Joanne Shaw Taylor

Joanne Shaw Taylor is a British blues-rock solo recording artist who releases acclaimed studio and live albums, headlines concert tours, and sells merchandise directly to fans via streaming platforms and dedicated US and UK online stores.

Company typePrivate
Founded-
HeadquartersGreat Falls, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Joanne Shaw Taylor does

Joanne Shaw Taylor is a British-born blues-rock solo recording artist operating from Great Falls, United States, supported by a 1–10 person team. The company monetizes through three primary streams: studio and live album releases distributed via major streaming platforms (Spotify, Apple Music, YouTube), dedicated US and UK e-commerce storefronts for physical albums and merchandise, and headline concert tours. Its core products are 13+ studio and live albums spanning 2009's debut 'White Sugar' through the forthcoming 2026 studio album, including multiple Billboard Blues Chart No. 1 entries ('The Blues Album' in 2021, 'Blues From The Heart Live' in 2022), the most recent studio album 'Heavy Soul' (February 2024) produced by Kevin Shirley, and a steady cadence of 2025–2026 singles ('Hell Or High Water,' 'What Good Is My Love?' featuring Orianthi, 'The Trouble With Love,' 'Bad Boy').

The business model is direct-to-consumer and direct-to-fan: fans acquire music via streaming and digital download, purchase physical products and merchandise through country-specific online stores, and attend live shows. Distribution is split between US and UK markets with global streaming reach. The artist is affiliated with KTBA Records (Joe Bonamassa's independent label, since 2021) and with Journeyman Records for the 2026 release cycle. Go-to-market combines organic social media (Instagram, Facebook, YouTube), an email newsletter, official website content, and live touring as the primary demand generation and acquisition channel; no paid acquisition channels are disclosed.

Notable commercial milestones include the 2019 album 'Reckless Heart' breaking into the UK Top 20 Album Chart, multiple Billboard Blues Chart No. 1 debuts, a 9/10 rating from Classic Rock for 2022's 'Black & Gold,' and a celebrated PBS television debut. Endorsements from Stevie Wonder, Annie Lennox, Jimmy Cliff, and Joe Bonamassa, alongside her origin story as a prodigy discovered by Dave Stewart of the Eurythmics at age 16, anchor a strong brand and talent moat in the niche blues-rock segment. Revenue is not publicly disclosed.

Joanne Shaw Taylor firmographics

Firmographics

Name: Joanne Shaw Taylor
Website: https://joanneshawtaylor.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Joanne Shaw Taylor is a British blues-rock solo recording artist who releases acclaimed studio and live albums, headlines concert tours, and sells merchandise directly to fans via streaming platforms and dedicated US and UK online stores.
Ownership category
akta.pro rank

Joanne Shaw Taylor industry classification

Industry

Product category: Blues Rock Music
NAICS: Record Production and Distribution (51225), Record Production and Distribution (512250), Music Publishers (512230)
SIC: Retail-Record & Prerecorded Tape Stores (5735)
akta.pro primary industry: Record Labels (Major & Independent) (MPAIAAAA)
akta.pro secondary industries: Recorded Music Distribution (Physical & Digital) (MPAIAAAC), Music Aggregators & DIY Distribution Platforms (MPAIAAAD)

Keywords

Blues rock music
Studio albums
Live performances
Music merchandise
Independent artist

Where Joanne Shaw Taylor is headquartered

Location

Headquarters

HQ city: Great Falls
HQ country: United States
HQ region: North America

Markets served

Joanne Shaw Taylor business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Music Streaming & Digital Sales: Revenue from streaming platforms (Spotify, Apple Music, YouTube) and digital single/album downloads through online stores.
Physical Album & Merchandise Sales: Revenue from physical album sales and merchandise (apparel, accessories) through US and UK branded online shops.
Live Performance Tours: Ticket revenue from headline tours and live concert appearances, including TV performances (PBS debut, BBC Two's Later With Jools Holland).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Joanne Shaw Taylor product offering

Product offering

Core offering

Joanne Shaw Taylor is a British blues-rock recording artist who creates and sells studio albums, live albums, and singles, while delivering headline concert tours and live performances worldwide. Her catalog spans 13+ studio albums since her 2009 debut, distributed via streaming platforms, dedicated US/UK e-commerce stores, and physical merchandise, with live concerts serving as the primary customer-acquisition and revenue channel.

Product overview

Joanne Shaw Taylor is a British blues-rock artist whose product portfolio consists of studio and live albums released primarily through her own label KTBA Records (J&R Adventures) and Journeyman Records, along with singles, live performances, and merchandise. Her discography spans 13+ studio albums from debut 'White Sugar' (2009) through forthcoming releases, with albums like 'Heavy Soul' (produced by Kevin Shirley), 'Nobody's Fool', 'The Blues Album', and 'Reckless Heart' forming the core catalog. The portfolio also includes live albums ('Blues From The Heart Live', 'Songs From The Road'), singles (including new 2026 releases 'The Trouble With Love' and 'Bad Boy'), touring services, and e-commerce merchandise stores for US and UK markets.

Differentiator

Problem solved

Functional benefit

Companies that use Joanne Shaw Taylor

Customer profile

Segments2 records

Ideal customer profiles2 records

Joanne Shaw Taylor technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Joanne Shaw Taylor partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered core, foundational and minor.

KTBA Records (Joe Bonamassa's label)coreStrategic or Co-development Partner · 1 January 2021Joanne's seventh album 'The Blues Album' was released under Bonamassa's independent label KTBA Records in 2021, debuting at No. 1 on Billboard Blues Chart. Also produced 'Nobody's Fool' (2022) with Bonamassa contributions.
Dave Stewart (Eurythmics)foundationalStrategic or Co-development PartnerDiscovered Joanne Shaw Taylor at age 16 witnessing her remarkable guitar playing, immediately invited her to join his supergroup D.U.P., setting the wheels in motion for her flourishing musical career.
Kevin ShirleycoreStrategic or Co-development PartnerLegendary producer (Black Crowes, Journey, Aerosmith) who produced Joanne's album 'Wild' (2016) and 'Heavy Soul'. Praised for fusion of contemporary soul-pop with traditional blues roots.
Joe BonamassacoreStrategic or Co-development PartnerCollaborated as producer and label partner on 'The Blues Album' (2021) and contributed to 'Nobody's Fool' (2022). Key figure in elevating her career and establishing her presence on Billboard Blues Chart.
Journeyman RecordscoreChannel Partner/ Reseller/ DistributorRecord label that released new single 'The Trouble With Love' in 2026, accompanied by official music video, serving as preview of forthcoming studio album.
OrianthiminorStrategic or Co-development PartnerFeatured artist on single 'What Good Is My Love?' from Joanne Shaw Taylor's forthcoming album.
Tina Guo & Carmen VandenburgminorStrategic or Co-development PartnerContributed talents to album 'Nobody's Fool' (2022), featuring a diverse array of talents alongside Joe Bonamassa and Dave Stewart.
D.U.P. (Dave Stewart's supergroup)foundationalStrategic or Co-development PartnerSupergroup formed by Dave Stewart of the Eurythmics that Joanne Shaw Taylor was invited to join at age 16 after being discovered.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Joanne Shaw Taylor competitors and assessment

Company assessment

Direct peers

Eric Gales: Blues-rock guitarist with independent touring and streaming-led distribution. Comparable as a guitar-virtuoso blues-rock artist with analogous audience and revenue structure.
Joe Bonamassa: Premier contemporary blues-rock guitarist and operator of KTBA Records, the label that released Joanne's #1 Billboard Blues Chart albums. Directly comparable as an independent blues-rock artist with sustained chart success, label ownership, and prolific touring.
Samantha Fish: Contemporary blues-rock guitarist and singer with chart presence on Billboard Blues charts and independent touring model. Comparable artist-economy setup with similar streaming and direct-to-consumer distribution.
Larkin Poe: Grammy-nominated blues-rock duo with strong independent touring operation, direct-to-consumer merchandise, and streaming-led distribution. Similar artist-driven business model targeting the blues-rock fan segment.
Beth Hart: American blues-rock vocalist and pianist with comparable touring profile, critical acclaim, and direct-to-consumer merchandise channels. Operates in the same blues-rock commercial tier with similar genre-positioning.
King King: British blues-rock band with comparable UK-to-US touring profile and direct-to-consumer merchandise. Similar genre positioning and artist-operations scale.
Walter Trout: Veteran blues-rock guitarist with independent label relationships and international touring. Comparable as a guitar-focused blues-rock artist with sustained catalog releases and live revenue model.
North Mississippi Allstars: Independent blues-rock band with consistent touring and direct-to-consumer merchandise. Comparable artist-economy model with similar streaming and live revenue mix.

Broad incumbents

Gary Clark Jr. Major-label adjacent blues-rock artist with broader mainstream reach and higher commercial ceiling. Comparable in genre and audience, but operates at a larger commercial scale with major-label backing.

Others

Ruf Records: Independent blues record label that released Joanne's debut album 'White Sugar' (2009). Comparable as an independent blues label ecosystem player; adjacent rather than directly competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Joanne Shaw Taylor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Joanne Shaw Taylor leadership team

Management profile

Number of profiles

Profiles1 record

Joanne Shaw Taylor funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Joanne Shaw Taylor M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joanne Shaw Taylor

What does Joanne Shaw Taylor do?

Is Joanne Shaw Taylor a public or private company?

Joanne Shaw Taylor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Joanne Shaw Taylor founded?

Joanne Shaw Taylor was founded in -1. It employs 1 to 10 people.

Where is Joanne Shaw Taylor based?

Joanne Shaw Taylor is headquartered in Great Falls, United States, in the North America region.

How does Joanne Shaw Taylor make money?

Three revenue lines are on record. Music Streaming & Digital Sales are the primary driver. The others are physical Album & Merchandise Sales and live Performance Tours.

Who are Joanne Shaw Taylor's main competitors?

Direct peers on record are Eric Gales, Joe Bonamassa, Samantha Fish, Larkin Poe, Beth Hart, King King, Walter Trout and North Mississippi Allstars. Gary Clark Jr. is listed as a broad incumbent. Ruf Records is listed as an others.

Does Joanne Shaw Taylor have an API?

No public API is recorded for Joanne Shaw Taylor.

What industry is Joanne Shaw Taylor in?

Joanne Shaw Taylor's product category is Blues Rock Music. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIAAAC, Recorded Music Distribution (Physical & Digital). Its NAICS code is 51225 and its SIC code is 5735.