Burtons Grill & Bar

What Burtons Grill & Bar does

Burtons Grill & Bar is a privately held, full-service American bar-and-grill restaurant chain operating company-owned locations across the Eastern United States. The company serves individual and family diners, corporate catering clients, and private-event hosts through 26-27 units spanning 11 states (Connecticut, Florida, Georgia, Massachusetts, Maryland, New Jersey, North Carolina, New Hampshire, Pennsylvania, South Carolina, and Virginia), with corporate headquarters listed at 300 Brickstone Square, Andover, MA. Its core differentiator is an allergy-safety protocol paired with a dedicated gluten-free menu, positioned as a brand attribute rather than a single-feature claim. The company also operates a related sub-brand, Red Heat American Tavern.

The product portfolio centers on dine-in service supplemented by takeout, delivery, weekend brunch, happy hour, and private dining events. Supporting infrastructure includes a direct online ordering platform (order.burtonsgrill.com), a dedicated catering portal (catering.burtonsgrill.com), a GetWisely-integrated reservation system, a mobile app, gift card storefront (physical and digital), and the Burtons Grill Rewards loyalty program offering a $15 signup reward and point-based accumulation. Revenue mechanics are predominantly transactional (dine-in, catering) with ancillary non-transaction streams (gift card float, loyalty engagement).

The go-to-market is direct-to-consumer via owned-and-operated real estate and owned digital channels, supplemented by organic social (Instagram, Facebook, LinkedIn), email newsletters, and event-driven marketing (wine dinners, charitable fundraisers such as the Boston Children's Hospital Celiac Program partnership). Pricing is mid-premium casual: lunch combo at $16, kids menu $8.95-$10.95, lobster roll $29 (Summer 2026 promo), Happy Hour cocktails $6-$10, and Wine Wednesday half-priced bottles at select locations. Burtons Grill, LLC is privately owned with no disclosed parent company, institutional investors, or public listing.

Name

Burtons Grill & Bar

Legal name

Burtons Grill, LLC

Website

https://burtonsgrill.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Burtons Grill & Bar is a privately held, full-service American bar-and-grill restaurant chain operating 26-27 company-owned locations across 11 Eastern US states, serving individual diners, families, corporate catering clients, and private-event hosts with allergy-expert protocols and made-from-scratch menus.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Casual dining restaurants
• American bar and grill
• Catering services
• Allergy-friendly dining
• Restaurant loyalty program

Headquarters

HQ city

South Windsor

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining Sales: Revenue from dine-in customers ordering from full menus including appetizers, salads, entrees (burgers, sandwiches, steaks, seafood), sides, and desserts. Also includes alcoholic beverage sales (cocktails, wine, beer).
2. Catering Services: Catering menu available for pickup and delivery, serving events, parties, corporate meetings, and family celebrations. Customers can order through catering.burtonsgrill.com or via inquiry form.
3. Gift Cards: Physical and virtual gift cards sold online or in-restaurant, generating revenue when purchased and redeemed when used for dining.
4. Loyalty Rewards Program: Burtons Grill Rewards program where members earn points with every purchase. New members receive a $15 signup reward after completing their first purchase. Program drives repeat customer visits and increased spending.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Burtons Grill & Bar operates a multi-location American Bar & Grill restaurant chain across the Eastern United States, serving boldly crafted dishes in a vibrant atmosphere. The company offers dine-in, takeout, and delivery across approximately 26 locations spanning 11 states, with menu categories including appetizers, salads, burgers, sandwiches, steaks, seafood, pasta, and desserts. Core differentiators include food allergy expertise and made-from-scratch preparations using premium ingredients such as Allen Brothers Angus beef and sustainably sourced seafood.

Product overview

Burtons Grill & Bar operates as a multi-location American Bar & Grill restaurant chain with 27 locations across 9 states. The company offers a unified dining experience centered on its core restaurant service, supplemented by digital ordering and catering platforms, a loyalty rewards program, gift card products, and private dining services. A related brand, Red Heat Tavern, extends the company's presence in the tavern dining segment. The product portfolio is organized around the restaurant as the primary offering, supported by ancillary services including online ordering, catering, reservations, and a rewards program, all emphasizing allergy-friendly and made-from-scratch cuisine.

Differentiator

Problem solved

Functional benefit

Brands

• Red Heat American Tavern: A related restaurant brand described as 'rediscover the classic tavern experience' with chef-inspired favorites, modern comfort food, customizable kids menu, creative cocktails, craft beer, weekly trivia, and allergen-friendly options.

Products and services

• Burtons Grill & Bar (Restaurant Dining) A new spin on the classic American Bar & Grill, serving boldly crafted dishes in a vibrant atmosphere. Offers dine-in, takeout, and delivery services with a focus on allergy-friendly options and a comprehensive menu including burgers, steaks, seafood, salads, and craft cocktails across approximately 26 locations in the Eastern United States.
• Burtons Grill Online Ordering Digital ordering platform enabling customers to place pickup, curbside, or delivery orders through the restaurant's website or mobile app.
• Burtons Grill Catering Catering service for events including parties, corporate meetings, family celebrations, and large-scale events. Offers pickup and delivery with dishes prepared from scratch using wholesome, premium ingredients, including gluten-free and allergy-friendly options.
• Burtons Grill Rewards Loyalty program allowing members to earn points with every dine, providing exclusive perks and benefits. New members receive a $15 signup reward after completing their first purchase.
• Burtons Grill Gift Cards Gift cards available for purchase online with physical cards sent via mail or virtual cards delivered via email for instant delivery.
• Private Dining and Group Events Event hosting services for large parties, offering flexible menu packages in private or main dining rooms at select locations.
• Red Heat Tavern A related tavern concept under the Burtons Grill family, offering chef-inspired favorites with a modern take on comfort food, customizable kids menu, craft cocktails, craft beer, and weekly trivia events.

Quantifiable outcome

• Raised over $95,000 for Boston Children's Hospital Celiac Program since 2024 through dessert fundraiser

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outback Steakhouse (Bloomin' Brands): Large casual steakhouse chain serving American grill fare including steaks, seafood, and full bar service. Comparable in core menu categories and dine-in format, though positioned more value-oriented than Burtons.
• TGI Fridays: Classic American bar-and-grill chain offering burgers, steaks, ribs, and a heavy bar/cocktail program. Comparable as a historical American 'Grill & Bar' concept, though facing traffic headwinds.
• The Cheesecake Factory: Iconic American casual full-service chain with an oversized menu and bar program. Comparable in offering breadth, dine-in experience, and full bar service, though operating at substantially larger scale than Burtons.
• Seasons 52 (Darden): Darden-owned fresh-grill casual chain emphasizing seasonal ingredients, allergen-friendly menus, and a wine-focused bar. Closely comparable to Burtons' premium-ingredient, allergy-aware, made-from-scratch positioning.
• Bonefish Grill (Darden): Casual upscale seafood-and-American chain owned by Darden, directly overlapping with Burtons' steaks/seafood/scratch-prep positioning but operating at significantly broader scale and with deeper marketing budgets.
• Cheddar's Scratch Kitchen (Darden): Casual full-service chain emphasizing made-from-scratch American comfort food at moderate price points. Comparable in scratch-prep positioning, broad American menu, and family/casual occasion targeting.
• LongHorn Steakhouse (Darden): Darden-owned casual steakhouse chain focused on steaks, burgers, and bar service. Comparable casual full-service format with overlapping steak/seafood menu items at similar price points.

Direct peers

• 110 Grill: Regional New England upscale casual American grill chain with a comparable scratch menu, full bar, gluten-free/allergen-friendly program, and similar price point — a direct regional competitor to Burtons.
• Not Your Average Joe's: Regional New England-based casual full-service American restaurant chain with a similarly broad menu (burgers, steaks, seafood, salads), scratch kitchen, and allergen-friendly positioning, directly comparable to Burtons in price point, atmosphere, and target customer.
• Legal Sea Foods: Northeast-based full-service chain historically focused on seafood with expanded American grill offerings. Comparable in geography, casual-upscale positioning, and broad menu approach, with a similar polished dine-in experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/burtons.grill
• LinkedInlinkedin.com/company/burtons-grill-llc
• Instagraminstagram.com/burtons.grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burtons Grill & Bar