Aoki Racing Team
Aoki Racing Team is a privately held electric powerboat racing team competing in the UIM E1 World Championship. Founded in 2023 by music icon Steve Aoki alongside motorsport and Saudi federation partners, the team monetizes through sponsorships, prize money, and brand partnerships.
- Company typePrivate
- Founded2023
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
Aoki Racing Team firmographics
Firmographics- Name
- Aoki Racing Team
- Legal name
- Aoki Racing Team
- Website
- https://aoki.racing
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aoki Racing Team is a privately held electric powerboat racing team competing in the UIM E1 World Championship. Founded in 2023 by music icon Steve Aoki alongside motorsport and Saudi federation partners, the team monetizes through sponsorships, prize money, and brand partnerships.
- Ownership category
- akta.pro rank
Aoki Racing Team industry classification
Industry- Product category
- Motorsport Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
Keywords
Aoki Racing Team business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Racing Competition Revenue: Revenue generated through competitive racing in the UIM E1 World Championship series. The team competes for prize money, championship points, and sponsorship exposure through race participation and victories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Aoki Racing Team product offering
Product offeringCore offering
Aoki Racing Team is a professional racing team that competes in the UIM E1 World Championship, the world's first all-electric powerboat racing series. The team fields RaceBird electric powerboats piloted by Dani Clos and Sara Misir, participating in championship races at international venues. Founded in 2023 and led by global music icon Steve Aoki, the team combines high-performance electric racing with entertainment-focused brand positioning.
Product overview
Aoki Racing Team is a single racing team competing in the UIM E1 World Championship, the world's first all-electric powerboat series. The team operates the RaceBird electric powerboat and participates in championship races worldwide, offering racing entertainment services. This is not a software product platform but a motorsport entertainment entity.
Differentiator
Problem solved
Functional benefit
Products and services
- Aoki Racing Team Championship Entry A professional racing team entry competing in the UIM E1 World Championship, the world's first all-electric powerboat racing series. The team operates the RaceBird electric powerboat and competes in international championship races.
- E1 World Championship Racing Services Competitive racing participation in the UIM E1 World Championship, including race events, qualifying and championship standings, delivering motorsport entertainment at the intersection of high-performance racing and live events.
Quantifiable outcome
- Won opening round of Season 2 (January 2025) and Season 3 (January 2026) in Jeddah
- +1 more outcomes
Companies that use Aoki Racing Team
Customer profileSegments1 record
Ideal customer profiles2 records
Aoki Racing Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aoki Racing Team partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered founding partner and partner.
- Saudi Water Sports & Diving Federation (SWSDF)founding partnerSWSDF is a founding partner of the Aoki Racing Team. It is a Saudi Arabia national institution responsible for development and support of water sports and diving activities within the Kingdom. HRH Prince Sultan Bin Fahd Bin Salman, Aoki Racing Team co-founder, serves as Chairman of SWSDF. The partnership focuses on shared values of sustainability, competitiveness, and innovation.
- VirtuepartnerBrand partner of Aoki Racing Team featured in the partners section of the official website.
- Code 0partnerBrand partner of Aoki Racing Team featured in the partners section of the official website.
- CordappartnerBrand partner of Aoki Racing Team featured in the partners section of the official website.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
Aoki Racing Team competitors and assessment
Company assessmentDirect peers
- Sergio Perez E1 Team: Direct UIM E1 World Championship competitor racing the same RaceBird boat class; Dani Clos drove for this team before joining Aoki Racing, evidencing direct talent and competitive overlap.
- Team Drogba: Didier Drogba-owned entrant in the UIM E1 World Championship with the same RaceBird boat class; parallels Aoki Racing's celebrity-founder + electric-sustainability positioning.
- Team Sweden (E1): National-identity entrant in the UIM E1 World Championship racing the same RaceBird boat class; a comparable championship-level competitor with a different ownership/governance model.
- Team Brady: Tom Brady-owned UIM E1 World Championship team; exact same boat (RaceBird), series, and celebrity-ownership positioning makes it one of the closest direct peers to Aoki Racing.
- Team Blue Rising: Direct competitor in the UIM E1 World Championship using the same RaceBird electric powerboat; Sara Misir raced for Blue Rising in 2025 before joining Aoki for Season 3, confirming directly overlapping team category and pilot market.
- Rafa Racing Team: Rafael Nadal's UIM E1 World Championship team; same series, same RaceBird platform, and similar global-icon-founder structure — a near-analog celebrity-led entrant.
Broad incumbents
- Team Abu Dhabi: Veteran professional powerboat racing team competing in the UIM F1H2O World Championship; a broader incumbent in powerboat racing whose pilot coaching resources (Alberto Comparato) have fed into Aoki Racing, evidencing cross-series talent overlap.
- Victory Team: Established multi-championship powerboat racing team in the UIM XCAT World Series; Aoki Racing's performance engineer Ragesh Elayadeth was Victory Team's team manager, evidencing deep technical overlap in international powerboat motorsport.
Others
- Powerboat P1: Global international powerboat racing promoter co-founded by Aoki Racing's Team Principal Azam Rangoonwala; an enabling/ecosystem participant that organizes overlapping powerboat racing series and shares leadership with Aoki Racing.
- E1 Series (UIM E1 World Championship): The organizing body of the championship in which Aoki Racing competes; included as the closest ecosystem entity that defines the team's competitive and commercial landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Aoki Racing Team social profiles
Digital presenceAoki Racing Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aoki Racing Team leadership team
Management profileNumber of profiles
Profiles6 records
Aoki Racing Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aoki Racing Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aoki Racing Team
What does Aoki Racing Team do?
Aoki Racing Team is a professional racing team that competes in the UIM E1 World Championship, the world's first all-electric powerboat racing series. The team fields RaceBird electric powerboats piloted by Dani Clos and Sara Misir, participating in championship races at international venues. Founded in 2023 and led by global music icon Steve Aoki, the team combines high-performance electric racing with entertainment-focused brand positioning.
Is Aoki Racing Team a public or private company?
Aoki Racing Team is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aoki Racing Team founded?
Aoki Racing Team was founded in 2023. It employs 1 to 10 people.
How does Aoki Racing Team make money?
One revenue line is on record: racing Competition Revenue.
Who are Aoki Racing Team's main competitors?
Direct peers on record are Sergio Perez E1 Team, Team Drogba, Team Sweden (E1), Team Brady, Team Blue Rising and Rafa Racing Team. Broad incumbents are Team Abu Dhabi and Victory Team. Others are Powerboat P1 and E1 Series (UIM E1 World Championship).
Does Aoki Racing Team have an API?
No public API is recorded for Aoki Racing Team.
What industry is Aoki Racing Team in?
Aoki Racing Team's product category is Motorsport Entertainment. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing). Its NAICS code is 711211 and its SIC code is 7948.