Outback Steakhouse

What Outback Steakhouse does

Outback Steakhouse is an Australian-themed casual dining steakhouse brand founded in March 1988 in Tampa, Florida, and operated as a wholly-owned concept of Bloomin' Brands, Inc. (NASDAQ: BLMN). The brand operates company-owned restaurants across more than 100 U.S. locations and 19 international markets — Australia, Bahamas, Brazil, Canada, China, Costa Rica, Dominican Republic, Ecuador, Guam, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mexico, Philippines, Qatar, Singapore, Thailand, and others — delivering dine-in, takeout, and delivery service supported by an in-house online ordering stack (website and mobile apps) and a multi-brand Dine Rewards loyalty program spanning Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse & Wine Bar.

The product offering is anchored by signature registered trademarks including the Bloomin' Onion, Alice Springs Chicken, Victoria's Filet Mignon, Kookaburra Wings, Chocolate Thunder from Down Under, and The Wallaby Darned cocktail, alongside a broader menu of steaks, chicken, ribs, seafood, burgers, salads, and kids' items. Technology deployment centers on restaurant POS plus Ziosk tablet-based ordering and payment, the cross-brand Dine Rewards points wallet, the Outback mobile app, gift card infrastructure, and a catering platform with minimum-order thresholds for groups of 5+ and customized corporate event menus.

The business operates as a transaction-fee restaurant model — revenue is generated per-cover from dine-in, takeout, delivery (including via third-party delivery partners), catering, gift card breakage/sales, and bar sales — with pricing calibrated to a middle-income household demographic (sub-$100K HHI) through value tier programs such as the $14.99 Aussie 3-Course Meal, $5 Bevvy Thursdays, and Kids Eat Free Mondays. As of 2025-2026 the unit base is being rationalized (40+ closures), with a $50MM reinvestment program targeting a new steak lineup, labor model redesign, and Ziosk rollout, alongside an $80MM three-year productivity savings target under CFO Eric Christel's turnaround leadership. The brand trades at a 4.3x forward EV/EBITDA multiple on parent BLMN shares, a 58% discount to casual-dining peers.

Name

Outback Steakhouse

Legal name

Bloomin' Brands, Inc.

Website

https://outback.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Outback Steakhouse, founded 1988 in Tampa and a brand of Bloomin' Brands (NASDAQ: BLMN), is an Australian-themed casual dining steakhouse chain serving middle-income households through ~1,000+ company-owned restaurants across the U.S. and 19 international markets, complemented by a cross-brand Dine Rewards loyalty program, mobile ordering, and catering services.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• Casual dining restaurants
• Steakhouse menu items
• Restaurant catering services
• Loyalty rewards program
• Online food ordering

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining Sales: Primary revenue from dine-in restaurant operations featuring steaks, chicken, ribs, seafood, and appetizers. Customers pay per meal with an average ticket driven by entree selections, sides, and beverages.
2. Takeout and Delivery: Online and mobile app ordering for takeout and third-party delivery, generating revenue from food sales without dine-in service costs.
3. Catering Services: Catering for parties of 5+ with buffet-style or individual entrees, requiring $100 subtotal minimum for delivery. Generates additional revenue per event with higher average ticket sizes.
4. Gift Card Sales: E-gift cards and physical gift cards sold through the website and at restaurant locations. Gift cards do not expire and have no maintenance fees.
5. Alcoholic Beverages: Bar sales including signature cocktails ($8 all day), wines, and beers. Includes exclusive cocktails crafted with top-secret steak seasoning and collectible glassware.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Outback Steakhouse operates Australian-themed casual dining restaurants offering steaks, chicken, ribs, seafood, pasta, and signature items such as the Bloomin' Onion. The company complements dine-in service with online/mobile ordering for takeout and delivery, a catering program for events, a gift card business, and the multi-brand Dine Rewards loyalty program spanning Bloomin' Brands' restaurant portfolio.

Product overview

Outback Steakhouse operates as a single-brand restaurant chain offering dine-in, takeout, and catering services. The core product is its Australian-themed casual dining restaurant featuring signature steaks (Victoria's Filet Mignon, Center-Cut Sirloin, Ribeye), the iconic Bloomin' Onion appetizer, chicken, ribs, seafood, and cocktails. The company supports its restaurant operations with a multi-brand Dine Rewards loyalty program (shared across Bloomin' Brands family including Carrabba's, Bonefish Grill, Fleming's), online/mobile ordering for curbside and delivery, catering services for events, and gift card products. Menu offerings span Signature Steaks, Steak Combos, Chicken/Ribs, Seafood, Burgers & Sandwiches, Appetizers, Salads, Soups, Desserts, Kids Menu, and Lunch specials, with specialty cocktails at the bar. The company also provides nutrition information and gluten-free options through its Smart Dining program.

Differentiator

Problem solved

Functional benefit

Brands

• Dine Rewards: Loyalty rewards program offering free Bloomin' Onion, birthday dessert, and $5 rewards for points earned on food and non-alcoholic beverages at Outback, Carrabba's, Bonefish and Fleming's.

Products and services

• Outback Steakhouse Restaurant Dining Australian-themed casual dining full-service restaurant offering signature steaks (Victoria's Filet Mignon, Center-Cut Sirloin, Ribeye), chicken, ribs, seafood, pasta, appetizers, salads, desserts, and a kids menu. Serves individual consumers and families seeking quality steakhouse meals at moderate prices.
• Dine Rewards Loyalty Program Cross-brand loyalty program spanning Outback, Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse & Wine Bar. Members earn 5 points per qualified dollar on food and non-alcoholic beverages, with 350 points redeemable for $5 off. New members receive a free Bloomin' Onion (up to $13.49 value) and a birthday dessert.
• Online Ordering (Website and Mobile App) Direct online and mobile app ordering system for curbside pickup and Outback delivery, integrated with the Dine Rewards account so points can be earned on qualifying purchases. Available via outback.com and the Outback Steakhouse iOS/Android mobile applications.
• Outback Catering Catering service offering buffet-style meals for parties of 5+ and individual entrees for groups of 10+. Features menu items such as Alice Springs Chicken, Victoria's Barrel-Cut Filet Mignon, and build-your-own burger bars. Requires a $100 minimum subtotal for delivery with 4-hour notice.
• Gift Cards (E-Gift and Physical) Digital and physical gift cards sold through the website and at restaurant locations, with check balance and reload functionality. Gift cards do not expire and carry no maintenance fees.
• Smart Dining Nutrition Program Nutrition information and smart dining offering including a gluten-free menu, the Kids Live Well program, and guidance from registered dietitians for guests with dietary considerations.

Quantifiable outcome

• First positive traffic growth since Q4 2021 achieved in recent quarter
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Four Corners Property Trust (FCPT)minorOthers · 20 October 2025Four Corners Property Trust, a real estate investment trust (REIT), acquired an Outback Steakhouse property for $2.4 million. FCPT is engaged in owning, acquiring, and leasing restaurant and retail properties across various U.S. states. This represents a sale-leaseback arrangement where Outback sells restaurant real estate to raise capital while continuing to operate the location under a lease.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sizzler: Sizzler is a casual dining steak and American grill chain with similar value-oriented positioning, family-friendly menu, and target demographic as Outback, particularly relevant in US West and international markets.
• Applebee's: Applebee's is one of the largest US casual dining chains, targeting the same middle-income family demographic with comparable menu breadth, value promotions, and dine-in experience.
• Bonefish Grill: Bonefish Grill is another Bloomin' Brands sister concept focused on casual upscale seafood dining; it shares operational infrastructure, loyalty program, and management with Outback Steakhouse.
• LongHorn Steakhouse: LongHorn is a Darden-owned casual steakhouse chain targeting the same middle-income value-oriented consumer with comparable menu positioning, average check, and dining experience.
• Texas Roadhouse: Texas Roadhouse is a casual dining steakhouse chain directly competing with Outback in the middle-income steakhouse category with a stronger recent traffic and unit growth trajectory, often cited as the primary share-taker from Outback.
• TGI Fridays: TGI Fridays is a traditional casual dining bar-and-grill chain that historically competed with Outback for middle-income family diners and bar-centric occasions.
• Fleming's Prime Steakhouse & Wine Bar: Fleming's is Bloomin' Brands' upscale steakhouse concept, sharing parent infrastructure with Outback while targeting a higher-income steakhouse customer; relevant as a sibling brand and steakhouse category peer.
• Carrabba's Italian Grill: Carrabba's is a sister brand within Bloomin' Brands operating as a casual dining Italian restaurant; it shares the same parent company, Dine Rewards loyalty program, and operational infrastructure as Outback.
• Chili's Grill & Bar: Chili's is a Brinker International casual dining chain competing directly with Outback in the middle-income family segment through comparable bar-and-grill positioning and value-driven promotions.
• Black Angus Steakhouse: Black Angus is a smaller regional casual steakhouse chain operating with comparable menu positioning, target demographic, and dining format to Outback Steakhouse.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/Outback
• Facebookfacebook.com/outback
• LinkedInlinkedin.com/company/outback-steakhouse
• Instagraminstagram.com/outback

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outback Steakhouse