Steve King
Personal website of former U.S. Congressman Steve King selling his memoir 'Walking Through the Fire' directly to consumers at $28 per copy via Squarespace and PayPal.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Steve King does
The website is the personal online platform of former U.S. Congressman Steve King of Iowa, functioning as a direct-to-consumer storefront rather than a registered business entity. Its core offering is a single product: the memoir 'Walking Through the Fire,' priced at $28 per copy. The site is built on Squarespace and processes payments exclusively through PayPal, with no integration into third-party retail, wholesale, or major e-commerce marketplaces.
The business model is narrow and audience-specific: revenue derives solely from individual copy sales of the memoir to readers ideologically aligned with King's political positions. Marketing leverage comes from public endorsements by nationally recognized conservative commentators and politicians, including Michelle Malkin, Louie Gohmert, Michele Bachmann, Jim DeMint, Oliver North, and Tom Tancredo. There is no disclosed headcount, no funded operations, and no evidence of recurring revenue, subscription offerings, or ancillary product lines. The site's commercial footprint is limited to a single SKU sold through one channel.
Steve King firmographics
Firmographics- Name
- Steve King
- Legal name
- Steve King
- Website
- https://steveking.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Personal website of former U.S. Congressman Steve King selling his memoir 'Walking Through the Fire' directly to consumers at $28 per copy via Squarespace and PayPal.
- Ownership category
- akta.pro rank
Steve King industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130), Book Retailers and News Dealers (4592)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM)
- akta.pro secondary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
Keywords
Steve King business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations
Revenue model
- Book Sales: Direct one-time sales of the book 'Walking Through the Fire' through the company's e-commerce platform. Customers purchase directly via PayPal or credit card through the website storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual book purchase - $28.00 per book |
Distribution channels1 record
Marketing channels2 records
Steve King product offering
Product offeringCore offering
Steve King operates a single-product e-commerce platform at steveking.com that sells the memoir book "Walking Through the Fire: My Fight for the Heart and Soul of America" by former U.S. Congressman Steve King. The book is sold directly to consumers through the website at $28 per copy (with tiered pricing for two and three books), with payment processed via PayPal supporting credit card and PayPal account transactions. The platform also showcases King's political engagements and conservative policy positions.
Product overview
Steve King operates a single-product e-commerce website selling his memoir book "Walking Through the Fire: My Fight for the Heart and Soul of America." The book is available for purchase in quantities of 1, 2, or 3 copies through the website's order page, with payment processed via PayPal.
Differentiator
Problem solved
Functional benefit
Products and services
- Walking Through the Fire: My Fight for the Heart and Soul of America A political memoir by former U.S. Congressman Steve King (Iowa) recounting his career, controversies, defense of Western Civilization, and battles with Republican leadership and the media. Foreword by Michelle Malkin. Sold directly to individual consumers via the steveking.com website.
Companies that use Steve King
Customer profileSegments1 record
Ideal customer profiles1 record
Steve King technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Steve King partnerships and signals
Strategic signalRecent moves3 records
Steve King competitors and assessment
Company assessmentDirect peers
- PragerU: PragerU is a conservative digital media and education nonprofit that distributes content, books, and merchandise through its own website to a politically aligned audience. It mirrors Steve King's direct-to-consumer model of monetizing conservative ideology via an owned platform.
Broad incumbents
- The Epoch Times: The Epoch Times is a large conservative digital media outlet that sells subscriptions and merchandise direct-to-consumer to a politically aligned readership. It is comparable because it monetizes conservative content through owned digital channels serving a similar audience segment.
- Townhall Media: Townhall Media operates conservative news and opinion websites with newsletters and merchandise sales. It is comparable as a broader conservative digital media property that monetizes aligned content via owned channels.
- The Daily Wire: The Daily Wire is a much larger conservative media company co-founded by Ben Shapiro that sells subscriptions, films, books, and merchandise direct-to-consumer. It is comparable because it monetizes a conservative personality brand via owned digital storefronts, just at a significantly larger scale.
- Regnery Publishing: Regnery Publishing is the leading conservative book publisher in the U.S., publishing political nonfiction and memoirs from right-leaning authors. It is comparable because it operates in the same politics/current-affairs book publishing niche that King's memoir occupies.
Others
- Conservative Partnership Institute: Conservative Partnership Institute is a conservative policy organization led by Jim DeMint, who is also a named endorser of King's book. It is comparable as an adjacent organization within the same ideological ecosystem that publishes content and amplifies aligned voices.
Emerging players
- Postmill Press: Postmill Press is a small independent publisher of politically oriented nonfiction and conservative-leaning titles, selling direct through its own site. It is comparable as a small, ideologically aligned trade publisher using direct e-commerce for similar nonfiction content.
- Humanix Books: Humanix Books is a conservative-leaning publisher that markets political and self-help titles direct-to-consumer through its own site. It is comparable as a smaller publisher operating in the same politics/commentary book niche via direct e-commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Steve King social profiles
Digital presenceSteve King financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steve King leadership team
Management profileNumber of profiles
Profiles1 record
Steve King funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steve King M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steve King
What does Steve King do?
Steve King operates a single-product e-commerce platform at steveking.com that sells the memoir book "Walking Through the Fire: My Fight for the Heart and Soul of America" by former U.S. Congressman Steve King. The book is sold directly to consumers through the website at $28 per copy (with tiered pricing for two and three books), with payment processed via PayPal supporting credit card and PayPal account transactions. The platform also showcases King's political engagements and conservative policy positions.
Is Steve King a public or private company?
Steve King is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steve King founded?
Steve King was founded in -1. It employs 11 to 50 people.
How does Steve King make money?
One revenue line is on record: book Sales.
Who are Steve King's main competitors?
PragerU is listed as a direct peer. Broad incumbents are The Epoch Times, Townhall Media, The Daily Wire and Regnery Publishing. Conservative Partnership Institute is listed as an others. Emerging players are Postmill Press and Humanix Books.
Does Steve King have an API?
No public API is recorded for Steve King.
What industry is Steve King in?
Steve King's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAM, Politics, Current Affairs & Social Commentary Publishing, with a secondary code of MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction). Its NAICS code is 513130 and its SIC code is 2731.