Madison’s Restaurant and Wine Garden at Old Edwards Inn & Spa

What Madison’s Restaurant and Wine Garden at Old Edwards Inn & Spa does

Madison's Restaurant and Wine Garden at Old Edwards Inn & Spa is a farm-to-table fine dining establishment operating inside the Old Edwards Inn & Spa resort at 445 Main St., Highlands, North Carolina. The restaurant is a subsidiary operation of Old Edwards Hospitality Group, a family-owned luxury boutique hospitality company affiliated with the Relais & Châteaux network, and serves overnight resort guests, Old Edwards Club members, 200 Main property guests, and walk-in visitors across breakfast (7:00–10:00 am, inn-guest exclusive), lunch (11:30 am–2:00 pm), and dinner (6:00–9:00 pm) service.

The core offering centers on Madison's Restaurant, with five complementary on-property venues—the Wine Garden outdoor patio, the Hummingbird Lounge, the Rooftop Terrace, The Spa Café, and Pool Cabana dining at Falls and Hickory—plus private event spaces (Wine Room and Parlor), in-room dining, and custom in-house cakes. The culinary program is built around a garden-to-table supply chain anchored by Madison's Organic Garden (launched 2011) and exclusive partnerships with regional farms including Carringer Farms, 3 Barn Farm, Dream Big Farms, and GlenCove Farms, the last operated internally by Director of Farms Matthew Clayton. The wine program is certified by Wine Spectator's Award of Excellence and supported by a CMS- and WSET-trained sommelier team.

The business operates on a direct-to-consumer dine-in model with pay-as-you-go unit pricing (breakfast and lunch menu items $12–$24, cocktails $14–$18, wine by the glass from $15), reservations booked through OpenTable, and private event bookings sold via direct sales. Distribution is single-site and physical-storefront only within the Old Edwards Inn & Spa property. Marketing is conducted through the brand website, Facebook, Instagram, and email newsletter. The operation is led by Executive Chef and Food & Beverage Director Chris Huerta, with a leadership team of approximately 11–50 employees including Executive Sous Chef/Executive Pastry Chef Lauren Bland, Chef de Cuisine Jorge "Lalo" Marín, Banquet Chef Ricardo Angel, Bar Manager Mitch Mikula, and Assistant Director of Food & Beverage Dimitri Giannoulis.

Name

Madison’s Restaurant and Wine Garden at Old Edwards Inn & Spa

Legal name

Madison's Restaurant

Website

https://madisonshighlands.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison's Restaurant and Wine Garden is a farm-to-table fine dining operation inside Old Edwards Inn & Spa in Highlands, NC, serving resort guests, club members, and visitors across multiple on-property venues with a garden-to-table supply chain anchored by on-site gardens and regional farm partnerships.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Farm-to-Table & Contemporary American Restaurants (THAFACAF), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Fine dining restaurant
• Farm-to-table dining
• Wine garden service
• Private event catering
• Seasonal american cuisine

Headquarters

HQ city

Highlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Full-service dining offering breakfast, lunch, and dinner across multiple venues including Madison's Restaurant, Wine Garden, Hummingbird Lounge, and Rooftop Terrace. Revenue generated from food and beverage sales, with reservations strongly suggested.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Madison's Restaurant operates a farm-to-table fine dining establishment at Old Edwards Inn & Spa in Highlands, NC, serving breakfast, lunch, and dinner with menus rooted in Blue Ridge Mountains culinary heritage. The venue includes multiple dining outlets (Wine Garden, Hummingbird Lounge, Rooftop Terrace), private event spaces, and in-room dining service. Ingredients are sourced from on-site organic gardens and regional partner farms including Carringer Farms, 3 Barn Farm, Dream Big Farms, and GlenCove Farms.

Product overview

Madison's Restaurant and Wine Garden at Old Edwards Inn & Spa operates as a multi-outlet dining destination in Highlands, North Carolina. The core offering is Madison's Restaurant, a farm-to-table fine dining establishment serving breakfast, lunch, and dinner with menus rooted in Blue Ridge Mountains culinary heritage. The portfolio includes complementary dining venues: the Wine Garden (outdoor patio), Hummingbird Lounge (upstairs bar with live entertainment), Rooftop Terrace, The Spa Café, and Pool Cabana dining. Private dining is offered through the Wine Room and Parlor. Additional services include In-Room Dining, Custom Cakes, and a comprehensive beverages program. The operation is led by Executive Chef Chris Huerta and features ingredients sourced from on-site gardens and regional partner farms including Carringer Farms, 3 Barn Farm, Dream Big Farms, and GlenCove Farms.

Differentiator

Problem solved

Functional benefit

Brands

• Wine Garden: Outdoor patio garden with seasonal blooms and market umbrellas beside a waterfall, serving shareable delights with Italian summer charm
• Hummingbird Lounge
• Rooftop Terrace

Products and services

• Madison's Restaurant Fine Dining Full-service farm-to-table fine dining restaurant offering breakfast (7:00-10:00 am, exclusively for Old Edwards Inn guests, members, and 200 Main guests), lunch (11:30 am-2:00 pm), and dinner (6:00-9:00 pm) with ever-evolving seasonal menus rooted in Blue Ridge Mountains culinary heritage. Reservations strongly suggested via OpenTable.
• Wine Garden Outdoor patio garden dining area lush with seasonal blooms and shaded by market umbrellas beside a waterfall, featuring shareable delights with Italian summer-inspired menu items for lunch, light fare, and dinner.
• Hummingbird Lounge Upstairs drawing room ambiance venue offering lunch, dinner, light bites, craft cocktails, and live entertainment on weekends.
• Rooftop Terrace Open-air rooftop spot atop the Historic Inn above Main Street offering light fare, lunch, and beverages with fresh mountain air and downtown views, ideal for sunset toasts and fireside conversations.
• Private Event Spaces (Wine Room & Parlor) Private dining spaces including the Wine Room (lined with fine vintages and natural textures) and the Parlor (bathed in natural light). Available by reservation for intimate dinners, special celebrations, corporate events, and curated tastings, with five-star service and Wine Spectator-honored wine list.
• In-Room Dining Private dining service available exclusively for Old Edwards Inn guests, delivering Madison's Restaurant menus directly to guest rooms.
• The Spa Café Wellness-inspired dining venue available exclusively for spa appointment holders at Old Edwards Spa.
• Pool Cabana Dining Poolside dining options at the Falls and Hickory pool areas featuring lunch, light fare, and beverage service.
• Custom Cakes Custom-made celebration cakes crafted on-site, available with 24-hour advance notice. Outside cakes permitted for a $35 cakeage fee.
• Madison's Beverage Program Curated beverage program including Wine Spectator-honored wine selections, craft cocktails ($14-$18), beer ($6-$9), wine by the glass from $15, half bottle Champagne ($75-$95), specialty coffee drinks, and non-alcoholic options.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Carringer FarmscoreOthersLocal farm partner supplying fresh produce to Madison's Restaurant as part of the farm-to-table program.
• 3 Barn FarmcoreOthersRegional farm partner contributing to the farm-to-table supply chain for Madison's Restaurant.
• Dream Big FarmscoreOthersFarm partner providing specialty produce for Madison's culinary program.
• GlenCove FarmscoreOthersFarm operation managed by Matthew Clayton, Director of Farms, serving as an experience-driven CSA farm and garden providing produce for Madison's guests and locals.
• Serenbe Farms (Palmetto, Georgia)minorOthersCommunity-supported agriculture farm in Palmetto, Georgia where Matthew Clayton previously worked before joining Old Edwards, delivering to Atlanta eateries.
• Old Edwards Hospitality GroupcoreOthersParent company and hospitality group that owns and operates Madison's Restaurant as part of the Old Edwards Inn & Spa luxury boutique resort.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herons at The Umstead Hotel and Spa: Forbes five-star restaurant at a luxury North Carolina hotel property with a strong wine program and seasonal cuisine. Comparable luxury hotel restaurant with similar pricing and guest base.
• Fearrington House Restaurant: Five-star, Forbes-recommended restaurant in a Relais & Châteaux-affiliated North Carolina property with a similar intimate, farm-driven fine dining concept. Comparable in scale, regional setting, and culinary philosophy.
• Blackberry Farm: Luxury resort property in the Smoky Mountains with a celebrated farm-to-table dining program anchored by on-site gardens and farm partnerships. Directly comparable as a high-end resort restaurant built around provenance and seasonality.
• The Inn at Little Washington: Relais & Châteaux-affiliated destination restaurant in a country inn setting, offering a multi-course tasting-menu experience rooted in regional farm sourcing. The closest direct comparable to Madison's in both luxury positioning and farm-driven fine dining.
• The Point (Saranac Inn): Exclusive Relais & Châteaux private resort known for high-end, family-style and formal dining with strong seasonal menus. Comparable in luxury exclusivity, intimate guest base, and Chef Huerta's career pedigree.
• The Restaurant at The Willcox: Relais & Châteaux-affiliated restaurant in a luxury Southern inn where Madison's Executive Chef Chris Huerta cut his teeth. Directly comparable in culinary philosophy, wine program, and resort setting.

Regional players

• The Restaurant at Gideon Putnam Resort: Resort dining property in the Saratoga Springs area offering seasonal, regionally-inspired menus. Operates a similar resort-anchored fine dining model but in a different geographic market.

Emerging players

• Quintessences Restaurant at The Mountaineer Inn: Smaller boutique inn restaurant in western North Carolina with a chef-driven, seasonal menu. Comparable in regional mountain setting and intimate luxury scale, though with a smaller footprint.

Others

• Old Edwards Inn & Spa (parent resort): Parent property and operator of Madison's. Not a peer in the restaurant sense but defines the demand funnel, brand standards, and asset base that drive Madison's guest mix and economics.

Broad incumbents

• The Dining Room at Biltmore Estate: Operates multiple dining outlets within a major North Carolina destination property. Larger and more commercial than Madison's but comparable in being a multi-outlet resort restaurant anchored by a heritage tourism property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MadisonsCuisine
• Instagraminstagram.com/madisonshighlands

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison’s Restaurant and Wine Garden at Old Edwards Inn & Spa