Safe Night®

What Safe Night® does

Safe Night® LLC is a privately held Northern Virginia consulting firm founded in 2018 that delivers community safety solutions to police departments, municipal agencies, and hospitality businesses. The company was co-founded by Molly Mastoras, a Licensed Professional Counselor, and Dimitrios Mastoras, a retired Master Police Officer with 24 years at the Arlington County Police Department. Named clients span at least nine US states plus Ontario, Canada, including police departments in Fort Worth, Dallas, Austin, Arlington, Norfolk, Wichita, Dayton, New York City, Hendersonville, and Dearborn Heights, alongside business improvement districts and nonprofit partners such as 24HourDallas and the Greenwich Village Chelsea Chamber of Commerce.

The service portfolio is anchored by three proprietary methodologies: Proactive Alliance — a relationship-based policing approach integrating counseling psychology frameworks (Family Systems Therapy, Motivational Interviewing, Person-Centered techniques, Stages of Change, Trauma-informed techniques, and Maslow's Hierarchy of Needs) with police practice; Risk Terrain Modeling, a place-based data analysis technique originally developed at Rutgers University that identifies environmental conditions contributing to crime; and Data-Informed Community Engagement, a framework that combines RTM data analysis with stakeholder relationship-building. These are packaged into sub-products including A Safe Night Out (bar and restaurant accreditation), PA-POP (Problem-Oriented Policing combined with Proactive Alliance), PA Homeless Outreach, Engagement Traffic Safety, Operations Review, Safe Flight (aviation-industry adaptation), Think Twice (DUI prevention), and ActionHub (a collaboration platform offered through the Simsi partnership). The firm holds registered trademarks on Safe Night®, Proactive Alliance®, and A Safe Night Out®.

Revenue is generated through four primary streams: enterprise consulting engagements with municipal and police clients on a quote-based, multi-year basis; training and certification (Proactive Alliance recertification at $350 per attendee, with free credentialing issued through the Rutgers/Simsi platform); hospitality accreditation and per-seat staff training ($29 per staff member for Virginia, Nationwide, and Special Event courses); and licensing for city-specific branded accreditation programs including Gold Bar Norfolk, Golden Lasso Accreditation (Fort Worth), Copper Star Certification (Dallas), Village Safe Spot (NYC), and an international license in Toronto, Canada. Distribution combines consultative enterprise sales targeting police chiefs and city managers, conference presence at POP, ASEBP, LEPH, and IACP events, and national distribution through the US DOJ COPS Office resource center, which publishes the firm's Arlington Restaurant Initiative toolkit as an official model.

Name

Safe Night®

Legal name

Safe Night LLC

Website

https://safe-night.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Safe Night® LLC is a Northern Virginia consulting firm founded in 2018 that delivers community safety solutions — including relationship-based policing training, nightlife accreditation, and homeless outreach — to police departments, municipal agencies, and hospitality businesses across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Training Services: Direct consulting engagements with municipal agencies, police departments, and government clients. Training programs delivered in-person or through online portal. Revenue generated through service fees for assessments, training sessions, and ongoing technical assistance.
2. Certification and Recertification Fees: Proactive Alliance 4-hour recertification training priced at $350. Rutgers University partnership offers free certification through Simsi platform. Training portal subscriptions for hospitality staff training.
3. Hospitality Accreditation: Safe Night Hospitality Accreditation provides standards, employee policies, and training to hospitality businesses. Staff training courses priced at $29 for Virginia and Nationwide. Accreditation is voluntary certification program for bars and restaurants.
4. Licensing and Partnership Revenue: City-specific branding partnerships (Gold Bar Norfolk, Golden Lasso Accreditation Fort Worth, Copper Star Certification Dallas, Village Safe Spot NYC) generate licensing and consulting fees. International licensing in Toronto, Canada.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Safe Night is a public safety consulting firm that delivers an integrated system of assessments, training programs, and accreditation frameworks to municipal agencies, police departments, and hospitality businesses. Its offerings center on data-informed diagnostics (Risk Terrain Modeling), relationship-based policing methodologies (Proactive Alliance and PA-POP), and city-specific nightlife accreditation programs (A Safe Night Out and its city-branded variants). The firm also delivers training in homeless outreach, traffic safety engagement, hospitality staff certification, and operational reviews.

Product overview

Safe Night® is a consulting firm founded in 2018 providing community safety solutions through an integrated system of services built on a foundation of data analysis, relationship-building, and collaborative action frameworks. The core product portfolio includes A Safe Night Out (nightlife management with bar/restaurant accreditation), Proactive Alliance (relationship-based policing approach), PA-POP (problem-oriented policing training), PA Homeless Outreach, Downtown Safety, Engagement Traffic Safety, Operations Review, Hospitality Training, ActionHub (collaboration platform via Simsi partnership), Safe Flight (aviation hospitality), and Think Twice (DUI prevention). The offering functions as a suite of consulting services and training programs rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Proactive Alliance: A relationship-based policing approach developed by Molly Mastoras that integrates policing methods with concepts from counseling psychology.
• A Safe Night Out
• Think Twice
• Safe Flight
• ActionHub

Products and services

• A Safe Night Out A nationally recognized, multi-component nightlife management and accreditation program for municipal agencies, business improvement districts, and hospitality businesses; provides a bar and restaurant accreditation model that improves operational standards and reduces liability in nightlife and entertainment districts.
• Proactive Alliance (PA) Relationship-based policing approach that integrates counseling psychology (Family Systems Therapy, Motivational Interviewing, Person-Centered techniques, Stages of Change, Trauma-informed techniques, and Maslow's Hierarchy of Needs) with law enforcement practice; teaches officers to build trust and collaborative relationships with community stakeholders to enhance problem-solving.
• PA-POP (Proactive Alliance - Problem-Oriented Policing) Combined training curriculum that integrates Proactive Alliance relationship-based policing with Arizona State University's problem-oriented policing framework, addressing the gap between knowing what to do and how to do it in community policing practice.
• PA Homeless Outreach Training and assessments for communities addressing homelessness using trauma-informed, empathy-based engagement methods; builds relationships between service providers and people experiencing homelessness through adapted counseling psychology techniques.
• Downtown Safety & Vibrancy Strategic management planning and collaborative consulting for managing downtown area safety, involving municipal agencies, business improvement districts, and community stakeholders via the DICE framework.
• Engagement Traffic Safety Technical assistance for traffic safety offices and law enforcement agencies to incorporate meaningful engagement strategies that build trust and legitimacy with community stakeholders around traffic safety and impaired driving prevention.
• Operations Review Public safety operational reviews covering community-based engagement, crime prevention, and youth-based outreach strategies, including implementation support for municipal agencies.
• Hospitality Training Safe Night Hospitality Accreditation providing online staff training courses covering responsible alcohol service, active bystander training, fake ID detection, and public safety expectations for bar and restaurant staff ($29 per staff in Virginia, Nationwide, and Special Event variants).
• ActionHub Collaboration platform offered through Safe Night's partnership with Simsi that enables local officials and service providers to coordinate and execute public safety programs, set goals, outline projects, and track progress as part of the Simsi Suite.
• Safe Flight Specialized adaptation of Safe Night's alcohol-related harm reduction model for the aviation and airport industry, addressing the intersection of hospitality and flight safety to reduce alcohol-related incidents.
• Think Twice DUI prevention program providing single-use breathalyzers, signage, and training for hospitality establishments (bars, restaurants, casinos, nightclubs) to promote responsible alcohol service and customer safety.
• Proactive Alliance Recertification 4-hour recertification training ($350 per attendee) for professionals who have completed full Proactive Alliance training and whose certification has expired, with a grace period of up to one year past certificate expiration date.

Quantifiable outcome

• 36% reduction in major crime in Fort Worth West 7th entertainment district
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

14 partnerships are on record, tiered core, strategic, flagship and minor.

• Arizona State University Center for Problem-Oriented PolicingcoreStrategic or Co-development PartnerCollaborative development of PA-POP (Proactive Alliance - Problem-Oriented Policing) training curriculum. ASU COP provides academic credibility and research foundation for the combined PA-POP methodology. Safe Night delivers training using ASU COP's POP framework combined with Proactive Alliance relationship-based approach.
• SimsicoreTechnology or IntegrationStrategic partnership for ActionHub platform and Rutgers University certification. Simsi provides the DICE platform for collaborative public safety management. Joint certification program with Rutgers University Center on Public Security for Proactive Alliance credentials.
• Rutgers University Center on Public SecuritycoreStrategic or Co-development PartnerPartnership for Proactive Alliance certification. Rutgers issues credentials that set a standard of excellence for professionals using Proactive Alliance to enhance public safety and community wellness. Free certification available through Simsi platform.
• Think Twice FoundationstrategicStrategic or Co-development PartnerDUI prevention partnership offering single-use breathalyzers for hospitality venues. Think Twice provides the product while Safe Night provides distribution through hospitality training programs and nightlife management initiatives.
• U.S. Department of Justice COPS OfficeflagshipStrategic or Co-development PartnerDOJ COPS Office published Safe Night's Arlington Restaurant Initiative toolkit as national model. Safe Night provides technical assistance to Byrne Criminal Justice Innovation (BCJI) grant program. Long-standing relationship since development of original curriculum over 20 years ago.
• International Association of Chiefs of Police (IACP)coreStrategic or Co-development PartnerDesignated training provider for IACP Trust Building Campaign. Participation in roadway safety initiatives and recognition as partner in improving community-police relations. Safe Night helps agencies fulfill key focus areas of the campaign.
• Foundation for Advancing Alcohol ResponsibilitystrategicGTM or Marketing PartnerPartnership for traffic safety initiatives and impaired driving prevention. Joint publication of 'Proactive Engagement in Traffic Enforcement and Safety' report. Sponsored Safe Night's engagement in Dallas Good Neighbor Initiative.
• National Highway Traffic Safety Administration (NHTSA)strategicStrategic or Co-development PartnerFramework alignment with NHTSA's shift from 'High Visibility Enforcement' to 'High Visibility Engagement.' Safe Night's relationship-based approach supports NHTSA's emphasis on genuine community engagement in traffic safety.
• International Nighttime Design InitiativeminorGTM or Marketing PartnerPartnership focused on improving nighttime economies and public spaces. Collaborative efforts to enhance safety and vibrancy of nighttime environments.
• National Alliance to End HomelessnessstrategicGTM or Marketing PartnerProactive Alliance Homeless Outreach model featured in National Alliance article on law enforcement partnerships in addressing homelessness. Provides credibility for homeless outreach methodology.
• Downtown Norfolk CouncilflagshipStrategic or Co-development PartnerImplementation partner for Gold Bar Norfolk accreditation program. Joint development of nightlife management strategy with City of Norfolk. Pioneered relationship-based approach to nightlife management in Virginia.
• 24HourDallasflagshipStrategic or Co-development PartnerDevelopment partner for Copper Star Certification and Good Neighbor Initiative. 24HourDallas creates safety standards and manages program with Safe Night's methodology. Joint effort recognized by Responsibility.org.
• Greenwich Village Chelsea Chamber of CommerceflagshipStrategic or Co-development PartnerPartnership to implement Village Safe Spot Accreditation in NYC. Chamber partnered with Safe Night to bring A Safe Night Out to Greenwich Village area of Manhattan.
• West 7th Restaurant and Bar Association (Fort Worth)flagshipStrategic or Co-development PartnerPartnership with City of Fort Worth on Golden Lasso Accreditation program. Joint development of free voluntary certification recognizing bars and restaurants committed to safe nightlife.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Responsible Retailing Forum: Responsible Retailing Forum delivers training and best-practice programs for alcohol retailers and hospitality venues to reduce overservice and harm. It is a smaller, mission-aligned peer competing for hospitality training and accreditation budgets.

Direct peers

• Lexipol: Lexipol provides policy manuals, training, and consulting to law enforcement, fire, and corrections agencies nationwide. It is the most direct competitor to Safe Night's policy, training, and accreditation offerings for police departments, with substantially greater scale and productized delivery.
• Simsi: Simsi powers the ActionHub collaboration platform and hosts the Rutgers Proactive Alliance certification. As a technology partner, it directly integrates Safe Night's methodology into a software product and is a natural peer in the data-driven policing workflow space.
• Police Executive Research Forum (PERF): PERF is a non-profit police research and consulting organization that publishes guidance on use of force, de-escalation, and community policing. It addresses the same government buyers and offers overlapping training and technical assistance that competes with Safe Night's Proactive Alliance and PA-POP programs.
• Center for Problem-Oriented Policing (POP Center): ASU's POP Center develops the problem-oriented policing framework that Safe Night's PA-POP product is built on. It is both a strategic development partner and a direct peer in providing POP training, guides, and consulting to police agencies.
• TIPS (Training for Intervention ProcedureS): TIPS is the dominant US provider of responsible alcohol service training to bars, restaurants, and hospitality venues. It directly competes with Safe Night's $29/seat Hospitality Training and accreditation products for the same hospitality customers.
• Police Foundation: Police Foundation is a non-profit that conducts research, training, and consulting on community policing and police reform. It serves the same municipal clients and competes with Safe Night on program design, evaluation, and national-level training engagements.

Broad incumbents

• CNA (Center for Naval Analyses): CNA operates a Public Safety division that conducts research, program evaluation, and technical assistance for police and sheriff's departments. It is a larger, federally connected peer competing for evidence-based policing and community trust engagements.
• International Association of Chiefs of Police (IACP): IACP is the largest professional association of law enforcement leaders and offers training, consulting, and the Trust Building Campaign in which Safe Night is a partner. It is a collaborator but also a broader incumbent with the institutional reach to absorb or replicate Safe Night's relationship-based policing content.

Others

• NLADA (National Legal Aid & Defender Association): NLADA and similar criminal justice reform organizations (e.g., Vera Institute, Center for Court Innovation) provide technical assistance to municipal agencies on alternatives to enforcement. They are thematic peers in the broader public safety and policing reform space but do not directly compete for the same consulting dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/SafeNightLLC
• Facebookfacebook.com/safenightllc
• LinkedInlinkedin.com/company/safe-night-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Night®