (structured program + meal-replacement/supplement bundle + coaching-style support) though at vastly larger scale and via MLM.
• Lite n' Easy: Australia's leading portion-controlled meal delivery service for weight loss and healthy living. Highly comparable as an Australian-based, structured weight management program combining meal plans with supporting products, targeting the same broad Australian consumer.
• Michelle Bridges: Australian celebrity trainer wellness brand offering 12 Week Body Transformation (12WBT) and associated supplements/meal plans. Direct comparable as a founder-led Australian weight-loss and fitness coaching brand with bundled programs.

Broad incumbents

• Herbalife: Global nutrition company with weight-management product lines (Formula 1 shakes, supplements) distributed through independent distributors/coaches. Overlapping product category and supplement-led weight-loss methodology at much larger scale.
• WW (formerly Weight Watchers): Global incumbent in structured weight-loss coaching with digital app, meetings, and packaged food products. Comparable as a coaching-plus-program weight management platform but operating at vastly larger scale across multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lesswithjess
• Instagraminstagram.com/weighlesswithjess
• LinkedInlinkedin.com/company/weigh-less-with-jess

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weigh Less with Jess