Veedol Corporation

What Veedol Corporation does

Veedol Corporation Limited (formerly Tide Water Oil Co. (India) Ltd.), a publicly listed Indian company (ISIN: INE484C01022) headquartered in Kolkata, manufactures and markets engine oils, lubricants, greases and specialty fluids for automotive and industrial customers. The company operates five ISO-accredited manufacturing plants and two DSIR-recognized, NABL-accredited R&D centers (Turbhe and Oragadam), and sells under the Veedol master brand, which traces to 1913 and was the first engine oil chosen by Henry Ford for the Model T in 1914. Its product platform is anchored by the proprietary EstoBioLides Technology for next-generation synthetic lubrication and spans passenger car motor oils (SynthGlide, Syntron), motorcycle oils (SWIFTPOWER, TAKE-OFF), commercial vehicle oils (MAX-PRO, TURBO-PRO), tractor and off-highway oils, greases (Silk Shield), industrial lubricants (hydraulic, gear, metal working, quenching), EV fluids (EV-COOL, ETF), and vehicle-care specialties (Gunk, Liquid Wrench).

The business model is a hybrid of OEM genuine-oil supply and broad aftermarket distribution. Veedol serves enterprises through direct OEM contracts (TAFE, Cooper Corporation, Honda, Hero MotoCorp, Kubota, Yamaha, Kobelco, Atul Auto, XCMG) and through a 50:50 joint venture with Japan's Eneos Corporation for the ENEOS brand, while monetizing the consumer and workshop channel via more than 500 direct distributors and dealers reaching over 50,000 retail outlets and workshops across India. Pricing is quote-based for B2B, with international revenue generated through wholly-owned subsidiaries (Veedol International DMCC, Veedol UK, Granville Oil & Chemicals) and distributors across 70+ countries.

Strategic posture in 2024-2025 reflects a brand-revitalization push: corporate rename to Veedol Corporation Limited in 2024, new logo in 2025, brand ambassador Sourav Ganguly, Kolkata Knight Riders IPL partnership, and a strategic sourcing MoU with Indian Oil Corporation (February 2025). The portfolio is being repositioned toward higher-margin synthetics, industrial specialties, and EV fluids, with an active sustainability and certifications agenda (ISO 9001, 14001, 45001, 50001, NABL labs, ISCM Supply Chain Champion 2024-2025).

Name

Veedol Corporation

Legal name

Veedol Corporation Limited

Website

https://veedolindia.com

Company type

Public

Founded year

1928

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Veedol Corporation Limited is a publicly listed Indian manufacturer and marketer of engine oils, industrial lubricants, greases and specialty fluids, serving automotive and industrial OEMs, distributors and workshops across India and over 70 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Lubricant Sales: Revenue generated from manufacturing and selling engine oils, lubricants, greases, and specialty fluids to automotive and industrial customers through distribution networks and OEM partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Veedol Corporation manufactures and markets engine oils, lubricants, greases, specialty fluids, and vehicle care products for automotive and industrial applications. Offerings include passenger car motor oils, motorcycle and scooter oils, heavy commercial vehicle engine oils, tractor oils, off-highway oils, gear and transmission oils, greases, EV thermal management and e-axle transmission fluids, hydraulic oils, industrial gear oils, metal working fluids, quenching oils, rust preventive oils, and a vehicle care range under the Gunk and Liquid Wrench brands, distributed through domestic dealer-retail networks, OEM supply contracts, and international subsidiaries.

Product overview

Veedol Corporation Limited is a leading manufacturer and marketer of quality lubricants serving both automotive and industrial segments since 1928. The company operates as a multi-brand platform offering four core product lines: Automotive Lubricants (including Two Wheeler Oils like SWIFTPOWER and TAKE-OFF series, Passenger Car Motor Oils including SYNTHGLIDE and SYNTRON brands, Commercial Vehicle Oils with MAX-PRO and TURBO-PRO ranges, Tractor Oils, Off-Highway Oils, Gear & Transmission Oils, Greases, and EV Fluids), Industrial Lubricants (comprising Hydraulic Oils such as AVALON ECO, Thermic Fluids, Spindle Oils, Turbine Oils, Compressor Oils, Industrial Gear Oils, Metal Working Fluids including SOLUCUT cutting oils and QUENCHOL quenching oils, Rust Preventive Oils like RUSPRO, Greases, Coolants, and specialized products), Specialities (Vehicle Care products including Gunk and Liquid Wrench ranges acquired from BBI USA in 2021, covering rust penetrants, lubricants, additives, appearance enhancers, and cleaners/degreasers), and OEM Oils (genuine oils supplied to OEMs including TAFE Motors, Cooper Corporation, and manufactured for the ENEOS brand through a 50:50 JV with Eneos Corporation). The company has also introduced EV Fluids (EV-COOL coolant and ETF e-Axle transmission fluid) to address the electric vehicle market. The flagship EstoBioLides Technology platform powers the NEXT-GEN Fully Synthetic range (SYNTHGLIDE, SWIFTPOWER) combining sustainability with high-performance tribology. The product portfolio is supported by five ISO-accredited manufacturing plants and two DSIR-recognized R&D centers in India.

Differentiator

Problem solved

Functional benefit

Brands

• Veedol: Master brand for engine oils and lubricants serving automotive and industrial segments
• SynthGlide
• SWIFTPOWER
• TAKE-OFF
• Gunk
• Liquid Wrench
• Granville

Products and services

• SWIFTPOWER Motorcycle Oils (Next-Gen Fully Synthetic range powered by EstoBioLides Technology™) Fully synthetic motorcycle engine oil range with multiple viscosity grades (5W-30, 10W-30, 10W-40, 10W-50, 15W-50, 20W-50) meeting API SP / JASO MA2 standards for high-performance two-wheeler engines.
• TAKE-OFF Motorcycle Oils (4-stroke range including RACING and RE PRO grades) Engine oils for 4-stroke motorcycles, including a dedicated RACING grade and an RE PRO grade formulated for Royal Enfield motorcycles, meeting API SP / JASO MA2 standards.
• TAKE-OFF Scooter Oils (4S Premium Scooter and 4S Pro Scooter) Engine oils formulated for 4-stroke scooters, with Premium (5W-30 SP/MB) and Pro (10W-30 SN/MB) grades meeting JASO MB wet-clutch compatibility standards.
• SYNTHGLIDE Passenger Car Motor Oils (Next-Gen Fully Synthetic with EstoBioLides Technology™) Next-generation fully synthetic passenger car motor oil range powered by EstoBioLides Technology™, covering 0W-16 SQ/ILSAC GF-7B, 0W-20 SUV SP/ACEA C5-C6, and 5W-30 SQ/ILSAC GF-7A grades for modern PCMO and SUV applications.
• SYNTRON Synthetic Passenger Car Engine Oil Premium synthetic passenger car engine oil in 0W-20 SP/SN+ formulation for modern PCMO applications.
• MAX-PRO Heavy Commercial Vehicle Diesel Engine Oils (FA-4 and CK-4 grades) Heavy-duty diesel engine oil range for heavy commercial vehicles and trucks, including 5W-30 FA-4 and 10W-30/10W-40/15W-40 CK-4 grades in 210-litre barrel packaging.
• TURBO-PRO FLEET Dedicated Fleet Diesel Engine Oil Dedicated 10W-40 CK-4 grade diesel engine oil designed specifically for fleet operators of heavy-duty commercial vehicles in 210-litre barrel packaging.
• PRIMA PREMIUM Tractor Engine Oil (CK-4) Premium 15W-40 CK-4 tractor engine oil formulated for modern tractors meeting API CK-4 heavy-duty specifications.
• TRAC ONE PREMIUM Universal Tractor Transmission Oil (UTTO) Universal Tractor Transmission Oil (UTTO) formulated for tractor transmissions, hydraulics, and off-highway equipment wet-brake systems.
• EX3 Off-Highway Lubricants (Rear Axle, Engine, and Transmission Oils) EX3 series lubricants for off-highway and construction equipment covering rear-axle, engine, and transmission oil applications, including a launch of XCMG Hydro Ultra Plus alongside OEM partner XCMG at CII EXCON 2025.
• XCMG Hydro Ultra Plus Hydraulic Oil Hydraulic oil launched in collaboration with OEM partner XCMG for off-highway and construction-equipment hydraulic systems.
• MULTIGEAR PLUS 75W-90 HD Heavy-Duty Gear Oil Heavy-duty 75W-90 gear oil for manual transmissions and differentials in commercial and passenger vehicle applications.
• SILK SHIELD Supreme Grease (Long-Life Truck Bearing Grease) Long-lasting premium grease formulated for demanding bearing applications in trucks and heavy vehicles.
• SILK SHIELD Ultra Plus Grease (Severe-Duty Truck Bearing Grease) High-performance long-life grease engineered for severe-duty truck bearing conditions and extended re-greasing intervals.
• EV-COOL Electric Vehicle Thermal Management Coolant Specialized coolant for thermal management of battery and power-electronic systems in electric vehicles.
• ETF (e-Axle Transmission Fluid) Transmission fluid engineered for single-speed, multi-speed, dry, and wet e-axle systems in electric vehicles.
• AVALON HVI PRO High Viscosity Index Industrial Hydraulic Oil High viscosity index hydraulic oil for demanding industrial hydraulic systems requiring stable viscosity across temperature ranges.
• APRESLUBE P SYNTH Synthetic Industrial Gear Oil Synthetic industrial gear oil engineered for severe operating conditions, including those covered by the Industrial Speciality Range launch on August 23, 2024 at Hyatt Centric, Kolkata.
• SOLUCUT MULTI METAL SYNTH Metal Working Fluid Synthetic soluble cutting oil formulated for multi-metal machining operations across industrial metalworking applications.
• QUENCHOL Heat Treatment Quenching Oil Heat treatment oil formulated for uniform metal quenching and hardness control in industrial heat-treatment processes.
• RUSPRO DW P02 Water-Displacing Rust Preventive Oil Water-displacing rust preventive oil used for industrial corrosion protection of machined parts and components in storage and shipment.
• GUNK Veedol Vehicle Care Range (Engine Degreasers, Rust Removers, Diesel Additives, Headlight Polish, Electrical Contact Cleaner) Vehicle care product range including engine degreaser, rust remover bath, diesel fuel additive, headlight polish, and electrical contact cleaner, distributed in India under the Gunk brand via the BBI USA partnership.
• LIQUID WRENCH Veedol Penetrating Oils and Lubricants Range Penetrating oil and lubricant brand brought to India through the BBI USA partnership, with products including Liquid Wrench Veedol Penetrating Oil and the 2025-launched Liquid Wrench Veedol Pro Penetrant & Lubricant.
• ENEOS Brand Lubricants (manufactured via JV with Eneos Corporation) Premium lubricants manufactured by Veedol Corporation Limited and sold exclusively through ENEOS Tide Water Lubricants India Private Limited (the 50:50 JV with Eneos Corporation), with co-branded and genuine oils for Honda Motors & Scooters, Honda Cars, Hero MotoCorp, Kubota, Yamaha, and Kobelco.

Quantifiable outcome

• 339 students trained through Veedol Auto Mechanic Academy since inception

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• Eneos CorporationcoreStrategic or Co-development Partner50:50 joint venture company (ENEOS Tide Water Lubricants India Private Limited) formed in 2014 with Japan's largest petroleum conglomerate. JV handles ENEOS brand sales and marketing; Veedol manufactures high-technology ENEOS products in India and supports JV distribution. Works with OEMs including Honda Motors & Scooters, Honda Cars, Hero Moto Corp., Kubota, Yamaha and Kobelco.
• Blumenthal Brands Integrated (BBI) USAcoreGTM or Marketing PartnerTie-up in 2021 to launch iconic car care brands Gunk and Liquid Wrench in India. Veedol partnered with BBI USA to distribute vehicle care products including engine degreasers, penetrating oils, brake cleaners, and chain lubes.
• IIT MadrasminorStrategic or Co-development PartnerResearch partnership on utilization of agricultural stubble waste in structural materials. Initiative addresses air pollution from stubble burning with promising applications in construction materials.
• Indian Oil Corporation Ltd. (IOCL)coreStrategic or Co-development PartnerLong-term MoU signed February 26, 2025 in Mumbai for strategic sourcing and future opportunities. Reinforces strong collaboration between both organizations for growth and innovation.
• B'laster USAminorGTM or Marketing PartnerProduct launch collaboration at CII EXCON 2025 - Liquid Wrench Veedol Pro Penetrant & Lubricant introduced to Indian market.
• XCMGminorOEM/ Whitelabel/ Licensing PartnerOfficial launch of XCMG Hydro Ultra Plus at CII EXCON 2025 in collaboration with OEM partner XCMG.
• Kolkata Knight Riders (KKR)flagshipGTM or Marketing PartnerOfficial partner signed in 2024 for IPL cricket team. Partnership renewed in 2025. Veedol hosted 'Veedol x KKR Meet & Greet' events for distributors, dealers, and employees with player interactions.
• Sourav GangulyflagshipGTM or Marketing PartnerFormer Indian cricket captain signed as brand ambassador in 2024. Unveiled as part of Veedol's brand revival strategy.
• Aston Martin Owners ClubminorGTM or Marketing PartnerPartnership for London to Edinburgh Centenary Tour in 2019 - vintage car rally sponsorship.
• Atul Auto LimitedcoreOEM/ Whitelabel/ Licensing PartnerSupplier of genuine oils for three-wheeled vehicles. Awarded Supplier Excellence Award for FY 2024-25. Launched Atul Auto 3-wheeler genuine oils with shared commitment to end-user experience.
• Sri Ramkrishna Ashram-NimpithminorOthersCSR partnership for installing 14 deep tube wells in Sundarbans area to provide clean drinking water.
• Vivekananda Mission Ashram - HaldiaminorOthersCSR partnership to set up quarters for medical staff to improve healthcare availability in the region.
• Ramkrishna Vivekananda Mission - BarrackporeminorOthersCSR partnership supporting construction of training centres for capacity building of local women and youth.
• Automotive Skills Development Council (ASDC)coreStrategic or Co-development PartnerAffiliation obtained in March 2015 for Veedol Auto Mechanic Academy. Also launched 'Project Karigari' under CSR to train mechanics on BS-6 technology.
• George College of Management & ScienceminorStrategic or Co-development PartnerPartnership from October 2022 for student selection, training, and placement at Veedol Auto Mechanic Academy.
• Antara (Community-based organization)minorOthersCSR partnership to convert large part of their electricity needs to solar generation system for environmental sustainability.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@veedolofficial
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• LinkedInlinkedin.com/company/veedolofficial
• Instagraminstagram.com/veedolofficial

Compliance225 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veedol Corporation